# Compare Piwik PRO vs Matomo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Piwik PRO and Matomo based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/150623-182627/Piwik-vs-Matomo-Analytics

---

# Piwik PRO vs Matomo Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Piwik PROMatomo2/4 selected

[Piwik PRO](https://www.capterra.com/p/150623/Piwik/)[4.6 (21)](https://www.capterra.com/p/150623/Piwik/reviews/)

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

[## Piwik PRO](https://www.capterra.com/p/150623/Piwik/)[4.6 (21)](https://www.capterra.com/p/150623/Piwik/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

MB

Based on [21 reviews](#user-reviews)

Positive

20

Neutral

0

Negative

1

[## Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [62 reviews](#user-reviews)

Positive

59

Neutral

2

Negative

1

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Starting Price

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4.6 (15)

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 2,077 reviews from web analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Heatmaps

NA

Keyword Tracking

\--

Conversion Tracking

3.6

Data Visualization

3.3

Reporting/Analytics

5.0

83%Fit

Not enough reviews

Feature ratings

Heatmaps

4.8

Keyword Tracking

5.0

Conversion Tracking

4.6

Data Visualization

5.0

Reporting/Analytics

4.9

User satisfaction

User satisfaction

4.6

User reviews[21](https://www.capterra.com/p/150623/Piwik/reviews/)

Ease of use

4.2

Functionality

4.4

Value for money

4.2

Customer support

4.2

User satisfaction

4.7

User reviews[62](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.7

Customer support

4.3

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$9Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results.

Best for

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

## User reviews

Pros & cons

Not enough reviews

IP

Isak P.

Developer

> "Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing..."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631)

VR

Verified Reviewer

Intern

> "Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to..."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6675754)

IP

Isak P.

Developer

> "One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631)

Charles A.

Creative Director

> "Some which are much harder to see now in GA4."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6710875)

FV

Filippo V.

CTO

> "I am very satisfied with Matomo, it is a very well engineered product"

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6798687)

DH

Daniel H.

Marketing

> "It's not quite as smooth to set up as Google Analytics."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___3496388)

IP

Isak P.

Developer

> "Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631)

Simon M.

Creative Head

> "Any dislike that arises would be purely because of bad hosting or bad configuration."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___2851146)

PG

Paul G.

CEO

> "I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the..."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___2947944)

TG

Till G.

Growth Hacker

> "It's still not as good as google analytics."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___2324845)

[View Reviews](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

## User interface

[Piwik PRO](https://www.capterra.com/p/150623/Piwik/)

4.62 (21)

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)

4.69 (62)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Access Controls/Permissions

150

Important

Activity Dashboard

120

Important

Piwik PRO

22/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/150623/Piwik/#features)

Matomo

Top features

31/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/182627/Matomo-Analytics/#features)

### Recognition

No recognitions have been awarded to Piwik PRO

Matomo is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Web AnalyticsSoftware (2022) 

### Deployment & support

Piwik PRO

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Matomo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Piwik PRO

-   By Piwik PRO
-   Located in Poland
-   Founded in 2013

Matomo

-   By Matomo
-   Located in New Zealand
-   Founded in 2007

## Popular Comparisons

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$9/month

Price

Contact vendor for pricing

4.5

Features

4.6

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics)

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

vs

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

$9/month

Price

$39/month

4.5

Features

4.6

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150695-182627/Lucky-Orange-vs-Matomo-Analytics)