--- title: "Compare Textmagic vs Vagaro 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Textmagic and Vagaro based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/147342-153752/TextMagic-vs-Vagaro" page_type: "comparison" language: "en" --- # Textmagic vs Vagaro Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: TextmagicVagaro2/4 selected [Textmagic](https://www.capterra.com/p/147342/TextMagic/)[4.6 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/) [Vagaro](https://www.capterra.com/p/153752/Vagaro/)[4.7 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) [## Textmagic](https://www.capterra.com/p/147342/TextMagic/)[4.6 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.6 Customer Service 4.5 Reviews Sentiment KT Based on [260 reviews](#user-reviews) Positive 235 Neutral 8 Negative 17 [## Vagaro](https://www.capterra.com/p/153752/Vagaro/)[4.7 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) Starting Price $23.99/month Value-for-Money 4.6 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [3,658 reviews](#user-reviews) Positive 3,446 Neutral 120 Negative 92 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 18,046 reviews from appointment scheduling software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Appointment Management NA Online Booking NA Calendar Management 5.0 Credit Card Processing NA Availability Management NA 83%Fit High performer Feature ratings Appointment Management 4.7 Online Booking 4.6 Calendar Management 4.6 Credit Card Processing 4.6 Availability Management 4.4 User satisfaction User satisfaction 4.6 User reviews[260](https://www.capterra.com/p/147342/TextMagic/reviews/) Ease of use 4.6 Functionality 4.4 Value for money 4.4 Customer support 4.5 User satisfaction 4.7 User reviews[3,658](https://www.capterra.com/p/153752/Vagaro/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.6 Customer support 4.6 Price starts from Price starts from \-- - Free version - Free trial Price starts from $23.99Flat Rate, Per Month - Free version - Free trial Best for Best for Textmagic is used by marketing departments, customer service teams, healthcare providers, educational institutions, event organizers, and sales professionals. Best for Salons, spas, med spas, barbershops, fitness studios, yoga, Pilates, martial arts, massage, chiropractors, mental health, and pet grooming — solo pros to multi-location enterprises. ## User reviews Pros & cons KT Kelly T. Human Resources Director > "The pay-per-use billing option is great, so I can just add a balance and allow it to be deducted from as I use it with..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___7018760) CH Crystal H. Sales and Support > "I don't like that's not available everywhere geographically in the US; it seems their service area may be limited to..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6661552) PT Phil T. Marketing Manager > "The platform is great for those looking for simplicity and built-in reporting suite to get started with text message..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6679670) KG Kimberley G. Program Supervisor > "There is not an option to have an automated greeting when someone tries to call the number." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6618745) CH Crystal H. Sales and Support > "The user interface is very clean and organized and has a very low learning curve, which helps users get acclimated very..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6661552) KL Kamran L. Senior Infrastructure Network Engineer > "Support has no clue with issue on their system, so never get confirmation if there is issue on textmagic Once the issue..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6046336) BH Brigitte H. Owner > "I am only a very small business (dog training school), but have found this product fantastic for informing clients of..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6589275) SM Scott M. Project Mgr > "links within a message sometimes are broken up on some cell phones" [See full review](https://www.capterra.com/p/147342/TextMagic/#SoftwareAdvice___6809679) KA Kingsley A. Mr > "it allows you to create your own text as it suits your needs and you can save your text as template therefore you don't..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6140789) KG Kimberley G. Program Supervisor > "It is still very glitchy and the program needs to be refreshed a lot for it to update." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6618745) KT Kelly T. Human Resources Director > "The site itself is easy to use and accomplishes everything we need for communicating with our employees." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___7018760) SP Suean P. NA > "Support had no interest in helping, just gave me unrealistic requirements to be able to even look into it." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6589251) CH Crystal H. Sales and Support > "This is super helpful when reaching out to customers and/or a userbase to gain feedback quickly and easily." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6661552) TM Tucker M. Co-Owner > "I know there are some on Make.com, but I have just had some trouble creating automations." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6630815) CH Crystal H. Sales and Support > "It works perfectly to send messages to individuals as well as groups." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6661552) SP Suean P. NA > "Unfortunately by the time we had transitioned our business to the software it was too late to change. " [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6589251) NT Norman T. Director of External Relations > "Easy to use, very efficient, makes it easy to reach a mass number of people all at one time, secure and safe" [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___7035376) HK Helen K. Aggregation Manager > "constant instability and very delayed messages, sometimes messages do not reach the recipients until it is too late,..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6376829) BH Ben H. President > "Text magic helps keep you in compliance." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6737301) PS Peter S. Case Manager > "For something I am obligated to use daily, it makes my job harder. And this is just to send text messages, forget trying..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6382270) CH Crystal H. Sales and Support > "It has helped my team connect with many users on a daily basis with ease." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6661552) TS Tobias S. CEO > "It feels like once they’ve got your money, they stop caring." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6777761) BH Ben H. President > "It works and it’s a basic texting SAAS." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6737301) MN Maria N. Case Manager > "I would look into other options before PAYING for the service, as of right now it still feels in development and seems..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6416001) MP Mitch P. Director > "Second, their interface to send text messages is intuetive and easy to use." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6660258) AT Arielle T. CEO > "We had several time-sensitive texts to go out, they would be sent at bizarre times and were not reliable." [See full review](https://www.capterra.com/p/147342/TextMagic/#SoftwareAdvice___5036370) DW Danny W. Co-Owner and Broker > "Love being able to setup all my texting for the week on Friday and walk in to the office on Monday morning to see it's..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6398260) JC Jerica C. Partner > "Sometimes the app can be a little buggy and slow to update sending info." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6374371) JH Jenny H. marketing volunteer > "Textmagic is a fantastic solution for organizations on a small budget. And it's really easy to set up and use - very..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6564178) MN Maria N. Case Manager > "Given my personal experience with textmagic, I have come across a lot of error and sometimes it is near unusable despite..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6416001) CM Christine M. CEO > "I'm grateful they don't charge for incoming texts" [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6737873) MN Maria N. Case Manager > "I feel almost as if they are still developing the entire site, messages get lost or delivered wrong." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6416001) TM Tucker M. Co-Owner > "I like the pay as you go feature, the ease of use, the process to get approved was easy and straight forward." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6630815) MN Maria N. Case Manager > "my interface with show messages in the wrong order." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6416001) KT Kelly T. Human Resources Director > "Overall, I have not had any issues to note and highly recommend it to employers for employee communication." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___7018760) RS Roger S. CEO > "My local number I utilized is no longer supported" [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6378096) DF Damond F. Chief Human Resources Officer > "Very simple navigation so any user can take advantage rather easily." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6856681) AB Albert B. ASM > "at times can be a little slow when submitting and receiving messages" [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___4696198) Michael D. Director > "In an age where emails often vanish into the void, TextMagic has provided an invaluable service." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___5036002) GM Gerard M. Director > "Confirms appointments especially when our rural internet is not great." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___4632153) Mary H. Controller > "Being able to send the same message to my employees all at once is an invaluable tool." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6348382) NB Noah B. Broker > "Will be using emails and texts separately which clients can find annoying." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___4469397) RW Robin W. Business Coach > "TextMagic has been perfect for these launches, working well with Zapier ensuring my data is nicely synced and then..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___4936566) TE Tanya E. Owner > "Not one person received the message but Text Magic charged for the messages." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___4587062) JS Joseph S. Owner > "Textmagic has been integral in communicating important information to our clients." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6392739) SF Sean F. Operations Manager > "Sometimes entire batches of messaged were not delivered. " [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___4473353) PC Perry C. Program manager > "Importing contacts is as easy as importing a CSV or Excel file." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6374361) SF Sean F. Operations Manager > "It did not accurately tell me if messages were delivered or not. " [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___4473353) VY Vicky Y. HR Advisor > "It has been a real help to us when communicating with staff across a wide geographic area." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6465034) ZM Zandrich M. Chief Marketing Officer > "When we initially weighed our options in terms of outreach, SMS marketing didn't come up at first, as it is naturally..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___3027831) SL Steven L. Member > "It is reliable and easy to use and for me the pay-as-you-text model has been perfect as my needs vary from month to..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6374776) TM Tucker M. Co-Owner > "I know there are some on Make.com, but I have just had some trouble creating automations." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6630815) TM Thomas M. Attorney > "Textmagic is a great resource for enhancing communication with the client. " [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6374323) CH Crystal H. Sales and Support > "I don't like that's not available everywhere geographically in the US; it seems their service area may be limited to..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6661552) PC Perry C. Program manager > "I love being able to schedule the text and use that frequently." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6374361) KL Kamran L. Senior Infrastructure Network Engineer > "Support has no clue with issue on their system, so never get confirmation if there is issue on textmagic Once the issue..." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6046336) DF Devon F. Workforce Development Manager > "I've recommended it several times to other departments/agencies." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6710873) SP Suean P. NA > "Support had no interest in helping, just gave me unrealistic requirements to be able to even look into it." [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6589251) CM Christine M. CEO > "Easy to use and cost is reasonable. " [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6737873) RS Roger S. CEO > "My local number I utilized is no longer supported" [See full review](https://www.capterra.com/p/147342/TextMagic/#Capterra___6378096) [View Reviews](https://www.capterra.com/p/147342/TextMagic/reviews/) AM Alessandra M. President of Berklee Management Club > "We use Vagaro to manage our rehearsal studio rentals and our music academy classes, and this software has literally saved my daily..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7180097) AN Amanda N. Owner > "The least thing I like about Vagaro is the fact that I cannot do deposits without having the shopping cart purchased so I pay an extra fee..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7131691) SAL Sai Akshith L. Assistantship > "Vagaro provides a reliable and scalable platform for managing client appointments and business operations smoothly, making it a solid tool..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7178484) Carlos B. Owner > "After purchasing the hardware, we quickly discovered that the system is highly restrictive and essentially locked down, limiting our ability..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7154158) DB Diane B. Owner > "The customer support is reliable and helpful, and the reporting and bookkeeping features make it easy to stay organized and keep track of..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128589) JH Julie H. Owner and Licensed Esthetician > "Every time I rebook a customer, I am forced to enter that it is a returning guest and Vagaro should have the intelligence to know that if I..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7130212) CT Courtney T. Business Owner > "The platform helps streamline bookings, reduce no-shows with automated reminders, and keeps everything organized in one place." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128440) JB Julia B. Owner Esthetician Massage Therapist > "One main issue is the marketing email "queue", if I want to pre plan an email campaign, odds are it won't go out at the time specified." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128465) MG Mailen G. Client > "Overall, Vagaro is a powerful business management tool, especially for salons, spas, and service-based businesses. Once you get familiar..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7163199) AW Ashley W. Massage therapist > "Sometimes it won’t allow my clients to leave a review even after a service also on booking part I don’t like how the available days are so..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128725) TM Tasha M. Cosmetologist > "The automated reminders and confirmations are a huge plus—they save me time and reduce no-shows. And to top it off, the checkout process is..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7126867) AS Arne S. Esthetician > "The pricing is still something that I struggle to accept. While the à la carte model is beneficial, the features that are optional I find..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128136) TC ToE C. Owner > "I love that I cna use the app on my phone, tablet or computer. And when tou make an appointment or change it immediately goes to the cloud..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128363) BL Barbara L. Owner stylist > "Sometimes there is glitches in the software or slow operation, I don’t use the payment processor available because it seemed deposits were..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7126905) Monica D. OWNER > "I struggled setting up my own webspace with other products, but their University and help videos, as well as other features such as their..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7073028) HT Holly T. Owner and nail artist > "I also don’t like that I have to pay $10 a month of customers to leave a card on file and use a payment processing system." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7130001) DB Devin B. Salon hairstylist > "How my business runs smoothly and I’m able to complete all my booking tasks everyday with all of my clients" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7126713) JY Joanna Y. Owner > "Things they messed up on:-Importing appointments with the wrong duration, double booking, having 2 clients show up once.-Imported wrong..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6691519) CA Chanelle A. Hairstylist > "For salons, spas, fitness studios, or independent service providers, that “everything in one place” approach can save a lot of time." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128205) Ramika G. Salon owner > "Only when there is a glitch in the system and you're trying to check ppl out or book appointments can be frustrating" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128894) DK Donna K. Owner > "There are great tools to utilize such as forms that you can create and customize to fit the needs of your business. " [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7160225) GU Gaby U. Salon owner > "There’s not enough tailoring options for non-hairstylists to use for client appointments times." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128210) MW Madison W. Esthetician > "The interface is clean and makes booking, managing clients, and running my business seamless and efficient." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128173) NC Nicky C. MANAGER > "Rent collection request for employee to add credit card never works, its very frustrating and this has been going on for years." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7129211) SN Sheri N. Cosmetologist owner > "My overall experience is Awesome helps my work life and makes my jobs easier and my clients get reminded of appointments so less clients..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128142) Carlos B. Owner > "What made the situation even more frustrating was learning about the strict no-return policy only after realizing the hardware would not..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7154158) AS Arne S. Esthetician > "Also the customer service and availability of representatives is top tier, I love that I can call and get someone knowledgeable on the phone..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128136) JE Juliana E. Owner > "The app constantly glitches when doing basic tasks like looking at past appointment dates." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7143222) MG Mailen G. Client > "Vagaro is a very complete plattorm for managing appointments, scheduling, and client bookings." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7163199) ND Nicole D. Massage therapist > "Sometimes there are issues when Vagaro’s system goes down and you can’t access needed information but this is very rare." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128144) HK Huda K. Rebel and Founder Co-CEO Huda Beauty > "Vagaro greatly simplifies online appointment booking for our VIP clients and press guests." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7187261) NC Nicole C. Esthetician > "The people are great with support but it kicks me out of the chat when I go through different pages and I have to restart sometimes" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128211) TR Tammi R. Salon Owner > "With the help of the text reminders and wait list options, my books stay filled without every having to pick up a phone and call a client." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7014509) Carlos B. Owner > "This was not clearly communicated during the sales process and did not align with the flexibility and scalability that were presented to us." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7154158) DB Diane B. Owner > "It’s a solid platform that supports both the day-to-day operations and long-term growth of my business." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128589) CE Carissa E. Esthetician > "A common and significant complaint is that the online booking interface for clients can be temperamental." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128683) DB Donielle B. Licensed esthetician CEO > "I also appreciate how everything is in one place, from payments to client history, which helps me stay organized and save time." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7131829) LW Lauren W. Owner > "I don’t like when I have to add money on extra service like website and forms etc." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128452) MC Maisie C. Owner CEO > "I love the organization, easy capability for my clients payments, and pace of receiving my funds from my business." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128134) TR Toni R. Owner > "I also don't like the new way of character counting for text message promotions." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7131648) PK Patrick K. Vice President at JPK and Associates, Inc. > "The performance reports and customer profile management with historical data are also very intuitive to get used to." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7165867) DB Diane B. Owner > "What I like least about Vagaro is that it can be slow at times, which can be frustrating during a busy day." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128589) CA Chanelle A. Hairstylist > "The online booking system is convenient for clients and helps reduce back-and-forth scheduling." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128205) Samantha E. Owner Operator > "Sometimes the navigation can be a little challenging and takes more clicks than what I would like to do to be efficient" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7139532) HT Holly T. Owner and nail artist > "The ease of scheduling, the way my schedule looks visually, the way I can add on variations to services." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7130001) Carlos B. Owner > "Unfortunately, we do not feel Vagaro is currently built to support those operational demands at the level their marketing suggests." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7154158) MM Melissa M. Owner Esthetician > "Overall, it’s an easy software to use with multiple different booking functions creating you on website text marketing email marketing an..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7129242) SB Shannon B. Cosmetologist > "I won't get my money deposited until almost noon the next day! And I cant see the amount being deposited once its in process." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7129487) LJ Lauren J. Salon booth owner > "Scheduling and appointment management are the best features of this platform." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128566) John G. Owner and CFO > "We only subscribed to the program for 1 month. Upon cancelling our subscription we were charged and additional $140 (free card reader fee)" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7057244) CA Chanelle A. Hairstylist > "The booking interface is generally smooth, and clients can easily schedule online or through the Vagaro marketplace." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128205) TD Traci D. Hairstylist > "If Vagaros system goes down I can’t access my clients stuff therefore I am" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7127426) ND Nicole D. Massage therapist > "It is a great system for client management and scheduling as well as appointment management." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128144) VA Valentina A. Owner > "My spa used vagaro for a full year and we couldn't wait to switch. While Vagaro offers many features, they up charge for everything and..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7057032) MC Melanie C. Acupuncturist, Owner > "Having my patients able to book and reschedule themselves is a time saver." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128178) KS Kristin S. Massage Therapist > "My clients seems to have more difficulty than with Schedulicity, the site I used before it was acquired by Vagaro." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128547) NT Nicole T. Owner > "I loved Vagaro the use of the calendar, the free website, how I was able to colorize my clients." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7069498) MG Mailen G. Client > "Some parts of the interface are not very intuitive, especially when setting up advanced options." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7163199) ND Natalie D. Lead Trainer > "great value for what you get, i also like that other people use it so its nice that some customer are already used to using it to booking..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7132513) MC Morgan C. Hair stylist > "I would give it a 7 out of 10— worst timing when it decides not to work or someone is working on the back end of it…" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7126702) SB Sarah B. Owner > "Vagaro transferred my data from my previous company saving me a lot of time." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7126839) MC Michelle C. Assistant Salon manager > "From my experience as a customer/client I just need to go on and schedule an appointment to get a service done and I was able to do so and..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6662036) SF Stacey F. Founder > "It’s given me the tools and resources to both launch and scale my service-based business with confidence and professionalism." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7023931) VC Vee C. Owner-operator > "Over time, pricing structures changed, features that were beneficial changed, then it became overly priced with not enough to validate..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7042686) Samantha E. Owner Operator > "Very easy tool for scheduling and appointment management as well as payment processing." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7139532) TS Tamar S. Owner > "It’s confusing how the Cilent has to sign before providing a card to process." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7130927) MH Maranda H. Cosmetologist > "I love the drag & drop email builder to make templates for future use" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7127903) SB Shannon B. Cosmetologist > "My clients are connstantly textimg me because something isn't working when trying to book online." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7129487) AW Ashley W. Massage therapist > "I like being able to send out emails after clients receive a service" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128725) John G. Owner and CFO > "Also crashed multiple times, especially when creating new appointments and changing pricing or service times." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7057244) KM Kenny M. Owner > "It's been helpful for my business, but not without it's quirks and intermittent connectivity issues. " [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128482) CT Courtney T. Business Owner > "The monthly subscription can be expensive, especially for small businesses." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128440) KD Kristle D. Aesthetician > "I love that I can schedule my emails & customize it how I want too." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128203) KM Kenny M. Owner > "Paypro mini loses connection to paypro every day. " [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128482) Ramika G. Salon owner > "Everything you need for your finances, services, follow ups, reminders and user friendly." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128894) Carlos B. Owner > "We were left with a costly setup that does not function the way we were led to expect." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7154158) TS Tawana S. Estheticain > "The software has been a great upgrade for my growing business; with all the different features, I am pleased with the aesthetic of it." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7160054) CT Courtney T. Business Owner > "The interface can feel overwhelming and take time to learn." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128440) MB Mona B. Salon suite owner > "I love Vagaro because it’s super easy for my clients and I, customer service it top tier and I feel like I get a lot more than I’m actually..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128192) John G. Owner and CFO > "Online program is very slow (line ups at front desk due to waiting on software pages to load." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7057244) DB Donielle B. Licensed esthetician CEO > "I really like how user friendly Vagaro is, especially for day to day use in my business." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7131829) MC Michael C. Sr. Director Professional Services > "Hard to use on browser internet as opposed to the app" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6579580) MC MIssi C. Owner > "Always friendly." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128335) VR Verified Reviewer president > "i dont want to build a website on their platform" [See full review](https://www.capterra.com/p/153752/Vagaro/#GetApp___6289230) JC Julie C. Nurse > "It is very user friendly." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6870763) DG Dana G. owner/Massage Therapist > "limited web designs, and inability to link to other calanders" [See full review](https://www.capterra.com/p/153752/Vagaro/#SoftwareAdvice___4406474) AF Allie F. Social Media Associate > "It is incredibly user friendly!" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6649999) VR Verified Reviewer Freelancer > "Refreshing the page to make a link to another site was difficult for me." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___3933405) CS Camillia S. CEO > "Overall, I am glad I made the switch to Vagaro and I can have everything I desire on one website." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7127025) ML Matthew L. Sales Manager > "Also not particularly flexible." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6773670) CG Courtney G. Esthetician > "I especially love having my website through Vagaro!" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7129506) ES Emma S. Administrator > "It's a little clunky; not necessarily intuitive." [See full review](https://www.capterra.com/p/153752/Vagaro/#SoftwareAdvice___3347188) MG Megan G. Cosmetologist > "I always get help very quickly when I need online assistance." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128229) BS Bridget S. owner > "Very difficult to do. " [See full review](https://www.capterra.com/p/153752/Vagaro/#SoftwareAdvice___3337146) KY Kevin Y. Small Business Tech Consultant > "Vagaro looks great on the surface because they dedicate a tremendous amount of resources to SEO and inflating reviews." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6627831) MV Mika V. Hairstylist > "Somethings are not optimized to the best." [See full review](https://www.capterra.com/p/153752/Vagaro/#SoftwareAdvice___2593162) MN Maria N. FLorida Licensed Esthetician > "We tend to overthink the app but really, if you look at it as "what is it that is so easy for me today" you can see that everything has..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128428) JH Julie H. Owner and Licensed Esthetician > "Every time I rebook a customer, I am forced to enter that it is a returning guest and Vagaro should have the intelligence to know that if I..." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7130212) AD Ashley D. Hairstylist > "It’s been an easy transition for owning my own business with using vagaro." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7126899) GU Gaby U. Salon owner > "Sometimes the customer service reps are a bit snarky when you’re asking for help." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128210) EP Erin P. Esthetician > "Overall I would give it an 8/10 for overall usefulness and performance!" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7128900) TP Taylor P. Marketing Director > "Can be confusing when navigating between different services/providers at the same location" [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6788005) KK Kaitlyn K. Hair Stylist > "The transition was definitely made easy for me." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___7126972) AB Alisa B. Suicide Prevention Coordinator > "Finding providers and services near me can be challenging." [See full review](https://www.capterra.com/p/153752/Vagaro/#Capterra___6559273) [View Reviews](https://www.capterra.com/p/153752/Vagaro/reviews/) ## User interface [Textmagic](https://www.capterra.com/p/147342/TextMagic/) 4.57 (260) 4.67 (3,658) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Textmagic 16/49 - Access Controls/Permissions - Activity Dashboard - AI Copilot - AI Image-to-Text - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Speech - API - Appointment Follow-Up - Appointment Management - Automated Scheduling - Autonomous Task Execution - Availability Management - Availability Settings - Blocked Time Settings - Calendar Management - Client Database - Client Management - Client Portal - Communication - Confirmations/Reminders - Credit Card Processing - Customer History - Customizable Branding - Customizable Forms - Customizable Templates - Data Import/Export - Email Management - Email Marketing - Employee Management - Generative AI - Group Scheduling - Links - Mobile Access - Multi- Calendar Integration - Multi-Location - Multi-step Planning - Natural Language Interaction - Online Booking - Online Payments - Recurring Appointments - Reporting & Statistics - Scheduling Notifications - SMS Messaging - Time Zone Detection - Video Conferencing - Wait List Management - Website Integration [See all features](https://www.capterra.com/p/147342/TextMagic/#features) Vagaro Top features 31/49 - Access Controls/Permissions - Activity Dashboard - AI Copilot - AI Image-to-Text - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Speech - API - Appointment Follow-Up - Appointment Management - Automated Scheduling - Autonomous Task Execution - Availability Management - Availability Settings - Blocked Time Settings - Calendar Management - Client Database - Client Management - Client Portal - Communication - Confirmations/Reminders - Credit Card Processing - Customer History - Customizable Branding - Customizable Forms - Customizable Templates - Data Import/Export - Email Management - Email Marketing - Employee Management - Generative AI - Group Scheduling - Links - Mobile Access - Multi- Calendar Integration - Multi-Location - Multi-step Planning - Natural Language Interaction - Online Booking - Online Payments - Recurring Appointments - Reporting & Statistics - Scheduling Notifications - SMS Messaging - Time Zone Detection - Video Conferencing - Wait List Management - Website Integration [See all features](https://www.capterra.com/p/153752/Vagaro/#features) ### Recognition Textmagic is recognized as a top-rated tool in 3 Capterra Shortlist reports Vagaro is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Textmagic Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Vagaro Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Textmagic - By TextMagic - Located in United Kingdom - Founded in 2001 Vagaro - By Vagaro - Located in United States - Founded in 2009 ## Popular Comparisons [Textmagic](https://www.capterra.com/p/147342/TextMagic/)[4.57 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/) vs [Goldie](https://www.capterra.com/p/268055/Goldie/)[4.76 (1,172)](https://www.capterra.com/p/268055/Goldie/reviews/) Contact vendor for pricing Price $19.99/month 4.4 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/147342-268055/TextMagic-vs-Goldie) [Vagaro](https://www.capterra.com/p/153752/Vagaro/)[4.67 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) vs [Goldie](https://www.capterra.com/p/268055/Goldie/)[4.76 (1,172)](https://www.capterra.com/p/268055/Goldie/reviews/) $23.99/month Price $19.99/month 4.5 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/153752-268055/Vagaro-vs-Goldie) [Textmagic](https://www.capterra.com/p/147342/TextMagic/)[4.57 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/) vs [GoReminders](https://www.capterra.com/p/154785/GoReminders/)[4.83 (293)](https://www.capterra.com/p/154785/GoReminders/reviews/) Contact vendor for pricing Price $8/month 4.4 Features 4.7 4.6 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/147342-154785/TextMagic-vs-GoReminders) [Vagaro](https://www.capterra.com/p/153752/Vagaro/)[4.67 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) vs [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)[4.77 (5,767)](https://www.capterra.com/p/191978/Acuity-Scheduling/reviews/) $23.99/month Price $20/month 4.5 Features 4.7 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153752-191978/Vagaro-vs-Acuity-Scheduling) [Textmagic](https://www.capterra.com/p/147342/TextMagic/)[4.57 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/) vs [Carepatron](https://www.capterra.com/p/195467/Care-Patron/)[4.43 (859)](https://www.capterra.com/p/195467/Care-Patron/reviews/) Contact vendor for pricing Price $0 4.4 Features 4.3 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/147342-195467/TextMagic-vs-Care-Patron) [Vagaro](https://www.capterra.com/p/153752/Vagaro/)[4.67 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) vs [GlossGenius](https://www.capterra.com/p/174830/GlossGenius/)[4.79 (349)](https://www.capterra.com/p/174830/GlossGenius/reviews/) $23.99/month Price $24/month 4.5 Features 4.7 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/153752-174830/Vagaro-vs-GlossGenius) [Textmagic](https://www.capterra.com/p/147342/TextMagic/)[4.57 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/) vs [ClinicSense](https://www.capterra.com/p/178722/ClinicSense/)[4.84 (671)](https://www.capterra.com/p/178722/ClinicSense/reviews/) Contact vendor for pricing Price $39/month 4.4 Features 4.6 4.6 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/147342-178722/TextMagic-vs-ClinicSense) [Vagaro](https://www.capterra.com/p/153752/Vagaro/)[4.67 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) vs [Mindbody](https://www.capterra.com/p/40229/MINDBODY/)[4.01 (2,995)](https://www.capterra.com/p/40229/MINDBODY/reviews/) $23.99/month Price Contact vendor for pricing 4.5 Features 4.0 4.6 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/40229-153752/MINDBODY-vs-Vagaro) [Textmagic](https://www.capterra.com/p/147342/TextMagic/)[4.57 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/) vs [GlossGenius](https://www.capterra.com/p/174830/GlossGenius/)[4.79 (349)](https://www.capterra.com/p/174830/GlossGenius/reviews/) Contact vendor for pricing Price $24/month 4.4 Features 4.7 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/147342-174830/TextMagic-vs-GlossGenius) [Vagaro](https://www.capterra.com/p/153752/Vagaro/)[4.67 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) vs [Carepatron](https://www.capterra.com/p/195467/Care-Patron/)[4.43 (859)](https://www.capterra.com/p/195467/Care-Patron/reviews/) $23.99/month Price $0 4.5 Features 4.3 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/153752-195467/Vagaro-vs-Care-Patron) [Textmagic](https://www.capterra.com/p/147342/TextMagic/)[4.57 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/) vs [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)[4.77 (5,767)](https://www.capterra.com/p/191978/Acuity-Scheduling/reviews/) Contact vendor for pricing Price $20/month 4.4 Features 4.7 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/147342-191978/TextMagic-vs-Acuity-Scheduling) [Vagaro](https://www.capterra.com/p/153752/Vagaro/)[4.67 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) vs [ClinicSense](https://www.capterra.com/p/178722/ClinicSense/)[4.84 (671)](https://www.capterra.com/p/178722/ClinicSense/reviews/) $23.99/month Price $39/month 4.5 Features 4.6 4.6 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/153752-178722/Vagaro-vs-ClinicSense)