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Airtable vs Ethos: Which is a better fit?

Updated on January 22nd, 2025
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Summary
Key features rated by users
Features selected based on 2,880 reviews from Digital Asset Management users.
% Fit
Feature ratings
File Management
4.5
Document Storage
4.5
Collaboration Tools
4.6
Asset Library
4.5
Search/Filter
4.7
% Fit
Missing features
Not enough reviews
Feature ratings
File Management
4.6
Document Storage
5.0
Collaboration Tools
5.0
Asset Library
NA
Search/Filter
5.0
User satisfaction
4.7
User reviews2,124
Ease of use
4.4
Functionality
4.5
Value for money
4.5
Customer support
4.4
4.8
User reviews25
Ease of use
4.6
Functionality
4.6
Value for money
4.7
Customer support
4.8
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

For organizations looking to build scalable, flexible apps with powerful governance and administration.

Marketing Managers Sales Marketing Managers Marketing Directors Vice President Marketing Brand Specialists Brand Managers Senior Brand Managers Brand Directors CMOs Graphic Designers UX Designers

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-c563f8ad-7fb5-4fee-d6ad-08dc3d706756
Onome D
Artist-Facilitator
4.0

Onome D.: Hello, my name is Onome. I am an artist and facilitator. I am a solopreneur and I give Airtable four out of five stars. Prior to Airtable, I was using Google Drive as my content library, and I find Airtable to be better suited to the job. Well, it just so happened that I was able to receive a template for doing my content management system that made it easier for me to figure out how to organize my content in a fairly straightforward way. It was a bit of a learning curve, even with the template because I mean, there's so many options and so many customizations. So I'd say overall it's a pretty steep learning curve. In my case, having a template made a bit of an easier entry point for me. But even with that entry point, it was a little difficult to understand how to add new columns and customize the database. So I'd say it's a little bit of challenge. I would say that though Airtable has worked just fine for my purposes as a solopreneur, it's better suited to a team of people just because it has so many potential moving parts. And the way in which it is customizable, I think it would be better suited to a team of people, like a group of archivists or a group of social media content managers, that kind of thing. Those teams would be the ones that would best be served by a software like Airtable.

How Capterra sources reviews
View all video reviews
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User interface
146652 video thumbnail}
1 Video
No videos provided by vendor
146652
5 screenshots
10013827
4 screenshots

Airtable

Top Features
22/32
  • CMS Integration
  • Configurable Workflow
  • File Conversion
  • File Transfer
  • Image Library
  • Mobile App
  • Rights Management
  • User Management
  • Video Support
  • Watermarking
  • Access Controls/Permissions
  • API
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Management
  • Full Text Search
  • Metadata Management
  • Reporting/Analytics
  • Search/Filter
  • Tagging
  • Version Control
  • Video Management
  • Workflow Management
See All features
Hide Digital Asset Management Software Features -

Ethos

13/32
Show Digital Asset Management Software Features +
Airtable
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Ethos
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Airtable
  • By Airtable
  • Located in United States
  • Founded in 2013
Ethos
  • By Rolling Thunder Ventures
  • Located in United States
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