# Compare Pendo vs Hotjar 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Pendo and Hotjar based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151951-163516/Pendo-Platform-vs-Hotjar --- # Pendo vs Hotjar Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: PendoHotjar2/4 selected [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) [## Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Starting Price Contact vendor Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.1 Customer Service 4.5 Reviews Sentiment Based on [238 reviews](#user-reviews) Positive 228 Neutral 7 Negative 3 [## Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting Price $39.00/month Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Reviews Sentiment Based on [540 reviews](#user-reviews) Positive 522 Neutral 15 Negative 3 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,377 reviews from customer experience software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Negative Feedback Management \-- Real-Time Reporting \-- Surveys & Feedback 4.6 Real-Time Notifications \-- Customizable Forms NA 68%Fit Not enough reviews Feature ratings Negative Feedback Management 4.0 Real-Time Reporting \-- Surveys & Feedback 4.3 Real-Time Notifications 4.5 Customizable Forms 3.7 User satisfaction User satisfaction 4.5 User reviews[238](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Ease of use 4.1 Functionality 4.4 Value for money 4.3 Customer support 4.5 User satisfaction 4.6 User reviews[540](https://www.capterra.com/p/163516/Hotjar/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.4 Customer support 4.5 Price starts from Price starts from \-- - Free version - Free trial Price starts from $39Other, Per Month - Free version - Free trial Best for Best for Pendo is used by product managers, sales teams, IT departments, marketing professionals, customer success teams, and global enterprises. Best for Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts. ## User reviews Pros & cons RO Rayane O. Head of product > "We use it to monitor feature usage, communicate with our users to support onboarding, maximize the adoption of new releases, and even recruit..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059943) TK Tara K. Product Owner > "For example, multi-select response options aren’t currently supported, which can make collecting more nuanced feedback challenging." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7062851) EC Emilee C. VP Product > "Pendo provides everything product teams need to not only set up and configure usage analytics but also to level up product management skillsets..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7070465) TN Thimmareddy N. Senior software engineer > "Missing accurate documentation for the installation across platform and use cases, and very limited help from community" [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063388) TK Tara K. Product Owner > "The guide builder is intuitive and allows us to quickly support users at the right moment without requiring engineering support, which has been..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7062851) TK Tara K. Product Owner > "One limitation is within polls and surveys, specifically the lack of certain question types." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7062851) AD Antoine D. Product Manager > "This flexibility means I can use it for onboarding, feature adoption, and even communicating updates without needing multiple tools." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063164) DK Dave K. Head of Product > "Setting up specific features to monitor can be complicated and requires experimentation if you have no standard coding" [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7056965) RS Robert S. VP, Workplace Strategy > "The best part of the technology is its full suite, 360 functionality for analytics, user guidance, and feedback." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059923) MH Miles H. Product Analyst > "Analytics side isn’t as robust as the likes of Amplitude and it can be a bit tricky to tag up elements when your app evolves frequently." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6860529) DK Dhavalkumar K. Principal User Interface Engineer > "There are definitely areas where the UI and reporting could be more intuitive, but once the core setup is in place, Pendo becomes a reliable..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7060353) VC Vinny C. Senior Software Developer > "If you want to add widgets to your website from Pendo, it is not intuitive how this can be done." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7037671) AD Antoine D. Product Manager > "I also appreciate the segmentation capabilities, which allow me to target specific user groups with tailored experiences." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063164) OK Olya K. Product manager > "Also, sometimes, the number of functionality can be overwhelming." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7066401) DK Dhavalkumar K. Principal User Interface Engineer > "Overall, it feels like good value for money because it replaces several separate tools (analytics, surveys, and basic onboarding) with a single..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7060353) OK Olya K. Product manager > "Sometimes data collected is incorrect." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7066401) DC Darby C. Account Executive > "It allows us to see detailed reports on software usage for our customers and easily send surveys for product improvements." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7038393) DK Dhavalkumar K. Principal User Interface Engineer > "The biggest drawback is the learning curve!" [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7060353) DB Drake B. Director, Product > "Their product analytics are wonderful for identifying opportunities and discovering potential within our own product." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7056961) CG Corey G. Senior Director of Product Management > "We had to get into the code and it was a little convoluted and difficult to set up" [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6814368) SA Sara A. Social Media Manager > "Pendo features made our data collection or evidence system work continuously, and the analytics enabled us to identify many expressive metrics..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6435628) RS Robert S. VP, Workplace Strategy > "Pendo is expensive with a capital E." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059923) SA Sara A. Social Media Manager > "It is great that all the analytics are presented on dashboards that include organized tables and graphs, and we can easily include them in our..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6435628) KC Kyle C. Product Manager > "I wish it had some more functionality to actually see users sessions and track like rage clicks, or be more pro-active about when things aren't..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6054118) RR Robert R. Principle Product Manager > "Proactive and helpful customer support, provides a central place to understand and communicate with users." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7056951) MH Megan H. Product Manager > "It is confusing to filter and know what user activity I am viewing." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6591595) FM Felicity M. Project Manager > "Its interface is very intuitive and it is helping our Product team prioritise features that truly matter." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7060030) Joseph S. Lead Program Manager > "In the past we ran into some troubles with Pendo when we had several people using the tool at once who were not properly trained, this lead to..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___4214434) AD Antoine D. Product Manager > "This has been invaluable for driving adoption and ensuring the right message reaches the right audience." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063164) VR Verified Reviewer marketing automation specialist > "The process of implementing advanced web analytics tracking and advanced heat map reporting had been initially challenging and time consuming..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2903485) OK Olya K. Product manager > "I think it's a great tool to plan onboarding for your product and collect some basic web analytics" [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7066401) AS Alan S. Project Manager > "It is also tough to keep the guides active and working properly when you are releasing new features in your product, which skews the analytics..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2479893) TK Tara K. Product Owner > "Pendo has been incredibly valuable for product analytics and informing product decisions." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7062851) TB Travis B. Product Owner > "The hardest part to learn was the feature tagging which takes more than just a little bit of programming knowledge depending on how "good" the..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2507408) OK Olya K. Product manager > "It's easy to create analytics, experiment with different guides and track it's performance." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7066401) BH Breda H. Marketing Director > "You are not able to clone guides across multiple instances, which is a bit of a pain when trying to push the same message to a few audiences." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2479620) RO Rayane O. Head of product > "It helps us find answers to any questions we may have about how our product is being used." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059943) VR Verified Reviewer Senior Product Manager > "Some features like app filters or groups didn't work for all of our solutions, leading to redundant naming conventions." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#GetApp___2385178) JH Justin H. Director of Education > "I also like the ability to integrate with zapier." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059025) YM Yasmin M. Principal > "Guides list is clunky, would prefer option to have a folder-like structure to manage" [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2498059) RR Robert R. Principle Product Manager > "Pendo continue to innovate and bring out improvements across their product suite regularly." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7056951) VR Verified Reviewer Senior Product Manager > "Setup was very tedious, each page and feature needed to be tagged individually." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#GetApp___2385178) DS Dustin S. System Administrator > "The platform provides a ton of great data and makes onboarding easier." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7063624) DK Danielle K. Product Manager > "No complaints or major issues with their analytics or feedback products." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2507488) MH Miles H. Product Analyst > "Pendo helped us with user onboarding by pointing out what’s confusing and where users abandon." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6860529) VR Verified Reviewer Customer Marketing Manager > "I wasn't initially involved in setting this up, so I was super hesitate when the team said the NPS tool was going to change." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#GetApp___2679368) RS Robert S. VP, Workplace Strategy > "They will go to the ends of the earth and back again, authentically, to help you succeed." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___7059923) YM Yasmin M. Principal > "New Guides list/display - hate it with a passion; preferred the older version" [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2498059) MH Megan H. Product Manager > "I like being able to set activity tracking over time within my product." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___6591595) DF Dana F. DIrector, Product Management > "Setting up guides is extremely time consuming and very laborious. " [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2480498) Antonio G. Engineering Manager > "Pendo is exceptionally valuable for understanding the conveyance focuses inside the item enrollment and client travel when they to begin with..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___4795067) BA Bar A. Product Manager > "Very buggy." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2488380) Carmen G. Project Engineer > "Pendo is an great analytics instrument that makes a difference to superior get it client behavior and designs, each time we roll out a modern..." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___4824424) DC David C. Sr. Applications Consultant > "That was the only problem we ever had." [See full review](https://www.capterra.com/p/151951/Pendo-Platform/#Capterra___2479941) [View Reviews](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Dandu M. Analyst > "I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7096161) SC Sean C. Marketer > "The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7049507) Rodrigo T. Director of Cyber Security > "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) ZG Zohreh G. Senior Product Researcher > "I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6549167) Rodrigo T. Director of Cyber Security > "Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) MI Mihail I. Senior Product Manager > "After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6556488) AG Annie G. Marketing Manager > "It gave fairly accurate heat mapping and information regarding user behavior on our website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981) Theresa F. CRO Program Manager > "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269) MA Michael A. Founder > "Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792) DJ Derek J. Owner > "Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341) Rodrigo T. Director of Cyber Security > "Hotjar can handle massive datasets and traffic, enabling granular user segmentation." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) DP Derrick P. Advertising Manager > "Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479) BT Benjamin T. Head of Marketing > "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971) NF Niccolo F. Cofounder, CTO > "The basic price above free is quite expensive." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6798425) DP Derrick P. Advertising Manager > "I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479) GZ Gabriel Z. Growth Marketing Lead > "Our account has been constantly going on and off with an alert about the tracking not being properly implemented." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6035970) Theresa F. CRO Program Manager > "I like that this is one more data point for creating hypotheses for A/B tests." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269) MM Megan M. Co-owner & COO > "The downside I see to Hotjar is its relatively expensive cost for small businesses. While it's an excellent tool for testing website users'..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154) DJ Derek J. Owner > "We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341) LD Laurentiu D. CEO > "Perhaps the price model isn't something that favours start-ups." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6042985) MTBN Md. Tanvir Bin N. IT officer > "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) PB Pumelele B. CEO > "Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700) AD Alberto D. Head of Marketing > "The experience is good, although just like other platforms there are some limits to what you can customize." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6723045) VR Verified Reviewer co-founder > "Occasionally Hotjar wouldn't quite format the screen properly meaning we couldn't get a complete understand of what the problem at hand was" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3620011) MTBN Md. Tanvir Bin N. IT officer > "With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) VH Ville H. Logistics > "Furthermore, it lacks some features for the creation and design of surveys." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564) MTBN Md. Tanvir Bin N. IT officer > "They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) GP Goran P. Owner > "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629) VR Verified Reviewer Marketer > "It gives you so much insights into how your visitors behave and think." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6355618) VC Vic C. Business Analyst > "It seems as though there haven't been many usability updates in quite a while." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741) SA Sultan A. Director > "I personaly like hot jar funnels creation option as it helps me to track how many form submissions is done, also I like heatmap features..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3856459) MV Mathijs V. Marketing Manager > "Setting up funnels is difficult" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3732482) AM Atul M. Author > "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) SA Soham A. Marketing And Operations Head > "Sometimes the recordings failed to capture the specific nuances of the website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3407885) Allen E. President > "This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a look..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3682914) NS Nikola S. Marketer > "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528) OS Olaf S. Director > "Hotjar allows us to visually see our website users' journeys, and together with their reporting tools, gives us the opportunity to make the..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4287010) AB Aniket B. Co-Founder > "The level of data given about visitors can sometimes be a little lacking when compared to other competitors." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3146988) MA Michael A. Founder > "It was easy to learn and use." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792) ML Mark L. President > "I have not fully learned how to use all of the features." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3586284) AG Annie G. Marketing Manager > "It was also easy to use." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981) Mithil P. Digital Marketing Director > "Also, I don't see any notifications about product updates and the latest trends." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) BJ Bartosz J. Head of Technology > "very helpful insights to A/B test websites!" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6629822) Mithil P. Digital Marketing Director > "Customer support and implementation guidebooks are not that great and can be better highlighted." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) Sanjay Singh P. Digital Marketing > "I am using it for the last 1.5 years, and its video recording heat map feature is one of the best ways to see the behavior of users." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3602477) MR Matthew R. customer service > "To make a site and then add an additional its not easy to monitor both. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2874738) RV Rachna V. Director > "With using hotjar now we can track our website heatmaps and do A/B testing to improve our website conversion rate." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4023062) CC Chris C. Marketing Executive > "Heatmapping can sometimes be fairly hit and miss on dynamic landing pages; Hotjar seem reluctant to acknowledge that these landing pages..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2209669) PB Pumelele B. CEO > "Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or app's..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700) VR Verified Reviewer UX design intern > "The heat maps were occasionally buggy especially when switching between desktop and mobile views. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2816614) AM Adulhakeem M. Marketing Supervisor > "Really self explanatory and easy to access" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6343069) VR Verified Reviewer Ecommerce Manager > "It doesn't really work very well with single page applications, or at least with Vue Storefront it didn't work very well." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2478455) AK Ashok K. Designer > "We are able to track visitors with the support Heatmaps and improve the performance of our website to an greater extend." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3573794) Rajesh C. Co-Founder > "Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2553727) MTBN Md. Tanvir Bin N. IT officer > "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) DC Dan C. Principal Software Developer > "Doesn't have some functionality like other tools do to identify errors, etc." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355) RK Rezaul K. Data Analyst > "I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4091386) TB Tim B. Marketing Specialist > "So the installation process was challenging and delayed us from getting the data we needed." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) MG Mathieu G. CEO > "Easy to set up." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6487175) MB Michael B. Director > "Integration to landing pages can be a bit tricky sometimes. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2298912) MG Maria G. Customer Success Manager > "I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4678232) MM Miroslav M. Marketing expert > "Well the heatmap functionality is really helpful, but it is not accurate. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2745938) AJ Ahmed J. Data analyst > "The heatmaps feature and screen recording are a great way of understanding the pain points of the customers." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3602413) Joseph D. SEO Specialist > "The verification does not always work and takes a number of attempts to work." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2821391) Ahmed Samy E. Digital Marketing Consultant > "Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4553733) VR Verified Reviewer Demand Generation Manager > "Unfortunately this tool can slow down your page load." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2408543) EA Enis A. Founder > "It is incredible how Hotjar shows everything a customer does on your website enabling you to see points of attraction etc." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4156808) VR Verified Reviewer Marketing Director > "Many of the other features feel half-baked and often don't work that well." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2242298) AS Andy S. Managing Director > "Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4586346) PM Paweł M. Online Media Manager > "With larger numbers of user sessions, Hotjar becomes quite expensive." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2689677) MM Megan M. Co-owner & COO > "It's been a great tool to see exactly how users are interacting with our website and whether or not their behaviors line up with what..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154) TB Tim B. Marketing Specialist > "It wasn't until a few weeks later when we realized we weren't getting any data and needed to investigate." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) RR Ricardo R. Marketing > "Easy set up and I quickly got results that led to positive changes in my website" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6294568) DC Dan C. Principal Software Developer > "Doesn't always play well with a single-page app website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355) HG Harshit G. Sr. Digital Marketing Manager > "With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4652964) HS Hilary S. Marketing Manager > "It's difficult to filter for certain actions." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084) CT Chris T. Head of design > "I like the way we can easily implement popup surveys and data gathering without technical intervention." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4472749) VR Verified Reviewer Cofounder > "Nothing I can say, maybe one... they are costly when upgrade to the more premium plan." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2421897) AL Andrea L. Agent > "Thanks to Hotjar I have the opportunity to study the behavior of my users within the website, thanks to heat maps I can test, understand..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3086013) TB Tim B. Marketing Specialist > "We actually incorrectly installed the software when we first purchased it." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) [View Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) ## User interface [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) 4.53 (238) [Hotjar](https://www.capterra.com/p/163516/Hotjar/) 4.64 (540) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Pendo Top features 36/41 - Access Controls/Permissions - AI Copilot - Alerts/Notifications - API - Collaboration Tools - CRM - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Drag & Drop - Email Management - Engagement Tracking - Feedback Management - Generative AI - Knowledge Management - Multi-Channel Communication - Multi-Channel Data Collection - Multi-Language - Negative Feedback Management - NPS Survey Structure - Predictive Analytics - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Reporting/Analytics - Sentiment Analysis - Social Media Integration - Survey/Poll Management - Surveys & Feedback - Tagging - Text Analysis - Third-Party Integrations - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/151951/Pendo-Platform/#features) Hotjar 33/41 - Access Controls/Permissions - AI Copilot - Alerts/Notifications - API - Collaboration Tools - CRM - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Drag & Drop - Email Management - Engagement Tracking - Feedback Management - Generative AI - Knowledge Management - Multi-Channel Communication - Multi-Channel Data Collection - Multi-Language - Negative Feedback Management - NPS Survey Structure - Predictive Analytics - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Reporting/Analytics - Sentiment Analysis - Social Media Integration - Survey/Poll Management - Surveys & Feedback - Tagging - Text Analysis - Third-Party Integrations - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/163516/Hotjar/#features) ### Recognition No recognitions have been awarded to Pendo Hotjar is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Pendo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Hotjar Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Pendo - By Pendo.io - Located in United States - Founded in 2014 Hotjar - By ContentSquare - Located in France - Founded in 2012 ## Popular Comparisons [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/151951-177042/Pendo-Platform-vs-Google-Analytics) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $39/month Price $39/month 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-163516/Lucky-Orange-vs-Hotjar) [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) vs [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Contact vendor for pricing Price $25/month 4.4 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/151951-158740/Pendo-Platform-vs-Mixpanel) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) $39/month Price $0 4.5 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/163516-236349/Hotjar-vs-Microsoft-Clarity) [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) vs [Amplitude](https://www.capterra.com/p/158741/Amplitude/)[4.60 (67)](https://www.capterra.com/p/158741/Amplitude/reviews/) Contact vendor for pricing Price $995/month 4.4 Features 4.6 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/151951-158741/Pendo-Platform-vs-Amplitude) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $39/month Price $15/month 4.5 Features 4.5 4.6 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/163516-208764/Hotjar-vs-Tableau) [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Contact vendor for pricing Price $39/month 4.4 Features 4.6 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-151951/Lucky-Orange-vs-Pendo-Platform) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[4.67 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/) $39/month Price $31/year 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/163516-163517/Hotjar-vs-Mouseflow) [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) vs [Aha!](https://www.capterra.com/p/144020/Aha/)[4.72 (561)](https://www.capterra.com/p/144020/Aha/reviews/) Contact vendor for pricing Price $59/month 4.4 Features 4.6 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/144020-151951/Aha-vs-Pendo-Platform) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) $39/month Price Contact vendor for pricing 4.5 Features 4.5 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/153721-163516/FullStory-vs-Hotjar) [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) vs [Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (2,987)](https://www.capterra.com/p/76113/Wrike/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.3 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/76113-151951/Wrike-vs-Pendo-Platform) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.68 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) $39/month Price $55/month 4.5 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/163516-164713/Hotjar-vs-Smartlook)