# Compare Dotdigital vs iContact 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Dotdigital and iContact based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151213-221118/dotmailer-vs-iContact --- # Dotdigital vs iContact Features and Cost Comparison Last updated April 29th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: DotdigitaliContact2/4 selected [Dotdigital](https://www.capterra.com/p/151213/dotmailer/)[4.3 (188)](https://www.capterra.com/p/151213/dotmailer/reviews/) [iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/) [## Dotdigital](https://www.capterra.com/p/151213/dotmailer/)[4.3 (188)](https://www.capterra.com/p/151213/dotmailer/reviews/) Starting Price $500.00/month Value-for-Money 4.1 Functionality 4.2 Ease of Use 4.2 Customer Service 4.3 Reviews Sentiment Based on [188 reviews](#user-reviews) Positive 161 Neutral 20 Negative 7 [## iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/) Starting Price $14.00/month Value-for-Money 4.4 Functionality 4.2 Ease of Use 4.4 Customer Service 4.6 Reviews Sentiment Based on [604 reviews](#user-reviews) Positive 545 Neutral 50 Negative 9 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Not enough reviews Feature ratings Email Campaign Management 4.8 Campaign Scheduling \-- Newsletter Management \-- Email Tracking 5.0 Customizable Branding \-- 73%Fit Missing features Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.9 Newsletter Management NA Email Tracking 4.5 Customizable Branding 4.8 User satisfaction User satisfaction 4.3 User reviews[188](https://www.capterra.com/p/151213/dotmailer/reviews/) Ease of use 4.2 Functionality 4.2 Value for money 4.1 Customer support 4.3 User satisfaction 4.5 User reviews[604](https://www.capterra.com/p/221118/iContact/reviews/) Ease of use 4.4 Functionality 4.2 Value for money 4.4 Customer support 4.6 Price starts from Price starts from $500Usage Based, Per Month - Free version - Free trial Price starts from $14Flat Rate, Per Month - Free version - Free trial Best for Best for Designed for mid size to large businesses globally, with thousands of customers across commerce, charity, hospitality, sports and entertainment, education, government and travel sectors Best for iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us! ## User reviews Pros & cons TH Tim H. Insight Executive > "Made emails much stronger and enables us to integrate other offering into our delivery package - such as surveys..." [See full review](https://www.capterra.com/p/151213/dotmailer/#Capterra___6816910) OO Orrick O. Marketing Assistant > "If you are building a template, it can get a bit tedious as there as so many options with Dotdigital, and this..." [See full review](https://www.capterra.com/p/151213/dotmailer/#Capterra___4218590) Hayden R. Graphic Designer > "make it effortless to achieve our goals." [See full review](https://www.capterra.com/p/151213/dotmailer/#Capterra___7138739) BC Billie C. Marketing coordinator > "It was confusing initially trying to create an email template" [See full review](https://www.capterra.com/p/151213/dotmailer/#Capterra___6222639) VR Verified Reviewer DIgital Operations Executive > "Fantastic, been my go to for email campaigns for year, only reservation is really the integrations setup that..." [See full review](https://www.capterra.com/p/151213/dotmailer/#Capterra___6344538) TT Tom T. IT Consultant > "One potential downside is the cost, as some users may find the pricing to be on the higher side compared to..." [See full review](https://www.capterra.com/p/151213/dotmailer/#Capterra___4566007) MP Maria P. Human Resource Manager > "For marketing automation, we always choose Dotdigital because of its reliability." [See full review](https://www.capterra.com/p/151213/dotmailer/#Capterra___6237229) JB James B. Director > "Found the software clunky and hard to use." [See full review](https://www.capterra.com/p/151213/dotmailer/#Capterra___3130088) [View Reviews](https://www.capterra.com/p/151213/dotmailer/reviews/) AA Adegboyega A. Ticketing Agent > "With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6391896) Ilysse R. Project Manager > "We had some challenges with proving that our email list was all customers who had opted in." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031) FI Folukemi I. Head, Social Media > "iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6447511) CH Chloe H. Marketer > "Sometimes the tracking can be thrown off when it comes to the analytics" [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6225754) NL Nicholas L. Operations Manager > "Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6542724) MK Maura K. Communications Cordinator > "Having difficulty managing old e-mails that are in the data base. " [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3764633) GG George G. Sales and Marketing Specialist > "I have found iContact to do everything we want to do including future data emails and segment lists all at a very..." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6488319) Sunitha H. NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR > "I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4628656) AG Adam G. Full Stack Developer > "iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6157724) VR Verified Reviewer Senior Sales Executive > "We weren't able to make our emails look quite as polished as we might have liked.3)" [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4598507) SW Samuel W. Agribusiness Manager > "Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4995916) MK Meghann K. Marketing Administrator > "For example, it's impossible to edit a template." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3657268) VR Verified Reviewer Designer > "Contact management is easy to use, adding and deleting contacts and creating groups." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6480291) VR Verified Reviewer Graphic Designer > "Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure..." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2865873) Ilysse R. Project Manager > "iContact is overall a very strong marketing platform for those looking to stay in contact with their customers." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031) EL Erin L. Marketing Manager > "Compared to its competitors, iContact is a bit on the expensive side and the entry-level subscription misses out on a few..." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030) PT Pankaj T. Supply Chain Officer > "iContact really helps in maintainin contacts for survey and marketing purposes." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6311956) Lane C. Marketing Director > "Do not have great focus on global enterprise corporations." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3543669) Bill Laurel P. Medical Laboratory Technicians > "The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make..." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4667107) MD Manu D. Owner > "Don't give your creditcard number to these people!" [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3192978) Abraham B. Copywriter and Graphic Design > "I love the drop and drag features where you can create an amazing design to send out." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6259163) EL Erin L. Marketing Manager > "We’ve also experienced slow load times as a downside - a big issue when time is money." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030) CB Collin B. Enterprise Account Executive > "iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized..." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4831045) DA Daniel A. Marketing Manager > "Can get cluttered if you are sending a bunch of emails." [See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2788503) [View Reviews](https://www.capterra.com/p/221118/iContact/reviews/) ## User interface [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) 4.30 (188) [iContact](https://www.capterra.com/p/221118/iContact/) 4.48 (604) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Dotdigital Top features 45/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/151213/dotmailer/#features) iContact 30/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/221118/iContact/#features) ### Recognition No recognitions have been awarded to Dotdigital iContact is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Dotdigital Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos iContact Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Dotdigital - By dotdigital - Located in United Kingdom - Founded in 1999 iContact - By iContact - Located in United States - Founded in 2003 ## 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