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Dotdigital vs Kartra: Which is a better fit?

Updated on November 17th, 2024
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,979 reviews from Email Marketing users.
% Fit
Missing features
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
NA
Customizable Branding
NA
Mobile Optimization
4.4
Engagement Tracking
4.7
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
5.0
Customizable Branding
--
Mobile Optimization
4.4
Engagement Tracking
NA
User satisfaction
4.3
User reviews188
Ease of use
4.2
Functionality
4.2
Value for money
4.1
Customer support
4.3
4.5
User reviews164
Ease of use
4.0
Functionality
4.4
Value for money
4.3
Customer support
4.1
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Designed for midsize to large businesses, a marketing tool that helps businesses through trackable links, A/B testing, landing page customization, responsive email templates and more.

Creators, coaches, and experts looking to monetize their audience online.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-12c81a40-8f0b-4007-40d0-08d9fd71ef25
Sean D
Marketing Assistant
4.0

Sean D.: Hey, I'm Sean. I'm a marketing coordinator. I give Dotdigital a four out of five, and for more reviews like this, you can click below. Prior to using Dotdigital, my team was just using Salesforce and spreadsheets. It was not really ideal as there was a lot of disconnect between processes, and we just needed an all-inclusive solution. Dotdigital, we chose that just because it kind of gave us a platform to put all of our processes that were asynchronous together into one cohesive piece. It really helped us streamline everything we were doing and it really helped keep my team organized. Getting started with Dotdigital is actually one of the easier processes that I've ever done on a team taking on a new software. Dotdigital provides a really awesome set of courses on their site, and you can even get certifications through their website to help you learn what you need to do in your role. If you're thinking about taking Dotdigital, I would say, go ahead, reach out to a representative, see if they can give you a little demonstration. On top of that, you can look into any of the documentation and video demos they have on their site. It was really useful in getting to know the product before we actually made any decisions.

How Capterra sources reviews
View all video reviews
Ba I
CEO
4.0

Ba: Hi, my name is Ba. I'm the CEO, and I will give Kartra a four. For more reviews, click below. I use Kartra for my email marketing, for my lead page generations, and actually for my website. I've converted my website over the Kartra as well, and it's working tremendous for all three of those. What I like most about Kartra is an all-in-one solution for webpage building, for email marketing, for lead generation, and also for website. So it's a one-stop solution, which I really like. Now, what I dislike about Kartra, and I gave it a four only because it's not a full manageable CRM. I know things are changing and evolving, and I hope Kartra will put that in soon. But once it gets some CRM features, it will definitely be a five in my book.

How Capterra sources reviews
View all video reviews
User interface
151213 video thumbnail}
1 Video
184946 video thumbnail}
1 Video
151213
5 screenshots
184946
4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Dotdigital

Top Features
31/44
  • AI Content Creation
  • Campaign Scheduling
  • Customer Journey Mapping
  • Customizable Branding
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Kartra

30/44
Show Email Marketing Software Features +
Dotdigital
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Kartra
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Dotdigital
  • By dotdigital
  • Located in United Kingdom
  • Founded in 1999
Kartra
  • By Genesis Digital
  • Located in United States
  • Founded in 2013
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