# Compare Primo Dialler vs CTM 2026 | Capterra > Unsure of what to choose? Check Capterra to compare CTM and Primo Dialler based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/148791-152004/PrimoDialler-vs-Call-tracking-software --- # CTM vs Primo Dialler Features and Cost Comparison Last updated March 14th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CTMPrimo Dialler2/4 selected [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.6 (150)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) [Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.8 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/) [## CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.6 (150)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $79.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.4 Customer Service 4.6 Reviews Sentiment DH VB Based on [150 reviews](#user-reviews) Positive 141 Neutral 6 Negative 3 [## Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.8 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/) Starting Price $35.00/month Value-for-Money 4.8 Functionality 4.7 Ease of Use 4.8 Customer Service 4.9 Reviews Sentiment EH AS Based on [108 reviews](#user-reviews) Positive 105 Neutral 1 Negative 2 ## Summary * * * Key features rated by users Features selected based on 4,761 reviews from call center software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 74%Fit Not enough reviews Feature ratings Call Center Management 4.7 Dashboard \-- Call Logging 4.9 Call Recording 4.8 Call Tracking 4.8 \--%Fit Missing features Not enough reviews Feature ratings Call Center Management 5.0 Dashboard NA Call Logging 3.0 Call Recording 4.0 Call Tracking NA User satisfaction User satisfaction 4.6 User reviews[150](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Ease of use 4.4 Functionality 4.6 Value for money 4.5 Customer support 4.6 User satisfaction 4.8 User reviews[108](https://www.capterra.com/p/148791/PrimoDialler/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.8 Customer support 4.9 Price starts from Price starts from $79Usage Based, Per Month - Free version - Free trial Price starts from $35Usage Based, Per Month - Free version - Free trial Best for Best for CTM is used by marketing agencies, digital marketers, sales teams, contact centers, and global organizations. Best for Primo Dialler is suited to medium-sized call centres who wish to have all the advanced features without the large associated costs. ## User reviews Pros & cons DH David H. Director, Marketing > "Their team built a custom script that pulls specific UTM parameters from our activity session data and logs them into our CRM, giving us a..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7049178) SM Sean M. Director of Admissions > "CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because the..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7039356) VB Vincent B. Marketing Director > "Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7062826) JW Jared W. PPC Specialist > "You cant filter calls by campaign medium." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7008979) MD Max D. Director of Business Development > "Very robust a capable platform for managing calls. If you can dream it, call tracking metrics can make it happen." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7019155) CD Colin D. Digital Marketing Strategist > "As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem"." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7016744) OV Owen V. API Integrations Specialist > "This allows us to seamlessly integrate with other platforms including our CRM." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7030442) LH Lynda H. Office Administrator > "The things I like least are probably more an issue of training and use, but I have had a lot of trouble with "forwarding" the line to my..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6176380) OV Owen V. API Integrations Specialist > "These features are usually free of any additional cost and allows for a more sophisticated phone system." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7030442) MM Meghan M. Director of Interactive and Web Development > "My operations team hates the wait time for Trust Center and setting up text message campaigns. But they do understand the reason for delay." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6164846) SM Sean M. Director of Admissions > "I had a moment the other day where I was asked about my current call platform (CTM) in comparison to an older platform we used prior, and it..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7039356) Himanshu J. Realestate Sales associate > "Pricing structure is bit expensive." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) MM Mitchell M. Director of Paid Media > "It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7062808) JP Jorge P. Digital Marketing Manager > "Sometimes, we want to share calls with our clients in a very simple manner for a quick listen without having the client log in to a computer..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3845218) CM Corey M. Digital Strategist > "Easy integration & source tracking to Google Analytics & Google tag" [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7032125) CH Chris H. Software Developer > "Namely, not all endpoints and not all options within an endpoint are documented." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157987) PN Pius N. Marketing Director > "CallTrackingMetrics navigates all the messaging structures, and it supports a consistent communication plan." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6278014) CH Chris H. Software Developer > "Their api documentation is lacking in some aspects." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157987) PJ Pedro J. Marketing coord > "It gives you all the information you need and it\`s easy to navigate once you set your agents." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7018721) NL Nick L. Marketing > "The user interface can feel cluttered at times." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6175652) Himanshu J. Realestate Sales associate > "It is working as advance tracking software for us to generate lead and to manage updates." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) MD Meira D. Marketing > "I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#SoftwareAdvice___3502101) DH David H. Director, Marketing > "Very responsive and careful to listen and address issues related directly to our product and goals." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7049178) MT Max T. Director of Client Services > "At times the software can be a bit difficult to navigate when it comes to user administration and access levels." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3826018) MD Max D. Director of Business Development > "out of 5 so far. While the platform is vast and somewhat complicated - the capabilities are worth it." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7019155) MV Matthew V. Director of Call Center Operations > "Changing from my old softphone had a lot of glitches." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3810645) SB Shay B. CMO > "From account setup to onboarding and day-to-day operations, everything runs smoothly and reliably." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7008076) AP Austin P. Marketing Consultatn > "The amount of hoops and "gotchas" to set up a simple number pool is horrifying. If your goal is to track inbound calls, you are better off..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#GetApp___2949371) Himanshu J. Realestate Sales associate > "Perfectly integerable with other marketing tools to track and evaluate calls which are done by different marketing channels." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) AS Alexander S. PPC Analyst > "It's very difficult to dig in and get account-level information." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3487542) JD Jeff D. Business Support, Operations > "Quick to adopt AI implementation and all new technology advances." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7024564) KL Kaolhi L. B2B GROWTH MARKETING MANAGER > "However, it does cost money to get this service." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3810295) SJ Sabrina J. Digital Marketing Coordinator > "Call recording has been a particularly beneficial feature, as it has helped our clients identify high-performing channels with longer call..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157926) AS Alexander S. PPC Analyst > "It's very silly compared to many alternative options out there." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3487542) SJ Sabrina J. Digital Marketing Coordinator > "We like that it allows us to efficiently track the results of our multichannel marketing campaigns by accurately attributing phone leads to..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157926) AP Austin P. Marketing Consultatn > "I've spent $$$$'s on call tracking softwares and can confidently say this is not the one to use." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#GetApp___2949371) MA Mike A. Owner > "I enjoys using this platform it was great visually and easy to maneuver through out wether using for phone calls or screening definitely..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7003921) DV Dominic V. Business Intelligence Developer > "It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2353288) JD Jeff D. Business Support, Operations > "The customer support/tech support is fast to respond and thorough." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7024564) TG Tiffany G. Operations Manager > "It goes really far in-depth and isn't easily understood how to do a simple task rather than such broad ones when using "reports"." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2748453) WM Wendy M. Manager, Intake > "sensitive content hidden\] made us feel supported by responding quickly and following through until everything worked smoothly." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7014434) JS Jeff S. President > "The reporting and reports is not as clean and robust as others." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2748362) LH Lynda H. Office Administrator > "CallTrackingMetrics allows us to see through the phone to better serve our customers and place greater value on their time and ours." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6176380) JG Jean G. Chief Digital Officer > "Not easy to run multiple callcenters in one account (work in progress)" [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2339905) [View Reviews](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) EH Evan H. Owner > "It probably has more functionality than most competitors." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3783826) EH Evan H. Owner > "Today they decided to raise our price by 10% for no reason, despite us complaining about the product. When you are setting up the product,..." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3783826) Ausaf S. IT Manager > "The best thing of this product is it's customer portal u can easily make recharges with online payment facility and can also check the..." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2396413) EH Evan H. Owner > "It is a money pit." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3783826) TN Tshepo N. Sales Agent > "PrimoDialler is a satisfactory dialler for inbound and outbound calls, with helpful additional features such as the SMS function which..." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2279798) RL Revel L. Director > "Primo Dialler your support chain is broken, fix it for the sake of future users." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3002364) RC Rahul C. Owner > "I really appreciate Primo Diallers and team who helped me to get rid off problem of getting my telecalling team to work from home ,they..." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2143174) RL Revel L. Director > "Anyhow, a few precious hours were wasted, only to be greeted with a "You must contact your support admin"" [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3002364) RK Rach K. Business Manager > "We have clients who need to integrate with several different CRM's and this is the only dialler that allows us to do that with ease." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2384267) LA Luis A. IT Manager > "I don't have full access to all your settings, sometimes the support team takes too long to respond" [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2383913) PS Peter S. Owner > "Support service is sublime." [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3825823) NS Nouman S. Owner > "its slightly difficult to setup softphone on desktop" [See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2384331) [View Reviews](https://www.capterra.com/p/148791/PrimoDialler/reviews/) ## User interface 4.64 (150) [Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/) 4.83 (108) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Tracking 207 Important AI Copilot 150 Important AI Summarization 120 Important CTM Top features 38/47 - Activity Tracking - AI Copilot - AI Summarization - Alerts/Escalation - API - Auto-Dialer - Automated Responses - Automatic Call Distribution - Blended Call Center - Callback Scheduling - Call Center Management - Caller ID - Call Logging - Call Monitoring - Call Recording - Call Reporting - Call Routing - Call Scripting - Call Tagging - Call Tracking - Call Transcription - Call Transfer - Call Whispering - Chatbot - Chat/Messaging - Computer Telephony Integration - Contact Management - CRM - Dashboard - Generative AI - Inbound Call Center - Interaction Tracking - IVR - Manual Dialer - Monitoring - Multi-Channel Communication - Outbound Call Center - Performance Management - Predictive Dialer - Progressive Dialer - Queue Management - Reporting/Analytics - Sentiment Analysis - Surveys & Feedback - Third-Party Integrations - Voice Mail - Voice Recognition [See all features](https://www.capterra.com/p/152004/Call-tracking-software/#features) Primo Dialler 21/47 - Activity Tracking - AI Copilot - AI Summarization - Alerts/Escalation - API - Auto-Dialer - Automated Responses - Automatic Call Distribution - Blended Call Center - Callback Scheduling - Call Center Management - Caller ID - Call Logging - Call Monitoring - Call Recording - Call Reporting - Call Routing - Call Scripting - Call Tagging - Call Tracking - Call Transcription - Call Transfer - Call Whispering - Chatbot - Chat/Messaging - Computer Telephony Integration - Contact Management - CRM - Dashboard - Generative AI - Inbound Call Center - Interaction Tracking - IVR - Manual Dialer - Monitoring - Multi-Channel Communication - Outbound Call Center - Performance Management - Predictive Dialer - Progressive Dialer - Queue Management - Reporting/Analytics - Sentiment Analysis - Surveys & Feedback - Third-Party Integrations - Voice Mail - Voice Recognition [See all features](https://www.capterra.com/p/148791/PrimoDialler/#features) ### Recognition No recognitions have been awarded to CTM No recognitions have been awarded to Primo Dialler ### Deployment & support CTM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Primo Dialler Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details CTM - By CallTrackingMetrics - Located in United States - Founded in 2010 Primo Dialler - By Primo Dialler - Located in United Kingdom - Founded in 2015 ## Popular Comparisons [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.64 (150)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) vs [Nextiva](https://www.capterra.com/p/175788/Nextiva/)[4.61 (914)](https://www.capterra.com/p/175788/Nextiva/reviews/) $79/month Price $25/month 4.6 Features 4.6 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/152004-175788/Call-tracking-software-vs-Nextiva) [Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.83 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/) vs [Ringover](https://www.capterra.com/p/169627/RingOver/)[4.70 (855)](https://www.capterra.com/p/169627/RingOver/reviews/) $35/month Price $29/month 4.7 Features 4.6 4.8 Ease of Use 4.8 [View full 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