--- title: "Compare Similarweb vs Semrush 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Semrush and Similarweb based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/148472-151962/SimilarWeb-Pro-vs-SEMrush" page_type: "comparison" language: "en" publication_date: "2026-11-03" --- # Semrush vs Similarweb Features and Cost Comparison Last updated November 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushSimilarweb2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,330 reviews](#user-reviews) Positive 2,230 Neutral 66 Negative 34 [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting Price $125.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.6 Customer Service 4.4 Reviews Sentiment Based on [261 reviews](#user-reviews) Positive 253 Neutral 7 Negative 1 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,081 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking 4.5 Conversion Tracking 4.5 Data Visualization 4.3 Reporting/Analytics 4.6 71%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking 4.3 Conversion Tracking 4.0 Data Visualization 4.6 Reporting/Analytics 4.5 User satisfaction User satisfaction 4.6 User reviews[2,330](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.6 User reviews[261](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.2 Customer support 4.4 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from $125Flat Rate, Per Month - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for Small to large businesses across marketing, ecommerce, retail, financial services, travel, media, and sales industries. ## User reviews Pros & cons DD Devinda D. Digital Marketing Consultant > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) MF Michael F. SEO > "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) VR Verified Reviewer VP Marketing > "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) NS Nick S. owner > "A payment went through while I was trying to cancel, and my refund request was refused after escalation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7215240) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) Palash R. Graphic design > "The pricing is quite expensive, especially for individual freelancers or small agencies." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) Abdul A. Owner > "There was zero effort to help, zero accountability, and the customer service representative was completely indifferent." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7205475) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) TM Theo M. Founder > "I cancelled and was charged 285.25 EUR anyway on the next renewal." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7213311) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) BE Ben E. Marketing and Communications Executive > "Semrush is a really helpful tool to ensure that you are getting the most out of your websites." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) MF Michael F. SEO > "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) OB Orlando B. Owner > "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) WW William W. Data Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) TM Theo M. Founder > "Keyword research and Site Audit are genuinely good." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7213311) AT Andrea T. Marketing > "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832) GF Gary F. Owner > "Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6287086) AkG Ajay kumar G. Full Stack developer > "The backlink analyzer not accurate in Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198) Marco Genaro P. Founder > "As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6111426) WW William W. Data Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) RD Ruti D. CEO > "It has a huge range of useful SEO tools, and can easily be used for handling many clients." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6594333) ML Melanie L. Editor-in-Chief > "The cost." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6575667) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) Liliana A. GED > "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that they..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988) JA Joseph A. Digital Marketing Specialist > "I like how easy it is to navigate the website even when there are so many options and features available." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) SW Simona W. head of marketing > "Semrush turned out to be a good option for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) MS Marwah S. SEO specialist > "The interface is confusing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6179520) NM Nadine M. Ecommerce Marketing Specialist > "Semrush stands out as a comprehensive and user-friendly toolkit." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6112656) ME Miguel E. ceo > "It is difficult to get all the functionality right in a short time" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4771768) AD Ansh D. Content writer > "The user interface is top notch as every features and functions are on one side.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4996397) SD Sujan D. Bolg writer > "It's not very easy to use for a new user. But on time user will get to know its features" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4826751) JA Joseph A. Digital Marketing Specialist > "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) JM Jeff M. CTO > "Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165118) MS Manpreet S. CEO > "The integration process was difficult as it works on API Units and this made it difficult for us to position and understand the cost of our..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2770609) NH Neil H. Director > "Excellent at shaping organic strategy and analysing the organic competitive landscape." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5037488) VJ Vinay J. User Experience Manager > "We found it difficult to integrate with Google Adwords" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3403697) Franklin Javier P. Medium Technician > "Also, its seamless integration with Google and other task management platforms makes it easy to use and constantly update my data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661) Liam K. Digital Marketing > "Team found it hard to use, there is a lot on the platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095) AG Anna G. Digital Marketing Manager > "I’ve been using it for almost 2 years now and it’s really easy to use." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103) Jeffrey T. Marketing Consultant > "Some of the other tools are a little harder to use or not as useful to me." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3491518) BH Bjorn H. Eigenaar > "Good tool and easy to use. Because of the problems i am thinking about looking for another tool." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4951554) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) GG Ghada G. Social media specialist > "Very helpful and easy use." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4699012) Abdul A. Owner > "There was zero effort to help, zero accountability, and the customer service representative was completely indifferent." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7205475) Majd W. Ecommerce > "It is easy to use and userfriendly, i recommend." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4770841) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JI Jennifer I. Content Writer > "Semrush's customer support is also very responsive and super helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) Caterina V. Founder and CEO > "We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) VS Vikram S. Lead > "At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) IG Ian G. Account Executive > "I also use it to get a sense of the website’s positioning, style, and overall objectives — it helps me understand what the company is prioritizing before I ever..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7041329) VR Verified Reviewer Strategy and Insight Director > "One problem with Similarweb is the difficulties in providing accurate raw numbers for traffic and spend." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) AC A C. Senior Analyst > "It makes it easy to monitor changes and trends in our market, and helps us benchmark our progress over time. While there are some limitations with data..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7048761) MR Michael R. Marketing Effectiveness Analyst > "Some data can be less accurate for smaller websites and certain features require paid plans to access fully." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7007337) HC Hannah C. Account Executive > "My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7060273) AN Alex N. CMO > "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) Caterina V. Founder and CEO > "Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) NS Novri S. AdTech Group Head > "The data is not 100% accurate compared to actual traffic, especially for smaller or low-traffic websites." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7001395) Caterina V. Founder and CEO > "It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) DC Duncan C. Digital Solutions Lead > "The cost to use Similarweb is a bit high, and for a marketing team, it does not report on advertising well enough." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6851240) Caterina V. Founder and CEO > "From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) KD Katie D. Data Strategy and Insights Manager > "Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) SL Shawn L. Head of Strategy > "Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc)." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7144337) MA Maxwell A. Sole funder > "For me I think the pricing is high when getting some features and am not really sure if the data provided are 100% accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6828530) LB Leslie B. VP, Performance Content > "Incredible SEO data all in one place: Extensive competitive comparison data, search volume trends over time, visibility into AI referring domains and prompts,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7002604) WW William W. Data Analyst > "The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380122) BN Ben N. Insights and Effectiveness Manager > "Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) SL Sherry L. Digital Consultant > "The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) ZD ÖZge D. Digital Marketing Lead > "I know that no traffic data is completely accurate when compared to GA4, but it still provides valuable insights for comparing website traffic and engagement,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261) TZ Tariq Z. Social Media Manager > "Even the starter pro plan is too steep for someone with my budget" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6585177) BM Blake M. Account Strategist > "From my perspective, Similarweb is a tool that’s indispensable for one key thing: competitive analysis. When I need to understand what our competitors are..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) Nikola H. Research and Analytics Specialist > "Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6335093) BM Blake M. Account Strategist > "I find the data on traffic sources—like which sites are sending referrals, what paid campaigns are running, and what keywords are driving organic search—to be..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) MG Maircon G. Executive Manager > "Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) VR Verified Reviewer Strategy and Insight Director > "Similarweb's global data offering is great for understanding digital performance across competitor sets for our clients." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) MM Mikael M. Owner > "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677) TD Thibault D. Chief Marketing Officer > "I really like using Similarweb to benchmark the number of visits, duration and sources of traffic of my closest competitors in the different EU markets." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887442) LC Leonardo C. Diretor > "some data inaccuracies and limitation of data search period" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6497055) NS Nikhilesh S. Engineer > "What I loved the most about Similarweb was the fact it provided a complete competitive intelligence picture in one place." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7168236) UM Ursula M. Director of Digital Strategy > "The inability to reorder the dashboards in alphabetical order." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496814) BM Brian M. Senior Director, SEM > "It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) JM JITEN M. Asso. Director Strategy > "Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380904) ANDREY V. CEO > "One of the most valuable softwares in my tool box for competitor analysis and helping rank my site." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7039464) SL Sherry L. Digital Consultant > "Additionally, the pricing can be prohibitive for smaller companies or individual users." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) FC Florian C. Consultant > "I liked most how easy it is to get clear insights on website traffic and competitors in one place, making it simple to understand performance and market trends..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141906) MG Maircon G. Executive Manager > "It can get a bit expensive if you need access to all the functionalities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) LR Liza R. Analytics Specialist > "For SEO, it's a fantastic big-picture tool for understanding market trends and competitor strategies, though it doesn't replace dedicated platforms for in-depth..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887327) AF Andrew F. Director > "Data for channels like social didn't seem all that accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6515047) VS Vikram S. Lead > "I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) CK Chantal K. Senio Account Manager > "sometimes cannot find everything of every region on latam" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6368663) PT Pavlo T. Strategic Analyst > "The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7043454) CJ Carlton J. Sr. Manager > "it can be a bit complex to navigate throughout the site" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516890) AN Alex N. CMO > "In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) HS Hayden S. Media Executive > "This may be a licensing issue but the lack of historical data." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510970) Caterina V. Founder and CEO > "In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) RG Raj G. Business Development Manager > "Too costly without knowing with certainty that the data is a 100% accurate. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6511640) AK Amber K. Assistant manager > "It’s a powerful tool for analyzing website performance and understanding market trends. While the premium features offer in-depth insights, the free version is..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510880) RC Rosalba C. Digital Marketing Manager > "often fails to provide data" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516423) BN Ben N. Insights and Effectiveness Manager > "Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) MH Maddie H. Senior Analyst > "How data is lagged by a few days." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503938) KA Karly A. Marketing Analytics and Research Manager > "The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504045) NF Natalie F. Head of Strategy > "Without the opportunity to use the tool, this advocacy is lost." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379825) VcD Vinícius D. Performance Marketing Specialist > "What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503948) HS Harry S. Project Manager > "my team can only afford 1 license." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6381614) BM Brian M. Senior Director, SEM > "SimilarWeb is an extremely comprehensive platform for digital landscape insights. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) SS Sahib S. Sales Manager > "Not the most intuitive product out there" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742) TZ Tariq Z. Social Media Manager > "Of all the features, the one I use the most and the most regularly, the website metrics comparison tool is fantastic and intuitive." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6585177) VR Verified Reviewer Director > "It takes some getting to used and at first can be a bit clunky until you understand all the features properly." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___4769489) BM Blake M. Account Strategist > "The primary strengths of Similarweb center on its powerful competitive intelligence and market analysis capabilities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) PC Prasath C. Freelancer > "The biggest disadvantage of SimilarWeb Pro is the limited amount of data it can show." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3590184) Caterina V. Founder and CEO > "This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) HA Hakim A. Designer > "I also did not find the sources on which the site relies on the data it provides." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3720548) MG Maircon G. Executive Manager > "The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) JP Johnna P. Senior Analyst > "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864) YL Yuri L. Senior Customer Success > "Great functionality, intuitive workflow, and lots of data to leverage." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7131290) AA Amanda A. Marketing Manager > "The stats didn't seem to be accurate." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3307133) BM Blake M. Account Strategist > "It's definitely a must-have tool for marketers, strategists, and analysts who need to understand their competitors' digital strategies." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) MM Mikael M. Owner > "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677) PT Pavlo T. Strategic Analyst > "The product team is extremely professional and passionate, continuously releasing new tools and modules almost every month." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7043454) SS Sahib S. Sales Manager > "Not the most intuitive product out there" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742) RT Raktim T. Associate director > "Overall experience is good it does hygiene but if India data coverage is more it would’ve been even better" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7046166) AN Alex N. CMO > "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) JO Jim O. Account Executive > "Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504270) JP Johnna P. Senior Analyst > "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864) [View Reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) ## User interface 4.63 (2,330) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) 4.61 (261) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Semrush 29/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Similarweb Top features 40/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/148472/SimilarWeb-Pro/#features) ### Recognition No recognitions have been awarded to Semrush Similarweb is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Similarweb Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Adobe - Located in United States - Founded in 1982 Similarweb - By Similarweb - Located in United States - Founded in 2007 ## Popular Comparisons [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,818)](https://www.capterra.com/p/169007/Wix/reviews/) $139.95/month Price $17/month 4.6 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix) 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