# Compare Primo Dialler vs CTM 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Primo Dialler and CTM based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/148791-152004/PrimoDialler-vs-Call-tracking-software

---

# Primo Dialler vs CTM Features and Cost Comparison

Last updated May 4th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Primo DiallerCTM2/4 selected

[Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.8 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

[CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

[## Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.8 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

Starting Price

$35.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

EH

AS

Based on [108 reviews](#user-reviews)

Positive

105

Neutral

1

Negative

2

[## CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

Starting Price

$79.00/month

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

AM

DH

Based on [158 reviews](#user-reviews)

Positive

149

Neutral

6

Negative

3

## Send this comparison chart to my inbox

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## Summary

* * *

Features in Auto Dialer Software

19 / 46

Only Primo Dialler

-   Auto-Dialer
-   Progressive Dialer

Best performer

38 / 46

Only CTM

-   Activity Dashboard
-   Activity Tracking
-   Answering Machine Detection

User satisfaction

User satisfaction

4.8

User reviews[108](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.9

User satisfaction

4.7

User reviews[158](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.5

Customer support

4.6

Price starts from

Price starts from

$35Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$79Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Primo Dialler is suited to medium-sized call centres who wish to have all the advanced features without the large associated costs.

Best for

CTM is used by marketing agencies, digital marketers, sales teams, contact centers, and global organizations.

## User reviews

Pros & cons

EH

Evan H.

Owner

> "It probably has more functionality than most competitors."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3783826)

EH

Evan H.

Owner

> "Today they decided to raise our price by 10% for no reason, despite us complaining about the product. When you are setting..."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3783826)

Ausaf S.

IT Manager

> "The best thing of this product is it's customer portal u can easily make recharges with online payment facility and can..."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2396413)

EH

Evan H.

Owner

> "It is a money pit."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3783826)

TN

Tshepo N.

Sales Agent

> "PrimoDialler is a satisfactory dialler for inbound and outbound calls, with helpful additional features such as the SMS..."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2279798)

RL

Revel L.

Director

> "Primo Dialler your support chain is broken, fix it for the sake of future users."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3002364)

RK

Rach K.

Business Manager

> "We have clients who need to integrate with several different CRM's and this is the only dialler that allows us to do that..."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2384267)

RL

Revel L.

Director

> "Anyhow, a few precious hours were wasted, only to be greeted with a "You must contact your support admin""

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3002364)

PS

Peter S.

Owner

> "Support service is sublime."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___3825823)

LA

Luis A.

IT Manager

> "I don't have full access to all your settings, sometimes the support team takes too long to respond"

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2383913)

TN

Tshepo N.

Sales Agent

> "The call disposition function is great for routing calls to the required departments based on call outcome."

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2279798)

NS

Nouman S.

Owner

> "its slightly difficult to setup softphone on desktop"

[See full review](https://www.capterra.com/p/148791/PrimoDialler/#Capterra___2384331)

[View Reviews](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

AM

Alejandra M.

Digital Advertising Project Specialist

> "It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902)

SM

Sean M.

Director of Admissions

> "CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7039356)

DH

David H.

Director, Marketing

> "Their team built a custom script that pulls specific UTM parameters from our activity session data and logs them into our CRM, giving us..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7049178)

KJ

Kelly J.

Strategic Advisor

> "It is hard to get customer service on the phone to help with any technical issues."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7139666)

VB

Vincent B.

Marketing Director

> "Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7062826)

JW

Jared W.

PPC Specialist

> "You cant filter calls by campaign medium."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7008979)

AM

Alejandra M.

Digital Advertising Project Specialist

> "I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902)

CD

Colin D.

Digital Marketing Strategist

> "As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem"."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7016744)

MD

Max D.

Director of Business Development

> "Very robust a capable platform for managing calls. If you can dream it, call tracking metrics can make it happen."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7019155)

KJ

Kelly J.

Strategic Advisor

> "Lack of customer service."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7139666)

AG

Arman G.

CEO

> "I can pull call recordings easily anytime, its very friendly to use , platform is nice and very practical"

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7134651)

LH

Lynda H.

Office Administrator

> "The things I like least are probably more an issue of training and use, but I have had a lot of trouble with "forwarding" the line to my..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6176380)

AM

Alejandra M.

Digital Advertising Project Specialist

> "The insights we’ve gained have directly impacted our marketing performance and ROI."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902)

MM

Meghan M.

Director of Interactive and Web Development

> "My operations team hates the wait time for Trust Center and setting up text message campaigns. But they do understand the reason for..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6164846)

OV

Owen V.

API Integrations Specialist

> "This allows us to seamlessly integrate with other platforms including our CRM."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7030442)

Himanshu J.

Realestate Sales associate

> "Pricing structure is bit expensive."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994)

EX

Emilio X.

Marketing

> "The software provides a friendly interface that is easy to navigate and find the useful metrics."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7135172)

JP

Jorge P.

Digital Marketing Manager

> "Sometimes, we want to share calls with our clients in a very simple manner for a quick listen without having the client log in to a..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3845218)

AM

Alejandra M.

Digital Advertising Project Specialist

> "I highly recommend CTM to any business looking to take their call tracking and attribution to the next level."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902)

CH

Chris H.

Software Developer

> "Namely, not all endpoints and not all options within an endpoint are documented."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157987)

Himanshu J.

Realestate Sales associate

> "It is working as advance tracking software for us to generate lead and to manage updates."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994)

CH

Chris H.

Software Developer

> "Their api documentation is lacking in some aspects."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157987)

OV

Owen V.

API Integrations Specialist

> "These features are usually free of any additional cost and allows for a more sophisticated phone system."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7030442)

NL

Nick L.

Marketing

> "The user interface can feel cluttered at times."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6175652)

SM

Sean M.

Director of Admissions

> "I had a moment the other day where I was asked about my current call platform (CTM) in comparison to an older platform we used prior, and..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7039356)

MT

Max T.

Director of Client Services

> "At times the software can be a bit difficult to navigate when it comes to user administration and access levels."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3826018)

MM

Mitchell M.

Director of Paid Media

> "It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7062808)

MV

Matthew V.

Director of Call Center Operations

> "Changing from my old softphone had a lot of glitches."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3810645)

SB

Shay B.

CMO

> "From account setup to onboarding and day-to-day operations, everything runs smoothly and reliably."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7008076)

AP

Austin P.

Marketing Consultatn

> "The amount of hoops and "gotchas" to set up a simple number pool is horrifying. If your goal is to track inbound calls, you are better..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#GetApp___2949371)

Himanshu J.

Realestate Sales associate

> "Perfectly integerable with other marketing tools to track and evaluate calls which are done by different marketing channels."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994)

MD

Meira D.

Marketing

> "I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#SoftwareAdvice___3502101)

SJ

Sabrina J.

Digital Marketing Coordinator

> "Call recording has been a particularly beneficial feature, as it has helped our clients identify high-performing channels with longer..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157926)

KL

Kaolhi L.

B2B GROWTH MARKETING MANAGER

> "However, it does cost money to get this service."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3810295)

SJ

Sabrina J.

Digital Marketing Coordinator

> "We like that it allows us to efficiently track the results of our multichannel marketing campaigns by accurately attributing phone leads..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157926)

AP

Austin P.

Marketing Consultatn

> "I've spent $$$$'s on call tracking softwares and can confidently say this is not the one to use."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#GetApp___2949371)

MA

Mike A.

Owner

> "I enjoys using this platform it was great visually and easy to maneuver through out wether using for phone calls or screening definitely..."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7003921)

AS

Alexander S.

PPC Analyst

> "It's very difficult to dig in and get account-level information."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3487542)

CM

Corey M.

Digital Strategist

> "Easy integration & source tracking to Google Analytics & Google tag"

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7032125)

AS

Alexander S.

PPC Analyst

> "It's very silly compared to many alternative options out there."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3487542)

PJ

Pedro J.

Marketing coord

> "It gives you all the information you need and it\`s easy to navigate once you set your agents."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7018721)

DV

Dominic V.

Business Intelligence Developer

> "It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2353288)

WM

Wendy M.

Manager, Intake

> "sensitive content hidden\] made us feel supported by responding quickly and following through until everything worked smoothly."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7014434)

TG

Tiffany G.

Operations Manager

> "It goes really far in-depth and isn't easily understood how to do a simple task rather than such broad ones when using "reports"."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2748453)

BM

Brad M.

Sales and Marketing Technologist

> "It has been great, and much more affordable and user friendly than our old system."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7138053)

JS

Jeff S.

President

> "The reporting and reports is not as clean and robust as others."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2748362)

DH

David H.

Director, Marketing

> "Very responsive and careful to listen and address issues related directly to our product and goals."

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7049178)

JG

Jean G.

Chief Digital Officer

> "Not easy to run multiple callcenters in one account (work in progress)"

[See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2339905)

[View Reviews](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

## User interface

[Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)

4.83 (108)

4.65 (158)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Primo Dialler

19/46

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Answering Machine Detection
-   API
-   Auto-Dialer
-   Automatic Call Distribution
-   Automatic Outbound Dialer
-   Callback Scheduling
-   Call Center Management
-   Call Disposition
-   Caller ID
-   Call List Management
-   Call Monitoring
-   Call Recording
-   Call Reporting
-   Call Routing
-   Call Scheduling
-   Call Scripting
-   Call Tracking
-   Call Transfer
-   Campaign Management
-   Chat/Messaging
-   Computer Telephony Integration
-   Contact Database
-   Contact Management
-   CRM
-   Customer Database
-   Generative AI
-   Integrations Management
-   Interaction Tracking
-   IVR
-   Lead Capture
-   Lead Management
-   Live Chat
-   Power Dialer
-   Predictive Dialer
-   Preview Dialer
-   Progressive Dialer
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Reporting
-   Reporting/Analytics
-   Text to Speech
-   Third-Party Integrations
-   Voice Mail

[See all features](https://www.capterra.com/p/148791/PrimoDialler/#features)

CTM

Top features

38/46

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Answering Machine Detection
-   API
-   Auto-Dialer
-   Automatic Call Distribution
-   Automatic Outbound Dialer
-   Callback Scheduling
-   Call Center Management
-   Call Disposition
-   Caller ID
-   Call List Management
-   Call Monitoring
-   Call Recording
-   Call Reporting
-   Call Routing
-   Call Scheduling
-   Call Scripting
-   Call Tracking
-   Call Transfer
-   Campaign Management
-   Chat/Messaging
-   Computer Telephony Integration
-   Contact Database
-   Contact Management
-   CRM
-   Customer Database
-   Generative AI
-   Integrations Management
-   Interaction Tracking
-   IVR
-   Lead Capture
-   Lead Management
-   Live Chat
-   Power Dialer
-   Predictive Dialer
-   Preview Dialer
-   Progressive Dialer
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Reporting
-   Reporting/Analytics
-   Text to Speech
-   Third-Party Integrations
-   Voice Mail

[See all features](https://www.capterra.com/p/152004/Call-tracking-software/#features)

### Recognition

Primo Dialler is recognized as a top-rated tool in 1 Capterra Shortlist reports

CTM is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Primo Dialler

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

CTM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Primo Dialler

-   By Primo Dialler
-   Located in United Kingdom
-   Founded in 2015

CTM

-   By CallTrackingMetrics
-   Located in United States
-   Founded in 2010

## Popular Comparisons

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[CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

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[View full comparison](https://www.capterra.com/compare/152004-175788/Call-tracking-software-vs-Nextiva)

[Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.83 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

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Ease of Use

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[View full comparison](https://www.capterra.com/compare/148791-190976/PrimoDialler-vs-Dialpad-Sell)

[CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

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[Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.83 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

vs

[Aircall](https://www.capterra.com/p/184709/Aircall/)[4.23 (462)](https://www.capterra.com/p/184709/Aircall/reviews/)

$35/month

Price

$40/month

4.7

Features

4.1

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/148791-184709/PrimoDialler-vs-Aircall)

[CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

vs

[Dialpad](https://www.capterra.com/p/190976/Dialpad-Sell/)[4.18 (569)](https://www.capterra.com/p/190976/Dialpad-Sell/reviews/)

$79/month

Price

$27/month

4.6

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/152004-190976/Call-tracking-software-vs-Dialpad-Sell)

[Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.83 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

vs

[CallTools](https://www.capterra.com/p/149510/Call-Center-Software/)[4.83 (156)](https://www.capterra.com/p/149510/Call-Center-Software/reviews/)

$35/month

Price

Contact vendor for pricing

4.7

Features

4.8

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/148791-149510/PrimoDialler-vs-Call-Center-Software)

[CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

vs

[Five9](https://www.capterra.com/p/132405/Five9/)[4.22 (484)](https://www.capterra.com/p/132405/Five9/reviews/)

$79/month

Price

$159/month

4.6

Features

4.1

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/132405-152004/Five9-vs-Call-tracking-software)

[Primo Dialler](https://www.capterra.com/p/148791/PrimoDialler/)[4.83 (108)](https://www.capterra.com/p/148791/PrimoDialler/reviews/)

vs

[CloudTalk](https://www.capterra.com/p/182004/CloudTalk/)[4.42 (269)](https://www.capterra.com/p/182004/CloudTalk/reviews/)

$35/month

Price

$19/month

4.7

Features

4.3

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/148791-182004/PrimoDialler-vs-CloudTalk)

[CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

vs

[RingEX](https://www.capterra.com/p/242188/RingCentral-MVP/)[4.24 (1,205)](https://www.capterra.com/p/242188/RingCentral-MVP/reviews/)

$79/month

Price

$30/month

4.6

Features

4.3

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/152004-242188/Call-tracking-software-vs-RingCentral-MVP)