--- title: "Compare Moosend vs Klaviyo 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Moosend and Klaviyo based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/147042-156699/Moosend-vs-Klaviyo" page_type: "comparison" language: "en" publication_date: "2026-09-29" --- # Moosend vs Klaviyo Features and Cost Comparison Last updated September 29th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MoosendKlaviyo2/4 selected [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.6 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [## Moosend](https://www.capterra.com/p/147042/Moosend/)[4.6 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) Starting Price $9.00/month Value-for-Money 4.6 Functionality 4.5 Ease of Use 4.5 Customer Service 4.6 Reviews Sentiment Based on [195 reviews](#user-reviews) Positive 183 Neutral 3 Negative 9 [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [540 reviews](#user-reviews) Positive 512 Neutral 21 Negative 7 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Campaign Scheduling 4.7 Customizable Branding 3.8 Email Sequences NA Customer Segmentation 3.0 Lead Capture \-- 81%Fit High performer Feature ratings Campaign Scheduling 4.7 Customizable Branding 4.4 Email Sequences 4.4 Customer Segmentation 4.8 Lead Capture 4.4 User satisfaction User satisfaction 4.6 User reviews[195](https://www.capterra.com/p/147042/Moosend/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.6 Customer support 4.6 User satisfaction 4.6 User reviews[540](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 Price starts from Price starts from $9Flat Rate, Per Month - Free version - Free trial Price starts from $20Usage Based, Per Month - Free version - Free trial Best for Best for From fledgling startups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses. Why not you? Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## User reviews Pros & cons MR Marek R. Java Developer > "By using Moosend's automation and intelligent segmentation to personalize messaging for each type of..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6808195) WE WILLIAM E. QA Specialist > "Namely the lack of a dedicated mobile app and a less than ideal mobile friendly website" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6861930) RO Ricki O. Owner > "Moosend's drag-and-drop editor made creating beautiful emails easy." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6569458) SE Sara E. Blogger > "Sometimes, I have problems organising elements of my newsletter" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6227859) WE WILLIAM E. QA Specialist > "My overall experience with Moosend has been above average. While it would be nice if they would work..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6861930) SE Sara E. Blogger > "It's not easy to generate reports." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6227859) MR Marek R. Java Developer > "With Moosend's help, our email marketing initiatives were a smashing success." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6808195) CC Cody C. Area Coordinator > "Forced me to clean emails, and rejected my entire list just because it had some "bad emails."" [See full review](https://www.capterra.com/p/147042/Moosend/#GetApp___4693061) RS Renly S. Director Marketing > "With Moosend, I like the ease of planning, scheduling and managing email marketing campaigns" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6147713) Dylan T. Operations > "However, we obviously weren't able to get compensation for our time, or expenditure on developers." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___5026199) RS Renly S. Director Marketing > "I like that it comes with spam blocker which is very helpful" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6147713) KR Kaley R. Sustainability Reporter > "Maybe they're too good at their jobs because I can't seem to shake the email automations after I did a free..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4475029) RS Renly S. Director Marketing > "Email management and marketing automation is easy with Moosend in place." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6147713) AB Andrew B. Owner > "The last time I spoke to them, my landing page was not tracking Facebook conversions." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3172489) Rachael Woolley -. Mindset and Health Coach > "I like that I have also been able to use Moosend to build a pop-up subscription form that I was able to..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3233572) AB Andrew B. Owner > "First, my landing page wouldn't work because there was an ' (apostrophe) in the title." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3172489) VR Verified Reviewer CEO > "Easy to use, affordable pricing, and excellent customer support" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___5095575) SS Sudip S. Founder > "Landing pages not available in the free plan." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3184998) KR Kaley R. Sustainability Reporter > "Found it complicated but I'm sure this is a good fit for someone with more robust email marketing background." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4475029) AB Andrew B. Owner > "The problem is with Moosend, but they just want to pass me off somewhere else." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3172489) SR Shaikat R. CEO > "You'll love this tool if you're a small business owner or a mid-level email marketer." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4402166) Jacob L. Marketing & Web Design Consultant > "Creating a message in their automation tool is different from their main campaign builder so it isn't as..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2671084) Nataliya B. Digital Strategy & Design > "I like that it is not overly complicated - there is room for more features, but the ones you get are great!" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4564037) RE Ralph E. Blogger/Graphic Designer/Digital Marketer > "If the network isn't stable, the content editor can take a while to load at times." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2818537) LW Lianne W. Owner > "It’s AI help us send cart abandonment and product recommendation mail which are completely automated which..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3946760) Ameer H. Corporate Communications Manager > "The fact that they do not have a mobile app yet or that their website is not mobile friendly." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2942542) SR Shaikat R. CEO > "I like their easy-to-use user interface, attractive template library, and overall workflow." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4402166) LK Lazaros K. Media Designer > "Integration with Wordpress has been a hassle and it's not very customizable" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2716044) JS John S. President > "The deliverability is very good and I really love the Pay as You Go option." [See full review](https://www.capterra.com/p/147042/Moosend/#GetApp___4465596) SR Sarita R. Owner + Graphic Designer > "Up until today it was the fact that I could not get any help to answer questions about what could be going..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2813051) Ayush D. Program Leader > "I used Moosend for the creation of campaigns and emails that help me to create interactive emails for the..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3135305) VR Verified Reviewer Agency Owner > "There are these businesseses/software providers that make running my business a pain, difficult, stressful." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2592958) Susang R. Product Marketer > "The automation flows provided by Moosend are state of the art and very purposeful in sending email campaigns" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3634822) SH Sam H. Business ownder > "More techincal support can be harder to access" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2532879) CC Cody C. Area Coordinator > "I like the pricing, and not much else." [See full review](https://www.capterra.com/p/147042/Moosend/#GetApp___4693061) HK Heather K. Blogger > "Again, what I couldn't figure out, support did." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3138777) SB Shivansh B. Founder & CEO > "We decided to try it because of the appealing pricing model and the free account offered to us in the first..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3800936) LK Lazaros K. Media Designer > "Integration with Wordpress has been a hassle and it's not very customizable" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2716044) LW Lianne W. Owner > "This product recommendations have also helped us increase our sales by 10-15%." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3946760) VR Verified Reviewer Agency Owner > "There are these businesseses/software providers that make running my business a pain, difficult, stressful." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2592958) SR Shaikat R. CEO > "Great value for the money." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4402166) SH Sam H. Business ownder > "More techincal support can be harder to access" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2532879) GS Greg S. Missionary > "The online documents provided by Moosend were easy to follow, and very well put together for non-techy folk..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3241918) HK Heather K. Blogger > "Again, what I couldn't figure out, support did." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3138777) [View Reviews](https://www.capterra.com/p/147042/Moosend/reviews/) Gary A W. Founder CEO > "Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7198491) Gary A W. Founder CEO > "Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7198491) DN Dmytro N. CEO > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history,..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) JR Jeff R. CEO > "They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.”" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) AC Andy C. Sales Director > "The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7194044) PP Pritam P. Early Childhood Educator > "Learning curve was steeper than expected, took me a few weeks to really understand flows versus campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707) AD Alexandre D. Secretary General > "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) JR Jeff R. CEO > "Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) JR Jeff R. CEO > "Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) Charlotte K. President > "Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7195398) JR Jeff R. CEO > "Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) PP Pritam P. Early Childhood Educator > "Integrating with Shopify was pretty straightforward and it syncs our customer data automatically." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) PP Pritam P. Early Childhood Educator > "The segmentation is honestly great, we can drill down by purchase history, browsing activity, the whole works." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707) JR Jeff R. CEO > "I would not recommend Klaviyo to anyone who actually needs to rely on their service." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program),..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) SG Sauve G. Sales Representative > "Also many pre bulit tempates that helps to make emails very quick." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) SO Shane O. Operations > "While we only used it for around six months, we found it very handing and did get sales from Klaviyo" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7185783) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) AN Ana N. Founder > "Support answered my questions about integration fast enough that we didn't lose momentum during setup." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7209978) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) CK Cortney K. Director of People > "We loved using Klaviyo for email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7193233) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) CK Cortney K. Director of People > "The user interface is great and the customer service is awesome." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7193233) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify,..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) JW Joe W. Marketing Lead > "Email templates, data analysis, contact management are all great" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) BM Brian M. Data Analyst and IT > "I have been the administrator which creates the list in Klavyo and so far everything has been smooth." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6830020) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) CX Caitlin X. Retention Manager > "Easy to use, intuitive platform." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7055645) KS Kanneeswari S. Owner > "A little bit of the Email tools are not easy to use and not a lot of HTML tools are available to design." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4459471) AK Anthony K. Head of E-commerce > "Intuitive and easy to use." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6737511) JK John K. K > "The interface is clunky and difficult to use, and it does not provide users' needed features." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3612260) JM Javier M. Project Manager > "The interface is one of the cleanest we've worked with, and it actually works!" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) SR Steve R. Digital Producer > "Generally also poor UI for the visual builder." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) PP Pritam P. Early Childhood Educator > "Integrating with Shopify was pretty straightforward and it syncs our customer data automatically." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707) KV Katya V. Developer > "Integrations and deliverability were where Klaviyo fell short." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) Toluwanimi O. Growth marketer > "It was difficult to understand at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___2756529) VR Verified Reviewer Marketing Operations Specialist > "Integrations work great, event if it takes a couple of minutes to trigger the actions." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6223377) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) Cristian F. Manager > "It's software that is very easy to use once you get the hang of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4722915) JR Jeff R. CEO > "Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) VR Verified Reviewer Growth Consultant > "Klaviyo is extremely easy to use." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3595871) JR Jeff R. CEO > "I would not recommend Klaviyo to anyone who actually needs to rely on their service." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) ## User interface [Moosend](https://www.capterra.com/p/147042/Moosend/) 4.62 (195) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (540) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Moosend 22/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/147042/Moosend/#features) Klaviyo Top features 33/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) ### Recognition Moosend is recognized as a top-rated tool in 2 Capterra Shortlist reports Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support Moosend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Moosend - By Constant Contact - Located in United States - Founded in 1998 Klaviyo - By Klaviyo - Located in United States - Founded in 2012 ## Popular Comparisons [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,526)](https://www.capterra.com/p/132996/brevo/reviews/) $9/month Price $9/month 4.5 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-147042/brevo-vs-Moosend) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,526)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.70 (2,343)](https://www.capterra.com/p/136603/MailerLite/reviews/) $9/month Price $12/month 4.5 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-147042/MailerLite-vs-Moosend) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.70 (2,343)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $9/month Price $15/month 4.5 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-147042/ActiveCampaign-vs-Moosend) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $9/month Price $12/month 4.5 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-147042/Constant-Contact-vs-Moosend) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $9/month Price $15/month 4.5 Features 4.4 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/147042-171840/Moosend-vs-HubSpot-Marketing) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $20/month Price $15/month 4.6 Features 4.4 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/156699-171840/Klaviyo-vs-HubSpot-Marketing) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,132)](https://www.capterra.com/p/198994/Systeme/reviews/) $9/month Price $17/month 4.5 Features 4.7 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/147042-198994/Moosend-vs-Systeme) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) $20/month Price $16/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-156699/Omnisend-vs-Klaviyo)