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Frontify vs Airtable: Which is a better fit?

Updated on December 5th, 2024
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Summary
Key features rated by users
Features selected based on 2,648 reviews from Digital Asset Management users.
% Fit
Not enough reviews
Feature ratings
File Management
--
Document Storage
4.3
Collaboration Tools
4.4
Search/Filter
4.2
Asset Library
4.6
% Fit
High performer
Feature ratings
File Management
4.4
Document Storage
4.4
Collaboration Tools
4.6
Search/Filter
4.7
Asset Library
4.5
User satisfaction
4.8
User reviews78
Ease of use
4.8
Functionality
4.6
Value for money
4.6
Customer support
4.8
4.7
User reviews2,109
Ease of use
4.4
Functionality
4.5
Value for money
4.5
Customer support
4.4
Price starts from
--
Yearly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. Ideal for Enterprise companies who need consistency, ease of use, scalability, and customization.

For organizations looking to build scalable, flexible apps with powerful governance and administration.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Juan M
Brand Communications and Advertising Manager
4.0

Juan: Hi, I'm Juan. I'm brand strategy manager on a big multinational company with more than 10,000 employees, and my rating of Frontify is four. Before having the Frontify solution, our brand management was mostly based on PDF files that we will share throughout the organization. Frontify help us to have a single source of truth that was digital and it was searchable by all members of organization. We ensured that everyone has the same solution and everyone was on the same page while checking the brand guidelines. When we were reviewing other solutions to have this solve problem to our solution, we decided to choose Frontify because their solution was really user intuitive. As we understood that a lot of people from the organization with different levels of computer management were able to edit and add content. Frontify UI was really useful for us because it was really easy to make changes in the platform and seeing in the moment just live. The beginning of Frontify was quite hard at the beginning in terms of resource intensive, because we needed to migrate all our PDFs into Frontify platform. With the help of several members of our team, we were able to copy and paste all the content that we have from our previous brand guidelines on PDF into Frontify. The good news is that after doing all the migration, all the changes were just done in the moment. I will advise Frontify for all the big companies that has lot of people checking out constantly the brand guidelines, because it ensures a unique source of truth for all the brand guidelines applications. It's really easy. It's really easy to all the brand managers edit the brand guidelines and enter the platform, so you ensure that all the latest editions are there. In our case, we use really the brand guidelines part of Frontify with a lot of advancements in terms of time, editing, and ensuring that everyone is on the same page, applying the brand guidelines.

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video-c563f8ad-7fb5-4fee-d6ad-08dc3d706756
Onome D
Artist-Facilitator
4.0

Onome D.: Hello, my name is Onome. I am an artist and facilitator. I am a solopreneur and I give Airtable four out of five stars. Prior to Airtable, I was using Google Drive as my content library, and I find Airtable to be better suited to the job. Well, it just so happened that I was able to receive a template for doing my content management system that made it easier for me to figure out how to organize my content in a fairly straightforward way. It was a bit of a learning curve, even with the template because I mean, there's so many options and so many customizations. So I'd say overall it's a pretty steep learning curve. In my case, having a template made a bit of an easier entry point for me. But even with that entry point, it was a little difficult to understand how to add new columns and customize the database. So I'd say it's a little bit of challenge. I would say that though Airtable has worked just fine for my purposes as a solopreneur, it's better suited to a team of people just because it has so many potential moving parts. And the way in which it is customizable, I think it would be better suited to a team of people, like a group of archivists or a group of social media content managers, that kind of thing. Those teams would be the ones that would best be served by a software like Airtable.

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User interface
183904 video thumbnail}
1 Video
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1 Video
183904
5 screenshots
146652
5 screenshots

Frontify

Top Features
31/32
  • Rights Management
  • Access Controls/Permissions
  • API
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • CMS Integration
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Conversion
  • File Management
  • File Transfer
  • Full Text Search
  • Image Library
  • Metadata Management
  • Mobile App
  • Reporting/Analytics
  • Search/Filter
  • Tagging
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Watermarking
  • Workflow Management
See All features
Hide Digital Asset Management Software Features -

Airtable

9/32
Show Digital Asset Management Software Features +
Frontify
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Airtable
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Frontify
  • By Frontify
  • Located in Switzerland
  • Founded in 2013
Airtable
  • By Airtable
  • Located in United States
  • Founded in 2013
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