# Compare Brand24 vs SOCi 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Brand24 and SOCi based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/149054-173850/Brand24-vs-SOCi --- # Brand24 vs SOCi Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Brand24SOCi2/4 selected [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) [SOCi](https://www.capterra.com/p/173850/SOCi/)[4.5 (251)](https://www.capterra.com/p/173850/SOCi/reviews/) [## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $199.00/month Value-for-Money 4.5 Functionality 4.4 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [254 reviews](#user-reviews) Positive 243 Neutral 9 Negative 2 [## SOCi](https://www.capterra.com/p/173850/SOCi/)[4.5 (251)](https://www.capterra.com/p/173850/SOCi/reviews/) Starting Price $30000.00 Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [251 reviews](#user-reviews) Positive 224 Neutral 20 Negative 7 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 11,106 reviews from social media management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Post Scheduling NA Social Media Integration 4.5 Automated Publishing NA Multi-Account Management NA Calendar Management NA 71%Fit Not enough reviews Feature ratings Post Scheduling 4.2 Social Media Integration 5.0 Automated Publishing 5.0 Multi-Account Management 3.7 Calendar Management \-- User satisfaction User satisfaction 4.7 User reviews[254](https://www.capterra.com/p/149054/Brand24/reviews/) Ease of use 4.7 Functionality 4.4 Value for money 4.5 Customer support 4.8 User satisfaction 4.5 User reviews[251](https://www.capterra.com/p/173850/SOCi/reviews/) Ease of use 4.3 Functionality 4.3 Value for money 4.3 Customer support 4.4 Price starts from Price starts from $199Flat Rate, Per Month - Free version - Free trial Price starts from $30000Other, Not provided by vendor - Free version - Free trial Best for Best for Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. Best for SOCi is used by multi-location enterprises, financial services, restaurants, franchises, property management companies, retail businesses, and technology teams. ## User reviews Pros & cons Kuba D. Head of Brand and Marketing > "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) MP Marta P. Senior Advisor > "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520) Katarzyna B. Marketing Manager > "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709) JB Jennifer B. Senior Social Media Manager, Community > "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) CL Cezary L. Senior Social Media Specialist > "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317) VR Verified Reviewer Manager > "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MA Miguel A. Executive Data Analyst > "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550) MP Mariana P. Account Manager > "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042) KA Khasiba A. Director of Operations > "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623) M Marta Ż. Pr Manager > "The filter sometimes lets incorrect content through, causing confusion or unexpected results." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) Kuba D. Head of Brand and Marketing > "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) CE Claire E. Research Assistant > "Some of the filters on Brand24 didn’t align with what I was looking for in my research." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509) AC Agnieszka C. CEO > "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) M Marta Ż. Pr Manager > "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) VR Verified Reviewer Manager > "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MJ Megan J. PR Account Executive > "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766) LB Leslie B. External Communications Mgr. > "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) AB Arielle B. Director of Marketing > "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539) HT Hendra T. Administrator > "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319) RD Raul D. CEO > "I didn't love the post sale service as I thought it wasn't as warm yet it was effective." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633) JB Jennifer B. Senior Social Media Manager, Community > "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) LR Laura R. Sdr team leader > "Price and some dashboards not that easy to read" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416) GB Greg B. CMO > "The platform provides insightful data that helps me track my brand’s presence effectively." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838) RM Rachel M. AVP of Marketing > "I find that news mentions aren't always picked up and I have to add them manually." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560) EV Eduardo V. Digital and Marketing Director > "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373) ES Ed S. Manager > "Duplicate data, and less data available" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916) LP Lusi P. Social Media Data Analyst > "It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6416882) KZ Katia Z. Project Manager > "It is very difficult to cancel the service." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116) AC Agnieszka C. CEO > "Brand24 makes it incredibly easy to monitor all important mentions and events related to your brand, products, or industry in real time." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) KB Katie B. Director of Communications > "For some of the search features, it sometimes pulls irrelevant information from Twitter." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924) LB Leslie B. External Communications Mgr. > "Their reporting options, price point and regular new features surpassed my experience with other services." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) Firoz K. Digital marketing strategist > "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802) [View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) Felix Daniel G. CEO > "I really like this platform, I can manage and optimize my search pages, social networks in one place, which is incredibly..." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___4946151) VR Verified Reviewer Social Media Manager > "It's clear that Soci wasn't initially designed for the retail industry and that it was absolutely not designed for companies..." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___3037254) Ashlee B. Operations Manager > "We don't have complaints and have loved how much its increased our social media presence." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___7055550) DS Danielle S. AVP of Marketing > "I've had great difficult posting directly from SOCi and typically have to copy and paste the post to the social platform myself..." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2453603) ER Elyse R. Analyst > "I’ve used SOCi for several years and overall it has been an easy to use tool with solid data. While they could update this to..." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___6637516) WM Whitney M. General Manager > "None at this time. If you are not to concerned with logging in and out of platforms to post to your accounts then it may not be..." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2462091) Felix Daniel G. CEO > "Since I started using this platform, you can experience a noticeable increase in the efficiency and effectiveness of my..." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___4946151) KR Kayleigh R. Community assistant > "There has been a couple of times when I get annoyed by the software just because it needs a couple of updates and/or changes." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2462088) VR Verified Reviewer Social Media Manager > "It does allow for easy posting to Twitter/Insta/ and Facebook since it will convert imaging for you." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___3037254) DM Dee M. Garden Center Manager > "SOCi is NOT a one-stop shop for social media management. " [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2596957) BP Brianna P. Kennel Assistant > "I love how you can see people’s activity and the calendar option where you can schedule your posts." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2404341) KR Kayleigh R. Community assistant > "I sometimes do not like how the scheduling view works." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2462088) LB Leah B. Front Office Manager > "We have a large team of people who respond to reviews so this allows us to all be on the same page." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2403983) CP Courtney P. Property Manager > "Sometimes the software is difficult to navigate." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2411938) GM Gianni M. Marketing and Recruiting Coordinator > "Out of all the digital marketing software I've used so far, SoCi is the closest to what I would call "perfect."" [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___3194452) MW Mark W. CM > "a bit clunky getting around." [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2394713) SS Samantha S. Leasing Consultant > "Being able to plan & schedule our social media content on all domains!" [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2404009) DM Dee M. Garden Center Manager > "Reporting is unreliable. " [See full review](https://www.capterra.com/p/173850/SOCi/#Capterra___2596957) [View Reviews](https://www.capterra.com/p/173850/SOCi/reviews/) ## User interface 4.70 (254) [SOCi](https://www.capterra.com/p/173850/SOCi/) 4.46 (251) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Brand24 19/39 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Approval Process Control - Automated Publishing - Brand Tracking - Calendar Management - Campaign Management - Collaboration Tools - Commenting/Notes - Content Management - Customer Engagement - Customizable Branding - Customizable Reports - Data Visualization - Drag & Drop - Engagement Tracking - Filtering - Generative AI - Image Library - Keyword Tracking - @mentions - Multi-Account Management - Multi-Campaign - Post Scheduling - Real-Time Analytics - Reporting/Analytics - Role-Based Permissions - Sentiment Analysis - Social Advertising - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Template Management - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/149054/Brand24/#features) SOCi Top features 34/39 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Approval Process Control - Automated Publishing - Brand Tracking - Calendar Management - Campaign Management - Collaboration Tools - Commenting/Notes - Content Management - Customer Engagement - Customizable Branding - Customizable Reports - Data Visualization - Drag & Drop - Engagement Tracking - Filtering - Generative AI - Image Library - Keyword Tracking - @mentions - Multi-Account Management - Multi-Campaign - Post Scheduling - Real-Time Analytics - Reporting/Analytics - Role-Based Permissions - Sentiment Analysis - Social Advertising - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Template Management - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/173850/SOCi/#features) ### Recognition No recognitions have been awarded to Brand24 SOCi is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Brand24 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos SOCi Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Brand24 - By Brand24 - Located in Poland - Founded in 2011 SOCi - By SOCi, Inc. - Located in United States - Founded in 2012 ## 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