# Compare Similarweb vs BrightLocal 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Similarweb and BrightLocal based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/148472-182621/SimilarWeb-Pro-vs-BrightLocal --- # Similarweb vs BrightLocal Features and Cost Comparison Last updated April 30th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SimilarwebBrightLocal2/4 selected [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting Price $125.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.6 Customer Service 4.4 Reviews Sentiment Based on [260 reviews](#user-reviews) Positive 252 Neutral 7 Negative 1 [## BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) Starting Price $39.00/month Value-for-Money 4.8 Functionality 4.7 Ease of Use 4.6 Customer Service 4.9 Reviews Sentiment Based on [281 reviews](#user-reviews) Positive 277 Neutral 1 Negative 3 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### GMBapi.com 4.8 (31) * * * Starting Price €4.00 Other,Per Month Free Trial Free Version * * * User rating 100% of reviewers rated it above 4 stars * * * ### Lucky Orange 4.7 (260) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Semrush 4.6 (2,317) * * * Starting Price $139.95 Flat Rate,Per Month Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * ### Microsoft Clarity 4.8 (56) * * * Starting Price $0.00 Free Trial Free Version * * * User rating 100% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 6,862 reviews from seo software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings SEO Management 4.5 Keyword Rank Tracking 4.2 Keyword Tracking 4.3 Keyword Research Tools 4.8 Competitive Analysis 4.7 84%Fit High performer Feature ratings SEO Management 4.8 Keyword Rank Tracking 4.8 Keyword Tracking 4.8 Keyword Research Tools 4.4 Competitive Analysis 4.7 User satisfaction User satisfaction 4.6 User reviews[260](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.2 Customer support 4.4 User satisfaction 4.8 User reviews[281](https://www.capterra.com/p/182621/BrightLocal/reviews/) Ease of use 4.6 Functionality 4.7 Value for money 4.8 Customer support 4.9 Price starts from Price starts from $125Flat Rate, Per Month - Free version - Free trial Price starts from $39Other, Per Month - Free version - Free trial Best for Best for Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more. Best for Marketing agencies. SEO agencies. In-house marketers. Multi-location businesses. Enterprise businesses. Local brick-and-mortar businesses. Service-area businesses. SMBs. ## User reviews Pros & cons HC Hannah C. Account Executive > "My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7060273) VS Vikram S. Lead > "At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) AC A C. Senior Analyst > "It makes it easy to monitor changes and trends in our market, and helps us benchmark our progress over time. While there are some limitations with data freshness and..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7048761) VR Verified Reviewer Strategy and Insight Director > "One problem with Similarweb is the difficulties in providing accurate raw numbers for traffic and spend." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) Caterina V. Founder and CEO > "We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) KD Katie D. Data Strategy and Insights Manager > "Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) Caterina V. Founder and CEO > "Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) WW William W. Data Analyst > "The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some limitations on..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380122) Caterina V. Founder and CEO > "It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) MR Michael R. Marketing Effectiveness Analyst > "Some data can be less accurate for smaller websites and certain features require paid plans to access fully." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7007337) Caterina V. Founder and CEO > "From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) SL Sherry L. Digital Consultant > "The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or startups." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) LB Leslie B. VP, Performance Content > "Incredible SEO data all in one place: Extensive competitive comparison data, search volume trends over time, visibility into AI referring domains and prompts, how..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7002604) AN Alex N. CMO > "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) BN Ben N. Insights and Effectiveness Manager > "Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) NS Novri S. AdTech Group Head > "The data is not 100% accurate compared to actual traffic, especially for smaller or low-traffic websites." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7001395) IG Ian G. Account Executive > "I also use it to get a sense of the website’s positioning, style, and overall objectives — it helps me understand what the company is prioritizing before I ever..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7041329) Nikola H. Research and Analytics Specialist > "Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6335093) ZD ÖZge D. Digital Marketing Lead > "I know that no traffic data is completely accurate when compared to GA4, but it still provides valuable insights for comparing website traffic and engagement, as..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261) DC Duncan C. Digital Solutions Lead > "The cost to use Similarweb is a bit high, and for a marketing team, it does not report on advertising well enough." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6851240) BM Blake M. Account Strategist > "From my perspective, Similarweb is a tool that’s indispensable for one key thing: competitive analysis. When I need to understand what our competitors are doing,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) MA Maxwell A. Sole funder > "For me I think the pricing is high when getting some features and am not really sure if the data provided are 100% accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6828530) BM Blake M. Account Strategist > "I find the data on traffic sources—like which sites are sending referrals, what paid campaigns are running, and what keywords are driving organic search—to be..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) MG Maircon G. Executive Manager > "Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) VR Verified Reviewer Strategy and Insight Director > "Similarweb's global data offering is great for understanding digital performance across competitor sets for our clients." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) LC Leonardo C. Diretor > "some data inaccuracies and limitation of data search period" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6497055) TD Thibault D. Chief Marketing Officer > "I really like using Similarweb to benchmark the number of visits, duration and sources of traffic of my closest competitors in the different EU markets." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887442) UM Ursula M. Director of Digital Strategy > "The inability to reorder the dashboards in alphabetical order." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496814) BM Brian M. Senior Director, SEM > "It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) JM JITEN M. Asso. Director Strategy > "Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380904) FC Florian C. Consultant > "I liked most how easy it is to get clear insights on website traffic and competitors in one place, making it simple to understand performance and market trends..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141906) SL Sherry L. Digital Consultant > "Additionally, the pricing can be prohibitive for smaller companies or individual users." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) LR Liza R. Analytics Specialist > "For SEO, it's a fantastic big-picture tool for understanding market trends and competitor strategies, though it doesn't replace dedicated platforms for in-depth..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887327) MG Maircon G. Executive Manager > "It can get a bit expensive if you need access to all the functionalities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) SL Shawn L. Head of Strategy > "Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc)." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7144337) TZ Tariq Z. Social Media Manager > "Even the starter pro plan is too steep for someone with my budget" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6585177) VS Vikram S. Lead > "I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) AF Andrew F. Director > "Data for channels like social didn't seem all that accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6515047) AK Amber K. Assistant manager > "It’s a powerful tool for analyzing website performance and understanding market trends. While the premium features offer in-depth insights, the free version is still..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510880) CK Chantal K. Senio Account Manager > "sometimes cannot find everything of every region on latam" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6368663) KA Karly A. Marketing Analytics and Research Manager > "The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504045) CJ Carlton J. Sr. Manager > "it can be a bit complex to navigate throughout the site" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516890) VcD Vinícius D. Performance Marketing Specialist > "What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503948) HS Hayden S. Media Executive > "This may be a licensing issue but the lack of historical data." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510970) MG Maircon G. Executive Manager > "The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) RG Raj G. Business Development Manager > "Too costly without knowing with certainty that the data is a 100% accurate. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6511640) PT Pavlo T. Strategic Analyst > "The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7043454) RC Rosalba C. Digital Marketing Manager > "often fails to provide data" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516423) AN Alex N. CMO > "In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) MH Maddie H. Senior Analyst > "How data is lagged by a few days." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503938) JO Jim O. Account Executive > "Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504270) NF Natalie F. Head of Strategy > "Without the opportunity to use the tool, this advocacy is lost." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379825) Caterina V. Founder and CEO > "In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) MM Mikael M. Owner > "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677) ANDREY V. CEO > "One of the most valuable softwares in my tool box for competitor analysis and helping rank my site." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7039464) HS Harry S. Project Manager > "my team can only afford 1 license." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6381614) MO Mihaela O. Affiliate Marketing Manager > "It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6465721) SS Sahib S. Sales Manager > "Not the most intuitive product out there" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742) KD Katie D. Data Strategy and Insights Manager > "They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) PC Prasath C. Freelancer > "The biggest disadvantage of SimilarWeb Pro is the limited amount of data it can show." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3590184) BN Ben N. Insights and Effectiveness Manager > "Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) HA Hakim A. Designer > "I also did not find the sources on which the site relies on the data it provides." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3720548) MG Maircon G. Executive Manager > "It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) VR Verified Reviewer Director > "It takes some getting to used and at first can be a bit clunky until you understand all the features properly." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___4769489) BM Brian M. Senior Director, SEM > "SimilarWeb is an extremely comprehensive platform for digital landscape insights. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) JP Johnna P. Senior Analyst > "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864) BM Blake M. Account Strategist > "The primary strengths of Similarweb center on its powerful competitive intelligence and market analysis capabilities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) AA Amanda A. Marketing Manager > "The stats didn't seem to be accurate." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3307133) [View Reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Dan A. Chief Operating Officer > "Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7098356) EG Elisa G. SEO Specialist > "I find the part where you need to manually enter company details not intuitive as you have to press a button to..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4812666) PH Peggy H. Head of SEO > "Fast response rate from the team when we need assistance." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7069376) HG Helena G. Managing Director > "Reporting and reputation management is not ideal for us" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6356927) RE Ryan E. Owner > "Great help and excited for this continuance of my listings being updated, it’s prompt." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6842015) MH Magen H. Project Manager > "If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4750902) AW Aaron W. Copywriter Specialist > "The customer service team was great at resolving queries, and the content is exceptional on the website." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6363594) DK Derek K. SEO Director > "Slow-loading dashboards can make changing between pages challenging." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4652062) SH Stuart H. Owner > "Very pro-active with communications and clarifications. " [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546) Michael S. Executive VP Strategy & Innovation > "Add to the complexity a credit system for reporting and other features and understanding the costs can seems..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206460) SH Stuart H. Owner > "The potential to expand using their services is very good." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546) BP Brandon P. CEO > "I also don’t like that all searches are conducted from the company’s Location, I wish there were a way to be..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3187655) Dan A. Chief Operating Officer > "Excellent staff and support" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7098356) TS Taryn S. SEO Strategist > "Sometimes the quality assurance phase of a campaign can take a while to be completed before you can submit..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3274533) SH Stuart H. Owner > "The online guides were very helpful also" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546) VR Verified Reviewer Marketing > "Sometimes the dialog box never pops up to import a file and I have to quit and restart." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2869537) NJ Nancee J. Fractional CMO > "My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6351277) RH Ray H. President > "One client has an old account they abandoned." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4401449) RT Reilly T. Marketing Specialist > "Brightlocal always delivers timely and professional services" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6361744) CL Casey L. CEO > "We had inadvertently used up all of our credits by not setting things up properly and they credited those to us..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2981738) ZP Zach P. Director > "Easy of use and after sales support." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6358671) AY Arthur Y. COO > "The keyword ranking reports are not accurate, even though we understand the reason for this." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3216452) Bashir S. Marketing Manager > "I have several reasons why I love BrightLocal, but the top two would have to be their ability to order local..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129) RG Renaud G. CTO > "The software can do a lot and it can be a little confusing to navigate when you first try it." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3091585) Bashir S. Marketing Manager > "The team at Bright Local went above and beyond to assist me with my queries and concerns, providing timely and..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129) GJ Greg J. Owner > "Load time is a little slow and on the first of the month reporting is delayed." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3299510) SP Simon P. Owner > "The training, tools and support is top of the class." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4802798) JD Jordan D. CEO > "The ranking dashboard can be confusing to understand at times - but I probably just need to educate myself..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3301567) PS Pete S. CEO/OWNER > "I really like the whitelabel features and the great support." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4924507) NC Noah C. IMS > "Sometimes Bright Local has "lost" some of my campaigns and information." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2908558) VR Verified Reviewer SEO Professional > "BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3201212) RB Ray B. Owner > "Using this software on a mobile device can be difficult." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3254336) JD Jammi D. owner > "overall brightlocal is one of the best tools for any seo strategy" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6044048) ND Noah D. Business Owner > "I didn’t know how to use the other features and my free trail expired." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3290129) Justin H. Owner > "I track over 10,000 keywords a week and Brightlocal is the only platform that can do it as an affordable cost..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3193412) LB Lluc B. Senior SEO manager > "Unfortunately, the tool is only available for English speaking countries." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3090600) VR Verified Reviewer Marketing > "I also like that they have a "Get Reviews" feature, where you can upload a CSV file that will solicit reviews..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2869537) BT Ben T. SEO > "So while I gave a lower rating as I don't have access to those features." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2944400) CB Cari B. Marketing Strategist > "Brightlocal has improved my clients leads by improving their local SEO, it is a great all in one platform for..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3277963) LR Lexie R. Account Manager > "I feel like the site can be a bit buggy." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2949262) KB Kevin B. Pres > "All in one platform to track local rankings and build lasting citation economically" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3750020) JE Jennifer E. Marketing Manager > "The citation corrections were more difficult than I expected. " [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3276704) LG Luke G. Vice President > "The product is great as far as the offerings, being able to get aggregator listings at a great price is a huge..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4630438) VR Verified Reviewer Associate > "I am not a technical cat in the least, so I have a lot of questions, most of them I assume are dumb." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3187184) BJ Bobby J. Owner > "For a small firm like ours, we needed a suite of white label tools that allows us to show our hard work in a..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188266) RF Rylee F. Listings Manager > "Sometimes it takes a while to hear back from the support team." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3193378) ZF Zack F. CEO > "It compiles most of the important data I'm looking for when it comes to search in one location and is..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3211104) MY Marianne Y. SEO Manager > "In the past there have been problems where I have gone to buy the next months citations ad the previous..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2807920) AK Amanda K. Digital Strategist > "Great tool for local SEO audits / monitoring." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3810918) VR Verified Reviewer Digital Marketing Manager > "Sometimes a little tricky to understand if you don't know what you're looking at." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3195607) JW Jordan W. SEO Specialist > "We first started using the Citation Builder within their platform and quickly started using the other great..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2957593) Bilawal A. Marketing Manager > "A bit pricey compared to competitors in the market" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3254379) DB Derek B. CEO > "Such a great way to find ways in which your company and or your clients has holes in their Local SEO game and..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2884414) JN James N. SEO Developer > "Citation cleaning can be hard." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3300326) Cody E. Business Development Manager > "This program is very reasonable and has intuitive features for optimizing work flow." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4551287) JB Josiah B. CEO > "Some parts aren't super user-friendly and tough to walk thorugh." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188872) VR Verified Reviewer Marketing > "I also love that customer service is there to help me use the new features they release." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4767368) MS Mark S. Digital Marketing Specialist > "Not recommended for those who can't afford to pay a good amount." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206439) BR Buvana R. Owner > "Excellent tool and great customer service and plenty of resources available to constantly level up your skills" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4660221) JB Josiah B. CEO > "Pricing is a bit tough to learn and teach my team." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188872) KL Ken L. President > "Good support, accurate reporting of search engine rankings, professional looking white label reports for our..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3237034) JB Jeff B. Marketing Manager > "Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2528943) Lobar T. Project Manager > "The huge benefit is tracking and monitoring our data and performance in local search." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2849690) MS Mark S. Digital Marketing Specialist > "The overall plan can be pretty pricey." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206439) MH Magen H. Project Manager > "The reports are easy to read and explain to our clients and the data is accurate." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4750902) Mark V. Director > "Thanks to them my business is at the verge of collapse!" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3298956) Johnny B. Business Development Advisor > "I love the Rank Tracker (Geo Grid) and the GMB report for keyword rank tracking." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3275846) Matthew F. Website Developer > "Given the number of reports available in the program, it can be a bit difficult to navigate." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2794784) BR Buvana R. Owner > "Reporting accuracy is very important for marketing." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4660221) David V. Principal > "However, the user experience is that "BrightLocal isn't working", even when it's the "fault" of the other..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2760639) BJ Bobby J. Owner > "BrightLocal completely covers the local search with detailed data and graphical representations. " [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188266) Arjunsinh C. SEO Manager > "There are no such features which I don't like about this tool." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3309138) Bashir S. Marketing Manager > "In summary, I would like to express my sincere appreciation to the entire team at Bright Local for their..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129) BM Becky M. manager > "It's still a bit confusing when following the directions from knowledge base/videos." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2685211) Bashir S. Marketing Manager > "I felt confident in their ability to provide accurate information and advice." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129) MA Michael A. Founder > "A few rough edges earlier on, when tools didn't seem to be well-integrated." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2607927) AB Alex B. Head of performance > "The rank checker is also a very nice features that gave us interesting and mostly unknown insights to adjust..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3199308) RR Rob R. Owner > "This used to take forever and we would miss many listings and functions." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2775550) JS Justin S. Digital Marketing, SEO > "I absolutely love the ability to Whitelabel and share informative live, data directly with clients." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3161525) Mark V. Director > "The exact meaning of Scam!" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3298956) [View Reviews](https://www.capterra.com/p/182621/BrightLocal/reviews/) ## User interface [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) 4.61 (260) [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/) 4.84 (281) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Similarweb Top features 42/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/148472/SimilarWeb-Pro/#features) BrightLocal 27/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/182621/BrightLocal/#features) ### Recognition Similarweb is recognized as a top-rated tool in 2 Capterra Shortlist reports BrightLocal is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Similarweb Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos BrightLocal Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Similarweb - By Similarweb - Located in United Kingdom - Founded in 2007 BrightLocal - By BrightLocal - Located in United Kingdom - Founded in 2009 ## Popular Comparisons [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $125/month Price $349/year 4.5 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-148472/SEO-PowerSuite-vs-SimilarWeb-Pro) [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) vs [Paige](https://www.capterra.com/p/10034521/Paige/)[4.97 (40)](https://www.capterra.com/p/10034521/Paige/#reviews) $39/month Price $99/month 4.7 Features 4.9 4.6 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/182621-10034521/BrightLocal-vs-Paige) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) $125/month Price $139.95/month 4.5 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/148472-151962/SimilarWeb-Pro-vs-SEMrush) [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $39/month Price $109/month 4.7 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-182621/AccuRanker-vs-BrightLocal) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $125/month Price $0 4.5 Features 4.7 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/148472-176340/SimilarWeb-Pro-vs-Ahrefs) [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) $39/month Price $139.95/month 4.7 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-182621/SEMrush-vs-BrightLocal) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $125/month Price $5/month 4.5 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/148472-209021/SimilarWeb-Pro-vs-Screpy) [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $39/month Price $103.2/month 4.7 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-182621/SE-Ranking-vs-BrightLocal) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $125/month Price $39/month 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-150695/SimilarWeb-Pro-vs-Lucky-Orange) [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) vs [Vendasta](https://www.capterra.com/p/168614/Vendasta-Platform/)[4.43 (163)](https://www.capterra.com/p/168614/Vendasta-Platform/reviews/) $39/month Price $99/month 4.7 Features 4.4 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/168614-182621/Vendasta-Platform-vs-BrightLocal) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) $125/month Price $2000/month 4.5 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/148472-169053/SimilarWeb-Pro-vs-Looker) [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) vs [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)[4.36 (33)](https://www.capterra.com/p/116352/Moz-Pro/reviews/) $39/month Price $16/month 4.7 Features 4.3 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/116352-182621/Moz-Pro-vs-BrightLocal)