# Compare EmailOctopus vs lemlist 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare EmailOctopus and lemlist based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/147415-173776/EmailOctopus-vs-lemlist

---

# EmailOctopus vs lemlist Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

EmailOctopuslemlist2/4 selected

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

[## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.8

Functionality

4.5

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [655 reviews](#user-reviews)

Positive

638

Neutral

12

Negative

5

[## lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

Starting Price

$55.00/month

Value-for-Money

4.6

Functionality

4.4

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

Based on [387 reviews](#user-reviews)

Positive

357

Neutral

18

Negative

12

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 14,181 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

74%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

4.8

Email Tracking

\--

Customizable Branding

4.8

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.3

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

4.0

Customizable Branding

4.0

User satisfaction

User satisfaction

4.8

User reviews[655](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Ease of use

4.7

Functionality

4.5

Value for money

4.8

Customer support

4.8

User satisfaction

4.6

User reviews[387](https://www.capterra.com/p/173776/lemlist/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.6

Customer support

4.6

Price starts from

Price starts from

$9Per Feature, Per Month

-   Free version
-   Free trial

Price starts from

$55Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

Best for

Sales teams of all sizes, startups, lead generation agencies, entrepreneurs, and founders use lemlist to grow profitable businesses and increase revenue.

## User reviews

Pros & cons

AJ

Amit J.

Executive

> "It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

VR

Verified Reviewer

Director

> "There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857800)

JG

Jessica G.

Realtor

> "It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440)

JD

Juan D.

CMO

> "For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

CV

Christiaan V.

Marketing and Development

> "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

VR

Verified Reviewer

Marketing Director

> "The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6869734)

Lauren F.

Legal Secretary

> "I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

Lauren F.

Legal Secretary

> "I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

IN

Inamari N.

Marketing Executive

> "It integrates well with the tools I already use, and I’ve found the automation features surprisingly capable for a platform at this price point."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7044339)

PG

Pats G.

Director

> "It’s a little pricey, it doesn’t check dodgy email addresses to prevent being spammed, lacks the option to check campaigns to avoid spam"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6854279)

CV

Christiaan V.

Marketing and Development

> "I like the simplicity, and the HTML email builder to code my own, the reports are easy to read, for that quick analytics to see how the campaign is..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

JE

Jennifer E.

Secretary

> "Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857140)

OD

Omar D.

Owner Founder

> "As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent security..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

DE

Diana E.

Computer Science Tutor

> "I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002844)

SA

Suzan A.

Owner

> "I like EmailOctopus, because the price is very reasonable for small and new business, The free plan is very generous, pricing is transparent and..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

VP

Vicki P.

Owner

> "Pasting text from outside doesn't translate with same font size and weight, so I have to change it."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867970)

HJ

Hope J.

Creator

> "The set up of the free trial allows me to learn the system and more about email marketing in the novel stages of my business and scale well as it..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6357590)

CK

Cheryl K.

Congregational Adminstrator

> "Also, I can't figure out how to use the columns...if I try to use a two column look to put an image next to a text box, it always reverts to the top..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6798141)

CD

Cameron D.

Songwriter

> "Email Octopus has a free feature, where a business can create an email list, manage that list, and create and send newsletters to that email list. "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6367271)

BD

Bree D.

Admin

> "The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6557704)

Jasmine P.

Marketing Coordinator

> "The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6340098)

RS

Robin S.

Office Assistant

> "Sometimes it gets restrictive to only have the option to choose 1, 2, 3, or 4 columns in a block, especially since you can't adjust their widths."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6780696)

DC

Diego C.

teacher

> "EmailOctopus has made it easy to build and manage email campaigns, segment my audience, and maintain consistent communication with our community."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6828816)

NP

Nicola P.

Director

> "sometimes when uploading my own images it can be a bit slow, but im trying hard to find something negative."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6824641)

AJ

Amit J.

Executive

> "The campaign setup, list management, and automation are straightforward, and the deliverability is reliable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

VR

Verified Reviewer

Designer

> "not being able to use MOV files as part of an email blast and subject to PNG / JPEG or GIFF files only"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

VR

Verified Reviewer

Owner

> "The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to all my..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6591946)

ST

Susan T.

Community development

> "This makes evaluating metrics and replicating sends more complicated."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6809674)

AM

Amanda M.

Marketing Communications Coordinator

> "It makes my job easier, helps me create professional emails, and gets our communications delivered in an effective manner."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815734)

FI

Fabiola I.

Illustrator and Storyteller

> "Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6617142)

TO

Temitope O.

Owner

> "For instance, I could easily log in and create campaigns, with reporting features that provide clear insights into performance of the emails sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

JD

Juan D.

CMO

> "Unpredictable campaign approval process"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

DP

Dawn P.

Director

> "It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7005514)

MD

Mara D.

Author

> "Could use more design options for email campaigns, current designs feel a touch dated"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6415010)

Jaime H.

Artist

> "I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6862690)

TO

Temitope O.

Owner

> "The current system lacks the ability to categorize or organize templates effectively."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

JG

Jenna G.

Creative Design Manager

> "It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

CA Manas M.

Founder

> "It makes it difficult to send emails on the go."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6875655)

Megan B.

None

> "Each week I am able to create an email chain in less than 10 minutes and set it up to be sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

PM

Peter M.

Head of Marketing

> "There are no options to let your users select options from a drop-down or checkbox list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

OD

Omar D.

Owner Founder

> "I also like that they have tier packages, so when our time comes to graduate from free, we have options, making it a great start-up value for the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

JC

Jenny C.

Owner

> "It won’t send me an email when I get a new subscriber added to my list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6658409)

AH

Allison H.

Operations Manager

> "The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

PM

Peter M.

Head of Marketing

> "The sign-up form options are a little too basic at the moment."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

DB

Dave B.

Creator

> "Being able to revisit old campaigns to track opens and clicks as well as being able to use old campaigns as a template is really useful."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6405826)

NB

Nate B.

Editor in Chief

> "The only thing I didn't like is that it doesn't recommend using gmail or any free email as the sending account."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6666556)

MZ

Maurizio Z.

Press Officer

> "I also really appreciate being able to schedule emails and, above all, replicate them to different lists in just a few steps."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7015894)

MM

Mmoham M.

Software Engineer

> "Email templates of the product are not customizable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631886)

JB

Jesse B.

Creative Generalist

> "EmailOctopus donates to ocean conservation causes and seems significantly more ethical in its overall behavior than many other email subscription..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6819371)

MY

Mark Y.

Founder

> "the monetization features of some competitors and such were not as important for me at the time."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6620573)

PB

Phoenix B.

Community Engagement

> "It has enabled us to send out a brand newsletter and was far easier to use than the competitor sites which we tried before and did not fit our..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6822950)

KI

Kelechi I.

Owner

> "Not a fan of the pricing structure in terms of being charged based on audience size"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6628943)

DJ

Devin J.

Owner

> "It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6400085)

AW

April W.

administration

> "lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6608438)

SA

Suzan A.

Owner

> "Value for money, as a new business I like the free trial it is generous and help me decide later when i have more customers to upgrade to paid..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

AK

Ariel K.

Operations Manager

> "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940)

JG

Jenna G.

Creative Design Manager

> "I don't feel overly restricted with design, and there are always new features being released that help and inspire me to create more interesting..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

KM

Katrina M.

Owner

> "There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc)."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

DB

Donna B.

Owner and Therapist

> "I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep asking..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030001)

KR

Kyle R.

Online Coach

> "Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___5029920)

AH

Allison H.

Operations Manager

> "Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger platforms."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

Megan B.

None

> "I don't think I would use it enough to pay for a subscription."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

LA

Lynda A.

Owner

> "For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the more..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6449599)

TK

Thomas K.

Publisher

> "There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4978048)

MT

Meg T.

Owner Clinical Director

> "Using Email Octopus is an affordable way to sed out email campaigns and capture addresses."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002620)

AS

Alyson S.

Artist and Author

> "I certainly won't be going back to my previous (expensive) mail service provider."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7012614)

Jamie G.

Partner

> "There are free features and paid features, and the free plan has great value for smaller contact lists."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6873349)

MN

Matilde N.

Art Director

> "I had some troubles with multiple users feature."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6488173)

VR

Verified Reviewer

Owner

> "I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6872749)

Pablo E.

Consultant

> "I’m supposed to share some inconvenience here, but sorry."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6866259)

JB

Jenny B.

CV Writer

> "It is really user-friendly and easy to design and schedule email campaigns and automations. When I have had any technical issues, I also received help..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7014077)

ML

Melissa L.

Marketing Executive

> "Lack of explainer information and videos"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6710442)

TO

Temitope O.

Owner

> "The platform's intuitive interface allows me to quickly set up and manage email campaigns without a steep learning curve."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

SR

Sergio R.

Marketing Manager

> "I was using another service before, but to be honest, I didn’t feel confident with it lately."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245)

VR

Verified Reviewer

Designer

> "overall I have enjoyed using this platform for quick email blasts and being able to get my communications streamlined and in sync for branding..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

KM

Katrina M.

Owner

> "I haven't figured out yet how to manage my email subscribers efficiently."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

KB

Kimberly B.

AUTHOR

> "It has allowed me to get up and running with monthly newsletters to my readers."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013698)

KL

Katrina L.

Communications Officer

> "Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to content,..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603)

NS

Norman S.

Founder

> "I also like that I can even do automations on my free account for my volunteer organization."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7022017)

AR

Anii R.

Designer

> "It is slightly on the expensive side as compared to few other websites."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6345415)

[View Reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

CP

Chris P.

Marketing Director

> "The application is really central to our outbound efforts and has helped us run multiple campaigns to reach target audiences..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777)

LG

Linda G.

Broker

> "Was sent two leads - one 400 miles away and another 170 miles away. Have tried for weeks to get my money back."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

BC

Brenden C.

CTO

> "We found everything that we needed for our mail campaigns in Lemlist."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6325086)

LG

Linda G.

Broker

> "I was promised leads in my area and it hasn't happened. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

KM

Kiran M.

Owner Freelancer

> "Overall I am happy with the Lemlist and the best thing is their Lemwarm which makes my domain reputation high across my email..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4921161)

LG

Linda G.

Broker

> "they will not return my money. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

EB

Edwin B.

CEO

> "It makes it super easy to use emails efficiently"

[See full review](https://www.capterra.com/p/173776/lemlist/#SoftwareAdvice___6350591)

WS

Wil S.

Creative Director

> "I had to make changes on HubSpot to tailor it to work with Lemlist and there is absolutely no automation interaction unless you..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

Jamie H.

Head of Growth

> "It’s easy to create campaigns with both email and LinkedIn automations in a simple workflow."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6280553)

Ben F.

Founder

> "Their support is not technical and only relays what their technical people tell them, so you can never get a straight answer on..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

KK

Kelly K.

Marketing

> "The support is great and very responsive when I have questions."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6648568)

WS

Wil S.

Creative Director

> "This was fixed but it took about 4 months to do it: how LONG it takes list changes to go into affect. If you for instance had 1k..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

ML

Mei L.

Marketing

> "Additionally, implementing and scaling dynamic media add-ins such as video thumbnails and images is effortless."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

Ben F.

Founder

> "They refused to grandfather me in, which is their right, but they also didn't refund me for the massive pain they caused our..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

MD

Marc D.

Marketing Manager

> "Overall it's an awesome tool with great options and \[sensitive content hidden\] is always adding new features and support is..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421)

WS

Wil S.

Creative Director

> "I often was told whatever issue I had wasn't their responsibility to resolve or wasn't understood so my support requests would..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

MD

Marc D.

Marketing Manager

> "It's a really complete tool with everything you need for outreaching."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421)

EG

Eli G.

Head of Marketing

> "Real focus on deliverability and staying out of spam filters which is what you want from an outreach platform, but no..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

ML

Mei L.

Marketing

> "The option to review before sending is especially helpful for those who want to add a highly personalized touch to their message."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

MZ

Martin Z.

Director

> "The schedule feature doesn't even work for me."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4827350)

DO

Daniel O.

Founder

> "very simple to usethe site is very inviting costumer service was really on point, I had issues with a few things and they..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4576907)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "Namesly, the email validator, which costs extra for some reason"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421)

TP

Thomas P.

Director of Marketing

> "The personalization features are powerful, such as the variables on images."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4126393)

ML

Mei L.

Marketing

> "Consequently, constructing intricate flows that direct contacts to different lists and sequences based on their actions or..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "All in all, it's a very simple but effective outreach tool"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421)

EG

Eli G.

Head of Marketing

> "No good integration with CRMs, we use Zoho CRM and we found it very hard that it did not have a native integration with it and..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

BT

Benjamin T.

Marketing Director

> "From email warmup, personalized landing pages, to email campaigns - lemlist does these things they've built really well. If..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483)

VR

Verified Reviewer

Marketing Manager

> "It's really not good in terms of delivery rate, I was shocked to see that most emails lan ded in spam and when I ran a campaign..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3805213)

BT

Benjamin T.

Marketing Director

> "Lemwarm also is one of the best tools to start with a new email address and be able to reach people's top inbox with..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483)

Ben F.

Founder

> "Their customer support is incredibly friendly and utterly incompetent."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

VR

Verified Reviewer

Director

> "I like the first-line customization features offered."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946)

EG

Eli G.

Head of Marketing

> "The reporting was not great and you couldn't build custom reports for your needs"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

CP

Chris P.

Marketing Director

> "Application is really easy to use. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777)

VR

Verified Reviewer

Director of Marketing

> "I cancelled my account months ago and they have continuously charged our account - trying to get a refund has been a disaster."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302)

CD

Carla D.

Digital Marketing Specialist

> "Easy to Use"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6132180)

JD

Jessie D.

Founder

> "I am on an LTD account and upgrading can't be done without losing the LTD account. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3625482)

JLA

Jean Luc A.

Sdr

> "With Lemlist i can personalize all my prospecting emails very easily."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023554)

Jug B.

Senior Sales Manager

> "I also hear it's not the cheapest of tools (I don't handle the budget, but I've heard people complaining :))."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

CR

Catherine R.

Founder

> "The software is great, the user experience is at the top of the game, and customer support is the best I ever had."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4312608)

WI

Wendsom I.

Graphic designer

> "It is according to a little expensive, and not suitable for beginners"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4329466)

Chris R.

Head of Customer Success

> "As far as outreach automation platforms are concerned, they are one of the better ones out there and some of the features such..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

Chris R.

Head of Customer Success

> "The use of emojis and stuff is a bit "juvenile" and we didn't really see any benefit in using these emoji in our messaging..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

LG

Lars G.

CTO

> "Also, the icebreaker feature has got me several important clients."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4344019)

ER

Ezekiel R.

President and CEO

> "Lemist like other similar service providers comes at a relatively high cost especially as services are priced per user it..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2949486)

Jug B.

Senior Sales Manager

> "First of all, the product does everything it says on the box and does it without any hiccups."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

VR

Verified Reviewer

founder

> "ive been having an issue where i think my ip is blocked on their side so i cant connect any email to their service anymore but..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

Jug B.

Senior Sales Manager

> "I also have to mention the customer support which is the best I've seen in my life, personable, helpful."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

VR

Verified Reviewer

Director

> "I don't like how complicated it is to navigate sometimes."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946)

Chris R.

Head of Customer Success

> "Overall, we had a great experience with LemList, albeit that for some inexplicable reason, our deliverability stats were lower..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

WS

Wil S.

Creative Director

> "Their pricing model is pretty insane really."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

FG

Francesco G.

CEO & Co-founder

> "Great community, customer support and functionalities"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4692987)

LQ

Lisa Q.

Email Marketing Manager

> "A bit awkward to initially get set up but only issue"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4559466)

Thomas S.

Owner

> "The integrated lemwarm feature that warms up your newly created e-mail address works perfect!"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2977020)

SS

Su S.

Digital Marketing

> "The tool never completes sending emails in the designated time."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

Eduardo C.

VP of Sales, Canada

> "Sending cold emails with a personal twist increases my open rate and overall campaign response."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114)

VR

Verified Reviewer

Director of Marketing

> "Avoid it at all costs."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302)

CC

Carrie C.

Secretary

> "Lemlist does provide a wealth of knowledge. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023043)

VR

Verified Reviewer

founder

> "weve been on the case for days with my domain name provider and lemlist and its been established that lemlist has an issue but..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

AB

Andre B.

Account Executive

> "It's simply, easy and fun to use!"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4319672)

Chris R.

Head of Customer Success

> "We did find some of the features of the software a little gimmicky."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

VR

Verified Reviewer

founder

> "the tool is useful and user friendly it has nice functionalities but nothing can be done for you if your issue is IT related...."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

EN

Eric N.

Founder

> "The cost of the platform can get expensive when you scale."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3482707)

Eduardo C.

VP of Sales, Canada

> "The customization possibilities."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114)

NR

Nicholas R.

Fitness Research Director

> "The only issue I had was when I would load up prospects for a campaign and find there was an error, it was terribly difficult to..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203142)

Edwyn A.

Affiliate Marketer

> "I particularly love how I can easily change from one section to another via keyboard shortcuts, but I would say that what I love..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2655447)

CM

Cyrus M.

Owner

> "Email tracking - Their email tracking is inaccurate and counts your own clicks as an "open.""

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346)

VR

Verified Reviewer

Freelancer in B2B Growth & Operations

> "Extra features like the pods or super fast customer service make this tool a no-brainer when it comes to cold outreach."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2253912)

SS

Su S.

Digital Marketing

> "Despite having such a unique feature, we had a terrible time with lemlist."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

SG

Stephane G.

Partner, Growth Strategy and Management Consultant

> "Creating images with custom text from tokens like the recipient’s name or company is great too."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203560)

VR

Verified Reviewer

Owner

> "The learning curve is a bit rough, not as intuitive to get started"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2207963)

VR

Verified Reviewer

Consultant

> "We also use Lemwarm to quickly and easily send engaging emails and videos to our prospects."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2251955)

Amaury D.

CEO

> "Contents are quite difficult to understand if you don't know anything about emailing"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203263)

Caleb C.

Owner

> "The dynamic images and pages definitely help break the normal boring messages that most of us have all received at some point."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203649)

Noah C.

Marketing

> "The user interface is weird and hard to use to."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203169)

SS

Su S.

Digital Marketing

> "This is the one single reason why Lemlist is better than competitors."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

Dmitriy S.

CEO

> "It's not very clear how a chain of messages work"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203174)

VR

Verified Reviewer

Founder

> "Stand out from the crowd with captivating images etc in your email that are dynamic"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2206383)

CM

Cyrus M.

Owner

> "Poor customer service"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346)

Jim H.

CEO

> "The founders post a lot of great content on how to use the software in your business for best results."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2205136)

Diana R.

Sales Manager

> "Hard to find anything negative."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203493)

[View Reviews](https://www.capterra.com/p/173776/lemlist/reviews/)

## User interface

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

4.79 (655)

[lemlist](https://www.capterra.com/p/173776/lemlist/)

4.56 (387)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

EmailOctopus

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/147415/EmailOctopus/#features)

lemlist

Top features

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/173776/lemlist/#features)

### Recognition

EmailOctopus is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Email MarketingSoftware (2026) 

Best Value Email MarketingSoftware (2025) 

Best Value Email MarketingSoftware (2023) 

lemlist is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

EmailOctopus

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

lemlist

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

EmailOctopus

-   By Three Hearts Digital
-   Located in United Kingdom
-   Founded in 2015

lemlist

-   By lempire
-   Located in France
-   Founded in 2018

## Popular Comparisons

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

$9/month

Price

$9/month

4.5

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

$55/month

Price

$9/month

4.4

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-173776/brevo-vs-lemlist)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

$9/month

Price

$0

4.5

Features

4.7

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/147415-202338/EmailOctopus-vs-Gmail)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

$55/month

Price

$0

4.4

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/173776-202338/lemlist-vs-Gmail)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$9/month

Price

$13/month

4.5

Features

4.4

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-147415/MailChimp-vs-EmailOctopus)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$55/month

Price

$13/month

4.4

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-173776/MailChimp-vs-lemlist)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$9/month

Price

$10/month

4.5

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$55/month

Price

$10/month

4.4

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-173776/MailerLite-vs-lemlist)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$9/month

Price

$15/month

4.5

Features

4.5

4.7

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$55/month

Price

$15/month

4.4

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-173776/ActiveCampaign-vs-lemlist)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$9/month

Price

$12/month

4.5

Features

4.2

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$55/month

Price

$17/month

4.4

Features

4.7

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/173776-198994/lemlist-vs-Systeme)