# Compare BoomTown vs Lofty 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare BoomTown and Lofty based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/151892-157457/BoomTown-vs-Lofty

---

# BoomTown vs Lofty Features and Cost Comparison

Last updated April 30th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BoomTownLofty2/4 selected

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.5 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.9 (126)](https://www.capterra.com/p/157457/Lofty/reviews/)

[## BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.5 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

Starting Price

$1000.00/month

Value-for-Money

4.1

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [239 reviews](#user-reviews)

Positive

210

Neutral

11

Negative

18

[## Lofty](https://www.capterra.com/p/157457/Lofty/)[3.9 (126)](https://www.capterra.com/p/157457/Lofty/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.9

Functionality

3.9

Ease of Use

3.9

Customer Service

3.5

Reviews Sentiment

LA

Based on [126 reviews](#user-reviews)

Positive

89

Neutral

11

Negative

26

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,318 reviews from real estate crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

56%Fit

Missing features

Feature ratings

Contact Database

NA

For Real Estate

2.6

Contact Management

4.2

Client Management

NA

Lead Management

3.6

59%Fit

Not enough reviews

Feature ratings

Contact Database

\--

For Real Estate

3.9

Contact Management

4.0

Client Management

\--

Lead Management

3.8

User satisfaction

User satisfaction

4.5

User reviews[239](https://www.capterra.com/p/151892/BoomTown/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.1

Customer support

4.4

User satisfaction

3.9

User reviews[126](https://www.capterra.com/p/157457/Lofty/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.9

Customer support

3.5

Price starts from

Price starts from

$1000Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Residential real estate professionals with a goal to accelerate the growth of their business.

Best for

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

## User reviews

Pros & cons

AR

Amanda R.

Realtor

> "It consolidated all leads from various sources into one central CRM, which was a huge step up from messy..."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___7021669)

SG

Shannon G.

Broker

> "The platform has not any updates in the last two years and they are going to force everyone over to..."

[See full review](https://www.capterra.com/p/151892/BoomTown/#SoftwareAdvice___6699474)

SG

Shannon G.

Broker

> "I fell in love with the Boomtown platform in 2016, but the platform has had minimal updates."

[See full review](https://www.capterra.com/p/151892/BoomTown/#SoftwareAdvice___6699474)

AH

Adam H.

Team Leader

> "Expensive, Leads are very low quality if real at all, Customer service is combative and not helpful."

[See full review](https://www.capterra.com/p/151892/BoomTown/#SoftwareAdvice___6241098)

AB

ALESIA B.

owner

> "SITE IS INOPERABLE RIGHT NOW."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___6746528)

AH

Adam H.

Team Leader

> "Sales Rep who was our initial contact lied about what we should expect."

[See full review](https://www.capterra.com/p/151892/BoomTown/#SoftwareAdvice___6241098)

RH

Randie H.

Agent/Admin

> "Love the ease of adding a contact and keeping track of where they are"

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___4852457)

LH

Lawrence H.

Realtor

> "I can't distinguish between an email or phone listed as invalid from one that opted out (they should be..."

[See full review](https://www.capterra.com/p/151892/BoomTown/#SoftwareAdvice___3692708)

HJ

Heather J.

Marketing Director

> "Ease of use, the CRM helped us with efficiency and customer contacts."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___4954593)

VR

Verified Reviewer

Broker Associate

> "Nothing in their system checks for valid email addresses. "

[See full review](https://www.capterra.com/p/151892/BoomTown/#GetApp___4554773)

AS

Adrian S.

Realtor

> "Great features for tracking clients and automation for drip campaigns."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___3514659)

VR

Verified Reviewer

Broker Associate

> "Very expensive to pay for leads that are \[sensitive content hidden\]"

[See full review](https://www.capterra.com/p/151892/BoomTown/#GetApp___4554773)

Ed B.

Reator

> "A robust CRM at the back end is critical for the platform. "

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___4274285)

AA

Andrew A.

Realtor

> "I said I was simply asking for the same ethical business practice that I give and after asking for her..."

[See full review](https://www.capterra.com/p/151892/BoomTown/#GetApp___3507316)

AH

Adam H.

Team Leader

> "I Can't wait to get out of this contract."

[See full review](https://www.capterra.com/p/151892/BoomTown/#SoftwareAdvice___6241098)

VR

Verified Reviewer

Broker Associate

> "Leads were crappy. "

[See full review](https://www.capterra.com/p/151892/BoomTown/#GetApp___4554773)

AH

Adam H.

Team Leader

> "It is a pretty straight forward and easy to understand system."

[See full review](https://www.capterra.com/p/151892/BoomTown/#SoftwareAdvice___6241098)

JR

Jermain R.

Real Estate Broker

> "DO NOT USE THIS SERVICE."

[See full review](https://www.capterra.com/p/151892/BoomTown/#SoftwareAdvice___3960389)

RH

Richard H.

Realtor

> "I like the integration of video into email marketing campaigns, newsletters, and other forms of..."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2856579)

DP

Debbie P.

Realtor

> "I dont like that everytime you click on something within the lead platform, the screen reloads and you..."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2168029)

JB

Jennifer B.

customer service

> "very easy too use and use resources for business and real estate"

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___3715322)

MB

Merribeth B.

Realtor

> "For me, adter reviewing Boomtown, it was too cost prohibitive. "

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___3049928)

MB

Merribeth B.

Realtor

> "I believe it may work for others where real estate is more expensive, the software price tag could be..."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___3049928)

FD

Frank D.

Realtor

> "Wish I would have found Follow up boss sooner versus throwing money away with this system."

[See full review](https://www.capterra.com/p/151892/BoomTown/#GetApp___3427524)

CA

Cici A.

Marketing Director

> "I liked that the software is user friendly and all records were well organized."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2953149)

SJ

Shalee J.

Realtor / Admin

> "Wish you could attach documents and didn't get great leads from their ads."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2439252)

MG

Matthew G.

REALTOR

> "Emails, calls and texts are all nicely captured in one place on the site."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2345200)

MG

Matthew G.

REALTOR

> "It is also a fact that I am not putting drips out there that may get the phone to ring."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2345200)

BS

Bill S.

Realtor

> "I had a buyer within my first month with a close and actively looking and submitting offers for a few..."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2236679)

SO

Sydney O.

Realtor

> "I think the thing I don’t like the most about it is the mobile format."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2406158)

ML

Manuel L.

Realtor

> "Also, I love how automated and easy to use it is once you know how to utilize it."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___3134216)

Ashwin V.

Digital marketing specialist

> "As usual some of the leads weren't that great. But it gets expensive over time."

[See full review](https://www.capterra.com/p/151892/BoomTown/#Capterra___2766690)

[View Reviews](https://www.capterra.com/p/151892/BoomTown/reviews/)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

JE

Jenn E.

realtor

> "Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7090523)

RR

Rolanda R.

Agent

> "It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business running..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

SC

Shannon C.

Listing Specialist

> "Admins can feel restricted if they need highly customized pipelines. If your business relies on a specific third-party..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

Robert C.

Chief Executive Officer

> "Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

BJ

Bob J.

Team Lead

> "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089)

RR

Rolanda R.

Agent

> "The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

TM

Tavarus M.

REALTOR®

> "The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AW

Allie W.

Agent Success Manager

> "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

TP

Tabatha P.

REALTOR

> "Not being able to scroll to the next lead/client, more technology than I am used to, and it doesn't send me reminders to..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

TM

Tavarus M.

REALTOR®

> "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

ZO

Zach O.

Broker

> "Not being able to have my mass emails go to all contacts that are merged together."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086791)

RF

Rachel F.

Loan Officer

> "I like that I can share the platform with my lending partners and it gives them the ability to follow up with their..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086780)

MR

Meghan R.

Realtor

> "There's not enough room here to cover the endless number of issues I've had with the it and there is never any quick..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

TM

Tavarus M.

REALTOR®

> "The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

TM

Tavarus M.

REALTOR®

> "The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AK

Anthony K.

REALTOR

> "Also allows for AI assistance and help to create content and ideas on how to reach clients."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086812)

BT

Billy T.

owner

> "I think what is missing is having programmers working with an agent and watch what they use and what they do not use and..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087335)

TM

Tavarus M.

REALTOR®

> "Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

Robert C.

Chief Executive Officer

> "I also run into bugs from time to time, and support, while helpful, can be slow to respond."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

TM

Tavarus M.

REALTOR®

> "I also appreciate the control over branding, landing pages, and long-term nurture campaigns."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

VR

Verified Reviewer

Team Lead

> "The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads for me..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7043066)

RC

RIck C.

Owner Broker

> "great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086782)

APO

Alfonso Paul O.

Listing Agent

> "when I was speaking with sales person her told me so many things I would be getting for the price to find out it was not..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

SP

Shane P.

Broker

> "I'm able to integrate several system into one to make it an all in one system."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980)

MR

Meghan R.

Realtor

> "AI assistant is robotic, unable to be instructed and unreliable."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

AW

Allie W.

Agent Success Manager

> "What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

MR

Meghan R.

Realtor

> "Sadly, this amount of time is not unusual. "

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

AD

Anita D.

Agent

> "My Clients are engaging with me more and I am securing more leads since the use of Lofty as my CRM."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SF

Suzanne F.

Director of Operations

> "I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

TP

Tabatha P.

REALTOR

> "Marketing properties is great, easy to connect to other lead sources, web url pages, and price point is great."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

RD

Rebecca D.

Realtor

> "The app does not show you 90% of desktop functions either and the website looks like crap on the phone with elelements..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

AD

Anita D.

Agent

> "What I like most about Lofty is the "Lead Management" and I have experienced great security and no cyber disruptions."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

APO

Alfonso Paul O.

Listing Agent

> "they are add on's I was not expecting. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

DH

Damian H.

Broker Associate

> "I like the posting and 3 line dialers."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

LP

Lori P.

Owner and Team Leader

> "I have used multiple CRMs and this is by far the worst customer service ever."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SF

Suzanne F.

Director of Operations

> "It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

LR

Luis R.

Realtor

> "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and exactly..."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

SC

Shannon C.

Listing Specialist

> "Lofty has Automation that actually helps the agents leverage!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

KM

Kevin M.

Owner

> "Very frustrating the time on hold is horrible and they still don't have answers"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

DH

Damian H.

Broker Associate

> "The email and text functions are fantastic."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

KM

Kevin M.

Owner

> "The support team is very little help."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

PM

Paula M.

Marketing Manager

> "I think the menu is clear to navigate and makes sense to a user of any skill level."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

RD

Rebecca D.

Realtor

> "They use too much AI for customer service and are probably OUTSOURCING as well overseas. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

PM

Paula M.

Marketing Manager

> "I have been able to solve all issues with their assistance."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

LP

Lori P.

Owner and Team Leader

> "I've never had so many problems with email."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

AR

Amanda R.

Realtor

> "I love that the AI intelligence writes texts and emails for you."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6811410)

RT

Robert T.

Team Owner

> "The worse part about Chime/ now Lofty isn't the lack of "hiccups" in the system or the over selling. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

SF

Suzanne F.

Director of Operations

> "The agents like the lead management as well."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

LP

Lori P.

Owner and Team Leader

> "Horrible, horrible, horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

LS

Lynn S.

REALTOR®

> "The support is also top notch."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086824)

LP

Lori P.

Owner and Team Leader

> "What a waste of time and money."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

KL

Katy L.

Realtor

> "I loved the aesthetic, features and learning curve."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7089929)

LP

Lori P.

Owner and Team Leader

> "Horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SL

Shawn L.

Realtor

> "Would highly recomend there service"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087455)

IP

Iva P.

Broker- Associate

> "When you sign, "it is all free and no contract etc" when you ask to cancel there us suddenly a One time Monthly Fee of..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4328801)

SF

Suzanne F.

Director of Operations

> "Support has been helpful."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

VR

Verified Reviewer

nyb

> "I don't want my money in a GLICH. "

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909)

SK

Susan K.

Realtor

> "They make everything easy for me"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086931)

NB

Nolan B.

Broker Owner

> "It is hard to use any of the feature if you can't get a response from tech support."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4284168)

PM

Paula M.

Marketing Manager

> "I really appreciate the interface being user friendly."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

JP

Joshua P.

Realtor

> "I've been with Chime for 2 years, Admittedly it started out well but quickly started to go down hill. When I was first..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

AD

Anita D.

Agent

> "This feature I have high regard for and is value for the money. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

JT

Jacob T.

Consumer

> "Sometimes it can be difficult to get in touch with support and spot me can be a little tricky"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

RT

Robert T.

Team Owner

> "The interface seem much more friendly than my other CRM, I liked how it ranks and helps ID lead activity and it is..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

VR

Verified Reviewer

nyb

> "i don't like anything about chime."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909)

EF

Eric F.

Partner

> "AI chatbox was helpful and affordable, however you get what you pay for."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6645040)

RD

Rebecca D.

Realtor

> "Despise it."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

JT

Jacob T.

Consumer

> "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on there..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

TS

Thaine S.

Managing Broker

> "The Curaytor provided Website has poor navigation between listings (the "Prev" and "Next" are hidden unless you scroll..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

TS

Thaine S.

Managing Broker

> "We love the integration of "Listing Discovery" which is basically an MLS interface that is very convenient for creating..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

TS

Thaine S.

Managing Broker

> "You can only text to one recipient at a time which is not convenient when sending a text to a couple (Chime states they..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

VR

Verified Reviewer

System Engineer

> "I like the software too because it's helps in streaming sales funnels"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3753407)

AH

Ali H.

Listing Coordinator

> "Chime tends to crash after every update."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3539306)

VR

Verified Reviewer

System Engineer

> "It's has digital marketing tools and AI powered automation."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3753407)

RR

Ron R.

Managing broker

> "Complete waste of sunken cost money plus all the organic leads we lost."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903)

EO

Erica O.

Manager

> "I like that it gives people a second chance and the ablility to earn credit ."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4261880)

AS

Akeesah S.

Entrepreneur

> "That's it doesn't offer much and some times it doesn't honor the invitation"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3800813)

[View Reviews](https://www.capterra.com/p/157457/Lofty/reviews/)

## User interface

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)

4.46 (239)

[Lofty](https://www.capterra.com/p/157457/Lofty/)

3.87 (126)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

BoomTown

22/45

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Calendar Management
-   Campaign Management
-   Client Management
-   Client/Property Matching
-   Commission Management
-   Contact Database
-   Contact Management
-   Customer Database
-   Customizable Fields
-   Data Import/Export
-   Data Synchronization
-   Document Management
-   Drag & Drop
-   Email Marketing
-   Email Templates
-   Email Tracking
-   For Real Estate
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Mobile Access
-   Omnichannel Communications
-   Pipeline Management
-   Property Database
-   Real-Time Data
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Segmentation
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/151892/BoomTown/#features)

Lofty

Top features

38/45

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Calendar Management
-   Campaign Management
-   Client Management
-   Client/Property Matching
-   Commission Management
-   Contact Database
-   Contact Management
-   Customer Database
-   Customizable Fields
-   Data Import/Export
-   Data Synchronization
-   Document Management
-   Drag & Drop
-   Email Marketing
-   Email Templates
-   Email Tracking
-   For Real Estate
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Mobile Access
-   Omnichannel Communications
-   Pipeline Management
-   Property Database
-   Real-Time Data
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Segmentation
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/157457/Lofty/#features)

### Recognition

BoomTown is recognized as a top-rated tool in 1 Capterra Shortlist reports

No recognitions have been awarded to Lofty

### Deployment & support

BoomTown

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lofty

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

BoomTown

-   By Inside Real Estate
-   Located in United States
-   Founded in 2008

Lofty

-   By Lofty
-   Located in China
-   Founded in 2016

## Popular Comparisons

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

vs

[CINC](https://www.capterra.com/p/152829/CINC/)[4.15 (248)](https://www.capterra.com/p/152829/CINC/reviews/)

$1000/month

Price

$1000/month

4.4

Features

4.2

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/151892-152829/BoomTown-vs-CINC)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.87 (126)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[CINC](https://www.capterra.com/p/152829/CINC/)[4.15 (248)](https://www.capterra.com/p/152829/CINC/reviews/)

Contact vendor for pricing

Price

$1000/month

3.9

Features

4.2

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/152829-157457/CINC-vs-Lofty)

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

vs

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.42 (562)](https://www.capterra.com/p/176447/BoldTrail/reviews/)

$1000/month

Price

Contact vendor for pricing

4.4

Features

4.3

4.4

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/151892-176447/BoomTown-vs-BoldTrail)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.87 (126)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.42 (562)](https://www.capterra.com/p/176447/BoldTrail/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.3

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157457-176447/Lofty-vs-BoldTrail)

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

vs

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)

$1000/month

Price

$129/month

4.4

Features

3.9

4.4

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/151892-152143/BoomTown-vs-Top-Producer-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.87 (126)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)

Contact vendor for pricing

Price

$129/month

3.9

Features

3.9

3.9

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/152143-157457/Top-Producer-CRM-vs-Lofty)

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

vs

[Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/)

$1000/month

Price

$34.99/month

4.4

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/151826-151892/Sell-Do-vs-BoomTown)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.87 (126)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/)

Contact vendor for pricing

Price

$34.99/month

3.9

Features

4.6

3.9

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/151826-157457/Sell-Do-vs-Lofty)

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$1000/month

Price

$20/month

4.4

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/151892-152373/BoomTown-vs-HubSpot-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.87 (126)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Contact vendor for pricing

Price

$20/month

3.9

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-157457/HubSpot-CRM-vs-Lofty)

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

vs

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

$1000/month

Price

$19/month

4.4

Features

4.3

4.4

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-151892/Pipedrive-vs-BoomTown)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.87 (126)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Contact vendor for pricing

Price

$14/month

3.9

Features

4.3

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-157457/Zoho-CRM-vs-Lofty)