--- title: "Compare Similarweb vs Google Analytics 360 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Similarweb and Google Analytics 360 based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics" page_type: "comparison" language: "en" --- # Similarweb vs Google Analytics 360 Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SimilarwebGoogle Analytics 3602/4 selected [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting Price $125.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.6 Customer Service 4.4 Reviews Sentiment Based on [261 reviews](#user-reviews) Positive 253 Neutral 7 Negative 1 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,101 reviews](#user-reviews) Positive 7,825 Neutral 253 Negative 23 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Lucky Orange 4.7 (267) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Looker 4.5 (286) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### monday.com AI Work Platform 4.6 (6,117) * * * Starting Price $9.00 Per User,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Heap 4.5 (42) * * * Starting Price $24000.00 Per Year Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,132 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 70%Fit Missing features Feature ratings Heatmaps NA Conversion Tracking 4.0 Data Visualization 4.6 Reporting/Analytics 4.5 Activity Dashboard 4.3 84%Fit Missing features Feature ratings Heatmaps NA Conversion Tracking 4.5 Data Visualization 4.6 Reporting/Analytics 4.7 Activity Dashboard 4.6 User satisfaction User satisfaction 4.6 User reviews[261](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.2 Customer support 4.4 User satisfaction 4.7 User reviews[8,101](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from $125Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Small to large businesses across marketing, ecommerce, retail, financial services, travel, media, and sales industries. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons Caterina V. Founder and CEO > "We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) VS Vikram S. Lead > "At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) Caterina V. Founder and CEO > "Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) VR Verified Reviewer Strategy and Insight Director > "One problem with Similarweb is the difficulties in providing accurate raw numbers for traffic and spend." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) Caterina V. Founder and CEO > "It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) KD Katie D. Data Strategy and Insights Manager > "Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) Caterina V. Founder and CEO > "From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) MG Maircon G. Executive Manager > "Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) IG Ian G. Account Executive > "I also use it to get a sense of the website’s positioning, style, and overall objectives — it helps me understand what the company is prioritizing before I ever..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7041329) MR Michael R. Marketing Effectiveness Analyst > "Some data can be less accurate for smaller websites and certain features require paid plans to access fully." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7007337) AC A C. Senior Analyst > "It makes it easy to monitor changes and trends in our market, and helps us benchmark our progress over time. While there are some limitations with data..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7048761) AN Alex N. CMO > "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) HC Hannah C. Account Executive > "My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7060273) NS Novri S. AdTech Group Head > "The data is not 100% accurate compared to actual traffic, especially for smaller or low-traffic websites." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7001395) ZD ÖZge D. Digital Marketing Lead > "I know that no traffic data is completely accurate when compared to GA4, but it still provides valuable insights for comparing website traffic and engagement,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261) DC Duncan C. Digital Solutions Lead > "The cost to use Similarweb is a bit high, and for a marketing team, it does not report on advertising well enough." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6851240) VR Verified Reviewer Strategy and Insight Director > "Similarweb's global data offering is great for understanding digital performance across competitor sets for our clients." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) LC Leonardo C. Diretor > "some data inaccuracies and limitation of data search period" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6497055) FC Florian C. Consultant > "I liked most how easy it is to get clear insights on website traffic and competitors in one place, making it simple to understand performance and market trends..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141906) MA Maxwell A. Sole funder > "For me I think the pricing is high when getting some features and am not really sure if the data provided are 100% accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6828530) SL Shawn L. Head of Strategy > "Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc)." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7144337) WW William W. Data Analyst > "The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380122) VS Vikram S. Lead > "I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) UM Ursula M. Director of Digital Strategy > "The inability to reorder the dashboards in alphabetical order." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496814) AK Amber K. Assistant manager > "It’s a powerful tool for analyzing website performance and understanding market trends. While the premium features offer in-depth insights, the free version is..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510880) SL Sherry L. Digital Consultant > "The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) LB Leslie B. VP, Performance Content > "Incredible SEO data all in one place: Extensive competitive comparison data, search volume trends over time, visibility into AI referring domains and prompts,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7002604) MG Maircon G. Executive Manager > "It can get a bit expensive if you need access to all the functionalities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) KA Karly A. Marketing Analytics and Research Manager > "The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504045) TZ Tariq Z. Social Media Manager > "Even the starter pro plan is too steep for someone with my budget" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6585177) BN Ben N. Insights and Effectiveness Manager > "Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) AF Andrew F. Director > "Data for channels like social didn't seem all that accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6515047) VcD Vinícius D. Performance Marketing Specialist > "What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503948) Nikola H. Research and Analytics Specialist > "Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6335093) BM Blake M. Account Strategist > "From my perspective, Similarweb is a tool that’s indispensable for one key thing: competitive analysis. When I need to understand what our competitors are..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) CJ Carlton J. Sr. Manager > "it can be a bit complex to navigate throughout the site" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516890) MG Maircon G. Executive Manager > "The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) HS Hayden S. Media Executive > "This may be a licensing issue but the lack of historical data." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510970) BM Blake M. Account Strategist > "I find the data on traffic sources—like which sites are sending referrals, what paid campaigns are running, and what keywords are driving organic search—to be..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) RG Raj G. Business Development Manager > "Too costly without knowing with certainty that the data is a 100% accurate. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6511640) JO Jim O. Account Executive > "Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504270) RC Rosalba C. Digital Marketing Manager > "often fails to provide data" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516423) TD Thibault D. Chief Marketing Officer > "I really like using Similarweb to benchmark the number of visits, duration and sources of traffic of my closest competitors in the different EU markets." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887442) MH Maddie H. Senior Analyst > "How data is lagged by a few days." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503938) NS Nikhilesh S. Engineer > "What I loved the most about Similarweb was the fact it provided a complete competitive intelligence picture in one place." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7168236) MM Mikael M. Owner > "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677) Caterina V. Founder and CEO > "In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) JM JITEN M. Asso. Director Strategy > "Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380904) BM Brian M. Senior Director, SEM > "It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) SL Sherry L. Digital Consultant > "Additionally, the pricing can be prohibitive for smaller companies or individual users." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) ANDREY V. CEO > "One of the most valuable softwares in my tool box for competitor analysis and helping rank my site." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7039464) CK Chantal K. Senio Account Manager > "sometimes cannot find everything of every region on latam" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6368663) LR Liza R. Analytics Specialist > "For SEO, it's a fantastic big-picture tool for understanding market trends and competitor strategies, though it doesn't replace dedicated platforms for in-depth..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887327) NF Natalie F. Head of Strategy > "Without the opportunity to use the tool, this advocacy is lost." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379825) KD Katie D. Data Strategy and Insights Manager > "They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) HS Harry S. Project Manager > "my team can only afford 1 license." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6381614) MG Maircon G. Executive Manager > "It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) SS Sahib S. Sales Manager > "Not the most intuitive product out there" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742) Caterina V. Founder and CEO > "This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) VR Verified Reviewer Director > "It takes some getting to used and at first can be a bit clunky until you understand all the features properly." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___4769489) YL Yuri L. Senior Customer Success > "Great functionality, intuitive workflow, and lots of data to leverage." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7131290) PC Prasath C. Freelancer > "The biggest disadvantage of SimilarWeb Pro is the limited amount of data it can show." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3590184) PT Pavlo T. Strategic Analyst > "The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7043454) HA Hakim A. Designer > "I also did not find the sources on which the site relies on the data it provides." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3720548) AN Alex N. CMO > "In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) JP Johnna P. Senior Analyst > "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864) PA PH A. Head of paid media > "The tool gives a more detailed view of the competitive environment, compared to other tools on the market." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7017871) AA Amanda A. Marketing Manager > "The stats didn't seem to be accurate." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3307133) VcD Vinícius D. Performance Marketing Specialist > "The ability to benchmark against competitors and explore trends across industries is particularly useful." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503948) MM Mikael M. Owner > "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677) ZD ÖZge D. Digital Marketing Lead > "This allows us to gain a better monthly understanding of the competitive landscape." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261) SS Sahib S. Sales Manager > "Not the most intuitive product out there" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742) ZD ÖZge D. Digital Marketing Lead > "I am happy to use Similarweb for analysing market and competitor data." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261) AN Alex N. CMO > "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) KD Katie D. Data Strategy and Insights Manager > "I appreciate the regular check-ins, where they take the time to walk us through platform updates and introduce us to new features." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) JP Johnna P. Senior Analyst > "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864) [View Reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) BD Bharati D. Director > "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) YN Yasmine N. Customer Services Manager > "It's customization is also limited and is not available in free version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) SP Sonu P. Systems Analyst > "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) BD Bharati D. Director > "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) BD Bharati D. Director > "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) IW Isla W. Digital Marketing Specialist > "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) John J. CEO > "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7185741) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) YN Yasmine N. Customer Services Manager > "The product also helps us in campaign management and real-time user interaction tracking." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) SP Sonu P. Systems Analyst > "The platform also offers strong scalability and handles large volumes of traffic data very efficiently." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) SP Sonu P. Systems Analyst > "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) BE Ben E. Marketing and communications executive > "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) AA Akshay A. Software Review > "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) PS Piyush S. Business Development Executive > "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) MK Manuel K. CEO > "some website behavior cannot be tracked because people do not agree to the cookie policy" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940) JL James L. Recruitment Consultant > "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) LG Lyndsey G. Curriculum designer, teacher > "Google Analytics allows tracking for everything you need to know about your website data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489) AM Atul M. Author > "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) VC Vishal C. Marketing > "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437) RJ Royce J. Technology and Process Manager > "Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) AA Akshay A. Software Review > "There isn't much capability for segmentation and advanced analysis." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) BM Bharath M. Marketing > "It lacks in giving access to real or raw data" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5068966) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) PG Phillip G. Director of Information Services > "Some of the more complex features are difficult but I think that is more an issue with our IT user's familiarity with the concepts." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6118778) MS Mara S. Head Of Marketing Strategy > "Great interface, especially for those accustomed to Google Ads, and pro features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6784913) LA Lukasz A. Owner > "Constant changes to the interface, unnecessary, making work difficult, irritating." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VR Verified Reviewer CMO > "The interfaces are excellent and the ability to view all activities within one platform makes it unbeatable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097603) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) MS Mert S. HW DESIGN ENGINEER > "I like the interface and the easiness of use of this software." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6127264) DL Derek L. IT Mgr > "It can sometimes seem too robust in the sense that some setups such as Pixels don't always go in very easily and the user interface could be more..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3169673) VR Verified Reviewer Supply Admin > "I like that Google Analytics has a very nice interface" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6017399) Abu M. Admin > "Due to its overly complex user interface, Google Analytics 360 may seem difficult for beginners." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3486149) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Senior account director > "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) DK Devender K. COO > "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009) JK Jordan K. Fleet and Customer Operations Executive > "First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6527916) VR Verified Reviewer Digital Marketing Manager > "The only thing that makes it a bit complicated for beginners is the fact that you need to add a code (Google Tag) to your website which needs to be..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3229790) MS Marwah S. Project Manager > "It is a google product so it is easily connected to google email, google search console and google ads." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6209867) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LK Liam K. CMO > "I like live reports, you can see all users and the location." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6271756) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) Marlin H. Systems programmer > "It gives you everything you need in one place and makes it very easy to access what you need when you need it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) LA Lukasz A. Owner > "Sometimes it looks like developers are forcing changes just to change something, without any need from users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VN Victoria N. Corporate Communications Coordinator > "Customization is also a great experience for me." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6199427) SR Sergio R. CEO > "Difficult to use and complex to understand" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6714914) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Mansi R. social media Strategist > "they have very limited support, we often need to deal with 3rd party if there any problem." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5083186) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AM Atul M. Author > "Limited support: While there is a wealth of online resources available for Google Analytics users, the platform does not offer much in the way of..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) Himanshu S. Web Analyst > "The only thing to complain about this product is its customer care support." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6018464) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) 4.61 (261) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,101) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Similarweb Top features 40/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/148472/SimilarWeb-Pro/#features) Google Analytics 360 30/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition Similarweb is recognized as a top-rated tool in 1 Capterra Shortlist reports No recognitions have been awarded to Google Analytics 360 ### Deployment & support Similarweb Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Similarweb - By Similarweb - Located in United States - Founded in 2007 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) $125/month Price $139.95/month 4.5 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/148472-151962/SimilarWeb-Pro-vs-SEMrush) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Hermix](https://www.capterra.com/p/10009064/Hermix/)[4.72 (99)](https://www.capterra.com/p/10009064/Hermix/reviews/) $125/month Price €160/month 4.5 Features 4.6 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/148472-10009064/SimilarWeb-Pro-vs-Hermix) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $125/month Price $0 4.5 Features 4.7 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/148472-176340/SimilarWeb-Pro-vs-Ahrefs) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.53 (590)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $125/month Price Contact vendor for pricing 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-207295/SimilarWeb-Pro-vs-Seamless-AI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Alexa](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/)[4.40 (86)](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews/) $125/month Price $99/month 4.5 Features 4.3 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/148472-168725/SimilarWeb-Pro-vs-Alexa-Marketing-Stack) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Contact vendor for pricing Price $25/month 4.6 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/158740-177042/Mixpanel-vs-Google-Analytics)