Semrush vs Similarweb: Which is a better fit?

Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.

Speaker 1: My name is Giuseppe. I'm a business operations manager for Taboola. We operate in the field of IT and software solutions for native advertising by offering a platform that allows advertisers to advertise on various publishing entities, among some of the most famous in the world, such as Yahoo, and all the other properties related to Yahoo, and we provide the readers with the content that they are looking for and they're interested in, in order to achieve the moment of the next big thing. When it comes to Similarweb, I score Similarweb five out of five, since after its introduction, we've seen some very interesting results in terms of activities that our account managers and sales managers can do, so that they can improve the relationship with their customers, and be capable of fostering more and more business between us, and their companies. We used other software such as Winmo, we used the Comscore kind of solutions. Similarweb was evaluated among some of the possible alternatives to Comscore, and as also a companion tool to keep aside Winmo, so that we could have a solution that's more dedicated towards our account managers. What we enjoyed, it's definitely the possibilities and capabilities of the tools, alongside the way in which the support received has been really great, and this makes our user's life really easy. It was very easy to integrate Similarweb at our company because we had a lot of support from our CSM. We had a dedicated person within our business operations group that worked towards making sure that everybody could get a license quickly, and be trained on the materials, and on the platform itself. As an advice that I would give for Similarweb, I think it's mainly related to understanding and documenting the case studies and making this ready for the operational teams on the ground, so that they can easily understand how they can deliver value through Similarweb to their customers, so that besides a simple vendor, the account manager can be considered by the customer as a partner, so that we can really deliver value, rather than just trying to get something out of the customer.