# Compare Brand24 vs Picmaker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Brand24 and Picmaker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/149054-231073/Brand24-vs-Picmaker --- # Brand24 vs Picmaker Features and Cost Comparison Last updated April 28th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Brand24Picmaker2/4 selected [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) [Picmaker](https://www.capterra.com/p/231073/Picmaker/)[4.5 (135)](https://www.capterra.com/p/231073/Picmaker/reviews/) [## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $199.00/month Value-for-Money 4.5 Functionality 4.4 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [254 reviews](#user-reviews) Positive 243 Neutral 9 Negative 2 [## Picmaker](https://www.capterra.com/p/231073/Picmaker/)[4.5 (135)](https://www.capterra.com/p/231073/Picmaker/reviews/) Starting Price $9.95/month Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [135 reviews](#user-reviews) Positive 121 Neutral 12 Negative 2 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,106 reviews from social media monitoring software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Automated Publishing NA Social Media Integration 4.5 Multi-Channel Data Collection 4.5 Activity Tracking NA Content Library NA \--%Fit Missing features Feature ratings Automated Publishing NA Social Media Integration NA Multi-Channel Data Collection NA Activity Tracking NA Content Library NA User satisfaction User satisfaction 4.7 User reviews[254](https://www.capterra.com/p/149054/Brand24/reviews/) Ease of use 4.7 Functionality 4.4 Value for money 4.5 Customer support 4.8 User satisfaction 4.5 User reviews[135](https://www.capterra.com/p/231073/Picmaker/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $199Flat Rate, Per Month - Free version - Free trial Price starts from $9.95Per Month - Free version - Free trial Best for Best for Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. Best for Picmaker - The smart AI-powered social media platform! Amassed over 1M+ users, including social media managers, marketing agencies, small business owners, marketers and influencers/content creators. ## User reviews Pros & cons Kuba D. Head of Brand and Marketing > "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) MP Marta P. Senior Advisor > "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520) Katarzyna B. Marketing Manager > "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709) JB Jennifer B. Senior Social Media Manager, Community > "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) CL Cezary L. Senior Social Media Specialist > "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317) VR Verified Reviewer Manager > "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MA Miguel A. Executive Data Analyst > "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550) MP Mariana P. Account Manager > "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042) KA Khasiba A. Director of Operations > "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623) M Marta Ż. Pr Manager > "The filter sometimes lets incorrect content through, causing confusion or unexpected results." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) Kuba D. Head of Brand and Marketing > "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) CE Claire E. Research Assistant > "Some of the filters on Brand24 didn’t align with what I was looking for in my research." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509) AC Agnieszka C. CEO > "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) M Marta Ż. Pr Manager > "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) VR Verified Reviewer Manager > "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MJ Megan J. PR Account Executive > "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766) EV Eduardo V. Digital and Marketing Director > "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373) AB Arielle B. Director of Marketing > "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539) LB Leslie B. External Communications Mgr. > "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) RM Rachel M. AVP of Marketing > "I find that news mentions aren't always picked up and I have to add them manually." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560) HT Hendra T. Administrator > "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319) RD Raul D. CEO > "I didn't love the post sale service as I thought it wasn't as warm yet it was effective." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633) JB Jennifer B. Senior Social Media Manager, Community > "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) ES Ed S. Manager > "Duplicate data, and less data available" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916) GB Greg B. CMO > "The platform provides insightful data that helps me track my brand’s presence effectively." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838) KZ Katia Z. Project Manager > "It is very difficult to cancel the service." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116) LP Lusi P. Social Media Data Analyst > "It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6416882) LR Laura R. Sdr team leader > "Price and some dashboards not that easy to read" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416) CS Cole S. Co-Director > "Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368585) KB Katie B. Director of Communications > "For some of the search features, it sometimes pulls irrelevant information from Twitter." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924) HM Heriberto M. IT > "It has helped our team stay on top of mentions, track performance, and make data-driven decisions." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6829919) Firoz K. Digital marketing strategist > "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802) [View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) AO Adanna O. Creative Designer > "Intuitive Tools: The logo maker offers a range of intuitive design tools and features, allowing users to customize and create..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4873490) DAM Daniel Alejandro M. Ceo > "Also, a few features lag when editing large files." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___6779617) VR Verified Reviewer CEO > "Additionally, the platform provides a rich library of high-quality images and icons, ensuring that you have access to a diverse..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4826733) AO Adanna O. Creative Designer > "Lack of Originality: Since the logo maker offers pre-designed templates, there is a risk of creating logos that may look..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4873490) VR Verified Reviewer Facilities Manager > "It provides a streamlined design process with drag-and-drop functionality, allowing users to create visually appealing graphics..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4887052) NM Naman M. Sales Development Representative > "I feel that certain advanced features commonly found in professional design software are not available in Picmaker." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4937069) NE Nul E. Designer > "Picmaker provides a wide range of features to create coffee mug stickers and YouTube banners, such as various fonts, shapes,..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4885566) MR Micalen R. freelancer > "Picmaker can sometimes be glitchy and its UI is a bit confusing at times." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___6118108) SA Steven A. Graphic Designer > "Picmaker provides a user-friendly interface, a wide template library, customizable design elements, collaboration features, and..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4885295) AH Angus H. Content creator > "The lack of integration with platforms like youtube, twitter and twitch." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4831711) NM Naman M. Sales Development Representative > "Its user-friendly interface, extensive library of templates, images, and icons, as well as its ability to customize designs..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4937069) VR Verified Reviewer Content Marketer > "Some of the UI isn't as intuitive as I'd like it to be." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4939680) VR Verified Reviewer CEO > "The drag-and-drop functionality makes it simple to add and arrange various design elements like text, images, icons, and shapes." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4826733) LP Leo P. Hardware engineer > "Limited Design ControlLack of Personalization" [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4854562) GS Ganesh S. Account > "Picmaker allows users to personalize their designs by adding text, images, shapes, and icons." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4819370) SA Shaine A. Head director > "Sometimes it can be a little difficult when low network" [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4889643) NE Nul E. Designer > "It caters to all my devices since it is compatible with Chrome, Firefox, Safari, Internet Explorer, and Edge." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4885566) SD Sammy D. leader > "they are at some point alittle too expensive but yet not so bad." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4908736) VR Verified Reviewer Managing Director > "Picmaker has a good selection of tools for designing, and it's expanded since I got it." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___6586158) Arun G. Graphic Designer > "Additionally, I'm unable to use Picmaker on my iOS or Android devices, which is a bummer." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4575061) OC Obi C. Designer > "Seamless User Experience and Remarkable App: Unlocking the Potential of Picmaker without Paying a Dime, while Offering..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4885642) KM Khumo M. Software engineer > "Loading peroid and missing feature on the platform" [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4752801) AO Adanna O. Creative Designer > "There were numerous categories to choose from, ranging from professional to playful designs, ensuring that I could find a..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4873490) VV Vimal V. Content Creator > "There is some lag sometimes while creating the video." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4799927) NE Nul E. Designer > "Its simplicity is an advantage as I can easily generate patterns without the need to modify settings or possess advanced..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4885566) MR Marcius R. Entrepreneur > "It's annoying that if you don't pay attention you might add a photo, create your whole design around that photo and colors and..." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___3440907) VR Verified Reviewer CEO > "One feature that sets Picmaker apart from other graphic design tools is its robust editing capabilities." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4826733) Arun G. Graphic Designer > "There are so many tools and templates that it's hard to choose which ones to use." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4575061) KZ Kaitorin Z. Student > "The features it had and the way better filter system, being able to distinguish key terms." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4810803) LO Lily O. hi > "I didn't like that we had to pay to have and account after the trial." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4767353) SS Sumit S. Graphic Designer > "It has certainly made my design process more streamlined." [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___6652968) RB Rita B. teacher > "To be honest, I do not like that it not available on mobile app store" [See full review](https://www.capterra.com/p/231073/Picmaker/#Capterra___4771582) [View Reviews](https://www.capterra.com/p/231073/Picmaker/reviews/) ## User interface 4.70 (254) [Picmaker](https://www.capterra.com/p/231073/Picmaker/) 4.53 (135) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Brand24 Top features 29/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/149054/Brand24/#features) Picmaker 6/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/231073/Picmaker/#features) ### Recognition No recognitions have been awarded to Brand24 Picmaker is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Brand24 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Picmaker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Brand24 - By Brand24 - Located in Poland - Founded in 2011 Picmaker - By Animaker - Located in United States - Founded in 2013 ## 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