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Moosend vs iContact: Which is a better fit?

Updated on November 10th, 2024
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 13,469 reviews from Email Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.1
Campaign Scheduling
4.7
Customizable Branding
3.8
Mobile Optimization
4.2
Activity Dashboard
NA
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.9
Customizable Branding
4.8
Mobile Optimization
4.8
Activity Dashboard
--
User satisfaction
4.6
User reviews194
Ease of use
4.5
Functionality
4.5
Value for money
4.7
Customer support
4.7
4.5
User reviews604
Ease of use
4.4
Functionality
4.2
Value for money
4.4
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

From fledgling startups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses. Why not you?

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
regis p
product manager
5.0

Regis: Hi, I'm Regis. I'm Chief Product Officer and I give a five star rating at Moosend. If you want more reviews like this, just click below. I work in a early stage startup. And so it was not something where we switched from another software. We really needed our first email marketing tool. I have considered the classic player, typically SendGrid, also Sendinblue. I was looking for something where I can go as fast as possible using a free plan so that's why I went with Moosend. I chose Moosend because of the value you can get about their free plan. It's actually pretty crazy and nothing you can compare with the other player where you can go with up to 1000 subscribers. So it means you can have in your mailing list up to 1000 subscribers, which is more than enough at a early stage for early stage company like us. And yeah, so that was the first one. The second one was really the ease of setup. Very quickly when I started to play with it, I realized that everything was pretty intuitive. So that's the two reasons why I chose Moosend to start and continue to use them. It was easy. It was easy creating the mailing list, creating the template, provide a lot of flexibility. And it's really something you can do quick. Maybe one advice I could give you is that as for all those email marketing provider, you need to do some work on your DNS in order to make sure that the deliverability of your emails are good. So there is a bit of set up to do on the DNS. Just make sure that you take a couple of days to do that before you start to send your actual campaign. I think again, the value of the free plan is you need to give a try with Moosend. Something also that I was looking for is very professional support. And I've seen in other reviews that they were good for that. And that was good, yeah, I can really testimony on this one. Their support is very good. One advice is to work on the setup/DNS. So if you're not like super tech, or if you don't necessarily have all the information, you might want to get some help from someone in your company that is maybe a bit more technical. But that's pretty important because that's going to allow you to have good deliverability of your email to make sure that your first email does not fall into the spam folders. So a bit of work on this one, and again, don't ever forget to call their support or chat with their support. They are very good.

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video-8404347c-f54b-4749-7e88-08d9e6a828c2
Mary G
Director of Education
5.0

Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.

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User interface
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Moosend

27/44
  • Activity Dashboard
  • AI Content Creation
  • Campaign Analytics
  • Click Tracking
  • Customer Journey Mapping
  • Customer Surveys
  • Email Sequences
  • Engagement Tracking
  • GDPR Compliance
  • HTML Editor
  • Lead Capture
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • API
  • Autoresponders
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

iContact

Top Features
30/44
Show Email Marketing Software Features +
Moosend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
iContact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Moosend
  • By Moosend
  • Located in United Kingdom
  • Founded in 2012
iContact
  • By iContact
  • Located in United States
  • Founded in 2003
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