--- title: "Compare Viral Loops vs Referral Factory 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Viral Loops and Referral Factory based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/150927-218230/Viral-Loops-vs-Referral-Factory" page_type: "comparison" language: "en" --- # Viral Loops vs Referral Factory Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Viral LoopsReferral Factory2/4 selected [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.6 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) [## Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.6 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) Starting Price $35.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [137 reviews](#user-reviews) Positive 127 Neutral 5 Negative 5 [## Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting Price $200.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.8 Customer Service 4.9 Reviews Sentiment Based on [162 reviews](#user-reviews) Positive 160 Neutral 1 Negative 1 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Okendo 4.9 (236) * * * Starting Price $19.00 Other,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### Referral Rock 4.6 (101) * * * Starting Price $250.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Post Affiliate Pro 4.7 (703) * * * Starting Price $129.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Smile.io 4.9 (67) * * * Starting Price $199.00 Usage Based,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ## Summary * * * Key features rated by users Features selected based on 939 reviews from referral software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 70%Fit Missing features Feature ratings Affiliate Management 4.5 Conversion Tracking 4.2 Campaign Management 4.1 Customizable Templates 4.2 Contact Management NA 85%Fit High performer Feature ratings Affiliate Management 4.7 Conversion Tracking 4.6 Campaign Management 4.8 Customizable Templates 4.7 Contact Management 4.8 User satisfaction User satisfaction 4.6 User reviews[137](https://www.capterra.com/p/150927/Viral-Loops/reviews/) Ease of use 4.4 Functionality 4.3 Value for money 4.1 Customer support 4.5 User satisfaction 4.8 User reviews[162](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.7 Customer support 4.9 Price starts from Price starts from $35Flat Rate, Per Month - Free version - Free trial Price starts from $200Flat Rate, Per Month - Free version - Free trial Best for Best for Newsletters, eCommerce, or software businesses are willing to grow organically through their audience. Start-ups who are looking to grow their audience Fintech companies who want to generate leads Best for No-code referral software for mid-size and large companies to launch a white-labeled customer referral program, ask for referrals, track results, and automate rewards for successful referrals. ## User reviews Pros & cons Mark K. COO > "I was able to integrate it into my stack without fuss. When I did encounter a challenge (turns out it was my..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7118428) JM Josh M. Sales Manager > "The major drawback when using the Viral Loops landing pages has been that when you create an Affiliate Program Sign..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6554309) Daniel H. CEO > "Its leaderboard and waiting list features are especially effective tools for launching products or communities and..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6540536) BF Bob F. Director, Market Development > "Figuring out which was the right campaign template to start with, since I found the language a little confusing..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6813947) LO Lucas O. Marketing Manager > "The variety of pre-built campaign options, the customer support, and the ease of integrating the platform with..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6822005) NP Natparinda P. Social Media Associate > "Sometime there is an error in the system during the fist time we use it and intergrate information from the previous..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6516107) LP Luca P. Marketing Consultant > "The real-time dashboard is clean and shows you exactly what's happening with your campaign. Plus, if you run into..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7004159) NB Narendra B. Product Manager > "Some integrations can be a bit tricky to set up, and the pricing can be a bit high for smaller businesses." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6498222) Effie G. CEO > "Great Support and Customer Care teams, Product is easy to use and has lean UI." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7131789) MN Mohammad N. Referrals and Customer Advocacy Manager > "We have had lots of issues with Viral Loops and it's implementation at Cloudways. Once your campaign gets bigger..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6165688) JC Julia C. Senior Marketing Analyst > "I can easily personalize my campaing and embed the widget at my lading page, it's really great." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6605081) DC David C. Head of Developer Relations and Business Development > "The system does mark them as High Risk for Fraud but some are not marked even though they are." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6777369) AH Austin H. Co-founder > "Always prompt and willing to hop on a call if needed and even helped us implement a custom snippet of code for..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6816905) LL Lena L. CEO > "I canceled my Viral Loops subscription last year and haven’t used the service at all in 2024 — yet I’m still being..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6808943) LP Luca P. Marketing Consultant > "The templates are really helpful and based on campaigns that actually worked for other companies, so you're not..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7004159) LL Lena L. CEO > "Be very cautious if you’re considering signing up — they do not handle cancellations or billing properly." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6808943) ME Michelle E. Cofounder, CPO > "We used support several times as we did a custom implementation and service was quick and accurate." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6492925) SJ Sophie J. Business owner > "I found it quite hard to learn the format to set up a campaing and required a lot of hand holding and questions from..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6372574) DC David C. Head of Developer Relations and Business Development > "Referral system with leaderboard is great for gamification of referrals." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6777369) RA Ricardo A. Co-Founder > "A bit complex and no integration with Telegram." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6555419) MT Marius T. Founder and CEO > "I am already excited to see how they will integrate AI into the entire setup in a meaningful way." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7008508) MT Marius T. Founder and CEO > "Advertising costs are constantly rising.)" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7008508) RA Ricardo A. Co-Founder > "Viral Loops is a quite professional solution for managing referrals." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6555419) JM Jessica M. Manager > "It did not work as advertised and their staff were abusive when they were responsive." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6762839) JG Jess G. Product Owner > "There is a good level of customization, and integration into our CRM wasn't too difficult." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6853045) TN Tony N. Marketing > "They do not have a module for loyalty management" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6553995) NB Narendra B. Product Manager > "The ease of setting up referral campaigns and the variety of templates available." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6498222) AD Ahmad D. Director > "Setup was a bit tedious and took a bit of effort to achieve" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6655491) Daniel H. CEO > "The support team is highly responsive, and they seem to take feedback seriously, which adds to the overall value of..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6540536) MS Matus S. CEO > "Too many obviously fake signups - I know it's difficult to fight this, but stil..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6814154) EA Eliane A. Head of Marketing > "Good templates to work on,a lot of different functionalities built in." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6498341) AI Anna I. Ecommerce Manager > "The commendable demeanor of the customer representatives is overshadowed by the company's failure to deliver on its..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823) JP Javier P. Owner > "Viral-Loops helped me setup brand advocates and is a very valuable tool." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7004127) AI Anna I. Ecommerce Manager > "The misrepresentation of services, unmet promises, and the subsequent billing issues have created a highly..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823) SS Samuel S. President > "However, I still need to complete a few more steps before my campaign can go live; setting it up has taken me about..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6180716) PR Pol R. Marketing manager > "expensive service cost for our ROI." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6629385) AB Alex B. CMO > "I will use it again because they have it well optimised for every case." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6666002) AI Anna I. Ecommerce Manager > "In summary, my overall experience with Viral Loops has been marred by misrepresentation, unmet promises, and a lack..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823) Daniel H. CEO > "What I like most about Viral Loops is its flexibility." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6540536) AI Anna I. Ecommerce Manager > "Attempting to resolve these issues has been a frustrating endeavor. Despite repeated requests for a refund, we have..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823) JV John V. Director, e-Commerce > "Thanos and the support team are very responsive via chat support. " [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6660516) YL Yoann L. CEO > "Could be hard to understand the product from time to time." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6627550) SR Sam R. Founder > "It's the most modern, sleek looking referral platform with options to integrate into your existing site design." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6270017) AI Anna I. Ecommerce Manager > "However, the positive impression quickly evaporated as I realized that the promises made during the sales pitch were..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823) LO Lucas O. Marketing Manager > "Every time that I needed the viral-loops team, they were quick to help me and my team." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6822005) JP Javier P. Owner > "I really haven’t been able to find something that even compares to the value I get out of it." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___7004127) NP Natparinda P. Social Media Associate > "The user interface which is easy to use and make the data accesable" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6516107) JK Josh K. Head of Growth > "Timezones can be a bit tricky to navigate for effective communication (we are on the west coast)." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6342962) HT Henrik T. Partner, Design > "high trust and actually not just very, but super low cost (to reach your target market)." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6852577) OA Ophelie A. Digital Marketing Manager > "the fact that I cannot easily track youtube and instagram" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6445043) CN Chris N. Director > "The creativity we can have when it comes to data collection" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6619982) JM Jessica M. Manager > "An absolute nightmare to have to deal with." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6762839) PS Paul S. CTO > "Fairly good so far, we have yet to get everything working but we've decided to go with a paid plan." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6506503) MN Mohammad N. Referrals and Customer Advocacy Manager > "Bugs and so detailed dashboard feel limited." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6165688) AK Alex K. Chief Marketing Officer > "Overall, it has helped us to achieve the campaign's purpose" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6576578) AI Anna I. Ecommerce Manager > "I would strongly advise caution to anyone considering their services, as the reality may not align with the enticing..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823) TN Tony N. Marketing > "Good experience, easy to setup, easy to manage, loads of widgets out of the box." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6553995) AI Anna I. Ecommerce Manager > "In conclusion, my experience with Viral Loops has been nothing short of disappointing." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6061823) DL Danielle L. Manager > "Options available for rewards are great to customize and add photos." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6407059) MN Mohammad N. Referrals and Customer Advocacy Manager > "It is buggy." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6165688) NJ Noah J. CEO > "It's the right amount of customization for each campaign and component." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6266980) OG Omar G. Personal Branding Consultant > "I think it's expensive for the things I use it." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6269389) PM Patrick M. Author Success Representative > "Did great on organizing the process and providing the core information and tools I needed to get setup." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6313641) JR Joshua R. Co-founder > "It's not cheap." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6267993) AC Arlo C. CTO > "I like the SDK integration and flexibility for customization" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6311980) Eduardo C. VP of Sales > "It was not very easy to implement because of the multiple widgets and codes." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___2753281) GS GEORGIOS S. Marketing Consultant > "The support I received when setting the campaign and how well their template are designed base don't he usecase" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6266727) SJ Sophie J. Business owner > "I found it quite hard to learn the format to set up a campaing and required a lot of hand holding and questions from..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6372574) LO Lauren O. Director of Operations and Marketing > "They also label participants with a fraud warning high-low, so that's a nice feature." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6251178) JK Josh K. Head of Growth > "Timezones can be a bit tricky to navigate for effective communication (we are on the west coast)." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6342962) LK Lana K. Social media marketing strategist > "easy integration." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6667317) NP Natparinda P. Social Media Associate > "Sometime there is an error in the system during the fist time we use it and intergrate information from the previous..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6516107) VE Vladimir E. CEO > "I love that its easy to use, I can update in realtime, and I can track who has referred the most people." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6405230) RA Ricardo A. Co-Founder > "A bit complex and no integration with Telegram." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6555419) TN Tony N. Marketing > "Ease of implementation, customer care was very good." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6553995) YL Yoann L. CEO > "Could be hard to understand the product from time to time." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6627550) BS Beto S. Project manager > "Easy to use and very responsive customer service." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6644876) LL Lena L. CEO > "I canceled my Viral Loops subscription last year and haven’t used the service at all in 2024 — yet I’m still being..." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6808943) KK Karim K. Head of Growth > "Easy to setup and very good support team" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6571537) LL Lena L. CEO > "Be very cautious if you’re considering signing up — they do not handle cancellations or billing properly." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6808943) JG Jess G. Product Owner > "There is a good level of customization, and integration into our CRM wasn't too difficult." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6853045) JM Jessica M. Manager > "It did not work as advertised and their staff were abusive when they were responsive." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6762839) SR Sam R. Founder > "It's the most modern, sleek looking referral platform with options to integrate into your existing site design." [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6270017) TN Tony N. Marketing > "They do not have a module for loyalty management" [See full review](https://www.capterra.com/p/150927/Viral-Loops/#Capterra___6553995) [View Reviews](https://www.capterra.com/p/150927/Viral-Loops/reviews/) JW Janet W. Director of Marketing > "Love the workflow of the email notification process, they send out seamlessly and have a lot of good reports to track the progress of everything." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7188321) LO Louis O. Growth associate > "Failed rewards for example was a hidden tab that I didn’t see until after the campaign was over meaning quite a few referrals didn’t get the reward..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7126818) Nahom G. Web developer > "I particularly liked the flexibility in creating referral campaigns, the customization options, and the clean user interface." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7193779) SR Stefano R. Marketing Lead > "The APIs also lack any option to directly create campaigns." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7121399) Adam R. Director > "Referral Factory gave us a brilliant platform to build a very successful referring program for our customers." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7128811) Nathan H. Head of Marketing > "Some of the customisation options felt a bit limited, especially when trying to tweak the design beyond the basics." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061) LO Louis O. Growth associate > "I liked the funnel it gives a clear and visual method of understanding how well a campaign is going." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7126818) TC Tom C. Brand Engagement Manager > "Some of the UI for building campaigns is a bit strange to get used to." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6522221) Nathan H. Head of Marketing > "We saw a big increase in referral business after launching our campaign, and the HubSpot integration made managing leads and follow-ups really..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061) Tristan M. Insurance agent > "When trying to operate on the mobile browser , it tends to conflict with properly adjusting to the parameters of the iPhone !" [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284003) VR Verified Reviewer Marketing Director > "Tracks and fulfills referrals for you with lots of good integrations." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7047694) Clyde Reb C. Administrative Assistant > "I would love to create unique referral codes but unfortunately, I was told that they are only auto-generated for now." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6347145) MV Marloes V. Content Marketing Manager > "I also really like the Rewards Dashboard, where you can your active rewards in one overview + the ones that are already issued or due so you can..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5031033) Oleh N. Online Marketing Manager > "One more con: you cannot use your referral codes because they must be generated within the system." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6177837) MM Molly M. Manager, Community Partnerships > "The integration with HubSpot is very easy to set up and does exactly what we need to it in terms of tracking and automatically syncing to update..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6552013) NP Neil P. Manager > "The 'reach' figures on the stats don't appear to make sense but I could be wrong about thatWould help if our customers had a login portal for their..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4664857) Sophie P. Content Specialist > "I absolutely loved the campaign AI function that automatically generates a custom campaign for you based on your website - the branding, colours etc." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5035202) LN Louis N. Email Marketing Manager > "The fact that I can only export 1,000 users at a time." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5067344) Nahom G. Web developer > "The platform is intuitive and easy to navigate, with a straightforward setup process." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7193779) OM Owen M. Director Sales and Marketing > "It's expensive" [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6518557) SJC Samantha Jade C. Behaviour Consultant > "The analytics feature was the feature I appreciated the most; it is clear to see how customers are responding to referrals allowing you to make..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284691) GE Grace E. Owner > "The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4721349) Adam R. Director > "We couldn't be happier with the tools and support we received from the Referral Factory team." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7128811) HS Hrayr S. Digital Marketer > "You are unable to generate coupon codes, but rather limited to uploading and distributing them." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4725091) Muhammad A. Structural Design Engineer > "What I liked most about Referral Factory was how simple and easy it was to use." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7187446) CK Carissa K. Owner > "I would've liked to strat a loyalty program but Referral Factory doesn't have that feature." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4853562) Cortney I. COO > "Our overall experience has been great, and I would recommend the product to anyone who is looking to implement a referral incentive." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7053730) Rufino M. Head of Customer Success > "I found it to be a bit more complicated than I anticipated, and it took some extra effort to get it set up the way I wanted." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4788126) VR Verified Reviewer Full Stack Marketer > "Referral Factory is a robust and advanced referral marketing platform, that really excels with their templates." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5054414) Nihad H. QA Analyst > "I'm using their Basic Package and I didn't come across any issues or something that I don't like so far." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4751465) TC Tom C. Brand Engagement Manager > "The support team are absolutely fantastic, I get responses within the hour and they are always happy to help with anything." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6522221) Melissa E. Digital Graphic Designer > "Who is the least appealing about this program spending money on it." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4366761) MM Molly M. Manager, Community Partnerships > "The Referral Factory team is always quick to respond and helpful in offering suggestions and solutions." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6552013) GE Grace E. Owner > "The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4721349) LH Lara H. HOD > "Integration was easy, support is exceptional, service is top-notch, rewards system is easy and intuitive. And honestly, the layout and design of the..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5099625) GE Grace E. Owner > "The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4721349) [View Reviews](https://www.capterra.com/p/218230/Referral-Factory/reviews/) ## User interface [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/) 4.55 (137) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) 4.83 (162) ### Features Viral Loops 17/50 - Action Management - Activity Dashboard - Activity Tracking - Advertising Management - Affiliate Management - AI Copilot - Alerts/Notifications - API - Application Management - Assessment Management - Automation - Benefits Dashboard - Calendar Management - Campaign Analytics - Campaign Management - Candidate Management - Commission Management - Communication Management - Community Management - Compensation Management - Competency Management - Compliance Management - Contact Management - Conversion Tracking - Customer Segmentation - Customizability - Customizable Branding - Customizable Reports - Customizable Templates - Customization - Dashboard - Data Import/Export - Data Storage Management - Discount Management - Document Management - Email Management - Email Marketing - Employee Management - Employee Referral Management - Engagement Tracking - Evaluation Management - Feedback Management - File Management - File Sharing - For Customer Referrals - For Employee Referrals - Fraud Detection - Gamification - Generative AI - Goal Management [See all features](https://www.capterra.com/p/150927/Viral-Loops/#features) Referral Factory Top features 26/50 - Action Management - Activity Dashboard - Activity Tracking - Advertising Management - Affiliate Management - AI Copilot - Alerts/Notifications - API - Application Management - Assessment Management - Automation - Benefits Dashboard - Calendar Management - Campaign Analytics - Campaign Management - Candidate Management - Commission Management - Communication Management - Community Management - Compensation Management - Competency Management - Compliance Management - Contact Management - Conversion Tracking - Customer Segmentation - Customizability - Customizable Branding - Customizable Reports - Customizable Templates - Customization - Dashboard - Data Import/Export - Data Storage Management - Discount Management - Document Management - Email Management - Email Marketing - Employee Management - Employee Referral Management - Engagement Tracking - Evaluation Management - Feedback Management - File Management - File Sharing - For Customer Referrals - For Employee Referrals - Fraud Detection - Gamification - Generative AI - Goal Management [See all features](https://www.capterra.com/p/218230/Referral-Factory/#features) ### Recognition No recognitions have been awarded to Viral Loops Referral Factory is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value Referral Software (2024)  ### Deployment & support Viral Loops Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Referral Factory Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Viral Loops - By Viral Loops - Located in United Kingdom - Founded in 2016 Referral Factory - By Referral Factory - Located in Netherlands - Founded in ## Popular Comparisons [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) vs [UpViral](https://www.capterra.com/p/230137/UpViral/)[4.75 (107)](https://www.capterra.com/p/230137/UpViral/reviews/) $35/month Price $99/month 4.3 Features 4.7 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150927-230137/Viral-Loops-vs-UpViral) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [UpViral](https://www.capterra.com/p/230137/UpViral/)[4.75 (107)](https://www.capterra.com/p/230137/UpViral/reviews/) $200/month Price $99/month 4.7 Features 4.7 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/218230-230137/Referral-Factory-vs-UpViral) [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) vs [UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/)[4.89 (205)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/) $35/month Price $29.99/month 4.3 Features 4.8 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/150927-201885/Viral-Loops-vs-Shopify-Affiliate-Marketing) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/)[4.89 (205)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/) $200/month Price $29.99/month 4.7 Features 4.8 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/201885-218230/Shopify-Affiliate-Marketing-vs-Referral-Factory) [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) vs [ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.53 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/) $35/month Price $29/month 4.3 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/119331-150927/ReferralCandy-vs-Viral-Loops) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.53 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/) $200/month Price $29/month 4.7 Features 4.4 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/119331-218230/ReferralCandy-vs-Referral-Factory) [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) vs [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/)[4.68 (703)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) $35/month Price $129/month 4.3 Features 4.6 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/147442-150927/Post-Affiliate-Pro-vs-Viral-Loops) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/)[4.68 (703)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) $200/month Price $129/month 4.7 Features 4.6 4.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/147442-218230/Post-Affiliate-Pro-vs-Referral-Factory) [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) vs [Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/)[4.85 (547)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) $35/month Price $0 4.3 Features 4.7 4.4 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/150927-197141/Viral-Loops-vs-Tremendous-Rewards) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/)[4.63 (101)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) $200/month Price $250/month 4.7 Features 4.4 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/139089-218230/Referral-Rock-Software-vs-Referral-Factory) [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) vs [Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/)[4.63 (101)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) $35/month Price $250/month 4.3 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/139089-150927/Referral-Rock-Software-vs-Viral-Loops) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) $200/month Price $99/month 4.7 Features 4.7 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/144990-218230/Referral-Marketing-Automation-vs-Referral-Factory)