# Compare Brand24 vs facelift 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brand24 and facelift based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/149054-150410/Brand24-vs-facelift

---

# Brand24 vs facelift Features and Cost Comparison

Last updated April 28th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Brand24facelift2/4 selected

[Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/)

[facelift](https://www.capterra.com/p/150410/facelift/)[4.4 (131)](https://www.capterra.com/p/150410/facelift/reviews/)

[## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/)

Starting Price

$199.00/month

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [254 reviews](#user-reviews)

Positive

243

Neutral

9

Negative

2

[## facelift](https://www.capterra.com/p/150410/facelift/)[4.4 (131)](https://www.capterra.com/p/150410/facelift/reviews/)

Starting Price

€1199.00/month

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.3

Customer Service

4.7

Reviews Sentiment

MS

Based on [131 reviews](#user-reviews)

Positive

123

Neutral

7

Negative

1

## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,106 reviews from social media monitoring software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Automated Publishing

NA

Social Media Integration

4.5

Multi-Channel Data Collection

4.5

Activity Tracking

NA

Content Library

NA

80%Fit

High performer

Feature ratings

Automated Publishing

4.7

Social Media Integration

4.7

Multi-Channel Data Collection

4.6

Activity Tracking

4.5

Content Library

4.0

User satisfaction

User satisfaction

4.7

User reviews[254](https://www.capterra.com/p/149054/Brand24/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.5

Customer support

4.8

User satisfaction

4.4

User reviews[131](https://www.capterra.com/p/150410/facelift/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

4.1

Customer support

4.7

Price starts from

Price starts from

$199Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

€1199Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.  Marketing Managers | Community Specialists | Social Media Managers | PR Specialists.

Best for

Facelift is designed for teams and organizations that want to orchestrate, execute, and analyze their social media and communication strategies in one connected workspace from leadership to execution.

## User reviews

Pros & cons

Kuba D.

Head of Brand and Marketing

> "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power.""

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213)

MP

Marta P.

Senior Advisor

> "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520)

Katarzyna B.

Marketing Manager

> "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709)

JB

Jennifer B.

Senior Social Media Manager, Community

> "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327)

CL

Cezary L.

Senior Social Media Specialist

> "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317)

VR

Verified Reviewer

Manager

> "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users"

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471)

MA

Miguel A.

Executive Data Analyst

> "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550)

MP

Mariana P.

Account Manager

> "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042)

KA

Khasiba A.

Director of Operations

> "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623)

M

Marta Ż.

Pr Manager

> "The filter sometimes lets incorrect content through, causing confusion or unexpected results."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183)

Kuba D.

Head of Brand and Marketing

> "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213)

CE

Claire E.

Research Assistant

> "Some of the filters on Brand24 didn’t align with what I was looking for in my research."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509)

AC

Agnieszka C.

CEO

> "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352)

M

Marta Ż.

Pr Manager

> "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)"

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183)

VR

Verified Reviewer

Manager

> "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471)

MJ

Megan J.

PR Account Executive

> "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766)

EV

Eduardo V.

Digital and Marketing Director

> "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373)

AB

Arielle B.

Director of Marketing

> "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539)

LB

Leslie B.

External Communications Mgr.

> "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915)

RM

Rachel M.

AVP of Marketing

> "I find that news mentions aren't always picked up and I have to add them manually."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560)

HT

Hendra T.

Administrator

> "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319)

RD

Raul D.

CEO

> "I didn't love the post sale service as I thought it wasn't as warm yet it was effective."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633)

JB

Jennifer B.

Senior Social Media Manager, Community

> "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327)

ES

Ed S.

Manager

> "Duplicate data, and less data available"

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916)

GB

Greg B.

CMO

> "The platform provides insightful data that helps me track my brand’s presence effectively."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838)

KZ

Katia Z.

Project Manager

> "It is very difficult to cancel the service."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116)

LP

Lusi P.

Social Media Data Analyst

> "It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6416882)

LR

Laura R.

Sdr team leader

> "Price and some dashboards not that easy to read"

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416)

CS

Cole S.

Co-Director

> "Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368585)

KB

Katie B.

Director of Communications

> "For some of the search features, it sometimes pulls irrelevant information from Twitter."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924)

HM

Heriberto M.

IT

> "It has helped our team stay on top of mentions, track performance, and make data-driven decisions."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6829919)

Firoz K.

Digital marketing strategist

> "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802)

[View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/)

MS

Mirko S.

PR and Communications Manager

> "It helps us orchestrating our content and the schedule options are way better than the tools of facebook, for example."

[See full review](https://www.capterra.com/p/150410/facelift/#Capterra___6359394)

KB

Karen B.

Director MBCS

> "Teams allocations in Facelift are pretty unhandy."

[See full review](https://www.capterra.com/p/150410/facelift/#Capterra___6407605)

Thomas S.

Social Media Manager

> "The tool facilitates planning and discussion with the client, who also has access to the tool."

[See full review](https://www.capterra.com/p/150410/facelift/#Capterra___6409194)

JL

Janina L.

Sachbearbeitung

> "This means that the authorizations cannot be released for everyone and many functions cannot be used."

[See full review](https://www.capterra.com/p/150410/facelift/#Capterra___2475219)

TB

Theresa B.

Marketing director

> "sometimes we use it different as the other lacelift clients (publisher is our main feature and there are many things that could..."

[See full review](https://www.capterra.com/p/150410/facelift/#Capterra___4898822)

PE

Polen E.

Junior Marketing Manager

> "I wish Facelift would auto-size these instead of telling me to squeeze a huge video into 15 MB."

[See full review](https://www.capterra.com/p/150410/facelift/#Capterra___2477633)

Thomas S.

Social Media Manager

> "Facelift is very easy to use and we use it mainly for editorial planning for a large number of channels."

[See full review](https://www.capterra.com/p/150410/facelift/#Capterra___6409194)

CD

Cordelia D.

Social Media Managerin

> "The software has a lot of functions, but sometimes it is too much for a good overview."

[See full review](https://www.capterra.com/p/150410/facelift/#Capterra___2525136)

[View Reviews](https://www.capterra.com/p/150410/facelift/reviews/)

## User interface

4.70 (254)

[facelift](https://www.capterra.com/p/150410/facelift/)

4.44 (131)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Brand24

29/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/149054/Brand24/#features)

facelift

Top features

38/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/150410/facelift/#features)

### Recognition

No recognitions have been awarded to Brand24

No recognitions have been awarded to facelift

### Deployment & support

Brand24

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

facelift

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brand24

-   By Brand24
-   Located in Poland
-   Founded in 2011

facelift

-   By Facelift
-   Located in Germany
-   Founded in 2011

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