# Compare EmailOctopus vs SendGrid 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare EmailOctopus and SendGrid based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/147415-204113/EmailOctopus-vs-SendGrid

---

# EmailOctopus vs SendGrid Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

EmailOctopusSendGrid2/4 selected

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

[## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.8

Functionality

4.5

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [655 reviews](#user-reviews)

Positive

638

Neutral

12

Negative

5

[## SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

Starting Price

$15.00/month

Value-for-Money

4

Functionality

4.1

Ease of Use

4.1

Customer Service

3.7

Reviews Sentiment

Based on [753 reviews](#user-reviews)

Positive

620

Neutral

56

Negative

77

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## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

74%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

4.8

Email Tracking

\--

Customizable Branding

4.8

69%Fit

Missing features

Feature ratings

Email Campaign Management

4.3

Campaign Scheduling

4.5

Newsletter Management

NA

Email Tracking

4.1

Customizable Branding

4.0

User satisfaction

User satisfaction

4.8

User reviews[655](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Ease of use

4.7

Functionality

4.5

Value for money

4.8

Customer support

4.8

User satisfaction

4.2

User reviews[753](https://www.capterra.com/p/204113/SendGrid/reviews/)

Ease of use

4.1

Functionality

4.1

Value for money

4.0

Customer support

3.7

Price starts from

Price starts from

$9Per Feature, Per Month

-   Free version
-   Free trial

Price starts from

$15Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

Best for

SendGrid serves everyone from independent developers to enterprise level corporations, marketers, high-volume senders, enterprises, eCommerce businesses, and startups.

## User reviews

Pros & cons

AJ

Amit J.

Executive

> "It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

VR

Verified Reviewer

Director

> "There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857800)

JG

Jessica G.

Realtor

> "It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440)

JD

Juan D.

CMO

> "For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

CV

Christiaan V.

Marketing and Development

> "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

VR

Verified Reviewer

Marketing Director

> "The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6869734)

Lauren F.

Legal Secretary

> "I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

Lauren F.

Legal Secretary

> "I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

IN

Inamari N.

Marketing Executive

> "It integrates well with the tools I already use, and I’ve found the automation features surprisingly capable for a platform at this price point."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7044339)

PG

Pats G.

Director

> "It’s a little pricey, it doesn’t check dodgy email addresses to prevent being spammed, lacks the option to check campaigns to avoid spam"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6854279)

CV

Christiaan V.

Marketing and Development

> "I like the simplicity, and the HTML email builder to code my own, the reports are easy to read, for that quick analytics to see how the campaign is..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

JE

Jennifer E.

Secretary

> "Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857140)

OD

Omar D.

Owner Founder

> "As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent security..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

DE

Diana E.

Computer Science Tutor

> "I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002844)

SA

Suzan A.

Owner

> "I like EmailOctopus, because the price is very reasonable for small and new business, The free plan is very generous, pricing is transparent and..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

VP

Vicki P.

Owner

> "Pasting text from outside doesn't translate with same font size and weight, so I have to change it."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867970)

HJ

Hope J.

Creator

> "The set up of the free trial allows me to learn the system and more about email marketing in the novel stages of my business and scale well as it..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6357590)

CK

Cheryl K.

Congregational Adminstrator

> "Also, I can't figure out how to use the columns...if I try to use a two column look to put an image next to a text box, it always reverts to the top..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6798141)

CD

Cameron D.

Songwriter

> "Email Octopus has a free feature, where a business can create an email list, manage that list, and create and send newsletters to that email list. "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6367271)

BD

Bree D.

Admin

> "The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6557704)

Jasmine P.

Marketing Coordinator

> "The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6340098)

RS

Robin S.

Office Assistant

> "Sometimes it gets restrictive to only have the option to choose 1, 2, 3, or 4 columns in a block, especially since you can't adjust their widths."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6780696)

DC

Diego C.

teacher

> "EmailOctopus has made it easy to build and manage email campaigns, segment my audience, and maintain consistent communication with our community."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6828816)

NP

Nicola P.

Director

> "sometimes when uploading my own images it can be a bit slow, but im trying hard to find something negative."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6824641)

AJ

Amit J.

Executive

> "The campaign setup, list management, and automation are straightforward, and the deliverability is reliable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

VR

Verified Reviewer

Designer

> "not being able to use MOV files as part of an email blast and subject to PNG / JPEG or GIFF files only"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

VR

Verified Reviewer

Owner

> "The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to all my..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6591946)

ST

Susan T.

Community development

> "This makes evaluating metrics and replicating sends more complicated."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6809674)

AM

Amanda M.

Marketing Communications Coordinator

> "It makes my job easier, helps me create professional emails, and gets our communications delivered in an effective manner."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815734)

FI

Fabiola I.

Illustrator and Storyteller

> "Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6617142)

TO

Temitope O.

Owner

> "For instance, I could easily log in and create campaigns, with reporting features that provide clear insights into performance of the emails sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

JD

Juan D.

CMO

> "Unpredictable campaign approval process"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

DP

Dawn P.

Director

> "It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7005514)

MD

Mara D.

Author

> "Could use more design options for email campaigns, current designs feel a touch dated"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6415010)

Jaime H.

Artist

> "I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6862690)

TO

Temitope O.

Owner

> "The current system lacks the ability to categorize or organize templates effectively."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

JG

Jenna G.

Creative Design Manager

> "It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

CA Manas M.

Founder

> "It makes it difficult to send emails on the go."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6875655)

Megan B.

None

> "Each week I am able to create an email chain in less than 10 minutes and set it up to be sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

PM

Peter M.

Head of Marketing

> "There are no options to let your users select options from a drop-down or checkbox list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

OD

Omar D.

Owner Founder

> "I also like that they have tier packages, so when our time comes to graduate from free, we have options, making it a great start-up value for the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

JC

Jenny C.

Owner

> "It won’t send me an email when I get a new subscriber added to my list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6658409)

AH

Allison H.

Operations Manager

> "The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

PM

Peter M.

Head of Marketing

> "The sign-up form options are a little too basic at the moment."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

DB

Dave B.

Creator

> "Being able to revisit old campaigns to track opens and clicks as well as being able to use old campaigns as a template is really useful."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6405826)

NB

Nate B.

Editor in Chief

> "The only thing I didn't like is that it doesn't recommend using gmail or any free email as the sending account."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6666556)

MZ

Maurizio Z.

Press Officer

> "I also really appreciate being able to schedule emails and, above all, replicate them to different lists in just a few steps."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7015894)

MM

Mmoham M.

Software Engineer

> "Email templates of the product are not customizable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631886)

JB

Jesse B.

Creative Generalist

> "EmailOctopus donates to ocean conservation causes and seems significantly more ethical in its overall behavior than many other email subscription..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6819371)

MY

Mark Y.

Founder

> "the monetization features of some competitors and such were not as important for me at the time."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6620573)

PB

Phoenix B.

Community Engagement

> "It has enabled us to send out a brand newsletter and was far easier to use than the competitor sites which we tried before and did not fit our..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6822950)

KI

Kelechi I.

Owner

> "Not a fan of the pricing structure in terms of being charged based on audience size"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6628943)

DJ

Devin J.

Owner

> "It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6400085)

AW

April W.

administration

> "lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6608438)

SA

Suzan A.

Owner

> "Value for money, as a new business I like the free trial it is generous and help me decide later when i have more customers to upgrade to paid..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

AK

Ariel K.

Operations Manager

> "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940)

JG

Jenna G.

Creative Design Manager

> "I don't feel overly restricted with design, and there are always new features being released that help and inspire me to create more interesting..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

KM

Katrina M.

Owner

> "There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc)."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

DB

Donna B.

Owner and Therapist

> "I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep asking..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030001)

KR

Kyle R.

Online Coach

> "Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___5029920)

AH

Allison H.

Operations Manager

> "Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger platforms."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

Megan B.

None

> "I don't think I would use it enough to pay for a subscription."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

LA

Lynda A.

Owner

> "For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the more..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6449599)

TK

Thomas K.

Publisher

> "There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4978048)

MT

Meg T.

Owner Clinical Director

> "Using Email Octopus is an affordable way to sed out email campaigns and capture addresses."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002620)

AS

Alyson S.

Artist and Author

> "I certainly won't be going back to my previous (expensive) mail service provider."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7012614)

Jamie G.

Partner

> "There are free features and paid features, and the free plan has great value for smaller contact lists."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6873349)

MN

Matilde N.

Art Director

> "I had some troubles with multiple users feature."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6488173)

VR

Verified Reviewer

Owner

> "I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6872749)

Pablo E.

Consultant

> "I’m supposed to share some inconvenience here, but sorry."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6866259)

JB

Jenny B.

CV Writer

> "It is really user-friendly and easy to design and schedule email campaigns and automations. When I have had any technical issues, I also received help..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7014077)

ML

Melissa L.

Marketing Executive

> "Lack of explainer information and videos"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6710442)

TO

Temitope O.

Owner

> "The platform's intuitive interface allows me to quickly set up and manage email campaigns without a steep learning curve."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

SR

Sergio R.

Marketing Manager

> "I was using another service before, but to be honest, I didn’t feel confident with it lately."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245)

VR

Verified Reviewer

Designer

> "overall I have enjoyed using this platform for quick email blasts and being able to get my communications streamlined and in sync for branding..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

KM

Katrina M.

Owner

> "I haven't figured out yet how to manage my email subscribers efficiently."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

KB

Kimberly B.

AUTHOR

> "It has allowed me to get up and running with monthly newsletters to my readers."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013698)

KL

Katrina L.

Communications Officer

> "Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to content,..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603)

NS

Norman S.

Founder

> "I also like that I can even do automations on my free account for my volunteer organization."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7022017)

AR

Anii R.

Designer

> "It is slightly on the expensive side as compared to few other websites."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6345415)

[View Reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

AH

Amir H.

E-Commerce Manager

> "Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131)

SB

Sevval B.

Artist

> "Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6813299)

DS

Darren S.

Product Owner

> "Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185)

AH

Amir H.

E-Commerce Manager

> "It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131)

RP

Raxit P.

Programmer Analyst

> "Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986)

YG

You G.

IT Intern

> "I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6617249)

MS

Michelle S.

Developer

> "They provide a lot of pre-made templates and designs that are modern and perfect for our marketing team."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957)

John W.

CEO

> "The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138)

MS

Martina S.

VP

> "It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results,..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7134311)

John W.

CEO

> "Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138)

HA

Hayley A.

Marketing Manager

> "Sending individual email campaigns is simple and their design editor is easy to use as a non technical user."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7123963)

TH

Tyler H.

CEO

> "We've used SendGrid for nearly 3 years now, and out of nowhere, this weekend they suspended our services claiming our account was..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417)

MS

Michelle S.

Developer

> "SendGrid allows an interface for non-technical people at my company."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957)

VR

Verified Reviewer

CEO

> "Terrible service, it worked in testing mode, and so I purchased their subscription, after I deployed my website to product env, it..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4988981)

JK

Justin K.

Owner

> "The ability to format emails and build automations was straightforward for our simple use case."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6865606)

JM

Justin M.

Contractor

> "Had they told me I could have upgraded in time, instead i lost a bunch of customers because of it."

[See full review](https://www.capterra.com/p/204113/SendGrid/#SoftwareAdvice___6881515)

RP

Raxit P.

Programmer Analyst

> "it has some very useful features like open rates and unique customers to track progress of the campaigns."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986)

FO

Fernando O.

Admin

> "It took SendGrid support 3 day to get back to me."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390)

VR

Verified Reviewer

Board Member

> "I like that the pricing is determined by the number of emails you send, which works out free for small organizations."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6557057)

ID

Irina D.

CTO

> "The design template library versioning can be confusing"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6631848)

Babatunde O.

SEO Marketer

> "SMTP was faily easy to set up anf sendgrid provided API to connect email function to my wordpress sites without stress."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371)

TH

Tyler H.

CEO

> "This unexpected and unwarranted outage impacted our clients and operations."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417)

VR

Verified Reviewer

New Business Account Manager

> "It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909)

John W.

CEO

> "Yes, you read that right: log in to an account from which I was explicitly locked out. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138)

AH

Ahliman H.

Full-Stack Developer

> "SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6599078)

MH

Mohammad H.

Inbound marketing specialist

> "Support and UI are frustratingly poor and not friendly"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245)

Babatunde O.

SEO Marketer

> "Its very easy to set up email funnels with sendgrid plus the inbox delivery high and spam rate is low."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371)

BH

Ben H.

Head Honcho

> "At the time of my use it was lacking some features like detailed list segmentation / tagging of contact."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5021613)

PT

Paul T.

The Bank Agency Ltd

> "Integrated directly (and was recommended) by Replit for a vibe coded project."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960)

GA

Gideon A.

Frontend Developer

> "The customer is weird, they didn't approve my account for whatever reason, no explanation, I sent mail and still no explanation, they..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5070060)

BT

Bill T.

Developer

> "As a result, we can use SendGrid with many sites to improve email deliverability within Wordpress for free, and it's still affordable..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6241551)

ND

Nik D.

Director

> "After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970)

KM

Karl M.

EVP

> "The core functionalities work as expected and have delivered measurable results for our marketing team. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343)

John W.

CEO

> "Too busy to care about their customers or even pretend to provide support. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138)

Damien B.

Creative Director

> "We just really used it to connect it for GrooveMail users."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6529235)

Russell J.

CEO

> "SendGrid is the worst vendor in our tech stack, stay away"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6737255)

MH

Mohammad H.

Inbound marketing specialist

> "Scalable email delivery for larger campaigns."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245)

PK

Pranjal K.

Co founder

> "Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453)

VR

Verified Reviewer

Senior software developer

> "It provides a lot email customization."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6645642)

FO

Fernando O.

Admin

> "Terrible customer support. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390)

VR

Verified Reviewer

Lead Engineer

> "Sending email without getting inside spam is best thing."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6691951)

Marco S.

IT Administrator

> "The bad thing is that the IP must be changed so that the mails are not classified as spam and reach their recipients, there are things..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3856012)

DS

Darren S.

Product Owner

> "It is easy to set up and use."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185)

Vance W.

Digital Marketing Head

> "SendGrid always has issues with delivering emails to Yahoo, Outlook, Hotmail, MSN, etc., so that's always a pain."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4861661)

AS

Antonella S.

Owner

> "it has a free plan and no credit card required"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6670304)

AP

Ashley P.

Assistant to Founder

> "Right now that is not possible and it along with the elements, must be configured in the designer within the platform."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926)

LT

Lucia T.

Customer Experience Manager

> "It handles email marketing really well and SendGrid has all we need."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6483257)

Jennifer W.

Human Resources Generalist

> "There is no consistency in the percentages of emails opened or clicked."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340)

PT

Paul T.

The Bank Agency Ltd

> "A really complete product but with a super simple interface."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960)

EE

Eduardo E.

PM

> "Templates become hard to manage when using various locales/languages."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4895127)

FD

Fernando D.

CTO and General Manager

> "The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6021884)

KS

Kate S.

content

> "The newsletter editor is a bit fickly, and how they bill for contacts isn't super clear."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4872136)

CP

Charlie P.

Director

> "We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344)

VR

Verified Reviewer

Founder

> "Our Email/domain strength started decreasing and emails started to land in spam for which we tried various methods but on changing..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3689149)

KM

Karl M.

EVP

> "We used their email marketing tool for over 5 years and have found their solution to be reliable. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343)

VR

Verified Reviewer

Executive Director

> "After using it for more than a year, we still have to resort to manually paying our invoices every month and type in our credit card..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4590233)

DS

Davide S.

Content Creator

> "I really like the ease of use, for various projects I have found it easy to implement for sending emails to confirm the user."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6805196)

ND

Nik D.

Director

> "Hours of no communication on their support ticket that suspended our account."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970)

MW

Madeleine W.

Web Designer

> "After connecting SendGrid to my WordPress installation the notification emails for my web forms send without any issue."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6251134)

GJ

Gustavo J.

Marketing Manager

> "I had several problems in sending due to differences in the database."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6184244)

KM

Karl M.

EVP

> "Their customer support has been decent and met the SLA's stated on our contract."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343)

Ben U.

Marketing Automation

> "The support seems to be slow to respond at times and/or not very effective."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6113697)

Jennifer W.

Human Resources Generalist

> "Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340)

Danny M.

Marketing Manager

> "It made it hard to determine which campaigns were actually successful."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669)

JA

Joe A.

COO

> "As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___5050178)

Danny M.

Marketing Manager

> "After SendGrid was acquired by Twilio, we saw a downgrade in service."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669)

CP

Charlie P.

Director

> "Really easy to setup and integrate into our existing application and user flow."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344)

MC

Mohamed C.

Lecturer

> "Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4435202)

AP

Ashley P.

Assistant to Founder

> "We primarily utilize SendGrid to send SingleSend marketing emails and have been able to do so with great success."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926)

BM

Brandon M.

CMO

> "Appalling service, I genuinely have no idea how these people even have customers to begin with if one can't even sign up...."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5001707)

Ava T.

Marketing Operations Analyst

> "The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4740514)

PK

Pranjal K.

Co founder

> "Campaign automation, segmentation of contact lists are severe drawbacks of this application."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453)

AN

Anouar N.

Marketing Online in Youtube All Social Media

> "It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4754606)

VR

Verified Reviewer

Social Media Marketing Intern

> "Also, the API is a bit confusing to set up."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4834940)

OC

Olivia C.

CEO

> "SendGrid is straightforward and does what we need it to do for an affordable price."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6309379)

VR

Verified Reviewer

Software Developer

> "The documentation can be a bit lacking sometimes, often you need to rely on third party information, which isn't inherently bad, we..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4579208)

VR

Verified Reviewer

New Business Account Manager

> "The API is cost-effective due to its low operating expenses and lack of application development requirements."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909)

Leena S.

Product Lifecycle Management Specialist

> "This requirement has limited the ability of non-technical team members on my team to use Sendgrid on their own."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4307727)

IC

Isha C.

Content Head

> "Customizable market emails with an editor that works using drag and drop.- Better email delivery than other platforms as it has..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4627483)

VR

Verified Reviewer

CTO

> "Stay away from this service, any other service would be better for your business and sanity."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___4956850)

[View Reviews](https://www.capterra.com/p/204113/SendGrid/reviews/)

## User interface

4.79 (655)

4.18 (753)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

EmailOctopus

Top features

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/147415/EmailOctopus/#features)

SendGrid

30/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/204113/SendGrid/#features)

### Recognition

EmailOctopus is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Email MarketingSoftware (2026) 

Best Value Email MarketingSoftware (2025) 

Best Value Email MarketingSoftware (2023) 

SendGrid is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

EmailOctopus

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

SendGrid

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

EmailOctopus

-   By Three Hearts Digital
-   Located in United Kingdom
-   Founded in 2015

SendGrid

-   By Twilio
-   Located in United States
-   Founded in 2008

## Popular Comparisons

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

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4.5

4.7

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[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

vs

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4.1

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4.1

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[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

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$0

4.5

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4.7

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[View full comparison](https://www.capterra.com/compare/147415-202338/EmailOctopus-vs-Gmail)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

$15/month

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4.1

Features

4.5

4.1

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4.6

[View full comparison](https://www.capterra.com/compare/132996-204113/brevo-vs-SendGrid)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$9/month

Price

$13/month

4.5

Features

4.4

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-147415/MailChimp-vs-EmailOctopus)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$15/month

Price

$13/month

4.1

Features

4.4

4.1

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-204113/MailChimp-vs-SendGrid)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$9/month

Price

$10/month

4.5

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$15/month

Price

$10/month

4.1

Features

4.5

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-204113/MailerLite-vs-SendGrid)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$9/month

Price

$15/month

4.5

Features

4.5

4.7

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.1

Features

4.2

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-204113/Constant-Contact-vs-SendGrid)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$9/month

Price

$12/month

4.5

Features

4.2

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$15/month

Price

$15/month

4.1

Features

4.5

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-204113/ActiveCampaign-vs-SendGrid)