# Compare Kangaroo vs Marsello 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Kangaroo and Marsello based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/149363-152524/Kangaroo-Rewards-vs-Goody

---

# Kangaroo vs Marsello Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KangarooMarsello2/4 selected

[Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.9 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

[Marsello](https://www.capterra.com/p/152524/Goody/)[4.3 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

[## Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.9 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting Price

$79.00/month

Value-for-Money

4.6

Functionality

4.7

Ease of Use

4.7

Customer Service

4.9

Reviews Sentiment

Based on [248 reviews](#user-reviews)

Positive

246

Neutral

1

Negative

1

[## Marsello](https://www.capterra.com/p/152524/Goody/)[4.3 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

Starting Price

$60.00/month

Value-for-Money

4.2

Functionality

4.1

Ease of Use

4.3

Customer Service

4.3

Reviews Sentiment

MP

Based on [104 reviews](#user-reviews)

Positive

86

Neutral

11

Negative

7

## Summary

* * *

Key features rated by users

Features selected based on 2,218 reviews from customer loyalty software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

83%Fit

High performer

Feature ratings

Third-Party Integrations

4.7

Loyalty Program

4.9

Rewards Management

4.8

Gift Card Management

4.6

Loyalty Cards

4.6

59%Fit

Missing features

Feature ratings

Third-Party Integrations

NA

Loyalty Program

4.2

Rewards Management

4.0

Gift Card Management

NA

Loyalty Cards

3.5

User satisfaction

User satisfaction

4.9

User reviews[248](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.6

Customer support

4.9

User satisfaction

4.3

User reviews[104](https://www.capterra.com/p/152524/Goody/reviews/)

Ease of use

4.3

Functionality

4.1

Value for money

4.2

Customer support

4.3

Price starts from

Price starts from

$79Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$60Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Kangaroo is a globally recognized rewards platform to help build brand loyalty. Perfect for: eCommerce, brick & mortar, omnichannel businesses, multi-location, and enterprise businesses.

Best for

Ideal for multi-location businesses with integrated eCommerce and point-of-sale systems.

## User reviews

Pros & cons

KG

Kai G.

Intern

> "The ability to customize point-based campaigns, track customer activity, and offer tier-based rewards has added great value to..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7028175)

VR

Verified Reviewer

manager

> "One notable limitation is the current lack of integration with a wider range of marketing systems to give us more options when..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7118785)

FA

Fatima A.

Co founde r

> "The opportunity to have our own white-label app allows us to deliver a more personalised and branded experience for our loyalty..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6840912)

KP

Kait P.

General Manager

> "It applies discounts as a payment which makes it difficult for us to provide in store promotions and limit the discounts being..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6256749)

NH

Nour H.

Online Shop Admin

> "It allows for a huge probability of strategies, which is exactly what we needed for petshoplebanon.com."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7031476)

EF

Eric F.

Owner

> "There are still some issues with Kangaroo when it comes to creating double accounts when a customer has shopped both in-store..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6827622)

NH

Nour H.

Online Shop Admin

> "This level of personalized, problem-solving support is what makes this app a five-star solution for us."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7031476)

SC

Stephie C.

Marketing Manager

> "Not being able to purchase email credits on my own without having to chat with customer service though I am told this is a..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6443405)

NH

Nour H.

Online Shop Admin

> "We were extremely impressed by two main things: the flexibility of the platform and the truly exceptional support we received..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7031476)

EC

Erin C.

Personal Assistant

> "The time it took to create the app was a little longer than expected, but was understandable as we also had API integration with..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6274182)

NH

Nour H.

Online Shop Admin

> "The platform itself is fantastic, offering an incredible depth of features and customization options."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7031476)

LV

Lotte V.

Marketing Manager

> "Most of our issues have been because of our own data issues."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6763792)

MB

Mike B.

VP of Operations

> "All team members at Kangaroo have been incredibly supportive throughout our experience. Whenever I reach out through email,..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7038071)

AW

Adam W.

E-Commerce Executive

> "The cross over between the new dashboard and the old portal can be frustrating to use at times."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6415231)

JA

Jordan A.

Owner

> "Segments to target specific customers that helps us reach our marketing goals each month"

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6800921)

LF

Lindsay F.

CFO

> "Setup is a little cumbersome and relies on the customer service rep to walk you through everything."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6338608)

NE

Nour E.

Owner manager

> "We love the flexibility to customise points and rewards."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7060907)

AB

Aaron B.

Retail Director

> "I would personally like less options that work flawlessly over too many options that have some clunky things about them."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6304809)

EZ

Elias Z.

Owner

> "Very professional, work efficient and professional specially charbel sabbagh who’s handling my account, perfect job very..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7079342)

Simon H.

Managing Director

> "The email marketing engine is a little outdated, and it would be far more preferable to allow all of the functions which only..."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___5062320)

RK

Ramy K.

Ecommerce Manager

> "Advanced Features : point reward, tiers rewards , referal program and promotional reward, it has everything you need"

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6438573)

AO

Aimee O.

Owner

> "The setup was more cumbersome than I had planned on, but that comes with any transition."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6302710)

Danielle N.

Owner

> "I like the AI features that help you make your emails and subject lines better."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6872625)

SC

Souad C.

Owner

> "There was never a time where I struggled and she wasn’t able to help!"

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6846985)

SK

Sara K.

Head of Marketing Department

> "I really like how Kangaroo makes earning and redeeming points simple and rewarding."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7117710)

AW

Adam W.

E-Commerce Executive

> "Often find it freezing having to log back in."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6415231)

MK

Mariane K.

Ecommerce Executive

> "The platform is intuitive and easy to navigate, and it made completing tasks efficient and stress-free."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7110743)

LB

Logan B.

Executive Assistant

> "The only issues we ran into were design customization as it relates to branding."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6149883)

TM

Tatiana M.

Ecommerce manager

> "Provides valuable customer insights and analytics"

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7038183)

SF

Steve F.

Creative Strategy

> "We are in the SHAFT industry, so there are challenges that limit our ability to take full advantage of the features."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___5025386)

KG

Kai G.

Intern

> "The customer service we’ve received has been exceptional, making implementation much smoother."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7028175)

TK

Tayyaba K.

Marketing Manager

> "As a small business, this was a costly investment."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6413245)

RR

Rebecca R.

Director of E-Commerce

> "Kangaroo was the only solution that we found to integrate our POS (Lightspeed Retail) with our E-Commerce store (Shopify)."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6495171)

ME

Michelle E.

President

> "The integration isn’t seamless for our customers."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___4792203)

AK

Alicia K.

Marketing Coordinator

> "The program runs smoothly and has helped improve customer engagement."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7079494)

RK

Ron K.

Owner

> "The only issue I have had with kangaroo is the need to have images for rewards and draws that are only for internal use."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___3778016)

SC

Stephie C.

Marketing Manager

> "We love the options for segmenting customers and helping create loyalty through the points system."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6443405)

MA

Manal A.

E commerce manager

> "Requires a lot of human interference"

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6123115)

JM

Jenny M.

Owner

> "This eliminates a lot of user error on our end."

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7039757)

AD

Andwele D.

Reviewer

> "I feel as though its not talked about. And when i ask people if they know the kangaroo software they say "what software?""

[See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___2906962)

[View Reviews](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

MP

Mark P.

Director

> "Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing..."

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___7067186)

LSC

Liam Styles C.

Creative Director

> "It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6406779)

CM

Calvin M.

Owner

> "Every time I have an idea for an automation, we always manage to find a way to make it work for our..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___7081115)

RS

Rytis S.

Director

> "Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6494831)

MP

Mark P.

Director

> "We updated our woocommerce store and re-activated the Marsello API."

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___7067186)

MP

Mark P.

Director

> "Avoid if you use woocommerce!!!"

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___7067186)

CM

Calvin M.

Owner

> "Pricing is very reasonable."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___7081115)

LSC

Liam Styles C.

Creative Director

> "Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6406779)

RS

Rytis S.

Director

> "Cheesy presentation by sales team, company name also sounds good."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6494831)

LR

Leroy R.

Owner

> "They keep reccomending things to fix it without getting to root of problem."

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___6631599)

MR

Musiyyib R.

Marketing

> "only because of the sheer number of possibilities they provide, like loyalty awards, email marketing,..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3829078)

RS

Rytis S.

Director

> "Full of bugs"

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6494831)

MS

Maureen S.

Owner

> "The platform is affordable and trustworthy."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___4909570)

LR

Leroy R.

Owner

> "Terrible customer support."

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___6631599)

Jamie S.

CEO

> "Marsello drives in-store customer loyalty well with the Vend/Lightspeed integration"

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3632735)

MR

Musiyyib R.

Marketing

> "I would like to target specific clients with a collection of emails or locations, but I am unable to do so."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3829078)

EH

Emma H.

Owner

> "The SMS marketing we really get a lot of customer traffic with this tool."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3560652)

EH

Emma H.

Owner

> "Marsello is not compatible with Woo Commerce or WordPress. "

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3560652)

SC

Sierra C.

Owner

> "Apprieciate the work you folks put in to help businesses like mine."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3457380)

VR

Verified Reviewer

Digital Marketing Manager

> "I've had some rare instances where some emails failed to send."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___2746714)

[View Reviews](https://www.capterra.com/p/152524/Goody/reviews/)

## User interface

4.85 (248)

[Marsello](https://www.capterra.com/p/152524/Goody/)

4.30 (104)

### Features

Kangaroo

Top features

39/41

-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Client Portal
-   Communication Management
-   CRM
-   Customer Activity Tracking
-   Customer Database
-   Customer History
-   Customer Profiles
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable Templates
-   Discount Management
-   eCommerce Management
-   Email Marketing
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Gift Card Management
-   Loyalty Cards
-   Loyalty Program
-   Member Portal
-   Membership Management
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Performance Metrics
-   Point of Sale (POS)
-   Promotions Management
-   Referral Tracking
-   Rewards Management
-   SMS Marketing
-   Social Promotion
-   Survey/Poll Management
-   Third-Party Integrations
-   Transaction History

[See all features](https://www.capterra.com/p/149363/Kangaroo-Rewards/#features)

Marsello

28/41

-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Client Portal
-   Communication Management
-   CRM
-   Customer Activity Tracking
-   Customer Database
-   Customer History
-   Customer Profiles
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable Templates
-   Discount Management
-   eCommerce Management
-   Email Marketing
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Gift Card Management
-   Loyalty Cards
-   Loyalty Program
-   Member Portal
-   Membership Management
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Performance Metrics
-   Point of Sale (POS)
-   Promotions Management
-   Referral Tracking
-   Rewards Management
-   SMS Marketing
-   Social Promotion
-   Survey/Poll Management
-   Third-Party Integrations
-   Transaction History

[See all features](https://www.capterra.com/p/152524/Goody/#features)

### Recognition

No recognitions have been awarded to Kangaroo

No recognitions have been awarded to Marsello

### Deployment & support

Kangaroo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Marsello

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Kangaroo

-   By Kangaroo Rewards
-   Located in Canada
-   Founded in 2013

Marsello

-   By Marsello
-   Located in New Zealand
-   Founded in 2013

## Popular Comparisons

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Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/146809-149363/E-Gift-Card-Rewards-and-Incentives-vs-Kangaroo-Rewards)

[Marsello](https://www.capterra.com/p/152524/Goody/)[4.30 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

vs

[Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/)[4.85 (453)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

$60/month

Price

$0

4.1

Features

4.7

4.3

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/152524-197141/Goody-vs-Tremendous-Rewards)

[Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.85 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

vs

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/)

$79/month

Price

$299/month

4.7

Features

4.4

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/149363-169618/Kangaroo-Rewards-vs-Trustpilot)

[Marsello](https://www.capterra.com/p/152524/Goody/)[4.30 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

vs

[Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/)[4.79 (518)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/)

$60/month

Price

Contact vendor for pricing

4.1

Features

4.7

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/146809-152524/E-Gift-Card-Rewards-and-Incentives-vs-Goody)

[Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.85 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

vs

[TapMango](https://www.capterra.com/p/148733/TapMango/)[4.79 (186)](https://www.capterra.com/p/148733/TapMango/reviews/)

$79/month

Price

Contact vendor for pricing

4.7

Features

4.7

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148733-149363/TapMango-vs-Kangaroo-Rewards)

[Marsello](https://www.capterra.com/p/152524/Goody/)[4.30 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

vs

[TapMango](https://www.capterra.com/p/148733/TapMango/)[4.79 (186)](https://www.capterra.com/p/148733/TapMango/reviews/)

$60/month

Price

Contact vendor for pricing

4.1

Features

4.7

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148733-152524/TapMango-vs-Goody)