Lucky Orange vs Similarweb: Which is a better fit?

Eric: Hello, my name is Eric. I'm the VP of Revenue and Operations at Luxy Ride. Luxy Ride is a technology platform designed for organizations and individual travelers who are looking to get a professional vehicle to pick them up anywhere across the nation. Our main focus is individual consumers as well as corporations. My ratings for Lucky Orange were three out of five. Before using Lucky Orange, we weren't using any platforms specifically. We did do a lot of different unique things that were available through WordPress and some of our websites, but we came across Lucky Orange over a year ago when looking at different resources to be able to track website traffic and also more specifically look at rage clicks on where we were losing traffic. The main reason we ultimately chose to go with Lucky Orange was first its ability to be set up relatively quickly. The second thing was the initial price point was very attractive for a startup. Organizations are always conscious of what their spend is, even if it's just a small monthly fee without any contract, we're still conscious of our budgets and initially Lucky Orange was fit right in place for being able to be turned off when we were done using it, and also the cost point was very attractive to us from an initial offer. The onboarding and integration process for Lucky Orange was really easy. It was just a couple lines of code that we were able to add onto the back end of our website to be able to track some things. We did have some technical challenges on our end, not attributed to Lucky Orange, that we had to navigate through, just from a technical standpoint, from our platform. But the Lucky Orange platform was very easy to use. The content available online to help us walk through that process was seamless, and ultimately it was an easy setup process. If anybody was looking at a product like Lucky Orange I would make sure you understand what your main reasons are to utilize it. Being that it's not a contract driven platform where you have to sign up for 12 months, you can do it month by month, trying to figure out what you're trying to understand, so that way every month you can continue to justify that cost. And then the second thing was just to make sure you understand all of the features and functionalities within Lucky Orange. At our organization, we didn't have the bandwidth or the time to continue to dive into the product itself and not having a dedicated account manager that was willing to train us or able to train us we felt like we didn't get our full value as the price went up for the platform.

Speaker 1: My name is Giuseppe. I'm a business operations manager for Taboola. We operate in the field of IT and software solutions for native advertising by offering a platform that allows advertisers to advertise on various publishing entities, among some of the most famous in the world, such as Yahoo, and all the other properties related to Yahoo, and we provide the readers with the content that they are looking for and they're interested in, in order to achieve the moment of the next big thing. When it comes to Similarweb, I score Similarweb five out of five, since after its introduction, we've seen some very interesting results in terms of activities that our account managers and sales managers can do, so that they can improve the relationship with their customers, and be capable of fostering more and more business between us, and their companies. We used other software such as Winmo, we used the Comscore kind of solutions. Similarweb was evaluated among some of the possible alternatives to Comscore, and as also a companion tool to keep aside Winmo, so that we could have a solution that's more dedicated towards our account managers. What we enjoyed, it's definitely the possibilities and capabilities of the tools, alongside the way in which the support received has been really great, and this makes our user's life really easy. It was very easy to integrate Similarweb at our company because we had a lot of support from our CSM. We had a dedicated person within our business operations group that worked towards making sure that everybody could get a license quickly, and be trained on the materials, and on the platform itself. As an advice that I would give for Similarweb, I think it's mainly related to understanding and documenting the case studies and making this ready for the operational teams on the ground, so that they can easily understand how they can deliver value through Similarweb to their customers, so that besides a simple vendor, the account manager can be considered by the customer as a partner, so that we can really deliver value, rather than just trying to get something out of the customer.