Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. Learn more.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
Trusted by over 89,000 organisations and businesses to send over 41.5 billion emails.
Email and SMS marketing software that is ideal for small, medium, and large business platforms across the world. Manage your leads and contacts with this software to drive sales.
My overall experience has been really great and I cannot recommend this software enough. It is simply one of the absolute best on the market for this type of software.
However, opening rate is still concerning due to inefficient CAN Spam that leads to identifying emails sent from EmailOctopus as spam instead of landing in the receiver's inbox folder.
EmailOctopus is an affordable, intuitive system which benefits from great customer service.
The automation is very poor. You can't send emails based on behaviour but just with a delay of hours/days/weeks.
Overall, I would highly recommend EmailOctopus to anyone looking for an excellent email marketing tool that is easy to use, affordable, and offers fantastic customer support.
And it's a bummer to pay a foreign transaction fee every month.
On top of that, I finally get to do something in my position that is creative, I love playing around with the templates and adding my special touches, it has helped me bring fun into my job.
Lack of functionalities as for automation and possibility of team work.
But where this app really stood out for me was their support team. Wow, I impressed by how much hand-holding their technician did for me to get my first campaign email out.
The interface is difficult to understand and they have a ridiculous and ignorant censorship policy that want to be the moral guardian of what you and your recipients read and see.
The templates are amazing and the ability to easily customize our campaigns is incredible. There's so much you can do with them.
My role isn't creating the campaigns but I know sometimes there are errors that wrong emails get sent out. May be user error on our admin.
I am very happy and satisfied since our use case of marketing automation is being perfectly met.
Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.
Very useful interface , easy to navigate and good interface which helps to understand better. Help and tutorials are good.
You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
David L.: Hi, I'm David. I am a podcast host and newsletter founder. I work for Echo Fox Media. We're a team of two, it's me and my girlfriend. As far as the rating for EmailOctopus, I would give it a five out of five. So before, I was using MailChimp. The main issues that I had with that was mostly just the price because I was expanding my subscriber account, and the more emails that you have to send out, the more they charge. And so I started looking in to see what other newsletter services were out there that were a little bit more on the budget friendly side, and I saw that EmailOctopus across the board from everything that I'd seen online was the cheapest one. I mean, it's free up for to I think like 10,000 or something like that. So the main issue that I had was price. EmailOctopus definitely came through for me on that one. So one of the big reasons why I chose EmailOctopus was that I saw a lot of people that I'm friends with on Twitter using it. Because for me, social validation is a big thing. If I see other people that are podcast hosts, other newsletter writers that are using it, to me, that shows me that it's pretty legit. Like I mentioned before, price was a big thing, but just seeing that other people were using it and having good experiences, I never really saw anyone make any complaints or have any issues with it. So for me, it was a pretty straightforward decision. Yeah, so getting started with EmailOctopus was pretty good. At first it took a little bit to get my contacts transferred over and some of my campaigns, getting that imported. It was pretty easy, but just took a little bit of figuring out because obviously it's a new platform. But once I had everything imported, it didn't really take too long to figure out how to navigate around the new platform. It's pretty simple. They have the automations, they have the campaigns, they have your contacts list. It is pretty similar to what I've been used to with MailChimp before. So I mean, it takes a little bit of getting used to, but nothing too crazy. Yeah. Yeah, so for anyone else who might be thinking about using EmailOctopus, I would say definitely go for it especially if you're more on a budget, because like I had mentioned before, once you start building up your subscriber account, it can get pretty spendy with sending things out. Another piece of advice that I would give for joining is just make sure that you spend time to get to know the platform. Like I mentioned before, it's pretty straightforward, but you'd want to know the ins and outs, like getting to know how their campaigns work, their automations for sending out welcome emails, because that's a big thing for making sure that you're retaining your followers, is spending time to make sure your automations are good. So just really get to know the platform. Also, use some of the resources that they have because I've been taking advantage of... I forget the name of it, but there's a database that they have a partnership with so that you can reach out to other newsletters that use EmailOctopus that might be in a similar category. For me, mine is on History, so I actually use that to find a couple other history newsletters that I did ad exchanges with. So I would say also take advantage of the resources that they offer you.
Art: Hi, my name's Art. I'm COO of a small marketing company in Maryland, working with not-for-profit organizations since 1997. This is a review of Zoho Campaigns, which we're using for a email marketing campaign, and we give it a five star rating. We've been using a variety of tools over the years. We have some homegrown email marketing tools. We've also used Constant Contact, MailChimp, a few of the other big name delivery systems, but we were looking for something a little more cost effective for the client that we're currently working with. We chose Zoho because of its price and the features available for the price. The campaign reach in this case was about 5,000 out of a 65,000 member organization, and it was the sweet spot in the cost per month and cost per contact that we could use. Onboarding and integrating was a pretty smooth process. The documentation is outstanding. The ability to get online help while we were setting up and answer some questions, because every email provider has a little different flavor of how they do their development. It was just a really simple process and they were very helpful in doing so. Don't let the fact that Zoho is a relatively new player in the email and SMS marketing scare you. They are an excellent tool. They have a full suite of products, help desk and other things that are not really necessary for our current client, but we are exploring for future use. They are very friendly, they're quick to respond to questions and offer some really great advice.
Prioritize real-user-identified key features according to your needs to find your best fit.
EmailOctopus
Top FeaturesZoho Campaigns
EmailOctopus
Zoho Campaigns
Products similar to those you're currently comparing: