# Compare Lucky Orange vs Google Analytics 360 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Lucky Orange and Google Analytics 360 based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/150695-177042/Lucky-Orange-vs-Google-Analytics --- # Lucky Orange vs Google Analytics 360 Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Lucky OrangeGoogle Analytics 3602/4 selected [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $39.00/month Value-for-Money 4.6 Functionality 4.6 Ease of Use 4.6 Customer Service 4.7 Reviews Sentiment Based on [260 reviews](#user-reviews) Positive 247 Neutral 10 Negative 3 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,091 reviews](#user-reviews) Positive 7,817 Neutral 251 Negative 23 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 2,078 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 77%Fit Feature ratings Heatmaps 4.6 Keyword Tracking 2.5 Conversion Tracking 4.4 Data Visualization 4.5 Reporting/Analytics 4.5 84%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking 4.4 Conversion Tracking 4.5 Data Visualization 4.6 Reporting/Analytics 4.7 User satisfaction User satisfaction 4.7 User reviews[260](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Ease of use 4.6 Functionality 4.6 Value for money 4.6 Customer support 4.7 User satisfaction 4.7 User reviews[8,091](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from $39Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Marketers, UX professionals and business owners at eCommerce and B2B companies and digital agencies rely on Lucky Orange to help find new ways to improve their website conversion rates. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons AW Agnieszka W. President > "I mainly use customers' purchase behavior and heat maps, which allows to improve and make the website more shopper..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6331417) CH Callum H. CEO > "You get a lot of notifications off the bat, I have since turned most of them off but daily reports seems a little..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813) OK Onur K. Owner > "The ability to see real-time user behavior has helped me identify pain points and optimize my site for better..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6586732) AL Adriana L. Director of Strategy > "It is very difficult to track navigation bars and dropdown menus accurately." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6322781) PD Patrick D. Marketing > "I like learning the behavior of my audience and using that to inform how we design our website and user experience." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7038995) SK Samuel K. CPO > "The interface can feel a bit overwhelming or confusing at first, especially for new users who are just getting..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605) PD Patrick D. Marketing > "I love how lucky orange allows us to track visitor behavior to the website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7038995) GR Gianni R. IT Manager > "There are minor bugs in the sessions playback." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6542900) RP RON P. Co-Owenr > "Over the years that I have been using Lucky Orange, I have seen an expansion of services provided by them and this..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6702142) TA Tiago A. CEO > "Sometimes is to slow and don’t work well on phone" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6424014) KO Karen O. Marketing Coordinator > "The heatmaps are awesome because they show exactly where users are most engaged across desktop, tablet and mobile..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6349092) AW Aaron W. CMO > "A notable hiccup is the occasional failure of screen recordings to display, which can interrupt the flow of user..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6142671) BL Brandon L. Sales Manager > "Lucky Orange has enabled us to completely understand how people actually interact with our tools and websites." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6825359) QV Quynh V. Senior Marketing Specialist > "It doesn't accurately track how far people make it through your funnel...and the data retention that Lucky Orange..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6149973) OK Onur K. Owner > "It’s a powerful tool that has provided me with actionable insights to improve my website’s user experience and..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6586732) IH Ian H. Marketeer > "Sometimes it takes a while to load up a session." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6324034) CH Callum H. CEO > "Having enough features to be usable on the free version to give you a good idea on what you may be paying for with..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813) IH Ian H. Marketeer > "Can be frustrating when you're checking a few sessions one after the other." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6324034) VR Verified Reviewer Director of Marketing > "Lucky Orange has allowed us to better manage content throughout our website since we know where people click and..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4881085) FS Francois S. Head of Technology > "The ability to track based on IP does not seem to be available anymore?" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4865687) WJ William J. Founder > "Using it has really helped us understand where our customers come from and how they interact with our site." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6354480) KS Kari S. Digital Marketing Manager > "I've had several instances where something failed and a recording couldn't be captured." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6049565) CH Callum H. CEO > "Very positive, I think there are a lot of valuable features this app offers compared to other view tracking apps and..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813) JA Joshua A. Administrator, Web Technology / IT Support > "Sometimes even when I have the city, state, phone number and email address of a customer, I still cannot locate..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802) PP Paul P. Founder > "Good for insight into customer behaviour and has helped us a few times when there were issues on our site we were..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6607264) JB Julie B. Owner > "Not all visitor traffic is showing for one of my websites." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6207114) SB Sarah B. Product Manager > "Overall this has been such a great tool to track user frustrations we aren't able to locate in app." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6358729) RC Ripon C. IT Executive > "Lucky Orange is a complex service, so it can be difficult for some users to understand and use." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750) RP RON P. Co-Owenr > "Lucky Orange gives me the chance to see live, what people are doing on my website. " [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6702142) LG LeeAnn G. Owner > "I honestly have trouble trying to figure out how to get more info. besides the heat maps." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6178397) LCD Lutins Coquins D. Accountant > "Great app for sellers se can see in real time buyers on shopify" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6647627) RC Ripon C. IT Executive > "Lucky Orange is a paid service, so it can be expensive for some businesses." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750) KH Keri H. CEO > "I like that I can replay customer sessions." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6842881) JA Joshua A. Administrator, Web Technology / IT Support > "This is especially frustrating when I finally find the session and some or all of that information is in the session..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802) JR Jesh R. Product Marketing Specialist > "Filters offer visibility into the most important aspects of the visitor experience." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6312867) FL Fran L. CTO > "Not fully compatible with all kind of browsers, for some specific versions the tracking don't work as well as usual." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3589488) JD James D. Owner > "Happy that we can track customer behaviour to better enhance our store." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6543213) JA Joshua A. Administrator, Web Technology / IT Support > "The biggest challenges we have had is that sometimes the session recordings do not exactly match what the customer..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802) VR Vicki R. Ecommerce Manager > "The support is good, when it wasn't working properly the team kept working at it until they had it sorted. " [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6850431) LR Luke R. SEO Manager > "The heatmaps can sometimes struggle with certain website pages when taking a screenshot." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746436) RC Ripon C. IT Executive > "Lucky Orange offers heatmaps, which allow you to quickly and easily view how visitors are interacting with a website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750) MB Matt B. Owner > "It is very difficult to set up funnels that work and you can’t make cross-platform funnels at all." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3676398) NS NAZIA S. Founder and CEO > "Not only that but it’s super informative with the most critical info needed to run my business." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6350479) SO Stephen O. Owner > "The videos sometimes don't load well for me or I have to keep clicking the play button." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4318784) SE Sitav E. Marketing Associate > "Easy to use, easy to understand, unlike Google Analytics which is near impossible to understand, L.O. give me more..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6496633) LR Luke R. SEO Manager > "Additionally, we have had issues with logging int multiple times during the same session." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746436) Alex D. Co-Owner > "Easy to install and maintain." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7102410) JO Josh O. Creative Director > "Admittedly, I could probably do a better job of learning the ins and outs, but something about the interface makes..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746837) SK Samuel K. CPO > "It's an excellent tool for anyone who is data-driven but not a full-time analytics professional." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605) PL Patrick L. Owner > "It is hard to share the sessions with people outside of the software." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3557350) Alex D. Co-Owner > "Good overall features for the price." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7102410) AT Aleks T. CRO Team Lead > "I am tied to just one question per survey and can't really rely on it." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3720597) WJ William J. Founder > "The UI combined with easy to learn functionality makes Lucky Orange an easy use case for our business." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6354480) SF Sidney F. Ecommerce Operations > "Sometimes Lucky Orange seems to lag and run slow." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4467775) MM Melissa M. Founder and CEO > "My mentor SABIR loves Lucky Orange, so I think it deserves more stars, I just don't know if I am getting the value..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6692900) PB Peter B. Co-Founder > "Their UI was outdated, but now they changed it." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4304992) JR Jesh R. Product Marketing Specialist > "We've been using Lucky Orange for about a year, and it's been incredibly helpful for understanding our website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6312867) VR Verified Reviewer Growth Marketing Manager > "recording limitations were kind of a bummer" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3605619) PP Paul P. Founder > "Very useful in providing insights into customer behaviour." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6607264) Aqeel K. Marketing Manager > "They recently launched a new version which I didn't like and I am still using the old one." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3813345) MF Madeline F. Business Development > "Very impressed with the depth of data and analytics offered by LuckyOrange, especially the specific information on..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___5093768) GR Georg R. Owner > "It just adds to all thee monthly costs" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3645244) AW Agnieszka W. President > "It had me redo and improve the entire website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6331417) JR Jessica R. CEO > "I wish i could've enjoyed the free trial a little bit more to experience the features before converting to paid..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___2891069) SK Samuel K. CPO > "Lucky Orange provides a tremendous amount of value, especially considering how easy it is to set up without complex..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605) MA Michael A. Web Admin > "I can immediately tell where our customers get stuck on our website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3511230) [View Reviews](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) SKD Sanjib Kumar D. Review > "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) KM Kimberly M. Attorney > "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) MHM Mohamed Haneefa M. Manager > "Google Analytics 360 is significantly more expensive than the free version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) Aastha G. Owner > "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) CS Christina S. Area Director of Sales > "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) ZT Zacharoula T. Digital Marketer > "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) Rifat B. Skill and Talent Tansformation > "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) VR Verified Reviewer Digital Marketing Lead > "Steep learning curve for beginners, found it hard to start" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) Miguel G. Senior Web Designer > "Maybe it is a little complicated to use when you are not familiar with data tools." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299) DH Dean H. Regional Sales Manager > "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132) VR Verified Reviewer Marketing Manager > "Sometimes some stats are tough to interpret." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) MHM Mohamed Haneefa M. Manager > "The primary drawback for many organizations is the cost." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) JM Joao M. Spinning Instructor > "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) MC Marian C. IT Technician > "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) MA Mauricio A. CEO and Developer > "One of the few drawbacks of this tool is its learning curve." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522) SB Salah B. Gérant > "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) BAF Bogdan Alexandu F. Stock Manager > "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) AATTAF S. Account Manager > "The seamless integration with other marketing platforms and the dedicated support provided by Google have been invaluable for optimizing our strategies." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6323776) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) JL James L. Recruitment Consultant > "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AA Akshay A. Software Review > "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) IL Isaac L. Director of a sales and Business development > "Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6861927) Regan T. manager > "Furthermore, we encountered occasional difficulties integrating certain custom tracking elements." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4806483) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface 4.70 (260) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,091) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Lucky Orange Top features 42/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/150695/Lucky-Orange/#features) Google Analytics 360 31/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition No recognitions have been awarded to Lucky Orange Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Lucky Orange Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Lucky Orange - By Lucky Orange - Located in United States - Founded in 2012 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $39/month Price $5/month 4.6 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/150695-209021/Lucky-Orange-vs-Screpy) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) $39/month Price $39/month 4.6 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-163516/Lucky-Orange-vs-Hotjar) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Datadog](https://www.capterra.com/p/135453/Datadog-Cloud-Monitoring/)[4.56 (360)](https://www.capterra.com/p/135453/Datadog-Cloud-Monitoring/reviews/) $39/month Price $15/month 4.6 Features 4.5 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/135453-150695/Datadog-Cloud-Monitoring-vs-Lucky-Orange) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) $39/month Price $0 4.6 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/150695-236349/Lucky-Orange-vs-Microsoft-Clarity) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [New Relic](https://www.capterra.com/p/118128/New-Relic/)[4.51 (195)](https://www.capterra.com/p/118128/New-Relic/reviews/) $39/month Price $10 4.6 Features 4.5 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/118128-150695/New-Relic-vs-Lucky-Orange) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) $39/month Price $9/month 4.6 Features 4.5 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/150695-182627/Lucky-Orange-vs-Matomo-Analytics) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)