# Compare Similarweb vs Ahrefs 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Similarweb and Ahrefs based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/148472-176340/SimilarWeb-Pro-vs-Ahrefs --- # Similarweb vs Ahrefs Features and Cost Comparison Last updated April 30th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SimilarwebAhrefs2/4 selected [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting Price $125.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.6 Customer Service 4.4 Reviews Sentiment Based on [260 reviews](#user-reviews) Positive 252 Neutral 7 Negative 1 [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.7 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [583 reviews](#user-reviews) Positive 564 Neutral 13 Negative 6 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,862 reviews from seo software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings SEO Management 4.5 Keyword Rank Tracking 4.2 Keyword Tracking 4.3 Keyword Research Tools 4.8 Competitive Analysis 4.7 85%Fit High performer Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.6 Keyword Tracking 4.4 Keyword Research Tools 4.7 Competitive Analysis 4.6 User satisfaction User satisfaction 4.6 User reviews[260](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.2 Customer support 4.4 User satisfaction 4.7 User reviews[583](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ease of use 4.5 Functionality 4.7 Value for money 4.2 Customer support 4.5 Price starts from Price starts from $125Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more. Best for Website owners, SEOs, AEOs, marketers, agencies, in-house marketing teams, enterprises. ## User reviews Pros & cons HC Hannah C. Account Executive > "My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7060273) VS Vikram S. Lead > "At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) AC A C. Senior Analyst > "It makes it easy to monitor changes and trends in our market, and helps us benchmark our progress over time. While there are some limitations with data freshness and..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7048761) VR Verified Reviewer Strategy and Insight Director > "One problem with Similarweb is the difficulties in providing accurate raw numbers for traffic and spend." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) Caterina V. Founder and CEO > "We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) KD Katie D. Data Strategy and Insights Manager > "Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) Caterina V. Founder and CEO > "Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) WW William W. Data Analyst > "The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some limitations on..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380122) Caterina V. Founder and CEO > "It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) MR Michael R. Marketing Effectiveness Analyst > "Some data can be less accurate for smaller websites and certain features require paid plans to access fully." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7007337) Caterina V. Founder and CEO > "From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) SL Sherry L. Digital Consultant > "The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or startups." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) LB Leslie B. VP, Performance Content > "Incredible SEO data all in one place: Extensive competitive comparison data, search volume trends over time, visibility into AI referring domains and prompts, how..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7002604) AN Alex N. CMO > "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) BN Ben N. Insights and Effectiveness Manager > "Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) NS Novri S. AdTech Group Head > "The data is not 100% accurate compared to actual traffic, especially for smaller or low-traffic websites." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7001395) IG Ian G. Account Executive > "I also use it to get a sense of the website’s positioning, style, and overall objectives — it helps me understand what the company is prioritizing before I ever..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7041329) Nikola H. Research and Analytics Specialist > "Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6335093) ZD ÖZge D. Digital Marketing Lead > "I know that no traffic data is completely accurate when compared to GA4, but it still provides valuable insights for comparing website traffic and engagement, as..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261) DC Duncan C. Digital Solutions Lead > "The cost to use Similarweb is a bit high, and for a marketing team, it does not report on advertising well enough." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6851240) BM Blake M. Account Strategist > "From my perspective, Similarweb is a tool that’s indispensable for one key thing: competitive analysis. When I need to understand what our competitors are doing,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) MA Maxwell A. Sole funder > "For me I think the pricing is high when getting some features and am not really sure if the data provided are 100% accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6828530) BM Blake M. Account Strategist > "I find the data on traffic sources—like which sites are sending referrals, what paid campaigns are running, and what keywords are driving organic search—to be..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) MG Maircon G. Executive Manager > "Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) VR Verified Reviewer Strategy and Insight Director > "Similarweb's global data offering is great for understanding digital performance across competitor sets for our clients." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) LC Leonardo C. Diretor > "some data inaccuracies and limitation of data search period" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6497055) TD Thibault D. Chief Marketing Officer > "I really like using Similarweb to benchmark the number of visits, duration and sources of traffic of my closest competitors in the different EU markets." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887442) UM Ursula M. Director of Digital Strategy > "The inability to reorder the dashboards in alphabetical order." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496814) BM Brian M. Senior Director, SEM > "It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) JM JITEN M. Asso. Director Strategy > "Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380904) FC Florian C. Consultant > "I liked most how easy it is to get clear insights on website traffic and competitors in one place, making it simple to understand performance and market trends..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141906) SL Sherry L. Digital Consultant > "Additionally, the pricing can be prohibitive for smaller companies or individual users." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) LR Liza R. Analytics Specialist > "For SEO, it's a fantastic big-picture tool for understanding market trends and competitor strategies, though it doesn't replace dedicated platforms for in-depth..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887327) MG Maircon G. Executive Manager > "It can get a bit expensive if you need access to all the functionalities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) SL Shawn L. Head of Strategy > "Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc)." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7144337) TZ Tariq Z. Social Media Manager > "Even the starter pro plan is too steep for someone with my budget" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6585177) VS Vikram S. Lead > "I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) AF Andrew F. Director > "Data for channels like social didn't seem all that accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6515047) AK Amber K. Assistant manager > "It’s a powerful tool for analyzing website performance and understanding market trends. While the premium features offer in-depth insights, the free version is still..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510880) CK Chantal K. Senio Account Manager > "sometimes cannot find everything of every region on latam" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6368663) KA Karly A. Marketing Analytics and Research Manager > "The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504045) CJ Carlton J. Sr. Manager > "it can be a bit complex to navigate throughout the site" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516890) VcD Vinícius D. Performance Marketing Specialist > "What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503948) HS Hayden S. Media Executive > "This may be a licensing issue but the lack of historical data." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510970) MG Maircon G. Executive Manager > "The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) RG Raj G. Business Development Manager > "Too costly without knowing with certainty that the data is a 100% accurate. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6511640) PT Pavlo T. Strategic Analyst > "The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7043454) RC Rosalba C. Digital Marketing Manager > "often fails to provide data" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516423) AN Alex N. CMO > "In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) MH Maddie H. Senior Analyst > "How data is lagged by a few days." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503938) JO Jim O. Account Executive > "Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504270) NF Natalie F. Head of Strategy > "Without the opportunity to use the tool, this advocacy is lost." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379825) Caterina V. Founder and CEO > "In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) MM Mikael M. Owner > "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677) ANDREY V. CEO > "One of the most valuable softwares in my tool box for competitor analysis and helping rank my site." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7039464) HS Harry S. Project Manager > "my team can only afford 1 license." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6381614) MO Mihaela O. Affiliate Marketing Manager > "It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6465721) SS Sahib S. Sales Manager > "Not the most intuitive product out there" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742) KD Katie D. Data Strategy and Insights Manager > "They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) PC Prasath C. Freelancer > "The biggest disadvantage of SimilarWeb Pro is the limited amount of data it can show." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3590184) BN Ben N. Insights and Effectiveness Manager > "Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) HA Hakim A. Designer > "I also did not find the sources on which the site relies on the data it provides." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3720548) MG Maircon G. Executive Manager > "It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) VR Verified Reviewer Director > "It takes some getting to used and at first can be a bit clunky until you understand all the features properly." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___4769489) BM Brian M. Senior Director, SEM > "SimilarWeb is an extremely comprehensive platform for digital landscape insights. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) JP Johnna P. Senior Analyst > "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864) BM Blake M. Account Strategist > "The primary strengths of Similarweb center on its powerful competitive intelligence and market analysis capabilities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) AA Amanda A. Marketing Manager > "The stats didn't seem to be accurate." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3307133) [View Reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Stephen M. Marketing Manager > "It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7085852) VR Verified Reviewer Marketing Manager and Business Development > "Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) VR Verified Reviewer Marketing Manager and Business Development > "For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process,..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) AH Amir H. E-Commerce Manager > "It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7106741) Hemkesh R. Senior Digital Marketing Team Lead > "It also supports team collaboration well, because multiple people can review the same data and reports easily." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) TL Tony L. Marketing Manager > "which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) VR Verified Reviewer Marketing Manager and Business Development > "Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) Narek S. CEO > "The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) Hemkesh R. Senior Digital Marketing Team Lead > "It is a reliable platform for rank tracking, competitor analysis and website management." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) Deyan G. Managing Editor > "There's a joke running around that even thinking about ahrefs costs you a credit." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) AB Anastasia B. Head of Operations > "You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MP Max P. Director Of Growth > "Ahrefs still does not have a way to track map pack rankings, in any capacity." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) AB Anastasia B. Head of Operations > "This is a highly comprehensive and powerful tool, providing access to data that is essential for establishing and improving your domain's SEO..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Chris N. SEO Manager > "The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume from high to..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4014610) AB Anastasia B. Head of Operations > "It has an intuitive interface and allows you to quickly analyse websites, keywords and backlinks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Narek S. CEO > "Usage is not recommended due to the high scam and confusion rate." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) VR Verified Reviewer SEO Analyst > "Rest, it's a great tool for competitors' research, as it checks their backlinks, keyword research, and overall SEO strategies." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6463375) TL Tina L. SEO Executive > "Sometimes the data didn't update in time." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5015737) PT Paul T. Managing Director > "My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7003107) SF Shahin F. Founder > "It felt like a sudden and unpleasant surprise, and the lack of proactive communication from Ahrefs didn't help." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6025286) NC Nicole C. Content Specialist > "It helps me get all the information from websites and keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) LG Lukasz G. CEO > "at times I noticed discrepancies in positions, in the visibility analysis showed positions for words that in my region were not in such good positions..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3882172) TL Tony L. Marketing Manager > "i liked the format of the way you can gain access to the information for the sites when you're needing the full stats." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) Maddy O. Founder > "Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4478403) Deyan G. Managing Editor > "The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) RJ Ramona J. SEO Manager > "There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) RB Ryan B. SEO Manager > "Helpful backlink analysis insights (even has basic insights on a free account)" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6457076) JB Jon B. SEO Content Lead > "Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6207671) EH Erin H. SEO Copywriter > "The visibility over your websites' SEO and traffic performance is amazing." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) DS David S. Director > "A solid web experience, unfortunately spoiled by a severe hike in prices over the years." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6175037) EH Erin H. SEO Copywriter > "I also appreciate that you can view some performance data on a free plan." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) JRB Jyoti Ranjan B. Seo executive > "While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4708786) Safia M. Project Lead > "Also, has the best backlink tracking tool in the industry." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6652487) Francis P. seo content writer > "Perhaps one of the more difficult things about using SEO tools for the first time is that the terms in SEO can sound a bit too technical and daunting..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3810048) AB Anastasia B. Head of Operations > "They also have an informative YouTube channel, which can be useful to beginners." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MV Mickey V. Financial Controller > "Ahrefs is quite expensive if you wish to use its most premium features." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6097853) BH Brittany H. Marketing Assistant > "As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. " [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6566521) Mihaita V. SEO Specialist > "Pricing is mainly the obstacle for many individuals." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5055443) NC Nicole C. Content Specialist > "I like that the platform is easy to use, and you can understand every feature the app has to offer." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) IA Ibrahim A. Blogger > "Though ahrefs team provide a lot of its services for free even educational resources including SEO tutorials are available in their YouTube channel..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___2969949) RW Rickilee W. Founder > "Helps create content that ranks well" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6635213) MP Max P. Director Of Growth > "It's a huge capabilities gap in my opinion." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) Pankaj R. Senior Seo Executive > "Experience the unmatched power of ahrefs with its extensive database providing all the essential elements for achieving superior website positioning." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4923687) SB Skyler B. Content Writer > "There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as if there is..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) DHS Dedit Hery S. Developer > "I really like all the free tools." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7138929) Julien H. Product Designer > "This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank tracking tool..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3057758) Elle D. Company owner > "It's good for those people who want all their tools in one place and I can see why it is the industry leader." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6300736) RJ Ramona J. SEO Manager > "I am AFRAID to use this software (that I need to and pay over 200 bucks/month to use), because I'll get slapped with "extra" credits and even more..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) SM Shweta M. Marketing and Sales Manager > "Apart from that I have been using this for multiple projects and with its free plan, it gives me pretty decent insights on my site." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5087065) JG Javier G. SEO > "The price is not suitable for freelance or small business companies, or at least if you don't have a one man SEO user, if it was the case I will go..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) OM Ollie M. SEO Consultant > "Great layout to easily understand the domain rating, organic traffic numbers and keyword rankings in just a few clicks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6010089) DE David E. Founder > "I won't recommend using it's keyword research tool" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5060114) Carlos Orlando R. TSU > "It has given me valuable information on keywords, links, competitors and the overall performance of my website." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4905956) Marco Genaro P. Founder > "I found it a bit expensive." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6070613) Paweł J. SEO Expert > "Ahrefs has a very large database containing all the required elements for effective website positioning." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4910500) BPB Bed Prakash B. Engineer > "Site explorer data is not in real-time and needs time to update and at the same time, Keyword explorer data is also not up to the mark, sometime we..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3253528) VR Verified Reviewer SEO Copywriter > "Great technical SEO audit features and keyword position tracking monitoring and reporting." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___5041788) MP Michael P. Owner > "The only thing I would say is that there is definitely a learning curve when it comes to this software, however that is really an overall SEO issue..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3818712) AP Andrew P. Senior Web Developer & SEO Specialist > "The abundance of information, tools at your disposable which gives you a clear path to put plans into action." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5078609) HS Hrayr S. Digital Marketer > "There is no ability to search keyword by region" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4725134) Monica M. Dott.ssa > "I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5069075) VR Verified Reviewer CEO > "It's really expensive compared to other tools out there" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4966338) Edward N. Affiliate Marketing Specialist > "Its ability to analyze thousands of web pages at once provides marketers with valuable insights into their competition's link structure and helps them..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4507990) VR Verified Reviewer B2B Consultant > "Some features are quite hidden, and the main dashboard might be chaotic for first time users." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4683488) GC Graeme C. Growth Marketer > "The in-depth analysis of backlinks, keywords, and competitors allows businesses to gain valuable insights into their SEO performance and take action..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476749) Anthony N. Reviewer > "Additionally, some users may find the software's interface to be cluttered and overwhelming." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4471450) JL Jamila L. Digital Marketing Associate > "A must-have tool for any serious SEO professional, Ahrefs allows you to analyze and monitor backlinks and track your website's ranking and performance." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476691) VR Verified Reviewer ios developer > "The UX/UI I find it terrible and all on one page you have to scroll endlessly it feels like." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3760113) DK Dip K. CEO > "It offers helpful features such as its Site Explorer, which allows us to see our competitors' keyword positions and other useful data." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3746793) SA Saif A. Director > "Ahrefs is recently introduced it's version 2.0 which is complex and not good to use, I really don't like 2.0" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3821863) KV Kevin V. Product manager > "It's good for keyword research, competition analysis, evaluating strengths and weaknesses." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6018302) HG Harshit G. Digital Marketing Manager > "What is don't like about the product is that it doesn't give you much insight about the competition." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4570488) Varsha G. Website Manager > "the most amazing feature I like is backlink analysis, Keyword Search - Because it helps me to understand what are the top most backlinks for any..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3727614) AS Abdul S. SEO Editor > "Pricing: I think newbies will find it difficult to afford unless they are working for a firm that is ready to bear the cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4492092) JG Javier G. SEO > "From my point of view is the tool that got the biggest development in the SEO market Tool, started with backlinking monitoring to became one of the..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) MS Megha S. Marketing Specialist > "The software is not available for free for trial purposes." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3836921) SB Skyler B. Content Writer > "I also like the backlink tracking, as well as competitive research tools to find keyword ideas from competitors as well as backlink suggestions." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) Muhammad I. Freelancer > "I didn't find the major cons of this tool but the accuracy of the data is questionable sometimes" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3661789) JV Jonas V. Head of Marketing > "It's a great all-in-one SEO tool that allows you to monitor keywords, analyze backlinks and competitors and find the best keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4193459) Bethany C. Content Manager > "The only real concern I've come across so far is that they provide so much information, it's hard to process it all. But, I guess that's a pro, not a..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3970924) [View Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) ## User interface [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) 4.61 (260) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) 4.71 (583) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Similarweb Top features 42/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/148472/SimilarWeb-Pro/#features) Ahrefs 22/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/176340/Ahrefs/#features) ### Recognition Similarweb is recognized as a top-rated tool in 2 Capterra Shortlist reports Ahrefs is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Similarweb Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Ahrefs Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Similarweb - By Similarweb - Located in United Kingdom - Founded in 2007 Ahrefs - By Ahrefs - Located in Singapore - Founded in 2010 ## Popular Comparisons [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $125/month Price $349/year 4.5 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-148472/SEO-PowerSuite-vs-SimilarWeb-Pro) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) $0 Price $139.95/month 4.7 Features 4.6 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) $125/month Price $139.95/month 4.5 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/148472-151962/SimilarWeb-Pro-vs-SEMrush) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $0 Price $349/year 4.7 Features 4.6 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-176340/SEO-PowerSuite-vs-Ahrefs) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $125/month Price $5/month 4.5 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/148472-209021/SimilarWeb-Pro-vs-Screpy) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) $0 Price $17/month 4.7 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-176340/Wix-vs-Ahrefs) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $125/month Price $39/month 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-150695/SimilarWeb-Pro-vs-Lucky-Orange) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $0 Price $109/month 4.7 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-176340/AccuRanker-vs-Ahrefs) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) $125/month Price $2000/month 4.5 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/148472-169053/SimilarWeb-Pro-vs-Looker) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $0 Price $5/month 4.7 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/176340-209021/Ahrefs-vs-Screpy) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $125/month Price $109/month 4.5 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/148472-149278/SimilarWeb-Pro-vs-AccuRanker) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/) $0 Price Contact vendor for pricing 4.7 Features 4.7 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/176340-210297/Ahrefs-vs-Google-Search-Console)