# Compare Similarweb vs Power My Analytics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Similarweb and Power My Analytics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/148472-214290/SimilarWeb-Pro-vs-Power-My-Analytics

---

# Similarweb vs Power My Analytics Features and Cost Comparison

Last updated April 30th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SimilarwebPower My Analytics2/4 selected

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

[## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting Price

$125.00/month

Value-for-Money

4.2

Functionality

4.5

Ease of Use

4.6

Customer Service

4.4

Reviews Sentiment

Based on [260 reviews](#user-reviews)

Positive

252

Neutral

7

Negative

1

[## Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [182 reviews](#user-reviews)

Positive

175

Neutral

4

Negative

3

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,556 reviews from marketing analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

Feature ratings

Performance Metrics

4.6

Engagement Tracking

4.5

Reporting & Statistics

4.8

Campaign Analytics

4.3

Data Visualization

4.6

82%Fit

High performer

Feature ratings

Performance Metrics

4.7

Engagement Tracking

4.5

Reporting & Statistics

4.9

Campaign Analytics

4.8

Data Visualization

4.7

User satisfaction

User satisfaction

4.6

User reviews[260](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.2

Customer support

4.4

User satisfaction

4.7

User reviews[182](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.6

Price starts from

Price starts from

$125Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

Best for

Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time.

## User reviews

Pros & cons

HC

Hannah C.

Account Executive

> "My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7060273)

VS

Vikram S.

Lead

> "At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta,..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496)

AC

A C.

Senior Analyst

> "It makes it easy to monitor changes and trends in our market, and helps us benchmark our progress over time. While there are some limitations with data freshness and..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7048761)

VR

Verified Reviewer

Strategy and Insight Director

> "One problem with Similarweb is the difficulties in providing accurate raw numbers for traffic and spend."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792)

Caterina V.

Founder and CEO

> "We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

KD

Katie D.

Data Strategy and Insights Manager

> "Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926)

Caterina V.

Founder and CEO

> "Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

WW

William W.

Data Analyst

> "The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some limitations on..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380122)

Caterina V.

Founder and CEO

> "It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

MR

Michael R.

Marketing Effectiveness Analyst

> "Some data can be less accurate for smaller websites and certain features require paid plans to access fully."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7007337)

Caterina V.

Founder and CEO

> "From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

SL

Sherry L.

Digital Consultant

> "The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or startups."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886)

LB

Leslie B.

VP, Performance Content

> "Incredible SEO data all in one place: Extensive competitive comparison data, search volume trends over time, visibility into AI referring domains and prompts, how..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7002604)

AN

Alex N.

CMO

> "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647)

BN

Ben N.

Insights and Effectiveness Manager

> "Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864)

NS

Novri S.

AdTech Group Head

> "The data is not 100% accurate compared to actual traffic, especially for smaller or low-traffic websites."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7001395)

IG

Ian G.

Account Executive

> "I also use it to get a sense of the website’s positioning, style, and overall objectives — it helps me understand what the company is prioritizing before I ever..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7041329)

Nikola H.

Research and Analytics Specialist

> "Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6335093)

ZD

ÖZge D.

Digital Marketing Lead

> "I know that no traffic data is completely accurate when compared to GA4, but it still provides valuable insights for comparing website traffic and engagement, as..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261)

DC

Duncan C.

Digital Solutions Lead

> "The cost to use Similarweb is a bit high, and for a marketing team, it does not report on advertising well enough."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6851240)

BM

Blake M.

Account Strategist

> "From my perspective, Similarweb is a tool that’s indispensable for one key thing: competitive analysis. When I need to understand what our competitors are doing,..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590)

MA

Maxwell A.

Sole funder

> "For me I think the pricing is high when getting some features and am not really sure if the data provided are 100% accurate"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6828530)

BM

Blake M.

Account Strategist

> "I find the data on traffic sources—like which sites are sending referrals, what paid campaigns are running, and what keywords are driving organic search—to be..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590)

MG

Maircon G.

Executive Manager

> "Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684)

VR

Verified Reviewer

Strategy and Insight Director

> "Similarweb's global data offering is great for understanding digital performance across competitor sets for our clients."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792)

LC

Leonardo C.

Diretor

> "some data inaccuracies and limitation of data search period"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6497055)

TD

Thibault D.

Chief Marketing Officer

> "I really like using Similarweb to benchmark the number of visits, duration and sources of traffic of my closest competitors in the different EU markets."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887442)

UM

Ursula M.

Director of Digital Strategy

> "The inability to reorder the dashboards in alphabetical order."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496814)

BM

Brian M.

Senior Director, SEM

> "It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836)

JM

JITEN M.

Asso. Director Strategy

> "Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380904)

FC

Florian C.

Consultant

> "I liked most how easy it is to get clear insights on website traffic and competitors in one place, making it simple to understand performance and market trends..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141906)

SL

Sherry L.

Digital Consultant

> "Additionally, the pricing can be prohibitive for smaller companies or individual users."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886)

LR

Liza R.

Analytics Specialist

> "For SEO, it's a fantastic big-picture tool for understanding market trends and competitor strategies, though it doesn't replace dedicated platforms for in-depth..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887327)

MG

Maircon G.

Executive Manager

> "It can get a bit expensive if you need access to all the functionalities."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684)

SL

Shawn L.

Head of Strategy

> "Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc)."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7144337)

TZ

Tariq Z.

Social Media Manager

> "Even the starter pro plan is too steep for someone with my budget"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6585177)

VS

Vikram S.

Lead

> "I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496)

AF

Andrew F.

Director

> "Data for channels like social didn't seem all that accurate"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6515047)

AK

Amber K.

Assistant manager

> "It’s a powerful tool for analyzing website performance and understanding market trends. While the premium features offer in-depth insights, the free version is still..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510880)

CK

Chantal K.

Senio Account Manager

> "sometimes cannot find everything of every region on latam"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6368663)

KA

Karly A.

Marketing Analytics and Research Manager

> "The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504045)

CJ

Carlton J.

Sr. Manager

> "it can be a bit complex to navigate throughout the site"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516890)

VcD

Vinícius D.

Performance Marketing Specialist

> "What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503948)

HS

Hayden S.

Media Executive

> "This may be a licensing issue but the lack of historical data."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510970)

MG

Maircon G.

Executive Manager

> "The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684)

RG

Raj G.

Business Development Manager

> "Too costly without knowing with certainty that the data is a 100% accurate. "

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6511640)

AN

Alex N.

CMO

> "In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647)

RC

Rosalba C.

Digital Marketing Manager

> "often fails to provide data"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516423)

JO

Jim O.

Account Executive

> "Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504270)

MH

Maddie H.

Senior Analyst

> "How data is lagged by a few days."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503938)

Caterina V.

Founder and CEO

> "In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

NF

Natalie F.

Head of Strategy

> "Without the opportunity to use the tool, this advocacy is lost."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379825)

ANDREY V.

CEO

> "One of the most valuable softwares in my tool box for competitor analysis and helping rank my site."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7039464)

MM

Mikael M.

Owner

> "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677)

MO

Mihaela O.

Affiliate Marketing Manager

> "It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6465721)

HS

Harry S.

Project Manager

> "my team can only afford 1 license."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6381614)

KD

Katie D.

Data Strategy and Insights Manager

> "They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926)

SS

Sahib S.

Sales Manager

> "Not the most intuitive product out there"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742)

BN

Ben N.

Insights and Effectiveness Manager

> "Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864)

PC

Prasath C.

Freelancer

> "The biggest disadvantage of SimilarWeb Pro is the limited amount of data it can show."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3590184)

MG

Maircon G.

Executive Manager

> "It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684)

HA

Hakim A.

Designer

> "I also did not find the sources on which the site relies on the data it provides."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3720548)

BM

Brian M.

Senior Director, SEM

> "SimilarWeb is an extremely comprehensive platform for digital landscape insights. "

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836)

VR

Verified Reviewer

Director

> "It takes some getting to used and at first can be a bit clunky until you understand all the features properly."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___4769489)

BM

Blake M.

Account Strategist

> "The primary strengths of Similarweb center on its powerful competitive intelligence and market analysis capabilities."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590)

JP

Johnna P.

Senior Analyst

> "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864)

Caterina V.

Founder and CEO

> "This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

AA

Amanda A.

Marketing Manager

> "The stats didn't seem to be accurate."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3307133)

[View Reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Olle A.

Founder

> "Simple and cost-effective solution to get necessary advertising and analytics data displayed on a dashboard."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___7038357)

LF

Lorenzo F.

Marketing and Sales Manager

> "The only downside I noticed was that some of the more advanced LinkedIn metrics required a higher-tier plan."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

AS

Anastasia S.

SEO Strategist

> "I was looking for a reasonably priced platform that integrates with Data Studio and can pull information from..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6619671)

IG

Ilaria G.

head of performance

> "Missing dimensions and the connection is not always updated so I missed some data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

IG

Ilaria G.

head of performance

> "We had a lot of Connectors and the pricing is gorgeous and so competitive with others"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

NS

Nitsan S.

CEO

> "The connectors are constantly failing, rendering the service completely unreliable."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

LF

Lorenzo F.

Marketing and Sales Manager

> "I liked how easy it was to connect my LinkedIn Pages and Business Manager accounts to Looker Studio."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

NS

Nitsan S.

CEO

> "I paid for an Enterprise yearly plan expecting a professional experience, but instead, I’ve been drowning in..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

SK

Sap K.

Marketing Manager

> "It got api connection with different platform, I can easily connect ad platform like linkedin to Google data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010386)

ZC

Zachary C.

Director

> "The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

PG

Paul G.

support

> "So far so good, we just used the free trial and we have automated creating all reports unlike before when our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6137373)

TV

Tejas V.

Consultant

> "I clicked dashboards, and all my existing sheets got deleted without any warning message."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4813315)

FG

Fabrice G.

Global Search Manager

> "It can easily bring in your data sources into Data Studio to help with data visualization"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010200)

PZ

Peter Z.

Analtics

> "it takes too much steps to optimize and i cant see the data i get from the connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5088346)

Abhishek M.

Marketing Manager

> "It significantly reduces the time and effort required to generate comprehensive reports and engaging..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

NS

Nitsan S.

CEO

> "It’s a complete disaster of a service."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

JS

Jack S.

Creative Director

> "After trialling multiple competitors PMA stands out as a simple, but robust solution to connect data across..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

HN

Harry N.

Media Performance

> "Sometimes it takes so long to access to the data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4965624)

JS

Jack S.

Creative Director

> "In particular it allows those without API or development experience to easily integrate platforms into their..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

GG

Gintarė G.

Meta Advertising Specialist

> "That sometimes it's have some errors to connect with account."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5031508)

RK

Rebecca K.

Digital MArketing

> "I had tried a few data connectors for Linkedin ads and found this is the only one that had all the connectors..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5092268)

NM

Nicolas M.

Head of Digital Consulting

> "Price structure a bit confusing until the last step"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

Derick D.

Growth Marketing

> "The combination of affordability, quick data integration, and ease of use makes it an excellent choice for..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6170726)

SA

Salman A.

Digital Media Performance Assistant Manager

> "The hardship of connecting Amazon ads."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922)

TM

Terrel M.

Paid Media Manager

> "The easy setup with looker studio and connecting the ad platforms with analytics data is key"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4851541)

VR

Verified Reviewer

Marketing Executive

> "Trial/evaluation period is too short, considering the testing phase for larger organization adoption takes a..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Built-in template for Looker Studio is neat and helpful so you won't have to start from scratch."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

PF

Peter F.

Managing Director

> "So far there's nothing specific that we don't like compared to other solutions we trialled."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4980731)

AC

Antonino C.

Performance Marketing

> "PMA has helped us getting a real help when it came to make decisions data-based in our marketing team."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4949619)

ZC

Zachary C.

Director

> "Don't fall for the cheap pricing."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

Muhammad Faisal J.

Data Analyst

> "The data extraction into google sheets and the Power My Analytics own template for any data source is..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3719526)

EM

Emily M.

Senior SEO Consultant

> "I don't love how you are charged per location as this is always increasing and so the charge will increase..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3711423)

ST

Stephen T.

Communication and audiovisual expert

> "I did not use it extensively yet, but my first impression is that it's reliable, easy to set-up, and the data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6051068)

WC

Werner C.

Digital Lead

> "The naming conventions could be much better - I kept finding myself changing the naming conventions"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3574057)

MA

Michelle A.

Finance and Operations Manager

> "I am trying to get useful yet automated information to quickly and easily understand the effectiveness of our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3537150)

LT

Le T.

Content

> "The price is high compared to me, and developing countries"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196)

ZH

Zachariah H.

Head of Marketing

> "Power My Analytics is easy to set-up and connects most of your marketing data needs."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6156876)

DH

David H.

Owner

> "Until now, I did not encounter any issues or anything I wouldn't like with this software."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3704537)

HN

Heather N.

Senior Performance Marketing Manager

> "I like that there is a hub with all my data connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

YB

Yann B.

account manager

> "Unfortunately, I didn't have enough time to check if every kpi's were available during the trial."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3481376)

NM

Nicolas M.

Head of Digital Consulting

> "Good connectors, easy integration for Social Media reporting"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

BR

Ben R.

Paid Media Consultant

> "My client reporting was becoming way too expensive with other data connection providers..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3400228)

Abhishek M.

Marketing Manager

> "I highly recommend this tool to anyone looking for a powerful and efficient solution for their reporting and..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

AK

Akshay K.

Digital Marketing Manager

> "sometimes data is not imported fast in data studio"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3516016)

AB

Andrew B.

Marketing

> "The easy link in to Google Data Studio has made this a vital tool in setting up data views for the team at..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3769610)

FD

Filippa D.

Analyst

> "Not being able to include pinterest ads"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3390608)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Free onboarding sessions are also helpful."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

LM

Laura M.

co-founder

> "Only cons of the product is naming conventions aren't exactly the same as other platforms."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3377458)

LP

Laura P.

Consultant, Data Strategy

> "It was easy to connect Campaign Monitor to Google Data Studio using Power My Analytics which was my main..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3577268)

JP

Julia P.

Intern

> "I needed to integrate hubspot and power my analytics, but it's not possible to filter the data."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2665567)

HN

Heather N.

Senior Performance Marketing Manager

> "The free dashboard templates are very useful"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

NH

Nicholas H.

Art Director

> "I guess the only downside is that its not free :)"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3303740)

SC

Spero C.

Consultant

> "I approached PMA with a need to automate my API connection to Amazon AWS & ADS for client reporting. "

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3740024)

BP

Brittany P.

Partnership

> "Well kinda sucks I only have a free trial, unless my online business makes income"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2683404)

FA

Fabian A.

Data Scientist

> "Easy to use and have an useful metrics in for differents apps."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4817603)

Azril A.

Director, Marketing & Analytics

> "Some features do not work."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2843102)

[View Reviews](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

## User interface

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

4.61 (260)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

4.68 (182)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Ad hoc Reporting

150

Important

AI Copilot

120

Important

Similarweb

Top features

27/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/148472/SimilarWeb-Pro/#features)

Power My Analytics

18/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/214290/Power-My-Analytics/#features)

### Recognition

Similarweb is recognized as a top-rated tool in 2 Capterra Shortlist reports

Power My Analytics is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Marketing AnalyticsSoftware (2022) 

### Deployment & support

Similarweb

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Power My Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Similarweb

-   By Similarweb
-   Located in United Kingdom
-   Founded in 2007

Power My Analytics

-   By Power My Analytics
-   Located in United States
-   Founded in

## Popular Comparisons

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vs

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[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

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[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

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4.6

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[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

vs

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[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

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4.6

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4.5

4.6

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4.6

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