# Compare Heap vs Fullstory 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Heap and Fullstory based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/147216-153721/Heap-vs-FullStory

---

# Heap vs Fullstory Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HeapFullstory2/4 selected

[Heap](https://www.capterra.com/p/147216/Heap/)[4.5 (42)](https://www.capterra.com/p/147216/Heap/reviews/)

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

[## Heap](https://www.capterra.com/p/147216/Heap/)[4.5 (42)](https://www.capterra.com/p/147216/Heap/reviews/)

Starting Price

$24000.00/year

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.2

Customer Service

4.3

Reviews Sentiment

AT

RS

Based on [42 reviews](#user-reviews)

Positive

40

Neutral

2

Negative

0

[## Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.1

Functionality

4.5

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [67 reviews](#user-reviews)

Positive

63

Neutral

4

Negative

0

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 2,077 reviews from web analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Not enough reviews

Feature ratings

Heatmaps

NA

Keyword Tracking

\--

Conversion Tracking

4.6

Data Visualization

4.4

Reporting/Analytics

4.6

\--%Fit

Not enough reviews

Feature ratings

Heatmaps

\--

Keyword Tracking

\--

Conversion Tracking

4.0

Data Visualization

4.0

Reporting/Analytics

4.8

User satisfaction

User satisfaction

4.5

User reviews[42](https://www.capterra.com/p/147216/Heap/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.5

Customer support

4.3

User satisfaction

4.6

User reviews[67](https://www.capterra.com/p/153721/FullStory/reviews/)

Ease of use

4.4

Functionality

4.5

Value for money

4.1

Customer support

4.3

Price starts from

Price starts from

$24000Per Year

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Product Management, Product Analytics, Marketing, Digital Analytics, Website Analytics, Engineering, UX Teams, Session Replay, Digital Experience Monitoring

Best for

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

## User reviews

Pros & cons

AT

Atour T.

Analyst

> "This is a helpful feature, especially in circumstances when deliverables are constantly changing. Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it..."

[See full review](https://www.capterra.com/p/147216/Heap/#Capterra___4152261)

VR

Verified Reviewer

SEO Manager

> "Cons:Not so efficient overall product interface The backend UI of the tool is not so smooth."

[See full review](https://www.capterra.com/p/147216/Heap/#Capterra___4349096)

[View Reviews](https://www.capterra.com/p/147216/Heap/reviews/)

LH

Lorenq H.

VP of Operation

> "It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales..."

[See full review](https://www.capterra.com/p/153721/FullStory/#Capterra___7036590)

Yoav A.

Head of Growth & Demand Generation

> "It takes a few seconds to load the video, so I miss the action I was trying to look at."

[See full review](https://www.capterra.com/p/153721/FullStory/#Capterra___2173539)

[View Reviews](https://www.capterra.com/p/153721/FullStory/reviews/)

## User interface

No images or videos  
provided by vendor

[Fullstory](https://www.capterra.com/p/153721/FullStory/)

4.61 (67)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Access Controls/Permissions

150

Important

Activity Dashboard

120

Important

Heap

35/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/147216/Heap/#features)

Fullstory

Top features

45/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/153721/FullStory/#features)

### Recognition

No recognitions have been awarded to Heap

No recognitions have been awarded to Fullstory

### Deployment & support

Heap

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Fullstory

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Heap

-   By ContentSquare
-   Located in France
-   Founded in 2012

Fullstory

-   By fullstory
-   Located in United States
-   Founded in 2014

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