Similarweb vs Google Tag Manager 360: Which is a better fit?

Speaker 1: My name is Giuseppe. I'm a business operations manager for Taboola. We operate in the field of IT and software solutions for native advertising by offering a platform that allows advertisers to advertise on various publishing entities, among some of the most famous in the world, such as Yahoo, and all the other properties related to Yahoo, and we provide the readers with the content that they are looking for and they're interested in, in order to achieve the moment of the next big thing. When it comes to Similarweb, I score Similarweb five out of five, since after its introduction, we've seen some very interesting results in terms of activities that our account managers and sales managers can do, so that they can improve the relationship with their customers, and be capable of fostering more and more business between us, and their companies. We used other software such as Winmo, we used the Comscore kind of solutions. Similarweb was evaluated among some of the possible alternatives to Comscore, and as also a companion tool to keep aside Winmo, so that we could have a solution that's more dedicated towards our account managers. What we enjoyed, it's definitely the possibilities and capabilities of the tools, alongside the way in which the support received has been really great, and this makes our user's life really easy. It was very easy to integrate Similarweb at our company because we had a lot of support from our CSM. We had a dedicated person within our business operations group that worked towards making sure that everybody could get a license quickly, and be trained on the materials, and on the platform itself. As an advice that I would give for Similarweb, I think it's mainly related to understanding and documenting the case studies and making this ready for the operational teams on the ground, so that they can easily understand how they can deliver value through Similarweb to their customers, so that besides a simple vendor, the account manager can be considered by the customer as a partner, so that we can really deliver value, rather than just trying to get something out of the customer.

Andrew: Hi, my name is Andrew. I'm an SEO Manager. I'd give Google Tag Manager a four out of five. For more reviews like this, click below. Prior to using Tag Manager, we were on Adobe DTM, which is now known as Adobe Launch. And it was great because we were on Adobe Experience Manager and it integrated excellent with that platform. However, we have actually switched content management systems and Google Tag Manager was just the logical choice. We chose to go with Google Tag Manager because, number one, pricing of the tool is excellent. Also, though, it has a great number of features and it's very well-known in the industry as being one of the leading tag manager options. Getting started with Google Tag Manager was fairly straightforward. Actually, we were able to import the majority of our rules that we already had set up in Adobe DTM. So it was a pretty straightforward process. And once we had the tag put on to our site, it was pretty much go from there. For any organization looking at Google Tag Manager, I would advise them to look at some of the alternatives out there. Adobe DTM, which again is now Adobe Launch, is an excellent platform as well. And it may be the logical choice if you use other Adobe platforms, namely Adobe AEM. But it definitely is worthwhile to take a look at the landscape of the options that are there.