# Compare Brand24 vs Brandwatch 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Brand24 and Brandwatch based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/149054-277011/Brand24-vs-Brandwatch --- # Brand24 vs Brandwatch Features and Cost Comparison Last updated April 29th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Brand24Brandwatch2/4 selected [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) [## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $199.00/month Value-for-Money 4.5 Functionality 4.4 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [254 reviews](#user-reviews) Positive 243 Neutral 9 Negative 2 [## Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 3.9 Ease of Use 4.1 Customer Service 4.4 Reviews Sentiment Based on [255 reviews](#user-reviews) Positive 216 Neutral 32 Negative 7 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,105 reviews from social media monitoring software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Automated Publishing NA Social Media Integration 4.5 Multi-Channel Data Collection 4.5 Activity Tracking NA Content Library NA 69%Fit Not enough reviews Feature ratings Automated Publishing 4.4 Social Media Integration 3.8 Multi-Channel Data Collection 3.9 Activity Tracking 4.7 Content Library \-- User satisfaction User satisfaction 4.7 User reviews[254](https://www.capterra.com/p/149054/Brand24/reviews/) Ease of use 4.7 Functionality 4.4 Value for money 4.5 Customer support 4.8 User satisfaction 4.2 User reviews[255](https://www.capterra.com/p/277011/Brandwatch/reviews/) Ease of use 4.1 Functionality 3.9 Value for money 3.8 Customer support 4.4 Price starts from Price starts from $199Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. Best for Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies. ## User reviews Pros & cons Kuba D. Head of Brand and Marketing > "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) MP Marta P. Senior Advisor > "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520) Katarzyna B. Marketing Manager > "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709) JB Jennifer B. Senior Social Media Manager, Community > "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) CL Cezary L. Senior Social Media Specialist > "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317) VR Verified Reviewer Manager > "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MA Miguel A. Executive Data Analyst > "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550) MP Mariana P. Account Manager > "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042) KA Khasiba A. Director of Operations > "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623) M Marta Ż. Pr Manager > "The filter sometimes lets incorrect content through, causing confusion or unexpected results." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) Kuba D. Head of Brand and Marketing > "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) CE Claire E. Research Assistant > "Some of the filters on Brand24 didn’t align with what I was looking for in my research." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509) AC Agnieszka C. CEO > "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) M Marta Ż. Pr Manager > "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) VR Verified Reviewer Manager > "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MJ Megan J. PR Account Executive > "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766) EV Eduardo V. Digital and Marketing Director > "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373) AB Arielle B. Director of Marketing > "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539) LB Leslie B. External Communications Mgr. > "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) RM Rachel M. AVP of Marketing > "I find that news mentions aren't always picked up and I have to add them manually." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560) HT Hendra T. Administrator > "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319) RD Raul D. CEO > "I didn't love the post sale service as I thought it wasn't as warm yet it was effective." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633) JB Jennifer B. Senior Social Media Manager, Community > "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) ES Ed S. Manager > "Duplicate data, and less data available" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916) GB Greg B. CMO > "The platform provides insightful data that helps me track my brand’s presence effectively." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838) KZ Katia Z. Project Manager > "It is very difficult to cancel the service." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116) LP Lusi P. Social Media Data Analyst > "It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6416882) LR Laura R. Sdr team leader > "Price and some dashboards not that easy to read" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416) CS Cole S. Co-Director > "Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368585) KB Katie B. Director of Communications > "For some of the search features, it sometimes pulls irrelevant information from Twitter." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924) HM Heriberto M. IT > "It has helped our team stay on top of mentions, track performance, and make data-driven decisions." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6829919) Firoz K. Digital marketing strategist > "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802) [View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) FM Flynn M. Social Media and Marketing Coordinator > "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) AD Aneri D. Student > "At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) MM Monica M. Social Media and Design Producer > "It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799) FM Flynn M. Social Media and Marketing Coordinator > "It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) RT Ruth T. Social Media Coordinator > "Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144591) MM Monica M. Social Media and Design Producer > "Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799) JH Jordan H. Social Media Coordinator > "The process of connecting channels and having to refresh and stabilise the connection was not user friendly." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) AD Aneri D. Student > "We had to build this visualization externally, which added unnecessary work." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) AD Aneri D. Student > "For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) TS Tanya S. Digital marketing and Conversion specalist > "Sentiment analysis can also be inconsistent, especially for non-English content." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021) JH Jordan H. Social Media Coordinator > "I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) VR Verified Reviewer Communications officer > "Linked In sentiment not being included when exporting engage reports." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144607) AD Aneri D. Student > "Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) AH Antonia H. Social Media and Reputation Manager > "Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) MD Matisse D. Comms > "Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711) CH Chris H. Marketing Manager > "Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800) GL George L. Data and Insights Manager > "However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220) QK Quinlyn K. Client Executive > "Customization comes at the cost of complexity." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) AD Aneri D. Student > "The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) JA Joseph A. Digital Marketing Specialist > "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821) QK Quinlyn K. Client Executive > "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) MB Megan B. Co-founder > "The coverage of video content is poor." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140207) Vishakha P. Social Media Manager > "It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140214) MD Matisse D. Comms > "If I had to name one downside, it would be the cost." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) AH Antonia H. Social Media and Reputation Manager > "Missing calendar overview for clients, with confusing links." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) PW Poppy W. Social Media Specialist > "Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7149436) MS Manon S. Associate software engineer > "It occasionally took longer than expected to update our social media analytics." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6375889) FM Flynn M. Social Media and Marketing Coordinator > "It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up...." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) AH Antonia H. Social Media and Reputation Manager > "Continuous error messages when trying to connect Facebook accounts." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) KL Kristen L. Head of Insights > "Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7141585) Marina C. President > "The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461) TS Tanya S. Digital marketing and Conversion specalist > "Reporting and export features work well for sharing insights across teams." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021) Michael S. Social Media Manager > "The biggest issue I have is when I publish content natively through a social media site." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624) AN Amber N. Manager, Strategic Insights > "It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569) VR Verified Reviewer Growth Manager > "I have been using the standard package, but it was too expensive" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561) AZ Alex Z. Digital Strategy Consultant > "It really helps organize the mentions for the period into distinct categories." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144315) Felix Daniel G. CEO > "One of the things I disliked the least was the initial learning curve." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999) JH Jordan H. Social Media Coordinator > "I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) EM Elisa M. Marketing Manager > "It has been a little "glitchy" at times also" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3531836) GL George L. Data and Insights Manager > "It's such a simple platform to use, allowing you to breakdown data so much with a few clicks." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220) NO Nathan O. Assistant Director for Digital Marketing > "Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2514771) FM Flynn M. Social Media and Marketing Coordinator > "Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) RC Royce C. Social Media Planner > "Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2526991) AD Aneri D. Student > "Brandwatch is a sophisticated and capable tool that meaningfully supported our research." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) ES Eilis S. Head of Marketing > "Falcon is a great service but falls down on posting stories and 4:5 ratio images on Instagram and doesn't find people on Instagram for..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201) NG Nica G. Student > "It is a great resource that provides amazing insights to support research." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457) ES Eilis S. Head of Marketing > "Not being able to post a 4:5 Instagram photo and not being able to tag people on Instagram" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201) QK Quinlyn K. Client Executive > "Our customer service rep has always been responsive and willing to help tackle issues." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) HS Hannah S. Marketing Generalist > "The reporting system isn't the best." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3296743) CH Chris H. Marketing Manager > "It offered valuable insights into brand perception, competitor monitoring, & market trends." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800) OO Obinna O. Internet entrepreneur > "Brandwatch is expensive for small businesses." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3341487) NG Nica G. Student > "The easy downloadable graphs made my research very easy." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457) DG Dawn G. Owner > "Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the post..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868) AH Antonia H. Social Media and Reputation Manager > "The tool has great potential, especially with its features that could support social media management and analytics." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) LW Leslie W. Senior Communications Associate > "For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. " [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513820) JH Jordan H. Social Media Coordinator > "The concept of social listening was great, and I'm excited to see how the platform builds this out." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) DG Dawn G. Owner > "This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet issues,..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868) Felix Daniel G. CEO > "It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999) RV Robin V. Communication officer > "There is a big delay from when the first comment is visible within Falcon from when it's done." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2527051) AN Amber N. Manager, Strategic Insights > "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569) LK Lucelia K. Online Projectmanager > "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195) Jose C. bachelor > "Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4914829) NE Nina E. marketing assistant > "the mail was scheduled - and i receive an email from falcon that the mail could not be posted." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) JH Jordan H. Social Media Coordinator > "Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) NG Nicole G. Social Media Manger > "The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2624704) Nikola H. Research and Analytics Specialist > "Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6335099) David S. Marketing Specialist > "Also no ability to pull in instagram DMs." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2434728) Felix Daniel G. CEO > "With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999) NE Nina E. marketing assistant > "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) JH Jordan H. Social Media Coordinator > "I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) DH Daniela H. Social Media Manager > "The community management tool is pretty useless." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2516223) GF Gaston F. Social Strategy > "Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4819185) HV Haley V. Marketing & Communications employee > "I don't like the errors." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513716) Marina C. President > "What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461) NE Nina E. marketing assistant > "very poor reliability !!!" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) [View Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/) ## User interface 4.70 (254) 4.22 (255) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Brand24 29/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/149054/Brand24/#features) Brandwatch Top features 39/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/277011/Brandwatch/#features) ### Recognition No recognitions have been awarded to Brand24 Brandwatch is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Brand24 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Brandwatch Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Brand24 - By Brand24 - Located in Poland - Founded in 2011 Brandwatch - By Cision - Located in United States - Founded in 1867 ## Popular Comparisons [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.70 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/) $199/month Price $249/month 4.4 Features 4.3 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-149054/HootSuite-vs-Brand24) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [YouScan](https://www.capterra.com/p/173036/YouScan/)[4.88 (114)](https://www.capterra.com/p/173036/YouScan/reviews/) Contact vendor for pricing Price $499/month 3.9 Features 4.7 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/173036-277011/YouScan-vs-Brandwatch) 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