# Compare Viral Loops vs Referral Factory 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Referral Factory and Viral Loops based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/150927-218230/Viral-Loops-vs-Referral-Factory

---

# Referral Factory vs Viral Loops Features and Cost Comparison

Last updated April 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Referral FactoryViral Loops2/4 selected

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.6 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

[## Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

Starting Price

$95.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [152 reviews](#user-reviews)

Positive

150

Neutral

1

Negative

1

[## Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.6 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

Starting Price

$35.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.4

Customer Service

4.5

Reviews Sentiment

Based on [137 reviews](#user-reviews)

Positive

127

Neutral

5

Negative

5

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 1,573 reviews from referral software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

88%Fit

High performer

Feature ratings

Referral Tracking

4.8

Conversion Tracking

4.6

Affiliate Management

4.7

Rewards Management

4.8

Campaign Management

4.8

80%Fit

Feature ratings

Referral Tracking

4.5

Conversion Tracking

4.2

Affiliate Management

4.5

Rewards Management

4.2

Campaign Management

4.1

User satisfaction

User satisfaction

4.8

User reviews[152](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.7

Customer support

4.9

User satisfaction

4.6

User reviews[137](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

Ease of use

4.4

Functionality

4.3

Value for money

4.1

Customer support

4.5

Price starts from

Price starts from

$95Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$35Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

No-code referral software for mid-size and large companies to launch a white-labeled customer referral program, ask for referrals, track results, and automate rewards for successful referrals.

Best for

Newsletters, eCommerce, or software businesses are willing to grow organically through their audience. Start-ups who are looking to grow their audience Fintech companies who want to generate leads

## User reviews

Pros & cons

Nathan H.

Head of Marketing

> "We saw a big increase in referral business after launching our campaign, and the HubSpot integration made managing leads and follow-ups really..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061)

LO

Louis O.

Growth associate

> "Failed rewards for example was a hidden tab that I didn’t see until after the campaign was over meaning quite a few referrals didn’t get the reward..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7126818)

Adam R.

Director

> "Referral Factory gave us a brilliant platform to build a very successful referring program for our customers."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7128811)

SR

Stefano R.

Marketing Lead

> "The APIs also lack any option to directly create campaigns."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7121399)

VR

Verified Reviewer

Marketing Director

> "Tracks and fulfills referrals for you with lots of good integrations."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7047694)

Nathan H.

Head of Marketing

> "Some of the customisation options felt a bit limited, especially when trying to tweak the design beyond the basics."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061)

LO

Louis O.

Growth associate

> "I liked the funnel it gives a clear and visual method of understanding how well a campaign is going."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7126818)

Clyde Reb C.

Administrative Assistant

> "I would love to create unique referral codes but unfortunately, I was told that they are only auto-generated for now."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6347145)

Dima G.

engineer

> "The platform offers a comprehensive solution for implementing and managing referral programs, empowering businesses to leverage the power of..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4854596)

TC

Tom C.

Brand Engagement Manager

> "Some of the UI for building campaigns is a bit strange to get used to."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6522221)

MV

Marloes V.

Content Marketing Manager

> "I also really like the Rewards Dashboard, where you can your active rewards in one overview + the ones that are already issued or due so you can..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5031033)

Tristan M.

Insurance agent

> "When trying to operate on the mobile browser , it tends to conflict with properly adjusting to the parameters of the iPhone !"

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284003)

MM

Molly M.

Manager, Community Partnerships

> "The integration with HubSpot is very easy to set up and does exactly what we need to it in terms of tracking and automatically syncing to update..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6552013)

Oleh N.

Online Marketing Manager

> "One more con: you cannot use your referral codes because they must be generated within the system."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6177837)

Sophie P.

Content Specialist

> "I absolutely loved the campaign AI function that automatically generates a custom campaign for you based on your website - the branding, colours etc."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5035202)

CK

Carissa K.

Owner

> "I would've liked to strat a loyalty program but Referral Factory doesn't have that feature."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4853562)

SJC

Samantha Jade C.

Behaviour Consultant

> "The analytics feature was the feature I appreciated the most; it is clear to see how customers are responding to referrals allowing you to make changes..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284691)

NP

Neil P.

Manager

> "The 'reach' figures on the stats don't appear to make sense but I could be wrong about thatWould help if our customers had a login portal for their..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4664857)

Adam R.

Director

> "We couldn't be happier with the tools and support we received from the Referral Factory team."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7128811)

LN

Louis N.

Email Marketing Manager

> "The fact that I can only export 1,000 users at a time."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5067344)

Damien C.

Director

> "The dashboard is fast, and our first campaign was up and live receiving referrals within one hour."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6347668)

OM

Owen M.

Director Sales and Marketing

> "It's expensive"

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6518557)

Cortney I.

COO

> "Our overall experience has been great, and I would recommend the product to anyone who is looking to implement a referral incentive."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7053730)

GE

Grace E.

Owner

> "The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4721349)

Kane W.

Co-Founder

> "Creating campaigns are as simple as either using a template or creating customizing your own - both of which are a few clicks from creation beyond..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5020318)

HS

Hrayr S.

Digital Marketer

> "You are unable to generate coupon codes, but rather limited to uploading and distributing them."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4725091)

ED

Emmanuel D.

Senior Consultant

> "I liked it's ease-of-use, and also the fact that it integrated an AI assistant to help with the heavy-lifting and make campaign creation processes..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6346733)

Rufino M.

Head of Customer Success

> "I found it to be a bit more complicated than I anticipated, and it took some extra effort to get it set up the way I wanted."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4788126)

VR

Verified Reviewer

Owner

> "The "analytics" of your referral program make it easy to find areas where improvement is needed."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6351636)

Nihad H.

QA Analyst

> "I'm using their Basic Package and I didn't come across any issues or something that I don't like so far."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4751465)

Jeff W.

CEO

> "The product is both fast and easy to use - from setting up a new campaign, to customizing your offer & email communications."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6366752)

Melissa E.

Digital Graphic Designer

> "Who is the least appealing about this program spending money on it."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4366761)

[View Reviews](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

Mark K.

COO

> "I was able to integrate it into my stack without fuss. When I did encounter a challenge (turns out it was my configuration..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7118428)

JM

Josh M.

Sales Manager

> "The major drawback when using the Viral Loops landing pages has been that when you create an Affiliate Program Sign Up..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6554309)

LO

Lucas O.

Marketing Manager

> "The variety of pre-built campaign options, the customer support, and the ease of integrating the platform with HubSpot..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6822005)

SJ

Sophie J.

Business owner

> "I found it quite hard to learn the format to set up a campaing and required a lot of hand holding and questions from..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6372574)

LP

Luca P.

Marketing Consultant

> "The real-time dashboard is clean and shows you exactly what's happening with your campaign. Plus, if you run into issues,..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7004159)

BF

Bob F.

Director, Market Development

> "Figuring out which was the right campaign template to start with, since I found the language a little confusing related to..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6813947)

AH

Austin H.

Co-founder

> "Always prompt and willing to hop on a call if needed and even helped us implement a custom snippet of code for referral..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6816905)

NP

Natparinda P.

Social Media Associate

> "Sometime there is an error in the system during the fist time we use it and intergrate information from the previous..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6516107)

Daniel H.

CEO

> "Its leaderboard and waiting list features are especially effective tools for launching products or communities and my..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6540536)

NB

Narendra B.

Product Manager

> "Some integrations can be a bit tricky to set up, and the pricing can be a bit high for smaller businesses."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6498222)

LP

Luca P.

Marketing Consultant

> "The templates are really helpful and based on campaigns that actually worked for other companies, so you're not starting..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7004159)

JK

Josh K.

Head of Growth

> "Timezones can be a bit tricky to navigate for effective communication (we are on the west coast)."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6342962)

JG

Jess G.

Product Owner

> "There is a good level of customization, and integration into our CRM wasn't too difficult."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6853045)

MN

Mohammad N.

Referrals and Customer Advocacy Manager

> "We have had lots of issues with Viral Loops and it's implementation at Cloudways. Once your campaign gets bigger with more..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6165688)

Effie G.

CEO

> "Great Support and Customer Care teams, Product is easy to use and has lean UI."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7131789)

DC

David C.

Head of Developer Relations and Business Development

> "The system does mark them as High Risk for Fraud but some are not marked even though they are."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6777369)

JC

Julia C.

Senior Marketing Analyst

> "I can easily personalize my campaing and embed the widget at my lading page, it's really great."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6605081)

LL

Lena L.

CEO

> "I canceled my Viral Loops subscription last year and haven’t used the service at all in 2024 — yet I’m still being charged!"

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6808943)

ME

Michelle E.

Cofounder, CPO

> "We used support several times as we did a custom implementation and service was quick and accurate."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6492925)

MS

Matus S.

CEO

> "Too many obviously fake signups - I know it's difficult to fight this, but stil..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6814154)

DC

David C.

Head of Developer Relations and Business Development

> "Referral system with leaderboard is great for gamification of referrals."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6777369)

LL

Lena L.

CEO

> "Be very cautious if you’re considering signing up — they do not handle cancellations or billing properly."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6808943)

MT

Marius T.

Founder and CEO

> "I am already excited to see how they will integrate AI into the entire setup in a meaningful way."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7008508)

OA

Ophelie A.

Digital Marketing Manager

> "the fact that I cannot easily track youtube and instagram"

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6445043)

DL

Danielle L.

Manager

> "Options available for rewards are great to customize and add photos."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6407059)

RA

Ricardo A.

Co-Founder

> "A bit complex and no integration with Telegram."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6555419)

JP

Javier P.

Owner

> "Viral-Loops helped me setup brand advocates and is a very valuable tool."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7004127)

MT

Marius T.

Founder and CEO

> "Advertising costs are constantly rising.)"

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7008508)

RA

Ricardo A.

Co-Founder

> "Viral Loops is a quite professional solution for managing referrals."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6555419)

JM

Jessica M.

Manager

> "It did not work as advertised and their staff were abusive when they were responsive."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6762839)

PM

Patrick M.

Author Success Representative

> "Did great on organizing the process and providing the core information and tools I needed to get setup."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6313641)

TN

Tony N.

Marketing

> "They do not have a module for loyalty management"

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6553995)

AC

Arlo C.

CTO

> "I like the SDK integration and flexibility for customization"

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6311980)

JP

Javier P.

Owner

> "I really haven’t been able to find something that even compares to the value I get out of it."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7004127)

LO

Lucas O.

Marketing Manager

> "Every time that I needed the viral-loops team, they were quick to help me and my team."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6822005)

AD

Ahmad D.

Director

> "Setup was a bit tedious and took a bit of effort to achieve"

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6655491)

HT

Henrik T.

Partner, Design

> "high trust and actually not just very, but super low cost (to reach your target market)."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6852577)

AI

Anna I.

Ecommerce Manager

> "The commendable demeanor of the customer representatives is overshadowed by the company's failure to deliver on its..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823)

VE

Vladimir E.

CEO

> "I love that its easy to use, I can update in realtime, and I can track who has referred the most people."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6405230)

AI

Anna I.

Ecommerce Manager

> "The misrepresentation of services, unmet promises, and the subsequent billing issues have created a highly frustrating..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823)

NB

Narendra B.

Product Manager

> "The ease of setting up referral campaigns and the variety of templates available."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6498222)

PR

Pol R.

Marketing manager

> "expensive service cost for our ROI."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6629385)

PM

Patrick M.

Author Success Representative

> "A little repetitive but a great price. Plus the ability to actually test things out before paying is a huge plus."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6313641)

AI

Anna I.

Ecommerce Manager

> "In summary, my overall experience with Viral Loops has been marred by misrepresentation, unmet promises, and a lack of..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823)

Daniel H.

CEO

> "The support team is highly responsive, and they seem to take feedback seriously, which adds to the overall value of the..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6540536)

AI

Anna I.

Ecommerce Manager

> "Attempting to resolve these issues has been a frustrating endeavor. Despite repeated requests for a refund, we have yet to..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823)

EA

Eliane A.

Head of Marketing

> "Good templates to work on,a lot of different functionalities built in."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6498341)

YL

Yoann L.

CEO

> "Could be hard to understand the product from time to time."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6627550)

JK

Josh K.

Head of Growth

> "They really helped us throughout the entire way to ensure we were setup for success."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6342962)

AI

Anna I.

Ecommerce Manager

> "However, the positive impression quickly evaporated as I realized that the promises made during the sales pitch were not..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823)

SS

Samuel S.

President

> "However, I still need to complete a few more steps before my campaign can go live; setting it up has taken me about 2-3..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6180716)

JM

Jessica M.

Manager

> "An absolute nightmare to have to deal with."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6762839)

AB

Alex B.

CMO

> "I will use it again because they have it well optimised for every case."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6666002)

MN

Mohammad N.

Referrals and Customer Advocacy Manager

> "Bugs and so detailed dashboard feel limited."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6165688)

Daniel H.

CEO

> "What I like most about Viral Loops is its flexibility."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6540536)

AI

Anna I.

Ecommerce Manager

> "I would strongly advise caution to anyone considering their services, as the reality may not align with the enticing sales..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823)

JV

John V.

Director, e-Commerce

> "Thanos and the support team are very responsive via chat support. "

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6660516)

AI

Anna I.

Ecommerce Manager

> "In conclusion, my experience with Viral Loops has been nothing short of disappointing."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823)

SR

Sam R.

Founder

> "It's the most modern, sleek looking referral platform with options to integrate into your existing site design."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6270017)

MN

Mohammad N.

Referrals and Customer Advocacy Manager

> "It is buggy."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6165688)

SJ

Sophie J.

Business owner

> "Overall positive yet to be honest found it a little tricky to set up at first and nearly gave up a few times, your..."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6372574)

OG

Omar G.

Personal Branding Consultant

> "I think it's expensive for the things I use it."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6269389)

NP

Natparinda P.

Social Media Associate

> "The user interface which is easy to use and make the data accesable"

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6516107)

JR

Joshua R.

Co-founder

> "It's not cheap."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6267993)

CN

Chris N.

Director

> "The creativity we can have when it comes to data collection"

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6619982)

Eduardo C.

VP of Sales

> "It was not very easy to implement because of the multiple widgets and codes."

[See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___2753281)

[View Reviews](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

## User interface

4.83 (152)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)

4.55 (137)

### Features

Referral Factory

Top features

43/44

-   Activity Dashboard
-   Activity Tracking
-   Affiliate Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Analytics
-   Campaign Management
-   Commission Management
-   Contact Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Discount Management
-   Email Marketing
-   Employee Referral Management
-   Engagement Tracking
-   For Customer Referrals
-   For Employee Referrals
-   Fraud Detection
-   Gamification
-   Generative AI
-   Incentive Management
-   Lead Capture
-   Lead Engagement
-   Lead Generation
-   Lead Management
-   Loyalty Program
-   Multi-Campaign
-   Multi-Channel Marketing
-   Performance Metrics
-   Promotions Management
-   Real-Time Reporting
-   Referral Templates
-   Referral Tracking
-   Reporting & Statistics
-   Rewards Management
-   ROI Tracking
-   Social Media Integration
-   Social Promotion
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/218230/Referral-Factory/#features)

Viral Loops

30/44

-   Activity Dashboard
-   Activity Tracking
-   Affiliate Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Analytics
-   Campaign Management
-   Commission Management
-   Contact Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Discount Management
-   Email Marketing
-   Employee Referral Management
-   Engagement Tracking
-   For Customer Referrals
-   For Employee Referrals
-   Fraud Detection
-   Gamification
-   Generative AI
-   Incentive Management
-   Lead Capture
-   Lead Engagement
-   Lead Generation
-   Lead Management
-   Loyalty Program
-   Multi-Campaign
-   Multi-Channel Marketing
-   Performance Metrics
-   Promotions Management
-   Real-Time Reporting
-   Referral Templates
-   Referral Tracking
-   Reporting & Statistics
-   Rewards Management
-   ROI Tracking
-   Social Media Integration
-   Social Promotion
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/150927/Viral-Loops/#features)

### Recognition

Referral Factory is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value ReferralSoftware (2024) 

No recognitions have been awarded to Viral Loops

### Deployment & support

Referral Factory

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Viral Loops

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Referral Factory

-   By Referral Factory
-   Located in Netherlands
-   Founded in

Viral Loops

-   By Viral Loops
-   Located in United Kingdom
-   Founded in 2016

## Popular Comparisons

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

vs

[UpViral](https://www.capterra.com/p/230137/UpViral/)[4.75 (107)](https://www.capterra.com/p/230137/UpViral/reviews/)

$95/month

Price

$99/month

4.7

Features

4.7

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/218230-230137/Referral-Factory-vs-UpViral)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

vs

[UpViral](https://www.capterra.com/p/230137/UpViral/)[4.75 (107)](https://www.capterra.com/p/230137/UpViral/reviews/)

$35/month

Price

$99/month

4.3

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150927-230137/Viral-Loops-vs-UpViral)

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

vs

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.53 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

$95/month

Price

$29/month

4.7

Features

4.4

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/119331-218230/ReferralCandy-vs-Referral-Factory)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

vs

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.53 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

$35/month

Price

$29/month

4.3

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/119331-150927/ReferralCandy-vs-Viral-Loops)

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

vs

[Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/)[4.67 (692)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/)

$95/month

Price

$129/month

4.7

Features

4.6

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/147442-218230/Post-Affiliate-Pro-vs-Referral-Factory)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

vs

[Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/)[4.67 (692)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/)

$35/month

Price

$129/month

4.3

Features

4.6

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/147442-150927/Post-Affiliate-Pro-vs-Viral-Loops)

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

vs

[UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/)[4.83 (133)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/)

$95/month

Price

$29.99/month

4.7

Features

4.7

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/201885-218230/Shopify-Affiliate-Marketing-vs-Referral-Factory)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

vs

[Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/)[4.84 (476)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

$35/month

Price

$0

4.3

Features

4.7

4.4

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/150927-197141/Viral-Loops-vs-Tremendous-Rewards)

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

vs

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

$95/month

Price

$99/month

4.7

Features

4.7

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/144990-218230/Referral-Marketing-Automation-vs-Referral-Factory)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

vs

[UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/)[4.83 (133)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/)

$35/month

Price

$29.99/month

4.3

Features

4.7

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/150927-201885/Viral-Loops-vs-Shopify-Affiliate-Marketing)

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

vs

[Trackdesk](https://www.capterra.com/p/268100/Trackdesk/)[4.81 (140)](https://www.capterra.com/p/268100/Trackdesk/reviews/)

$95/month

Price

$249/month

4.7

Features

4.6

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/218230-268100/Referral-Factory-vs-Trackdesk)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

vs

[Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/)[4.62 (98)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/)

$35/month

Price

$175/month

4.3

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/139089-150927/Referral-Rock-Software-vs-Viral-Loops)