Databricks vs Google Analytics 360: Which is a better fit?

Andrew: My name's Andrew, I'm a program manager and I would give Databricks a five out of five rating. For more reviews like this, click below. We use Databricks as a data warehousing product, as well as an analytics platform and a machine learning engine. One of the things I really like about Databricks is the IPython style notebooks, which makes it easy for even relative novices to use the product if they've used any sort of similar software in the past. One thing I think Databricks could do better is some of the user interfaces. A lot of them are very nice and intuitive, but there are a handful that can be very tricky. And if you haven't used them before, can require some assistance in order to figure out.

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.