# Compare EmailOctopus vs Braze 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare EmailOctopus and Braze based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/147415-155423/EmailOctopus-vs-Appboy

---

# EmailOctopus vs Braze Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

EmailOctopusBraze2/4 selected

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

[## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.8

Functionality

4.5

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [655 reviews](#user-reviews)

Positive

638

Neutral

12

Negative

5

[## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

164

Neutral

3

Negative

1

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,208 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

74%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

4.8

Email Tracking

\--

Customizable Branding

4.8

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

\--

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.8

User reviews[655](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Ease of use

4.7

Functionality

4.5

Value for money

4.8

Customer support

4.8

User satisfaction

4.7

User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.4

Customer support

4.5

Price starts from

Price starts from

$9Per Feature, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

Best for

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

## User reviews

Pros & cons

AJ

Amit J.

Executive

> "It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

VR

Verified Reviewer

Director

> "There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857800)

JG

Jessica G.

Realtor

> "It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440)

JD

Juan D.

CMO

> "For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

CV

Christiaan V.

Marketing and Development

> "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

VR

Verified Reviewer

Marketing Director

> "The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6869734)

Lauren F.

Legal Secretary

> "I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

Lauren F.

Legal Secretary

> "I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

CV

Christiaan V.

Marketing and Development

> "I like the simplicity, and the HTML email builder to code my own, the reports are easy to read, for that quick analytics to see how the campaign is..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

PG

Pats G.

Director

> "It’s a little pricey, it doesn’t check dodgy email addresses to prevent being spammed, lacks the option to check campaigns to avoid spam"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6854279)

OD

Omar D.

Owner Founder

> "As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent security..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

JE

Jennifer E.

Secretary

> "Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857140)

SA

Suzan A.

Owner

> "I like EmailOctopus, because the price is very reasonable for small and new business, The free plan is very generous, pricing is transparent and..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

DE

Diana E.

Computer Science Tutor

> "I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002844)

HJ

Hope J.

Creator

> "The set up of the free trial allows me to learn the system and more about email marketing in the novel stages of my business and scale well as it..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6357590)

VP

Vicki P.

Owner

> "Pasting text from outside doesn't translate with same font size and weight, so I have to change it."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867970)

CD

Cameron D.

Songwriter

> "Email Octopus has a free feature, where a business can create an email list, manage that list, and create and send newsletters to that email list. "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6367271)

CK

Cheryl K.

Congregational Adminstrator

> "Also, I can't figure out how to use the columns...if I try to use a two column look to put an image next to a text box, it always reverts to the top..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6798141)

Jasmine P.

Marketing Coordinator

> "The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6340098)

BD

Bree D.

Admin

> "The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6557704)

DC

Diego C.

teacher

> "EmailOctopus has made it easy to build and manage email campaigns, segment my audience, and maintain consistent communication with our community."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6828816)

RS

Robin S.

Office Assistant

> "Sometimes it gets restrictive to only have the option to choose 1, 2, 3, or 4 columns in a block, especially since you can't adjust their widths."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6780696)

AJ

Amit J.

Executive

> "The campaign setup, list management, and automation are straightforward, and the deliverability is reliable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

NP

Nicola P.

Director

> "sometimes when uploading my own images it can be a bit slow, but im trying hard to find something negative."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6824641)

VR

Verified Reviewer

Owner

> "The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to all my..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6591946)

VR

Verified Reviewer

Designer

> "not being able to use MOV files as part of an email blast and subject to PNG / JPEG or GIFF files only"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

AM

Amanda M.

Marketing Communications Coordinator

> "It makes my job easier, helps me create professional emails, and gets our communications delivered in an effective manner."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815734)

FI

Fabiola I.

Illustrator and Storyteller

> "Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6617142)

TO

Temitope O.

Owner

> "For instance, I could easily log in and create campaigns, with reporting features that provide clear insights into performance of the emails sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

JD

Juan D.

CMO

> "Unpredictable campaign approval process"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

DP

Dawn P.

Director

> "It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7005514)

MD

Mara D.

Author

> "Could use more design options for email campaigns, current designs feel a touch dated"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6415010)

Jaime H.

Artist

> "I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6862690)

TO

Temitope O.

Owner

> "The current system lacks the ability to categorize or organize templates effectively."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

JG

Jenna G.

Creative Design Manager

> "It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

CA Manas M.

Founder

> "It makes it difficult to send emails on the go."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6875655)

Megan B.

None

> "Each week I am able to create an email chain in less than 10 minutes and set it up to be sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

PM

Peter M.

Head of Marketing

> "There are no options to let your users select options from a drop-down or checkbox list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

OD

Omar D.

Owner Founder

> "I also like that they have tier packages, so when our time comes to graduate from free, we have options, making it a great start-up value for the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

JC

Jenny C.

Owner

> "It won’t send me an email when I get a new subscriber added to my list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6658409)

IN

Inamari N.

Marketing Executive

> "It integrates well with the tools I already use, and I’ve found the automation features surprisingly capable for a platform at this price point."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7044339)

PM

Peter M.

Head of Marketing

> "The sign-up form options are a little too basic at the moment."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

AH

Allison H.

Operations Manager

> "The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

NB

Nate B.

Editor in Chief

> "The only thing I didn't like is that it doesn't recommend using gmail or any free email as the sending account."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6666556)

DB

Dave B.

Creator

> "Being able to revisit old campaigns to track opens and clicks as well as being able to use old campaigns as a template is really useful."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6405826)

ST

Susan T.

Community development

> "This makes evaluating metrics and replicating sends more complicated."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6809674)

MZ

Maurizio Z.

Press Officer

> "I also really appreciate being able to schedule emails and, above all, replicate them to different lists in just a few steps."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7015894)

MM

Mmoham M.

Software Engineer

> "Email templates of the product are not customizable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631886)

JB

Jesse B.

Creative Generalist

> "EmailOctopus donates to ocean conservation causes and seems significantly more ethical in its overall behavior than many other email subscription..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6819371)

MY

Mark Y.

Founder

> "the monetization features of some competitors and such were not as important for me at the time."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6620573)

PB

Phoenix B.

Community Engagement

> "It has enabled us to send out a brand newsletter and was far easier to use than the competitor sites which we tried before and did not fit our..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6822950)

KI

Kelechi I.

Owner

> "Not a fan of the pricing structure in terms of being charged based on audience size"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6628943)

DJ

Devin J.

Owner

> "It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6400085)

AW

April W.

administration

> "lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6608438)

SA

Suzan A.

Owner

> "Value for money, as a new business I like the free trial it is generous and help me decide later when i have more customers to upgrade to paid..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

AK

Ariel K.

Operations Manager

> "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940)

JG

Jenna G.

Creative Design Manager

> "I don't feel overly restricted with design, and there are always new features being released that help and inspire me to create more interesting..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

KM

Katrina M.

Owner

> "There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc)."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

DB

Donna B.

Owner and Therapist

> "I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep asking..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030001)

KR

Kyle R.

Online Coach

> "Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___5029920)

AH

Allison H.

Operations Manager

> "Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger platforms."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

Megan B.

None

> "I don't think I would use it enough to pay for a subscription."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

LA

Lynda A.

Owner

> "For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the more..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6449599)

TK

Thomas K.

Publisher

> "There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4978048)

MT

Meg T.

Owner Clinical Director

> "Using Email Octopus is an affordable way to sed out email campaigns and capture addresses."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002620)

AS

Alyson S.

Artist and Author

> "I certainly won't be going back to my previous (expensive) mail service provider."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7012614)

Jamie G.

Partner

> "There are free features and paid features, and the free plan has great value for smaller contact lists."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6873349)

MN

Matilde N.

Art Director

> "I had some troubles with multiple users feature."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6488173)

VR

Verified Reviewer

Owner

> "I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6872749)

Pablo E.

Consultant

> "I’m supposed to share some inconvenience here, but sorry."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6866259)

JB

Jenny B.

CV Writer

> "It is really user-friendly and easy to design and schedule email campaigns and automations. When I have had any technical issues, I also received help..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7014077)

ML

Melissa L.

Marketing Executive

> "Lack of explainer information and videos"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6710442)

TO

Temitope O.

Owner

> "The platform's intuitive interface allows me to quickly set up and manage email campaigns without a steep learning curve."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

SR

Sergio R.

Marketing Manager

> "I was using another service before, but to be honest, I didn’t feel confident with it lately."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245)

VR

Verified Reviewer

Designer

> "overall I have enjoyed using this platform for quick email blasts and being able to get my communications streamlined and in sync for branding..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

KM

Katrina M.

Owner

> "I haven't figured out yet how to manage my email subscribers efficiently."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

KB

Kimberly B.

AUTHOR

> "It has allowed me to get up and running with monthly newsletters to my readers."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013698)

KL

Katrina L.

Communications Officer

> "Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to content,..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603)

NS

Norman S.

Founder

> "I also like that I can even do automations on my free account for my volunteer organization."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7022017)

AR

Anii R.

Designer

> "It is slightly on the expensive side as compared to few other websites."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6345415)

[View Reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

VR

Verified Reviewer

Marketing Automation Specialist

> "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453)

RM

Raghava M.

Business Analyst

> "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

CN

Courtney N.

Customer Service Representative

> "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

CN

Courtney N.

Customer Service Representative

> "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AB

Alex B.

Digital Marketing Automation Specialist

> "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

AB

Alex B.

Digital Marketing Automation Specialist

> "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

Noga M.

VP, Marketing

> "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614)

EC

Elizabeth C.

CRM Lead

> "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080)

AB

Alex B.

Digital Marketing Automation Specialist

> "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

CN

Courtney N.

Customer Service Representative

> "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AR

Angela R.

Lifecycle Marketing

> "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VR

Verified Reviewer

Email Marketing

> "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

MO

Maggie O.

CRM and Email Marketing Specialist

> "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115)

RM

Raghava M.

Business Analyst

> "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

JL

Jon L.

Lifecycle Marketing Manager

> "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656)

AB

Alex B.

Digital Marketing Automation Specialist

> "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

JO

Josh O.

Associate Manager, Lifecycle Marketing

> "One thing that has been challenging with Braze is the reporting structure/feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

SM

Sarah M.

Head of Loyalty and Engagement

> "Some teething issues with drag and drop modules eg."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264)

LS

Lauren S.

Director, Engagement Strategy

> "We were able to set up our platform and Braze to share data easily, allowing for seamless automation."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448)

VR

Verified Reviewer

Email Marketing

> "This can be particularly frustrating when creating multiple marketing campaigns"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

JL

Johnna L.

Marketing Automation Manager

> "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

SE

Sally E.

Director of Marketing

> "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182)

BnB

Belén B.

Sr. CRM Manager

> "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994)

VR

Verified Reviewer

Marketing Manager

> "A bit costly and high certification fees."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

FC

Fabio C.

Software Engineer

> "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778)

AD

Akshada D.

email marketing

> "The Canvas feature is great for planning user journeys, and it works well with other tools."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122)

KO

Kate O.

Writer

> "I found Braze a little difficult to use at first and I didn't totally understand it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290)

MC

Michael C.

Digital Content Manager

> "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204)

MF

Miguel F.

Email Marketing Specialist

> "What I like least about Braze is the lack of an auto-save feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403)

CN

Courtney N.

Customer Service Representative

> "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

VR

Verified Reviewer

CRM Lead

> "Documentation is not enough at times, not up-to-date or hard to navigate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117)

KL

Katelyn L.

CRM Lead

> "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443)

TV

Thomas V.

Product Owner

> "The fact that you have a limited amount of data points is frustrating."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VK

Vivek K.

SDE

> "The pricing is bit high in the segment and for services its offering."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702)

VR

Verified Reviewer

Sr. Product Delivery

> "I love how much automated functionality and personalization is available through out the different messaging capabilities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272)

KL

Kirra L.

Marketing Director

> "It's also quite costly."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280)

JL

Johnna L.

Marketing Automation Manager

> "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

AY

Andrii Y.

Email Marketing Specialist

> "I don't like some reporting and allowing creating it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299)

VR

Verified Reviewer

Email Marketing

> "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

DR

Daniel R.

Email marketeer

> "Some features, like a dedicated preference center lack customizability thus making them useless in its current form."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751)

AH

Arman H.

Senior Marketing Automation Executive

> "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

TV

Thomas V.

Product Owner

> "The quality of customer support is low."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

AH

Arman H.

Senior Marketing Automation Executive

> "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

Love L.

Systems Manager

> "An issue we have not had with setting up Custom SAML SSO connections for other apps."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

MA

Marianna A.

Customer Success associate

> "The convenience of finding all customer information in an organized and clear way. "

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674)

Love L.

Systems Manager

> "If you are using Google Workspace the Custom SAML integration is horrible."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

CN

Courtney N.

Customer Service Representative

> "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

Martin M.

Project Manager

> "mistakes can happen."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325)

KT

Kerry T.

CRM Data Director

> "This helps when you have a large organization and local markets who have their own style, look, and feel."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302)

Ben C.

Digital Marketing Manager

> "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

MM

Mary M.

Operations Officer

> "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974)

VR

Verified Reviewer

Senior Growth manager

> "Even after the release, minor bugs popped up that we had to address for extra weeks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165)

DE

Daniel E.

Group Loyalty Manager

> "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496)

Ben C.

Digital Marketing Manager

> "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

[View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

## User interface

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

4.79 (655)

[Braze](https://www.capterra.com/p/155423/Appboy/)

4.70 (168)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

EmailOctopus

Top features

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/147415/EmailOctopus/#features)

Braze

27/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/155423/Appboy/#features)

### Recognition

EmailOctopus is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Email MarketingSoftware (2026) 

Best Value Email MarketingSoftware (2025) 

Best Value Email MarketingSoftware (2023) 

Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

EmailOctopus

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Braze

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

EmailOctopus

-   By Three Hearts Digital
-   Located in United Kingdom
-   Founded in 2015

Braze

-   By Braze
-   Located in United States
-   Founded in 2011

## Popular Comparisons

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

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[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

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Contact vendor for pricing

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4.6

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4.5

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[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

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4.7

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[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

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Contact vendor for pricing

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$0

4.6

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/155423-202338/Appboy-vs-Gmail)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$9/month

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$13/month

4.5

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4.4

4.7

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[View full comparison](https://www.capterra.com/compare/110228-147415/MailChimp-vs-EmailOctopus)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Contact vendor for pricing

Price

$13/month

4.6

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-155423/MailChimp-vs-Appboy)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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$10/month

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4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Contact vendor for pricing

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

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[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$9/month

Price

$15/month

4.5

Features

4.5

4.7

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Contact vendor for pricing

Price

$10/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$9/month

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4.2

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[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

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[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Contact vendor for pricing

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$12/month

4.6

Features

4.2

4.5

Ease of Use

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