--- title: "Compare Moosend vs Klaviyo 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Klaviyo and Moosend based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/147042-156699/Moosend-vs-Klaviyo" page_type: "comparison" language: "en" --- # Klaviyo vs Moosend Features and Cost Comparison Last updated August 26th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KlaviyoMoosend2/4 selected [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.6 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [537 reviews](#user-reviews) Positive 509 Neutral 21 Negative 7 [## Moosend](https://www.capterra.com/p/147042/Moosend/)[4.6 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) Starting Price $9.00/month Value-for-Money 4.6 Functionality 4.5 Ease of Use 4.5 Customer Service 4.6 Reviews Sentiment Based on [195 reviews](#user-reviews) Positive 183 Neutral 3 Negative 9 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,954 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 73%Fit Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Email Tracking \-- Customizable Branding 4.4 Customer Segmentation 4.8 66%Fit Not enough reviews Feature ratings Email Campaign Management 4.1 Campaign Scheduling 4.7 Email Tracking \-- Customizable Branding 3.8 Customer Segmentation 3.0 User satisfaction User satisfaction 4.6 User reviews[537](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 User satisfaction 4.6 User reviews[195](https://www.capterra.com/p/147042/Moosend/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.6 Customer support 4.6 Price starts from Price starts from $20Usage Based, Per Month - Free version - Free trial Price starts from $9Flat Rate, Per Month - Free version - Free trial Best for Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. Best for From fledgling startups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses. Why not you? ## User reviews Pros & cons DN Dmytro N. CEO > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history,..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) AD Alexandre D. Secretary General > "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify,..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program),..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) SG Sauve G. Sales Representative > "Also many pre bulit tempates that helps to make emails very quick." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) SO Shane O. Operations > "While we only used it for around six months, we found it very handing and did get sales from Klaviyo" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7185783) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) Linda S. CEO Founder > "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) JW Joe W. Marketing Lead > "Email templates, data analysis, contact management are all great" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) Kennedy K. freelancer > "also, it is highly customizable that also connects perfectly with the vendors and customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) Pedro A. Marketing & Growth Ops > "Despite me not being from Ecommerce, I can see this tool to be the best one to use on that usecase;- All in one solution for all of your..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5084255) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) VR Verified Reviewer CEO > "My favorite is the automation builder, I think it's the most advanced and customizable out there." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) Jade M. Digital Marketing Specialist > "Targeting customers becomes really easy with the options available." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7003629) SL Simon L. Manager > "Pricing seems a little high compared to others" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) Mariia S. Cosmetic Selling Manager > "Not being able simply to transfer the email list of customers from our customer service database" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4777891) BM Brian M. Data Analyst and IT > "I have been the administrator which creates the list in Klavyo and so far everything has been smooth." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6830020) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) JM Javier M. Project Manager > "The interface is one of the cleanest we've worked with, and it actually works!" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) KS Kanneeswari S. Owner > "A little bit of the Email tools are not easy to use and not a lot of HTML tools are available to design." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4459471) CX Caitlin X. Retention Manager > "Easy to use, intuitive platform." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7055645) SR Steve R. Digital Producer > "Generally also poor UI for the visual builder." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) AK Anthony K. Head of E-commerce > "Intuitive and easy to use." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6737511) JK John K. K > "The interface is clunky and difficult to use, and it does not provide users' needed features." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3612260) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) KV Katya V. Developer > "Integrations and deliverability were where Klaviyo fell short." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) VR Verified Reviewer Marketing Operations Specialist > "Integrations work great, event if it takes a couple of minutes to trigger the actions." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6223377) Toluwanimi O. Growth marketer > "It was difficult to understand at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___2756529) EA Enis A. Founder > "It integrates well with Shopify enabling you to observe customer data." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4072429) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) Cristian F. Manager > "It's software that is very easy to use once you get the hang of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4722915) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) VR Verified Reviewer Growth Consultant > "Klaviyo is extremely easy to use." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3595871) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) MR Marek R. Java Developer > "By using Moosend's automation and intelligent segmentation to personalize messaging for each type of customer, we..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6808195) WE WILLIAM E. QA Specialist > "Namely the lack of a dedicated mobile app and a less than ideal mobile friendly website" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6861930) RO Ricki O. Owner > "Moosend's drag-and-drop editor made creating beautiful emails easy." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6569458) Dylan T. Operations > "However, we obviously weren't able to get compensation for our time, or expenditure on developers." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___5026199) WE WILLIAM E. QA Specialist > "My overall experience with Moosend has been above average. While it would be nice if they would work harder of..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6861930) SE Sara E. Blogger > "Sometimes, I have problems organising elements of my newsletter" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6227859) MR Marek R. Java Developer > "With Moosend's help, our email marketing initiatives were a smashing success." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6808195) SE Sara E. Blogger > "It's not easy to generate reports." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6227859) RS Renly S. Director Marketing > "With Moosend, I like the ease of planning, scheduling and managing email marketing campaigns" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6147713) CC Cody C. Area Coordinator > "Forced me to clean emails, and rejected my entire list just because it had some "bad emails."" [See full review](https://www.capterra.com/p/147042/Moosend/#GetApp___4693061) RS Renly S. Director Marketing > "I like that it comes with spam blocker which is very helpful" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6147713) KR Kaley R. Sustainability Reporter > "Maybe they're too good at their jobs because I can't seem to shake the email automations after I did a free trial." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4475029) LW Lianne W. Owner > "It’s AI help us send cart abandonment and product recommendation mail which are completely automated which is a big..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3946760) AB Andrew B. Owner > "The last time I spoke to them, my landing page was not tracking Facebook conversions." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3172489) RS Renly S. Director Marketing > "Email management and marketing automation is easy with Moosend in place." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___6147713) AB Andrew B. Owner > "First, my landing page wouldn't work because there was an ' (apostrophe) in the title." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3172489) Ayush D. Program Leader > "I used Moosend for the creation of campaigns and emails that help me to create interactive emails for the marketing..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3135305) SS Sudip S. Founder > "Landing pages not available in the free plan." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3184998) Rachael Woolley -. Mindset and Health Coach > "I like that I have also been able to use Moosend to build a pop-up subscription form that I was able to build into..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3233572) AB Andrew B. Owner > "The problem is with Moosend, but they just want to pass me off somewhere else." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3172489) SB Shivansh B. Founder & CEO > "We decided to try it because of the appealing pricing model and the free account offered to us in the first place." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3800936) Jacob L. Marketing & Web Design Consultant > "Creating a message in their automation tool is different from their main campaign builder so it isn't as user..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2671084) LW Lianne W. Owner > "This product recommendations have also helped us increase our sales by 10-15%." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3946760) RE Ralph E. Blogger/Graphic Designer/Digital Marketer > "If the network isn't stable, the content editor can take a while to load at times." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2818537) VR Verified Reviewer CEO > "Easy to use, affordable pricing, and excellent customer support" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___5095575) Ameer H. Corporate Communications Manager > "The fact that they do not have a mobile app yet or that their website is not mobile friendly." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2942542) KR Kaley R. Sustainability Reporter > "Found it complicated but I'm sure this is a good fit for someone with more robust email marketing background." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4475029) LK Lazaros K. Media Designer > "Integration with Wordpress has been a hassle and it's not very customizable" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2716044) SR Shaikat R. CEO > "You'll love this tool if you're a small business owner or a mid-level email marketer." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4402166) SR Sarita R. Owner + Graphic Designer > "Up until today it was the fact that I could not get any help to answer questions about what could be going on..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2813051) Nataliya B. Digital Strategy & Design > "I like that it is not overly complicated - there is room for more features, but the ones you get are great!" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4564037) HK Heather K. Blogger > "Again, what I couldn't figure out, support did." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3138777) Ayush D. Program Leader > "We can add videos and images to the newsletter. and most important we can get real time analytics." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3135305) VR Verified Reviewer Agency Owner > "There are these businesseses/software providers that make running my business a pain, difficult, stressful." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2592958) SR Shaikat R. CEO > "I like their easy-to-use user interface, attractive template library, and overall workflow." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___4402166) SH Sam H. Business ownder > "More techincal support can be harder to access" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2532879) NS Nishant S. CEO > "Overall Good but verification by gmail is required to gain more deliverability into the inbox not spam hence more..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3095015) LK Lazaros K. Media Designer > "Integration with Wordpress has been a hassle and it's not very customizable" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2716044) JS John S. President > "The deliverability is very good and I really love the Pay as You Go option." [See full review](https://www.capterra.com/p/147042/Moosend/#GetApp___4465596) HK Heather K. Blogger > "Again, what I couldn't figure out, support did." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3138777) JH Joonas H. Entrepreneur > "Powerful Automation tools allows us to leverage machine work, and really good tracking with custom tracking on..." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2452092) VR Verified Reviewer Agency Owner > "There are these businesseses/software providers that make running my business a pain, difficult, stressful." [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2592958) Susang R. Product Marketer > "The automation flows provided by Moosend are state of the art and very purposeful in sending email campaigns" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___3634822) SH Sam H. Business ownder > "More techincal support can be harder to access" [See full review](https://www.capterra.com/p/147042/Moosend/#Capterra___2532879) [View Reviews](https://www.capterra.com/p/147042/Moosend/reviews/) ## User interface 4.63 (537) [Moosend](https://www.capterra.com/p/147042/Moosend/) 4.62 (195) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Klaviyo Top features 33/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) Moosend 22/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/147042/Moosend/#features) ### Recognition Klaviyo is recognized as a top-rated tool in 1 Capterra Shortlist reports Moosend is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Moosend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Klaviyo - By Klaviyo - Located in United States - Founded in 2012 Moosend - By Constant Contact - Located in United States - Founded in 1998 ## Popular Comparisons [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,512)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,512)](https://www.capterra.com/p/132996/brevo/reviews/) $9/month Price $9/month 4.5 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-147042/brevo-vs-Moosend) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,677)](https://www.capterra.com/p/110228/MailChimp/reviews/) $20/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.82 (13,521)](https://www.capterra.com/p/202338/Gmail/reviews/) $9/month Price $0 4.5 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/147042-202338/Moosend-vs-Gmail) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.82 (13,521)](https://www.capterra.com/p/202338/Gmail/reviews/) $20/month Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,677)](https://www.capterra.com/p/110228/MailChimp/reviews/) $9/month Price $13/month 4.5 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-147042/MailChimp-vs-Moosend) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) $9/month Price $12/month 4.5 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-147042/MailerLite-vs-Moosend) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $9/month Price $15/month 4.5 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-147042/ActiveCampaign-vs-Moosend) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,943)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [Moosend](https://www.capterra.com/p/147042/Moosend/)[4.62 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,943)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $9/month Price $12/month 4.5 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-147042/Constant-Contact-vs-Moosend)