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Brand24 vs Brandwatch: Which is a better fit?

Updated on December 1st, 2024
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 1,854 reviews from Social Media Monitoring users.
% Fit
Missing features
Feature ratings
Automated Publishing
NA
Social Media Integration
4.6
Multi-Channel Data Collection
4.6
Activity Tracking
NA
Content Library
NA
% Fit
Not enough reviews
Feature ratings
Automated Publishing
4.5
Social Media Integration
3.7
Multi-Channel Data Collection
4.2
Activity Tracking
4.7
Content Library
--
User satisfaction
4.7
User reviews194
Ease of use
4.7
Functionality
4.4
Value for money
4.5
Customer support
4.8
4.2
User reviews233
Ease of use
4.2
Functionality
3.9
Value for money
3.8
Customer support
4.5
Price starts from
Monthly subscription
Free version
Free trial
--
Yearly subscription
Free version
Free trial
Best for

Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists.

SMEs to large enterprises. Clients across all industries: from Unilever to Nestle, from Carlsberg to Greenpeace.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-f2d28df9-322b-4783-6f23-08dc5a838637
Liam K
Product Marketing Lead
5.0

Liam K.: Hi, everyone. My name's Liam. I work for a company called Sook. It's kind of like the Airbnb of retail. I do product marketing for them. And I rate Brandwatch 5 out of 5. Prior to Brandwatch, we didn't really use any kind of social tools. We used HubSpot as our CRM, and it has some capacity for social sharing and getting data from social platforms, but it was just nothing compared to Brandwatch. Once we got it, we realized we needed something better for our needs and for our growth. The reasons that we chose to use Brandwatch is because we wanted more, I guess, freedom and capacity to customize our data. We wanted to better target our audience with our decision-making and create better social strategies, and Brandwatch seemed to be the best tool for that at the time. It was very easy to onboard Brandwatch into the business. Once we got all stakeholders involved and all the parties involved, Brandwatch were very forthcoming and very helpful with making sure that we can make sure we got the most use out of the tool. For people that are wanting to add Brandwatch into their business, just make sure to have a clear idea of what you want to get out of the tool. There are a variety of different tools out there that provide really good insights and customizable data. But just make sure that it fits the purpose for what you are trying to achieve. Make sure it's easy to use and all team members are going to be able to get the value that you need from it.

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Brand24

4/42
  • Access Controls/Permissions
  • Activity Tracking
  • AI Content Creation
  • API
  • Approval Process Control
  • Audience Targeting
  • Automated Publishing
  • Benchmarking
  • Boolean Search
  • Commenting/Notes
  • Competitive Analysis
  • Content Library
  • Content Management
  • Customer Engagement
  • Customizable Reports
  • Email Alerts
  • Engagement Tracking
  • Filtering
  • Hashtag Tracking
  • Impact Measurement
  • Influencer Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Multi-Channel Data Collection
  • Performance Metrics
  • Real-Time Analytics
  • Real-Time Notifications
  • Reporting & Statistics
  • Reputation Management
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Mentions Tracking
  • Social Promotion
  • Tagging
  • Visual Analytics
  • Workflow Management
  • Campaign Analytics
  • Campaign Management
  • Dashboard
  • Trend Analysis
See All features
Hide Social Media Monitoring Software Features -

Brandwatch

Top Features
19/42
Show Social Media Monitoring Software Features +
Brand24
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Brandwatch
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Brand24
  • By Brand24
  • Located in Poland
  • Founded in 2011
Brandwatch
  • By Brandwatch
  • Located in United Kingdom
  • Founded in 2007
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