# Compare EmailOctopus vs Kit 2026 | Capterra > Unsure of what to choose? Check Capterra to compare EmailOctopus and Kit based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/147415-175000/EmailOctopus-vs-ConvertKit --- # EmailOctopus vs Kit Features and Cost Comparison Last updated May 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: EmailOctopusKit2/4 selected [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) [## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price $9.00/month Value-for-Money 4.8 Functionality 4.5 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [655 reviews](#user-reviews) Positive 638 Neutral 12 Negative 5 [## Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) Starting Price $33.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [241 reviews](#user-reviews) Positive 225 Neutral 13 Negative 3 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 74%Fit Not enough reviews Feature ratings Email Campaign Management 4.8 Campaign Scheduling 4.8 Newsletter Management 4.8 Email Tracking \-- Customizable Branding 4.8 61%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling NA Newsletter Management \-- Email Tracking 4.5 Customizable Branding 3.7 User satisfaction User satisfaction 4.8 User reviews[655](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Ease of use 4.7 Functionality 4.5 Value for money 4.8 Customer support 4.8 User satisfaction 4.6 User reviews[241](https://www.capterra.com/p/175000/ConvertKit/reviews/) Ease of use 4.4 Functionality 4.5 Value for money 4.3 Customer support 4.5 Price starts from Price starts from $9Per Feature, Per Month - Free version - Free trial Price starts from $33Flat Rate, Per Month - Free version - Free trial Best for Best for EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms. Best for Creators, entrepreneurs, and small businesses looking to grow their audience, build relationships, and generate revenue through email marketing, automation, and digital products. ## User reviews Pros & cons AJ Amit J. Executive > "It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190) VR Verified Reviewer Director > "There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857800) JG Jessica G. Realtor > "It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440) JD Juan D. CMO > "For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518) CV Christiaan V. Marketing and Development > "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202) VR Verified Reviewer Marketing Director > "The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6869734) Lauren F. Legal Secretary > "I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259) Lauren F. Legal Secretary > "I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259) IN Inamari N. Marketing Executive > "It integrates well with the tools I already use, and I’ve found the automation features surprisingly capable for a platform at this price point." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7044339) PG Pats G. Director > "It’s a little pricey, it doesn’t check dodgy email addresses to prevent being spammed, lacks the option to check campaigns to avoid spam" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6854279) CV Christiaan V. Marketing and Development > "I like the simplicity, and the HTML email builder to code my own, the reports are easy to read, for that quick analytics to see how the campaign is..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202) JE Jennifer E. Secretary > "Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857140) OD Omar D. Owner Founder > "As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent security..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956) DE Diana E. Computer Science Tutor > "I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002844) SA Suzan A. Owner > "I like EmailOctopus, because the price is very reasonable for small and new business, The free plan is very generous, pricing is transparent and..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970) VP Vicki P. Owner > "Pasting text from outside doesn't translate with same font size and weight, so I have to change it." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867970) HJ Hope J. Creator > "The set up of the free trial allows me to learn the system and more about email marketing in the novel stages of my business and scale well as it..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6357590) CK Cheryl K. Congregational Adminstrator > "Also, I can't figure out how to use the columns...if I try to use a two column look to put an image next to a text box, it always reverts to the top..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6798141) CD Cameron D. Songwriter > "Email Octopus has a free feature, where a business can create an email list, manage that list, and create and send newsletters to that email list. " [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6367271) BD Bree D. Admin > "The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6557704) Jasmine P. Marketing Coordinator > "The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6340098) RS Robin S. Office Assistant > "Sometimes it gets restrictive to only have the option to choose 1, 2, 3, or 4 columns in a block, especially since you can't adjust their widths." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6780696) DC Diego C. teacher > "EmailOctopus has made it easy to build and manage email campaigns, segment my audience, and maintain consistent communication with our community." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6828816) NP Nicola P. Director > "sometimes when uploading my own images it can be a bit slow, but im trying hard to find something negative." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6824641) AJ Amit J. Executive > "The campaign setup, list management, and automation are straightforward, and the deliverability is reliable." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190) VR Verified Reviewer Designer > "not being able to use MOV files as part of an email blast and subject to PNG / JPEG or GIFF files only" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557) VR Verified Reviewer Owner > "The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to all my..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6591946) ST Susan T. Community development > "This makes evaluating metrics and replicating sends more complicated." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6809674) AM Amanda M. Marketing Communications Coordinator > "It makes my job easier, helps me create professional emails, and gets our communications delivered in an effective manner." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815734) FI Fabiola I. Illustrator and Storyteller > "Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6617142) TO Temitope O. Owner > "For instance, I could easily log in and create campaigns, with reporting features that provide clear insights into performance of the emails sent." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) JD Juan D. CMO > "Unpredictable campaign approval process" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518) DP Dawn P. Director > "It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7005514) MD Mara D. Author > "Could use more design options for email campaigns, current designs feel a touch dated" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6415010) Jaime H. Artist > "I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I don't..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6862690) TO Temitope O. Owner > "The current system lacks the ability to categorize or organize templates effectively." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) JG Jenna G. Creative Design Manager > "It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124) CA Manas M. Founder > "It makes it difficult to send emails on the go." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6875655) Megan B. None > "Each week I am able to create an email chain in less than 10 minutes and set it up to be sent." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147) PM Peter M. Head of Marketing > "There are no options to let your users select options from a drop-down or checkbox list." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466) OD Omar D. Owner Founder > "I also like that they have tier packages, so when our time comes to graduate from free, we have options, making it a great start-up value for the..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956) JC Jenny C. Owner > "It won’t send me an email when I get a new subscriber added to my list." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6658409) AH Allison H. Operations Manager > "The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074) PM Peter M. Head of Marketing > "The sign-up form options are a little too basic at the moment." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466) DB Dave B. Creator > "Being able to revisit old campaigns to track opens and clicks as well as being able to use old campaigns as a template is really useful." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6405826) NB Nate B. Editor in Chief > "The only thing I didn't like is that it doesn't recommend using gmail or any free email as the sending account." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6666556) MZ Maurizio Z. Press Officer > "I also really appreciate being able to schedule emails and, above all, replicate them to different lists in just a few steps." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7015894) MM Mmoham M. Software Engineer > "Email templates of the product are not customizable." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631886) JB Jesse B. Creative Generalist > "EmailOctopus donates to ocean conservation causes and seems significantly more ethical in its overall behavior than many other email subscription..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6819371) MY Mark Y. Founder > "the monetization features of some competitors and such were not as important for me at the time." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6620573) PB Phoenix B. Community Engagement > "It has enabled us to send out a brand newsletter and was far easier to use than the competitor sites which we tried before and did not fit our..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6822950) KI Kelechi I. Owner > "Not a fan of the pricing structure in terms of being charged based on audience size" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6628943) DJ Devin J. Owner > "It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). " [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6400085) AW April W. administration > "lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6608438) SA Suzan A. Owner > "Value for money, as a new business I like the free trial it is generous and help me decide later when i have more customers to upgrade to paid..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970) AK Ariel K. Operations Manager > "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940) JG Jenna G. Creative Design Manager > "I don't feel overly restricted with design, and there are always new features being released that help and inspire me to create more interesting..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124) KM Katrina M. Owner > "There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc)." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054) DB Donna B. Owner and Therapist > "I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep asking..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030001) KR Kyle R. Online Coach > "Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___5029920) AH Allison H. Operations Manager > "Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger platforms." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074) Megan B. None > "I don't think I would use it enough to pay for a subscription." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147) LA Lynda A. Owner > "For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the more..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6449599) TK Thomas K. Publisher > "There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4978048) MT Meg T. Owner Clinical Director > "Using Email Octopus is an affordable way to sed out email campaigns and capture addresses." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002620) AS Alyson S. Artist and Author > "I certainly won't be going back to my previous (expensive) mail service provider." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7012614) Jamie G. Partner > "There are free features and paid features, and the free plan has great value for smaller contact lists." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6873349) MN Matilde N. Art Director > "I had some troubles with multiple users feature." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6488173) VR Verified Reviewer Owner > "I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6872749) Pablo E. Consultant > "I’m supposed to share some inconvenience here, but sorry." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6866259) JB Jenny B. CV Writer > "It is really user-friendly and easy to design and schedule email campaigns and automations. When I have had any technical issues, I also received help..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7014077) ML Melissa L. Marketing Executive > "Lack of explainer information and videos" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6710442) TO Temitope O. Owner > "The platform's intuitive interface allows me to quickly set up and manage email campaigns without a steep learning curve." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) SR Sergio R. Marketing Manager > "I was using another service before, but to be honest, I didn’t feel confident with it lately." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245) VR Verified Reviewer Designer > "overall I have enjoyed using this platform for quick email blasts and being able to get my communications streamlined and in sync for branding..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557) KM Katrina M. Owner > "I haven't figured out yet how to manage my email subscribers efficiently." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054) KB Kimberly B. AUTHOR > "It has allowed me to get up and running with monthly newsletters to my readers." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013698) KL Katrina L. Communications Officer > "Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to content,..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603) NS Norman S. Founder > "I also like that I can even do automations on my free account for my volunteer organization." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7022017) AR Anii R. Designer > "It is slightly on the expensive side as compared to few other websites." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6345415) [View Reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Faydra D. F. Most-Things-Web Consultant > "Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Faydra D. F. Most-Things-Web Consultant > "The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Javier M. Oracle DBA - Teacher - Content Creator > "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Tracie B. Executive Director > "The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7098145) JY Julianna Y. CEO and Coach > "Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6298657) Faydra D. F. Most-Things-Web Consultant > "That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) RO Ricki O. Founder > "The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) VR Verified Reviewer Government Relations Coordinator > "Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SB Sabre B. Systems Strategist > "I loved using it to start my email marketing journey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) Faydra D. F. Most-Things-Web Consultant > "At that point, switching platforms may feel disruptive, but staying may suddenly become expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) AM Andreea M. Founder > "I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) CW Cassidy W. Health Coach > "Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) VR Verified Reviewer Owner > "ConvertKit has many tools that were helpful in developing marketing instruments for my brand." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) Judith S. Email Marketing Specialist > "There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) SB Sabre B. Systems Strategist > "I also liked the creator profile and the link in bio." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) AC Allison C. Founder > "Felt pretty limited in workflows, low customer support, not the best UI." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6698883) Javier M. Oracle DBA - Teacher - Content Creator > "I like the automations and sequences, and the segmentation and tagging features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Zachary W. Enterprise Account Manager > "Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6685394) SB Sabre B. Systems Strategist > "It was easy to use and there was a lot of a resources and support l" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) ED Emily D. Small Business Owner - Sole Proprietor > "They even allowed me to downgrade after I tried the paid version for a few months. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) VR Verified Reviewer Government Relations Coordinator > "Kit is very easy to personalize to our organization's style." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SG Shannon G. Master Coach > "It pretty expensive for new startups trying to get a foot in the door." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6683477) MN Morgan N. Operations Manager > "Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) RO Ricki O. Founder > "It can get pricey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) AL Andrea L. Marketing Manager > "I easily uploaded my list and created a template faster than I've ever done with others." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) Ngala Emmanuel S. Web Designer > "I think the landing page builder still lacks some advanced features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5013387) CD Caleb D. Lifecycle Marketing Manager > "I also love that their customer support team is active and will reply with solutions quickly." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7042534) Tchameni C. Creative Motion Graphic Designer And WordPress Web Designer > "there are quite a few number of advanced options that I find to be missing.-" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5079302) VR Verified Reviewer Owner/CEO > "It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5006362) SR Sanket R. Customer service > "I'm not new to email marketing, but I tried ConvertKit and didn't stick with them." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) VI Vanessa I. Registered Dietitian > "It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6815957) SM Stephanie M. Owner > "For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) MN Morgan N. Operations Manager > "It has played a vital role in lead generation and the continued success of our company." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) LC LaMeshia C. Founder > "I can't change or insert fields." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) JC Jacqueline C. Brand Designer > "This platform is great for growing your audience regardless of where you're starting in the process." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6656191) JM Juliana M. Chief Operations Manager > "I still think the price is a little high if you compare to other softwares, specially if the dollar is not your main currency." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3580276) RM Rachel M. Digital Campaign Executive > "ConvertKit is a good tool for email marketing, but it's expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) Favour N. CEO > "It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4381639) MH Monica H. Executive Director > "There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) Laura D. Owner > "I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3448177) AM Andreea M. Founder > "It has many of the features I need in a newsletter provider." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) NS Nicola S. CEO > "As the company grew the price became higher without significant improvement in the product" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4601087) AL Andrea L. Marketing Manager > "Kit has the most robust free plan I've seen in the email marketing space, and their platform was extremely easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) AS Aimee S. Director > "Right now I haven’t found anything that’s been difficult to use or any features that I wish were included." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3799111) CW Cassidy W. Health Coach > "I was looking for something simple and easy to navigate, while still presenting a polished look with functionality." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) SM Stephanie M. Owner > "I can't think of anything I don't love about ConvertKit for email." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) Judith S. Email Marketing Specialist > "I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) Dustin S. CEO > "What I don't like the most about ConvertKit is the pricing." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3820788) VR Verified Reviewer Social media manager > "It was one of the best newsletter software I used and helped me gain an audience" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6686220) MV Manideep V. Podcaster > "Even though it's a good product it has its flaws." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4600263) JL Jennifer L. Owner > "There are a lot of integrations with course platforms and other software that work with convertkit. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5001097) AS Angela S. Blogger/Owner > "No big dislikes for Convertkit so far because I don't need the full range of features yet for where I am in my business" [See full review](https://www.capterra.com/p/175000/ConvertKit/#GetApp___3160442) SR Sanket R. Customer service > "I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) GL Gina L. Founder > "ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2486464) OZ Olga Z. Founding CEO & Principal Business Growth and Marketing Coachsultant > "Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3733596) VR Verified Reviewer Business Coach > "The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) VR Verified Reviewer Owner > "I enjoyed using the free version of the platform." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) LS Leigh S. Company Director > "I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2283169) RM Rachel M. Digital Campaign Executive > "ConvertKit is easy to use and has a lot of features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) AF Amy F. Owner > "I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) Arthur C. Director > "Convert Kit prioritizes user experience, especially evident in its automation features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6048788) AF Amy F. Owner > "There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) CW Chandler W. Freelancer > "The customer support is always outstanding, with quick replies and they always can solve an issue for me, and if they can't they get back..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4854735) VR Verified Reviewer President > "I was never alerted that a .org was not an acceptable email to mail out from and my entire campaign that was to be sent out over a 10day..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2206067) VR Verified Reviewer Writer > "Overall easy to use, though I'd like more onboarding and I think the price is too high." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6326968) VR Verified Reviewer Email. Marketer > "It is quite expensive for a newbie who is trying to expand the market." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3056388) LC LaMeshia C. Founder > "When I first used Convertkit to create a simple landing page it was fantastic." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) MM Marie M. Founder > "I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2416704) BM Becky M. Coach > "Using ConvertKit has helped me grow my business by maintaining a regular email list and keeping in frequent contact with my audience." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3814645) AF Amy F. Owner > "They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) LH Louise H. Business Owner > "I really like the function that you can tag leads and send them into different funnels and send them personalized emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3603293) Jared D. Manufacturing Engineering and Facilities Manager > "Convert kit doesn't have as many design tools as some of the other email services." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2701889) MS Mikaela S. Assistant Manager > "Very helpful and easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) VR Verified Reviewer Business Coach > "I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) ED Emily D. Small Business Owner - Sole Proprietor > "The customer service is fantastic. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) Emil E. Growth Marketer > "So make sure you don't upload any purchased list or something, immediately the team will block your account." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2838382) MS Mikaela S. Assistant Manager > "It’s very helpful and offers many good and helpful tools!" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) AF Amy F. Owner > "I also don't like that there's very little you can do to customize emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) MH Monica H. Executive Director > "I also love the email templates that make my weekly emails easy to complete. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) JB Jeremy B. Web Owner > "They make it extremely difficult to get anything out of it, with all their technical jargon and crap." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2207464) [View Reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/) ## User interface 4.79 (655) [Kit](https://www.capterra.com/p/175000/ConvertKit/) 4.63 (241) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important EmailOctopus Top features 36/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/147415/EmailOctopus/#features) Kit 34/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/175000/ConvertKit/#features) ### Recognition EmailOctopus is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Email MarketingSoftware (2026)  Best Value Email MarketingSoftware (2025)  Best Value Email MarketingSoftware (2023)  Kit is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support EmailOctopus Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kit Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details EmailOctopus - By Three Hearts Digital - Located in United Kingdom - Founded in 2015 Kit - By ConvertKit - Located in United States - Founded in 2013 ## Popular Comparisons [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $9/month Price $9/month 4.5 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $33/month Price $9/month 4.5 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-175000/brevo-vs-ConvertKit) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) $9/month Price $0 4.5 Features 4.7 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/147415-202338/EmailOctopus-vs-Gmail) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $33/month Price $13/month 4.5 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-175000/MailChimp-vs-ConvertKit) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $9/month Price $13/month 4.5 Features 4.4 4.7 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-147415/MailChimp-vs-EmailOctopus) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) $33/month Price $0 4.5 Features 4.7 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/175000-202338/ConvertKit-vs-Gmail) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $9/month Price $10/month 4.5 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $33/month Price $10/month 4.5 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-175000/MailerLite-vs-ConvertKit) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $9/month Price $15/month 4.5 Features 4.5 4.7 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $33/month Price $15/month 4.5 Features 4.5 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-175000/ActiveCampaign-vs-ConvertKit) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $9/month Price $12/month 4.5 Features 4.2 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $33/month Price $12/month 4.5 Features 4.2 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-175000/Constant-Contact-vs-ConvertKit)