# Compare Brand24 vs YouScan 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brand24 and YouScan based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/149054-173036/Brand24-vs-YouScan

---

# Brand24 vs YouScan Features and Cost Comparison

Last updated April 28th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Brand24YouScan2/4 selected

[Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/)

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.9 (114)](https://www.capterra.com/p/173036/YouScan/reviews/)

[## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/)

Starting Price

$199.00/month

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [254 reviews](#user-reviews)

Positive

243

Neutral

9

Negative

2

[## YouScan](https://www.capterra.com/p/173036/YouScan/)[4.9 (114)](https://www.capterra.com/p/173036/YouScan/reviews/)

Starting Price

$499.00/month

Value-for-Money

4.6

Functionality

4.7

Ease of Use

4.8

Customer Service

5

Reviews Sentiment

Based on [114 reviews](#user-reviews)

Positive

114

Neutral

0

Negative

0

## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,106 reviews from social media monitoring software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Automated Publishing

NA

Social Media Integration

4.5

Multi-Channel Data Collection

4.5

Activity Tracking

NA

Content Library

NA

64%Fit

Missing features

Feature ratings

Automated Publishing

NA

Social Media Integration

4.9

Multi-Channel Data Collection

4.8

Activity Tracking

4.3

Content Library

NA

User satisfaction

User satisfaction

4.7

User reviews[254](https://www.capterra.com/p/149054/Brand24/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.5

Customer support

4.8

User satisfaction

4.9

User reviews[114](https://www.capterra.com/p/173036/YouScan/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.6

Customer support

5.0

Price starts from

Price starts from

$199Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$499Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists.

Best for

Brands, agencies, SMBs and startups

## User reviews

Pros & cons

Kuba D.

Head of Brand and Marketing

> "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power.""

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213)

MP

Marta P.

Senior Advisor

> "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520)

Katarzyna B.

Marketing Manager

> "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709)

JB

Jennifer B.

Senior Social Media Manager, Community

> "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327)

CL

Cezary L.

Senior Social Media Specialist

> "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317)

VR

Verified Reviewer

Manager

> "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users"

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471)

MA

Miguel A.

Executive Data Analyst

> "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550)

MP

Mariana P.

Account Manager

> "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042)

KA

Khasiba A.

Director of Operations

> "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623)

M

Marta Ż.

Pr Manager

> "The filter sometimes lets incorrect content through, causing confusion or unexpected results."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183)

Kuba D.

Head of Brand and Marketing

> "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213)

CE

Claire E.

Research Assistant

> "Some of the filters on Brand24 didn’t align with what I was looking for in my research."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509)

AC

Agnieszka C.

CEO

> "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352)

M

Marta Ż.

Pr Manager

> "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)"

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183)

VR

Verified Reviewer

Manager

> "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471)

MJ

Megan J.

PR Account Executive

> "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766)

EV

Eduardo V.

Digital and Marketing Director

> "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373)

AB

Arielle B.

Director of Marketing

> "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539)

LB

Leslie B.

External Communications Mgr.

> "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915)

RM

Rachel M.

AVP of Marketing

> "I find that news mentions aren't always picked up and I have to add them manually."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560)

HT

Hendra T.

Administrator

> "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319)

RD

Raul D.

CEO

> "I didn't love the post sale service as I thought it wasn't as warm yet it was effective."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633)

JB

Jennifer B.

Senior Social Media Manager, Community

> "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327)

ES

Ed S.

Manager

> "Duplicate data, and less data available"

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916)

GB

Greg B.

CMO

> "The platform provides insightful data that helps me track my brand’s presence effectively."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838)

KZ

Katia Z.

Project Manager

> "It is very difficult to cancel the service."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116)

LP

Lusi P.

Social Media Data Analyst

> "It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6416882)

LR

Laura R.

Sdr team leader

> "Price and some dashboards not that easy to read"

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416)

CS

Cole S.

Co-Director

> "Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368585)

KB

Katie B.

Director of Communications

> "For some of the search features, it sometimes pulls irrelevant information from Twitter."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924)

HM

Heriberto M.

IT

> "It has helped our team stay on top of mentions, track performance, and make data-driven decisions."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6829919)

Firoz K.

Digital marketing strategist

> "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media."

[See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802)

[View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/)

AS

Ann S.

Senior Analyst

> "The ability to review authors, engagement levels, and related posts within a defined time frame supports the analytical work we deliver to clients."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7129971)

SF

Shea F.

Senior Account Manager

> "It was also hard to wrap my head around YouScan's version of wildcarding, which is automatically applied to any keyword that's not in quotations."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6879168)

LJ

Lubica J.

Senior Expert Market Intelligence

> "YouScan supports multilingual analysis through built‑in translation, enabling cross‑market analysis in English and reducing dependency on local‑language..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7114697)

SF

Shea F.

Senior Account Manager

> "My only complaint about YouScan is the user interface for writing queries, which could be improved."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6879168)

VU

Valdir U.

COO

> "YouScan offers more information sources that are not available in other tools, like TikTok content and the ability of integrating Google Maps reviews, among..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7068074)

SS

Sage S.

Social Media Strategy Diretor

> "I don't like that YouScan charges per feature - it would be much nicer if features were inclusive with builds within that."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7010844)

Jack F.

Researching and Analytics Consultant

> "With YouScan granting us access to TikTok data, we are able to consistently stay on top of the latest trends and flag important conversations happening in the..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7148469)

GG

Giancarlo G.

Research

> "There is some problems with no recollecting specific data."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7099165)

Jack F.

Researching and Analytics Consultant

> "We use a variety of listening tools in our work, depending on the client and the type of project but because TikTok has become so hard to ignore if you’re..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7148469)

Sarah S.

Social Media Strategist

> "Compared to other social listening platforms, the UX isn't the best, and it can be a little clunky."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7012289)

LJ

Lubica J.

Senior Expert Market Intelligence

> "Targeting consumer‑generated content is easier: Filters—especially Word of Mouth—are valued for focusing on authentic consumer conversations and reducing noise."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7114697)

VN

Viktor N.

CTO

> "You have to pay for the volume of search results ;)"

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6868770)

Leoné V.

Insights Manager

> "The ability to analyse images, the brilliant TikTok integration, and the sophisticated auto-categorisation have fundamentally changed not only the way we work..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7040273)

DH

Dana H.

Associate Manager, Social Media

> "Platform has a steep learning curve if you aren't in it every day. "

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6870125)

Filipe P.

CEO

> "The platform enables deep social listening, strong insights, and confident decision-making, while the team genuinely cares about helping us succeed."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7091386)

Sarah S.

Social Media Strategist

> "I would not recommend it for team members who have a hard time learning new technology."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7012289)

Jack F.

Researching and Analytics Consultant

> "Our work changes from project to project, so it helps when a tool keeps adding new features and expanding what it can do."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7148469)

VK

Vladyslav K.

Analyst

> "The reach rate isn\`t correct."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___4626776)

SF

Shea F.

Senior Account Manager

> "Unlike other platforms, it will not break the bank, and still comes with an extremely wide breadth of sources including TikTok, Facebook, and Instagram, which..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6879168)

NZ

Norman Z.

Senior analyst

> "In some cases, which include big amounts of data, current API restrictions may cause unexpected and non-desired obstacles during data collection and processing."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___2472810)

[View Reviews](https://www.capterra.com/p/173036/YouScan/reviews/)

## User interface

4.70 (254)

4.88 (114)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Brand24

29/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/149054/Brand24/#features)

YouScan

Top features

35/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/173036/YouScan/#features)

### Recognition

No recognitions have been awarded to Brand24

YouScan

Best Value Social Listening ToolsSoftware (2023) 

### Deployment & support

Brand24

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

YouScan

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brand24

-   By Brand24
-   Located in Poland
-   Founded in 2011

YouScan

-   By YouScan
-   Located in Cyprus
-   Founded in 2009

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[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.88 (114)](https://www.capterra.com/p/173036/YouScan/reviews/)

vs

[Reputation](https://www.capterra.com/p/167624/Reputation-com/)[4.39 (184)](https://www.capterra.com/p/167624/Reputation-com/reviews/)

$499/month

Price

Contact vendor for pricing

4.7

Features

4.3

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/167624-173036/Reputation-com-vs-YouScan)

[Brand24](https://www.capterra.com/p/149054/Brand24/)[4.70 (254)](https://www.capterra.com/p/149054/Brand24/reviews/)

vs

[facelift](https://www.capterra.com/p/150410/facelift/)[4.44 (131)](https://www.capterra.com/p/150410/facelift/reviews/)

$199/month

Price

€1199/month

4.4

Features

4.2

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/149054-150410/Brand24-vs-facelift)

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.88 (114)](https://www.capterra.com/p/173036/YouScan/reviews/)

vs

[Mention](https://www.capterra.com/p/149705/Mention/)[4.70 (288)](https://www.capterra.com/p/149705/Mention/reviews/)

$499/month

Price

$599

4.7

Features

4.5

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/149705-173036/Mention-vs-YouScan)