# Compare Pendo vs Fullstory 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Pendo and Fullstory based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/151951-153721/Pendo-Platform-vs-FullStory

---

# Pendo vs Fullstory Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PendoFullstory2/4 selected

[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

[## Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.1

Customer Service

4.5

Reviews Sentiment

Based on [238 reviews](#user-reviews)

Positive

228

Neutral

7

Negative

3

[## Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.1

Functionality

4.5

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [67 reviews](#user-reviews)

Positive

63

Neutral

4

Negative

0

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 2,377 reviews from customer experience software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Negative Feedback Management

\--

Real-Time Reporting

\--

Surveys & Feedback

4.6

Real-Time Notifications

\--

Customizable Forms

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Negative Feedback Management

NA

Real-Time Reporting

\--

Surveys & Feedback

NA

Real-Time Notifications

\--

Customizable Forms

NA

User satisfaction

User satisfaction

4.5

User reviews[238](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

Ease of use

4.1

Functionality

4.4

Value for money

4.3

Customer support

4.5

User satisfaction

4.6

User reviews[67](https://www.capterra.com/p/153721/FullStory/reviews/)

Ease of use

4.4

Functionality

4.5

Value for money

4.1

Customer support

4.3

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Pendo is used by product managers, sales teams, IT departments, marketing professionals, customer success teams, and global enterprises.

Best for

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

## User reviews

Pros & cons

RO

Rayane O.

Head of product

> "We use it to monitor feature usage, communicate with our users to support onboarding, maximize the adoption of new releases, and even recruit..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059943)

TK

Tara K.

Product Owner

> "For example, multi-select response options aren’t currently supported, which can make collecting more nuanced feedback challenging."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7062851)

EC

Emilee C.

VP Product

> "Pendo provides everything product teams need to not only set up and configure usage analytics but also to level up product management skillsets..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7070465)

TN

Thimmareddy N.

Senior software engineer

> "Missing accurate documentation for the installation across platform and use cases, and very limited help from community"

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063388)

TK

Tara K.

Product Owner

> "The guide builder is intuitive and allows us to quickly support users at the right moment without requiring engineering support, which has been..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7062851)

TK

Tara K.

Product Owner

> "One limitation is within polls and surveys, specifically the lack of certain question types."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7062851)

AD

Antoine D.

Product Manager

> "This flexibility means I can use it for onboarding, feature adoption, and even communicating updates without needing multiple tools."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063164)

DK

Dave K.

Head of Product

> "Setting up specific features to monitor can be complicated and requires experimentation if you have no standard coding"

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7056965)

RS

Robert S.

VP, Workplace Strategy

> "The best part of the technology is its full suite, 360 functionality for analytics, user guidance, and feedback."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059923)

MH

Miles H.

Product Analyst

> "Analytics side isn’t as robust as the likes of Amplitude and it can be a bit tricky to tag up elements when your app evolves frequently."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6860529)

DK

Dhavalkumar K.

Principal User Interface Engineer

> "There are definitely areas where the UI and reporting could be more intuitive, but once the core setup is in place, Pendo becomes a reliable..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7060353)

VC

Vinny C.

Senior Software Developer

> "If you want to add widgets to your website from Pendo, it is not intuitive how this can be done."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7037671)

AD

Antoine D.

Product Manager

> "I also appreciate the segmentation capabilities, which allow me to target specific user groups with tailored experiences."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063164)

OK

Olya K.

Product manager

> "Also, sometimes, the number of functionality can be overwhelming."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7066401)

DK

Dhavalkumar K.

Principal User Interface Engineer

> "Overall, it feels like good value for money because it replaces several separate tools (analytics, surveys, and basic onboarding) with a single..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7060353)

OK

Olya K.

Product manager

> "Sometimes data collected is incorrect."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7066401)

DC

Darby C.

Account Executive

> "It allows us to see detailed reports on software usage for our customers and easily send surveys for product improvements."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7038393)

DK

Dhavalkumar K.

Principal User Interface Engineer

> "The biggest drawback is the learning curve!"

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7060353)

DB

Drake B.

Director, Product

> "Their product analytics are wonderful for identifying opportunities and discovering potential within our own product."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7056961)

CG

Corey G.

Senior Director of Product Management

> "We had to get into the code and it was a little convoluted and difficult to set up"

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6814368)

SA

Sara A.

Social Media Manager

> "Pendo features made our data collection or evidence system work continuously, and the analytics enabled us to identify many expressive metrics..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6435628)

RS

Robert S.

VP, Workplace Strategy

> "Pendo is expensive with a capital E."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059923)

SA

Sara A.

Social Media Manager

> "It is great that all the analytics are presented on dashboards that include organized tables and graphs, and we can easily include them in our..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6435628)

KC

Kyle C.

Product Manager

> "I wish it had some more functionality to actually see users sessions and track like rage clicks, or be more pro-active about when things aren't..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6054118)

RR

Robert R.

Principle Product Manager

> "Proactive and helpful customer support, provides a central place to understand and communicate with users."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7056951)

MH

Megan H.

Product Manager

> "It is confusing to filter and know what user activity I am viewing."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6591595)

FM

Felicity M.

Project Manager

> "Its interface is very intuitive and it is helping our Product team prioritise features that truly matter."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7060030)

Joseph S.

Lead Program Manager

> "In the past we ran into some troubles with Pendo when we had several people using the tool at once who were not properly trained, this lead to..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___4214434)

AD

Antoine D.

Product Manager

> "This has been invaluable for driving adoption and ensuring the right message reaches the right audience."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063164)

VR

Verified Reviewer

marketing automation specialist

> "The process of implementing advanced web analytics tracking and advanced heat map reporting had been initially challenging and time consuming..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2903485)

OK

Olya K.

Product manager

> "I think it's a great tool to plan onboarding for your product and collect some basic web analytics"

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7066401)

AS

Alan S.

Project Manager

> "It is also tough to keep the guides active and working properly when you are releasing new features in your product, which skews the analytics..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2479893)

TK

Tara K.

Product Owner

> "Pendo has been incredibly valuable for product analytics and informing product decisions."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7062851)

TB

Travis B.

Product Owner

> "The hardest part to learn was the feature tagging which takes more than just a little bit of programming knowledge depending on how "good" the..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2507408)

OK

Olya K.

Product manager

> "It's easy to create analytics, experiment with different guides and track it's performance."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7066401)

BH

Breda H.

Marketing Director

> "You are not able to clone guides across multiple instances, which is a bit of a pain when trying to push the same message to a few audiences."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2479620)

RO

Rayane O.

Head of product

> "It helps us find answers to any questions we may have about how our product is being used."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059943)

VR

Verified Reviewer

Senior Product Manager

> "Some features like app filters or groups didn't work for all of our solutions, leading to redundant naming conventions."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#GetApp___2385178)

JH

Justin H.

Director of Education

> "I also like the ability to integrate with zapier."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059025)

YM

Yasmin M.

Principal

> "Guides list is clunky, would prefer option to have a folder-like structure to manage"

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2498059)

RR

Robert R.

Principle Product Manager

> "Pendo continue to innovate and bring out improvements across their product suite regularly."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7056951)

VR

Verified Reviewer

Senior Product Manager

> "Setup was very tedious, each page and feature needed to be tagged individually."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#GetApp___2385178)

DS

Dustin S.

System Administrator

> "The platform provides a ton of great data and makes onboarding easier."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063624)

DK

Danielle K.

Product Manager

> "No complaints or major issues with their analytics or feedback products."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2507488)

MH

Miles H.

Product Analyst

> "Pendo helped us with user onboarding by pointing out what’s confusing and where users abandon."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6860529)

VR

Verified Reviewer

Customer Marketing Manager

> "I wasn't initially involved in setting this up, so I was super hesitate when the team said the NPS tool was going to change."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#GetApp___2679368)

RS

Robert S.

VP, Workplace Strategy

> "They will go to the ends of the earth and back again, authentically, to help you succeed."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059923)

YM

Yasmin M.

Principal

> "New Guides list/display - hate it with a passion; preferred the older version"

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2498059)

MH

Megan H.

Product Manager

> "I like being able to set activity tracking over time within my product."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6591595)

DF

Dana F.

DIrector, Product Management

> "Setting up guides is extremely time consuming and very laborious. "

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2480498)

Antonio G.

Engineering Manager

> "Pendo is exceptionally valuable for understanding the conveyance focuses inside the item enrollment and client travel when they to begin with..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___4795067)

BA

Bar A.

Product Manager

> "Very buggy."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2488380)

Carmen G.

Project Engineer

> "Pendo is an great analytics instrument that makes a difference to superior get it client behavior and designs, each time we roll out a modern..."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___4824424)

DC

David C.

Sr. Applications Consultant

> "That was the only problem we ever had."

[See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2479941)

[View Reviews](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

LH

Lorenq H.

VP of Operation

> "It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales..."

[See full review](https://www.capterra.com/p/153721/FullStory/#Capterra___7036590)

Yoav A.

Head of Growth & Demand Generation

> "It takes a few seconds to load the video, so I miss the action I was trying to look at."

[See full review](https://www.capterra.com/p/153721/FullStory/#Capterra___2173539)

[View Reviews](https://www.capterra.com/p/153721/FullStory/reviews/)

## User interface

[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

4.53 (238)

[Fullstory](https://www.capterra.com/p/153721/FullStory/)

4.61 (67)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Pendo

Top features

36/41

-   Access Controls/Permissions
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   CRM
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Drag & Drop
-   Email Management
-   Engagement Tracking
-   Feedback Management
-   Generative AI
-   Knowledge Management
-   Multi-Channel Communication
-   Multi-Channel Data Collection
-   Multi-Language
-   Negative Feedback Management
-   NPS Survey Structure
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Notifications
-   Real-Time Reporting
-   Reporting/Analytics
-   Sentiment Analysis
-   Social Media Integration
-   Survey/Poll Management
-   Surveys & Feedback
-   Tagging
-   Text Analysis
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/151951/Pendo-Platform/#features)

Fullstory

26/41

-   Access Controls/Permissions
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   CRM
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Drag & Drop
-   Email Management
-   Engagement Tracking
-   Feedback Management
-   Generative AI
-   Knowledge Management
-   Multi-Channel Communication
-   Multi-Channel Data Collection
-   Multi-Language
-   Negative Feedback Management
-   NPS Survey Structure
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Notifications
-   Real-Time Reporting
-   Reporting/Analytics
-   Sentiment Analysis
-   Social Media Integration
-   Survey/Poll Management
-   Surveys & Feedback
-   Tagging
-   Text Analysis
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/153721/FullStory/#features)

### Recognition

No recognitions have been awarded to Pendo

No recognitions have been awarded to Fullstory

### Deployment & support

Pendo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Fullstory

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Pendo

-   By Pendo.io
-   Located in United States
-   Founded in 2014

Fullstory

-   By fullstory
-   Located in United States
-   Founded in 2014

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4.7

[View full comparison](https://www.capterra.com/compare/153721-236349/FullStory-vs-Microsoft-Clarity)

[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

vs

[Amplitude](https://www.capterra.com/p/158741/Amplitude/)[4.60 (67)](https://www.capterra.com/p/158741/Amplitude/reviews/)

Contact vendor for pricing

Price

$995/month

4.4

Features

4.6

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/151951-158741/Pendo-Platform-vs-Amplitude)

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

vs

[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[4.67 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/)

Contact vendor for pricing

Price

$31/year

4.5

Features

4.6

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153721-163517/FullStory-vs-Mouseflow)

[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

vs

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Contact vendor for pricing

Price

$39/month

4.4

Features

4.6

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150695-151951/Lucky-Orange-vs-Pendo-Platform)

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

vs

[Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)[4.81 (116)](https://www.capterra.com/p/161591/ContentSquare/reviews/)

Contact vendor for pricing

Price

€49/month

4.5

Features

4.7

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/153721-161591/FullStory-vs-ContentSquare)

[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

vs

[Aha!](https://www.capterra.com/p/144020/Aha/)[4.72 (561)](https://www.capterra.com/p/144020/Aha/reviews/)

Contact vendor for pricing

Price

$59/month

4.4

Features

4.6

4.1

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/144020-151951/Aha-vs-Pendo-Platform)

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

vs

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/)

Contact vendor for pricing

Price

$25/month

4.5

Features

4.5

4.4

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/153721-158740/FullStory-vs-Mixpanel)