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Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.
Brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.
From setting up rank tracking to reviewing keyword suggestions it's very easy to use. Their customer support has also been fantastic and they seem very eager to help.
It can be misleading for clients when determining if they rank for a specific keyword and Semrush says ranking 2nd but it means the map pack with no details on where it is in the actual SERP.
Tons of keyword ideas, and their ranking ability is separated by easy, possible, hard and difficult. I love the ability to save my keywords to projects like post ideas.
There are too many "additional packages" you can purchase for ridiculous amounts of money.
SEMrush is a nice tool for digital marketing and analytics. The keyword tool is very helpful and one of the best parts of this system.
It's almost crazy to say, but there is so many things this software does, it's hard to focus on the right things at the right time for your business.
I love how I can make notations and change statuses in the tool to track progress. Support team is awesome.
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level.
The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources.
App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.
App Annie solves problems with app store data discrepancies - specifically download volumes and conversion rates across countries.
The free version of App Annie is great to track basic ASO measures such as reviews and rankings. They Keyword tool is really useful to see what keywords your app is ranking for and in what markets.
I think it is calculated only for big companies. It will be hard for small startups or one person companies to afford it.
It is the best analytics and stats display online software so far. I used many software's but found app Annie to be the best among them all.
Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.
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Semrush
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