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theTradeDesk vs Criteo: Which is a better fit?

Updated on January 28th, 2024
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Summary
Features in Display Advertising
11
Best performer
50
  • API
  • Real-Time Data
  • Real-Time Reporting
8
50
  • Dynamic Content
  • Personalization
  • Retargeting Ads
User satisfaction
4.4
User reviews15
Ease of use
3.9
Functionality
4.3
Value for money
3.8
Customer support
4.3
3.9
User reviews21
Ease of use
3.6
Functionality
4.0
Value for money
3.9
Customer support
3.6
Price starts from
--
Not provided by vendor
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Used by data-driven digital advertising campaigns.

SMB's, Midsize, Large Enterprises. CMO, Head of Display, Director of commerce, programmatic, paid display management, mobile marketing managers, acquisition managers.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-ba20fe45-6289-49ae-25a5-08dbfc37a66e
Gabriel Z
Growth Lead
4.0

Gabriel: Hi, my name is Gabriel. I am a marketing growth lead. I work in a company with 200 employees. And my ranking for Criteo is a four out of five. Before Criteo, I was using Google Display Network. It wasn't working for me because remarketing wasn't providing me with the results that I was looking for. The reasons why I chose Criteo is because of the placements, and specifically the carousel placements where you can input your product field and then remarket your customers with all your inventory. Getting started with Criteo was pretty easy. I would say they might need to work a little bit more in reporting. But the setup was pretty straightforward. I would definitely recommend Criteo. I think that you should test the results and compare with other platforms. For me, I was able to get better results from that platform compared to others.

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162594
5 screenshots

theTradeDesk

Top Features
11/50
  • A/B Testing
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behavior Analytics
  • Calendar Management
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Deadline Management
  • Document Management
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • File Management
  • Heatmaps
  • Monitoring
  • Performance Metrics
  • Personalization
  • Prioritization
  • Projections
  • Project Management
  • Project Planning
  • Project Time Tracking
  • Reminders
  • Retargeting Ads
  • Search/Filter
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Workflow Management
  • API
  • Audience Targeting
  • Campaign Analytics
  • Campaign Management
  • Cross Channel Attribution
  • Display Ad Management
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Third-Party Integrations
See All features
Hide Display Advertising Software Features -

Criteo

8/50
Show Display Advertising Software Features +

theTradeDesk

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Criteo

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theTradeDesk
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Criteo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
theTradeDesk
  • By The Trade Desk
  • Located in United States
Criteo
  • By Criteo
  • Located in France
  • Founded in 2005
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