# Compare AccuRanker vs Google Analytics 360 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare AccuRanker and Google Analytics 360 based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/149278-177042/AccuRanker-vs-Google-Analytics

---

# AccuRanker vs Google Analytics 360 Features and Cost Comparison

Last updated July 11th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

AccuRankerGoogle Analytics 3602/4 selected

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

Starting Price

$109.00/month

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [330 reviews](#user-reviews)

Positive

326

Neutral

2

Negative

2

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,098 reviews](#user-reviews)

Positive

7,822

Neutral

253

Negative

23

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

Highest Rated

### Adverity

4.5 (26)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Lucky Orange

4.7 (262)

* * *

Starting Price

$39.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

### Semrush

4.6 (2,323)

* * *

Starting Price

$139.95

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Moz Pro

4.5 (350)

* * *

Starting Price

$99.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

91%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,088 reviews from web analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Heatmaps

NA

Keyword Tracking

5.0

Conversion Tracking

NA

Data Visualization

NA

Reporting/Analytics

NA

84%Fit

Missing features

Feature ratings

Heatmaps

NA

Keyword Tracking

4.4

Conversion Tracking

4.5

Data Visualization

4.6

Reporting/Analytics

4.7

User satisfaction

User satisfaction

4.9

User reviews[330](https://www.capterra.com/p/149278/AccuRanker/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.7

Customer support

4.8

User satisfaction

4.7

User reviews[8,098](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

$109Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

AccuRanker helps Enterprise e-commerce businesses, agencies, brands, SEO professionals, and consultants receive keyword ranking updates, analyze landing pages and monitor search engine results.

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

JF

Jonah F.

Writer

> "This service shines with real time position updates, custom alert workflows and in depth competitor benchmrking"

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6800234)

VR

Verified Reviewer

CEO

> "However, it can be challenging to conduct a comprehensive analysis due to the large amount of data and the complexity of..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6199124)

MH

Mark H.

CEO

> "For those who prioritize speed, accuracy, and user-friendliness in their rank-tracking tool, AccuRanker is a fantastic..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6509974)

JP

Jakob P.

Owner

> "A bit cumbersome to use when exporting or editing many keywords at once"

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6105540)

Nathan V.

SEO Specialist

> "AccuRanker helps me track and monitor positions in search engines for my clients and my own website, being very AccuRate..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___5005266)

SK

Shubham K.

SEO Director

> "Sometimes the SERP tracking data of AccuRanker doesn't meet with the results of Google SERP. But as Google also keeps..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4246832)

JrO

Jürgen O.

CEO

> "AccuRanker has revolutionized our keyword tracking, offering insights and assisting in optimizing our SEO strategies..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___5069041)

EP

Ethan P.

CEO

> "Accuranker is not quite as feature-rich as some of its competitors."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___5031518)

AA

Ayman A.

Managing Director

> "The feature allows us to pinpoint new keywords that became visible as a result of our SEO strategies."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6049321)

MV

Mads V.

Founder

> "There are some metrics which are not super helpful like share of voice, as they are set by the team behind and doesn't..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4751189)

MH

Mark H.

CEO

> "This hyper-focusing is essential for dominating your local market, which is exactly what Slick."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6509974)

Julien H.

Founder and Strategist

> "The only minor issue I've noticed is that some of the data visualizations require a bit of a learning curve, and it can..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4620723)

MH

Mark H.

CEO

> "This is a game-changer for staying ahead of the curve in volatile SERPs."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6509974)

SR

Steve R.

Digital Producer

> "There are no pre-made reports, the user has to configure their own reports, which seems lazy on the part of Accuranker."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___3971238)

Jesper N.

CEO

> "I also love that I can compare my current status to older rank status, so I can compare current ranks with, for example,..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6201442)

TR

Tasha R.

Digital Marketing Specialist

> "It does not provide information on how difficult it is to rank for a specific keyword."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4694399)

TK

Tony K.

Digital Marketing Consultant

> "It is the fastest rank tracker I've tried. When you add a new project or keywords, it pulls in the rankings within minutes."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6172439)

SR

Steve R.

Digital Producer

> "Overall experience was OK, nothing special, however the cancellation policy as mentioned above, was an extremely poor..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___3971238)

MH

Mark H.

CEO

> "Local SEOs like me need to be nimble, and AccuRanker delivers the agility we crave."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6509974)

PL

Pascal L.

CEO

> "Sometimes the ranking is not accurate compared with manual search."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4189865)

VR

Verified Reviewer

CEO

> "The software has truly helped me to dive deep and take control of all the keywords, tracking down their movements on the..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6199124)

BP

Bruno P.

Owner

> "It is a little pricey and there are some issues viewing it on mobile"

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4349038)

MV

Mahesh V.

Director

> "The keyword research tool is definitely one of the best available tools in the market and at an affordable pricing."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6524900)

VR

Verified Reviewer

Digital Marketing Director

> "Compared to other keywords rank tracking tools I have tried, accurank is quite expensive."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4441215)

MS

Metka S.

Seo consultant

> "It is very easy to use and gives you a lot of information about you website and how to improve it even more."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6628330)

MH

Melvin H.

Sole Proprietor

> "I quit using a lot of software because I had to relearn the interface everytime"

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4750417)

JS

Joris S.

Founder

> "I am not an SEO expert, but the tool gives me a good insight into how our pages rank for the keywords we care about."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___5047067)

Joe W.

SEO trainer and coach

> "The tool isn't affordable for a hobbyist SEO."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4535379)

VR

Verified Reviewer

Owner

> "It will be my main keyword tracker tool for many years to come."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6450817)

DD

Diego D.

Media Buyer

> "I guess I miss some additional features related to SEO."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4812170)

Mark L.

President

> "Keyword data from AccuRanker has helped me to write better content that ranks better in search."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6012465)

AR

Alex R.

Ops

> "I find the UI a little tricky to use."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4810185)

MH

Mark H.

CEO

> "ID helps our clients achieve."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6509974)

Jason C.

Owner

> "I haven't figured out reporting to serve my needs"

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4555506)

KL

Kenny L.

Founder

> "I love so many features, like local keyword tracking, mobile tracking."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___6211478)

SR

Steve R.

Digital Producer

> "Out of principal I would have avoided this company had I known of it's practices prior to signing up."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___3971238)

Jaime N.

Founder and CEO

> "AccuRanker allows you to keep track of your keywords SEO ranking on an ongoing basis, both for mobile and for desktop."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4439186)

Alberto S.

Marketing Engineer

> "Well, it's not free."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4616063)

NM

Nick M.

Marketing Analyst

> "The tool gives me precise ear data on keyword ranking, search volume, and competitor analysis, helping me make intelligent..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4749186)

Chip R.

Head of SEO

> "It's expensive, not much else to complain about."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4746151)

Matjaž M.

ecommerce

> "it will show your SERP competitors AND it will show for what keywords they rank + GUI in general: quick and responsive+ it..."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___4511592)

MS

Marie S.

Account Manager

> "I'm not super familiar with the SEO landscape so I've struggled a bit onboarding with AccuRanker."

[See full review](https://www.capterra.com/p/149278/AccuRanker/#Capterra___3402116)

[View Reviews](https://www.capterra.com/p/149278/AccuRanker/reviews/)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

YN

Yasmine N.

Customer Services Manager

> "It's customization is also limited and is not available in free version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

BD

Bharati D.

Director

> "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling reports, and 360..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

BD

Bharati D.

Director

> "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

SP

Sonu P.

Systems Analyst

> "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

BD

Bharati D.

Director

> "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

IW

Isla W.

Digital Marketing Specialist

> "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

YN

Yasmine N.

Customer Services Manager

> "The product also helps us in campaign management and real-time user interaction tracking."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

SP

Sonu P.

Systems Analyst

> "The platform also offers strong scalability and handles large volumes of traffic data very efficiently."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to its..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real time..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

SP

Sonu P.

Systems Analyst

> "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

BE

Ben E.

Marketing and communications executive

> "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business decisions."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's nerves"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and concerns..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

AA

Akshay A.

Software Review

> "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

PS

Piyush S.

Business Development Executive

> "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

MK

Manuel K.

CEO

> "some website behavior cannot be tracked because people do not agree to the cookie policy"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Anny N.

translator

> "In addition, Google Analytics does not provide complete data when measuring the performance of campaigns associated with Facebook - one of the platforms with big..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3727470)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

JL

James L.

Recruitment Consultant

> "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AM

Atul M.

Author

> "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

IL

Isaac L.

Director of a sales and Business development

> "Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6861927)

VC

Vishal C.

Marketing

> "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)

4.85 (330)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,098)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Access Controls/Permissions

150

Important

Activity Dashboard

120

Important

AccuRanker

4/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/149278/AccuRanker/#features)

Google Analytics 360

Top features

31/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

AccuRanker is recognized as a top-rated tool in 3 Capterra Shortlist reports

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

AccuRanker

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

AccuRanker

-   By AccuRanker
-   Located in Denmark
-   Founded in 2013

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/)

$109/month

Price

$139.95/month

4.6

Features

4.6

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

Contact vendor for pricing

Price

$349/year

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics)

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

vs

[Sitechecker](https://www.capterra.com/p/166377/Sitechecker/)[4.58 (365)](https://www.capterra.com/p/166377/Sitechecker/reviews/)

$109/month

Price

$49/month

4.6

Features

4.4

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/149278-166377/AccuRanker-vs-Sitechecker)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,725)](https://www.capterra.com/p/169007/Wix/reviews/)

$109/month

Price

$17/month

4.6

Features

4.3

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/149278-169007/AccuRanker-vs-Wix)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

$109/month

Price

$0

4.6

Features

4.7

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/149278-176340/AccuRanker-vs-Ahrefs)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

$2000/month

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

vs

[Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.03 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/)

$109/month

Price

$18/month

4.6

Features

4.0

4.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/149278-184916/AccuRanker-vs-Rank-Tracker)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

vs

[Seodity](https://www.capterra.com/p/182125/Seodity/)[4.75 (130)](https://www.capterra.com/p/182125/Seodity/reviews/)

$109/month

Price

$49/month

4.6

Features

4.5

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/149278-182125/AccuRanker-vs-Seodity)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)