# Compare EmailOctopus vs GMass 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare EmailOctopus and GMass based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/147415-168452/EmailOctopus-vs-GMass

---

# EmailOctopus vs GMass Features and Cost Comparison

Last updated March 29th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

EmailOctopusGMass2/4 selected

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

[## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.8

Functionality

4.5

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [653 reviews](#user-reviews)

Positive

636

Neutral

12

Negative

5

[## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.7

Customer Service

4.7

Reviews Sentiment

Based on [1,366 reviews](#user-reviews)

Positive

1,347

Neutral

14

Negative

5

## Summary

* * *

Key features rated by users

Features selected based on 13,964 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

74%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

4.8

Email Tracking

\--

Customizable Branding

4.8

64%Fit

Missing features

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

4.8

Customizable Branding

NA

User satisfaction

User satisfaction

4.8

User reviews[653](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Ease of use

4.7

Functionality

4.5

Value for money

4.8

Customer support

4.8

User satisfaction

4.8

User reviews[1,366](https://www.capterra.com/p/168452/GMass/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.7

Customer support

4.7

Price starts from

Price starts from

$9Per Feature, Per Month

-   Free version
-   Free trial

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

Best for

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

## User reviews

Pros & cons

AJ

Amit J.

Executive

> "It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

VR

Verified Reviewer

Director

> "There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857800)

SA

Suzan A.

Owner

> "I like EmailOctopus, because the price is very reasonable for small and new business, The free plan is very generous, pricing is transparent and..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

JD

Juan D.

CMO

> "For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

CV

Christiaan V.

Marketing and Development

> "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

VR

Verified Reviewer

Marketing Director

> "The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6869734)

Lauren F.

Legal Secretary

> "I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

Lauren F.

Legal Secretary

> "I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

IN

Inamari N.

Marketing Executive

> "It integrates well with the tools I already use, and I’ve found the automation features surprisingly capable for a platform at this price point."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7044339)

PG

Pats G.

Director

> "It’s a little pricey, it doesn’t check dodgy email addresses to prevent being spammed, lacks the option to check campaigns to avoid spam"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6854279)

AH

Allison H.

Operations Manager

> "The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

CK

Cheryl K.

Congregational Adminstrator

> "Also, I can't figure out how to use the columns...if I try to use a two column look to put an image next to a text box, it always reverts to the top..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6798141)

CV

Christiaan V.

Marketing and Development

> "I like the simplicity, and the HTML email builder to code my own, the reports are easy to read, for that quick analytics to see how the campaign is..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

RS

Robin S.

Office Assistant

> "Sometimes it gets restrictive to only have the option to choose 1, 2, 3, or 4 columns in a block, especially since you can't adjust their widths."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6780696)

OD

Omar D.

Owner Founder

> "As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent security..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

JE

Jennifer E.

Secretary

> "Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857140)

KL

Katrina L.

Communications Officer

> "We love the value of our monthly subscription, which was almost half the cost of MailChimp, but provides us with plenty of emails for the size of our..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603)

DE

Diana E.

Computer Science Tutor

> "I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002844)

HJ

Hope J.

Creator

> "The set up of the free trial allows me to learn the system and more about email marketing in the novel stages of my business and scale well as it..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6357590)

VP

Vicki P.

Owner

> "Pasting text from outside doesn't translate with same font size and weight, so I have to change it."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867970)

SA

Suzan A.

Owner

> "Value for money, as a new business I like the free trial it is generous and help me decide later when i have more customers to upgrade to paid..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

BD

Bree D.

Admin

> "The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6557704)

CD

Cameron D.

Songwriter

> "Email Octopus has a free feature, where a business can create an email list, manage that list, and create and send newsletters to that email list. "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6367271)

KL

Katrina L.

Communications Officer

> "Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to content,..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603)

Jasmine P.

Marketing Coordinator

> "The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6340098)

NP

Nicola P.

Director

> "sometimes when uploading my own images it can be a bit slow, but im trying hard to find something negative."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6824641)

DB

Donna B.

Owner and Therapist

> "I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep asking..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030001)

VR

Verified Reviewer

Designer

> "not being able to use MOV files as part of an email blast and subject to PNG / JPEG or GIFF files only"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

AH

Allison H.

Operations Manager

> "Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger platforms."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

ST

Susan T.

Community development

> "This makes evaluating metrics and replicating sends more complicated."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6809674)

DC

Diego C.

teacher

> "EmailOctopus has made it easy to build and manage email campaigns, segment my audience, and maintain consistent communication with our community."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6828816)

FI

Fabiola I.

Illustrator and Storyteller

> "Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6617142)

AJ

Amit J.

Executive

> "The campaign setup, list management, and automation are straightforward, and the deliverability is reliable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

JD

Juan D.

CMO

> "Unpredictable campaign approval process"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

VR

Verified Reviewer

Owner

> "The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to all my..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6591946)

MD

Mara D.

Author

> "Could use more design options for email campaigns, current designs feel a touch dated"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6415010)

AM

Amanda M.

Marketing Communications Coordinator

> "It makes my job easier, helps me create professional emails, and gets our communications delivered in an effective manner."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815734)

TO

Temitope O.

Owner

> "The current system lacks the ability to categorize or organize templates effectively."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

NS

Norman S.

Founder

> "I also like that I can even do automations on my free account for my volunteer organization."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7022017)

CA Manas M.

Founder

> "It makes it difficult to send emails on the go."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6875655)

TO

Temitope O.

Owner

> "For instance, I could easily log in and create campaigns, with reporting features that provide clear insights into performance of the emails sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

PM

Peter M.

Head of Marketing

> "There are no options to let your users select options from a drop-down or checkbox list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

DP

Dawn P.

Director

> "It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7005514)

JC

Jenny C.

Owner

> "It won’t send me an email when I get a new subscriber added to my list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6658409)

Jaime H.

Artist

> "I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6862690)

SR

Sergio R.

Marketing Manager

> "I was using another service before, but to be honest, I didn’t feel confident with it lately."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245)

JG

Janet G.

Creative Entrepreneur and Freelancer

> "I really like that EmailOctopus offers a wide range of features even in the free plan, which is perfect for small businesses and beginners."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6806371)

PM

Peter M.

Head of Marketing

> "The sign-up form options are a little too basic at the moment."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

JG

Jenna G.

Creative Design Manager

> "It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

NB

Nate B.

Editor in Chief

> "The only thing I didn't like is that it doesn't recommend using gmail or any free email as the sending account."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6666556)

CN

Charolette N.

Author

> "I love how easy it is to organize my reader lists, run campaigns, and track engagement without feeling overwhelmed by data."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7028829)

MM

Mmoham M.

Software Engineer

> "Email templates of the product are not customizable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631886)

Megan B.

None

> "Each week I am able to create an email chain in less than 10 minutes and set it up to be sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

MY

Mark Y.

Founder

> "the monetization features of some competitors and such were not as important for me at the time."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6620573)

OD

Omar D.

Owner Founder

> "I also like that they have tier packages, so when our time comes to graduate from free, we have options, making it a great start-up value for the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

KI

Kelechi I.

Owner

> "Not a fan of the pricing structure in terms of being charged based on audience size"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6628943)

GP

Gary P.

Business Owner

> "I've used EmailOctopus for 2 years and continue to find it great value in running a newsletter for my ecommerce business."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7029839)

AW

April W.

administration

> "lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6608438)

DB

Dave B.

Creator

> "Being able to revisit old campaigns to track opens and clicks as well as being able to use old campaigns as a template is really useful."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6405826)

AK

Ariel K.

Operations Manager

> "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940)

MZ

Maurizio Z.

Press Officer

> "I also really appreciate being able to schedule emails and, above all, replicate them to different lists in just a few steps."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7015894)

MS

Miroslawa S.

Owner

> "I can not contact the customer support."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6787325)

JB

Jesse B.

Creative Generalist

> "EmailOctopus donates to ocean conservation causes and seems significantly more ethical in its overall behavior than many other email subscription..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6819371)

KM

Katrina M.

Owner

> "There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc)."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

PB

Phoenix B.

Community Engagement

> "It has enabled us to send out a brand newsletter and was far easier to use than the competitor sites which we tried before and did not fit our..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6822950)

KR

Kyle R.

Online Coach

> "Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___5029920)

DJ

Devin J.

Owner

> "It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6400085)

Megan B.

None

> "I don't think I would use it enough to pay for a subscription."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

JG

Jenna G.

Creative Design Manager

> "I don't feel overly restricted with design, and there are always new features being released that help and inspire me to create more interesting..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

TK

Thomas K.

Publisher

> "There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4978048)

SC

Savahnna C.

Founder, CEO

> "Support has been responsive and helpful whenever I’ve had questions, and the platform feels thoughtfully designed from both a technical and UX..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6805950)

AS

Alyson S.

Artist and Author

> "I certainly won't be going back to my previous (expensive) mail service provider."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7012614)

LA

Lynda A.

Owner

> "For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the more..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6449599)

MN

Matilde N.

Art Director

> "I had some troubles with multiple users feature."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6488173)

MT

Meg T.

Owner Clinical Director

> "Using Email Octopus is an affordable way to sed out email campaigns and capture addresses."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002620)

Pablo E.

Consultant

> "I’m supposed to share some inconvenience here, but sorry."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6866259)

Jamie G.

Partner

> "There are free features and paid features, and the free plan has great value for smaller contact lists."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6873349)

ML

Melissa L.

Marketing Executive

> "Lack of explainer information and videos"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6710442)

VR

Verified Reviewer

Owner

> "I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6872749)

KM

Katrina M.

Owner

> "I haven't figured out yet how to manage my email subscribers efficiently."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

[View Reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Varun P.

Strategy Founder Office

> "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

OT

Oluwaseyi T.

Owner

> "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225)

LK

Levi K.

Head Coach

> "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900)

AD

Ann D.

Publicist

> "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

EJ

Ela J.

Representative

> "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126)

MG

Michael G.

Publicist

> "You can easily make a lot more errors using free versions of gmail mail merges using sheets."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Varun P.

Strategy Founder Office

> "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

SS

Stephen S.

Senior Product Manager

> "I don't like that it creates too many folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

SS

Steve S.

Founder

> "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

SG

Subhadeep G.

Business Strategist

> "Also the draft and sent box gets heavy, causes problem in finding other important emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363)

CE

Chimamanda E.

Peer Advisory Leader

> "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

LI

Lawrence I.

CEO

> "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781)

SS

Steve S.

Founder

> "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

MG

Michael G.

Publicist

> "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Nicholas S.

Developer

> "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379)

SS

Stephen S.

Senior Product Manager

> "Also, it lags a little bit when trying to get things set up."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

MN

Manav N.

Co-founder

> "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156)

Rob D.

Comms Director

> "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940)

CM

Carrie M.

Travel Agent

> "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741)

AB

Autumn B.

Office Manager

> "There is no phone number for support and just directs you to a website which can be frustrating when help is needed."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388)

BJ

Barbara J.

Owner

> "I like the capability of creating individualized/customized email campaigns for our audience."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

MB

Maor B.

CSM

> "UX\\UI design, the personalization of the emails are not good enough yet."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489)

NJ

Nikki J.

Founder and CEO

> "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731)

LT

Lukáš T.

Sales Rep

> "finding these among the FAQs is a bit time consuming"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665)

NKC

Nikhil K C.

Outreach Manager

> "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500)

MB

Maggie B.

Founding Partner

> "I don't like that they no longer offer the free version of up to 50 emails/day."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344)

NT

Nicole T.

Chair

> "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176)

JG

Jessie G.

PTA treasurer

> "It is a bit pricey for our needs as a nonprofit."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308)

AD

Ann D.

Publicist

> "Many of these services can be extremely expensive, but GMass has great value for it's monthly fee, even as we continue to grow."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

SD

Sanjay D.

Agent

> "Its not filtering email right now for junk email addresses."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870)

MW

Marieke W.

Associate Director

> "This tracks engagement and identifies areas where we can improve."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790)

PR

Puru R.

CEO

> "could be Finicky sometimes, a lot of emails go to spam,"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742)

KS

Katarina S.

phd student

> "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471)

PN

Phil N.

Marketing

> "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341)

TV

Tommy V.

Co-Founder

> "I do a lot of work from Google Sheets and being able to link that to my email marketing without the need for an API is a game changer..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6349653)

Madhanraj S.

Business Development Manager

> "I have encountered some issues, such as emails landing in spam when sent through Sendgrid and follow-ups not being sent at the..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

VR

Verified Reviewer

Founder

> "I was able to set everything up in minutes and start sending personalized outreach right away."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

SJ

Sandeep J.

video editing

> "i don't know it's a problem from my side or theirs."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358)

VR

Verified Reviewer

Founder

> "The tool is easy to use, very flexible, and has helped me generate real customer responses, sales, and reviews without spending hours..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

JH

Jonathan H.

Owner

> "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419)

MW

Marieke W.

Associate Director

> "This is perfect for my needs at a small nonprofit where donor stewardship is paramount."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790)

CR

Christopher R.

Sales Specialist

> "I wish it wasn't on google spreadsheets but thats about it."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6241832)

Phil W.

Founder

> "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360)

JG

John G.

Owner

> "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346)

AP

Aleksandra P.

Marketing Specialist

> "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980)

Nicolas N.

Administrator

> "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471)

EG

Emily G.

Consultant

> "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820)

Madhanraj S.

Business Development Manager

> "We cannot customize the followup emails and can insert attributes in the email"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

SA

Saurav A.

Manager

> "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486)

CP

Chris P.

Agent

> "The cost is a bit higher than I'd like it to be."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6267850)

Avrodeep H.

Digital Marketing Manager

> "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429)

KG

Kirsten G.

Funding Specialist

> "The setup process was more time consuming than expected."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606)

CE

Chimamanda E.

Peer Advisory Leader

> "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

SG

Stephen G.

Founder

> "The only caveat is, I'm unable to know if my emails are landing in the small folder."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552)

NKC

Nikhil K C.

Outreach Manager

> "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500)

SS

Shruti S.

Brand Success Manager

> "Not able to personalize emails and some glitches while having bigger email lists"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4754165)

KM

Kevin M.

Lead Manager

> "Gmass is great because it integrates with my google workspace."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7049141)

SG

Shweta G.

Social Media Manager

> "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346)

AM

Amy M.

Teacher and Union President

> "I was able to send critical information in such a small window of time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902)

MD

Manisha D.

MArketing Manager

> "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430)

BJ

Barbara J.

Owner

> "Sending out email campaigns to our growing contact list has been easy and stressfree. ."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

AI

Anthony I.

CEO

> "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638)

JF

Justin F.

CEO

> "GMass makes mail merge incredibly simple and reliable."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7031272)

BP

Bridget P.

Copywriter Email Marketer

> "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642)

VR

Verified Reviewer

Founder

> "I was able to get my first personalized outreach campaign running within minutes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

SC

Sarah C.

Founder

> "Without the GMass extention, you cannot get a hold of customer service. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

RS

Rehan S.

CMO

> "simple and easy emailing tool the interface is clean so it's easy for you to figure out options for setting up the tool."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7019904)

MK

Mark K.

CEO

> "I have been dreading doing cold email marketing and was doing it on my own for a while using 23 different email addresses so that my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___3457787)

MK

MOHAN K.

Business Manager

> "Helps maintain high deliverability with built-in email warm-up features."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6767049)

JB

Jordi B.

SEO

> "Could get expensive if you want to add the tool for more than 3 - 4 emails"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4755720)

MN

Mark N.

No Specific title

> "After recently integrating GMAS into my workflow for mail merges, my experience has been overwhelmingly positive."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6860646)

SC

Sarah C.

Founder

> "There is no chat function on the site nor a way to contact them. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

VR

Verified Reviewer

ECA Director

> "I've utilized the simple poll function and have received even more responses than I ever did sending out a survey through an external..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6411790)

MA

Madelyne A.

owner

> "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727)

YW

Yasmeen W.

Manager

> "It got my emails out, handled personalization, and avoided spam folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6829332)

OA

Ovi A.

Email Marketer

> "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752)

Avrodeep H.

Digital Marketing Manager

> "It's simple, fast, and incredibly effective for sending personalized email campaigns straight from Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429)

BG

Brian G.

Business Loan Broker

> "Then I wrote support and requested a refund for the wrong email address I accidently signed up for."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4763664)

AD

Ann D.

Publicist

> "I like how easy it is to use and how it's integrated into Google Drive for easy contact management."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

VR

Verified Reviewer

Owner

> "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074)

[View Reviews](https://www.capterra.com/p/168452/GMass/reviews/)

## User interface

4.79 (653)

4.83 (1,366)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

EmailOctopus

Top features

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/147415/EmailOctopus/#features)

GMass

25/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/168452/GMass/#features)

### Recognition

No recognitions have been awarded to EmailOctopus

No recognitions have been awarded to GMass

### Deployment & support

EmailOctopus

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

GMass

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

EmailOctopus

-   By Three Hearts Digital
-   Located in United Kingdom
-   Founded in 2015

GMass

-   By GMass
-   Located in United States
-   Founded in

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Price

$12/month

4.7

Features

4.2

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-168452/Constant-Contact-vs-GMass)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$9/month

Price

$12/month

4.5

Features

4.2

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.84 (415)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

$25/month

Price

$33/month

4.7

Features

4.8

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/168452-10013316/GMass-vs-Success-ai)