---
title: "Compare WebCEO vs Semrush 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare WebCEO and Semrush based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/151956-151962/WebCEO-vs-SEMrush"
page_type: "comparison"
language: "en"
---

# WebCEO vs Semrush Features and Cost Comparison

Last updated September 17th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

WebCEOSemrush2/4 selected

[WebCEO](https://www.capterra.com/p/151956/WebCEO/)[4.8 (75)](https://www.capterra.com/p/151956/WebCEO/reviews/)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

[## WebCEO](https://www.capterra.com/p/151956/WebCEO/)[4.8 (75)](https://www.capterra.com/p/151956/WebCEO/reviews/)

Starting Price

$36.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.5

Customer Service

4.9

Reviews Sentiment

Based on [75 reviews](#user-reviews)

Positive

74

Neutral

0

Negative

1

[## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$139.95/month

Value-for-Money

4.2

Functionality

4.6

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [2,329 reviews](#user-reviews)

Positive

2,229

Neutral

66

Negative

34

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Serpstat

4.7 (171)

* * *

Starting Price

$69.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Marketing 360

4.5 (1,158)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

90%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### mangools

4.8 (92)

* * *

Starting Price

$29.90

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

### Similarweb

4.6 (261)

* * *

Starting Price

$125.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

97%

of reviewers  
rated it above 4 stars

* * *

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 7,081 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Keyword Rank Tracking

4.9

Keyword Tracking

4.9

Keyword Research Tools

4.8

Competitive Analysis

4.6

Dashboard

4.6

91%Fit

Feature ratings

Keyword Rank Tracking

4.6

Keyword Tracking

4.5

Keyword Research Tools

4.5

Competitive Analysis

4.5

Dashboard

4.3

User satisfaction

User satisfaction

4.8

User reviews[75](https://www.capterra.com/p/151956/WebCEO/reviews/)

Ease of use

4.5

Functionality

4.7

Value for money

4.7

Customer support

4.9

User satisfaction

4.6

User reviews[2,329](https://www.capterra.com/p/151962/SEMrush/reviews/)

Ease of use

4.3

Functionality

4.6

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

$36Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$139.95Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Digital Agencies, small business owners and enterprise customers

Best for

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

## User reviews

Pros & cons

MG

Mia G.

Virtual Assistant

> "It handles multiple clients without any issues, stays stable day-to-day, and when you do need help, support actually..."

[See full review](https://www.capterra.com/p/151956/WebCEO/#SoftwareAdvice___7177857)

MG

Mia G.

Virtual Assistant

> "The interface looks dated and doesn't seem like it's seen much design work in years."

[See full review](https://www.capterra.com/p/151956/WebCEO/#SoftwareAdvice___7177857)

Mike H.

Managing Director

> "From tracking client performance and specialist KPIs to running deep technical audits and managing white-label..."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___6770878)

MG

Mia G.

Virtual Assistant

> "There's a real learning curve before things start to click, which is annoying if you're trying to onboard quickly."

[See full review](https://www.capterra.com/p/151956/WebCEO/#SoftwareAdvice___7177857)

NH

Naji H.

General Dentist Director, DMD

> "For smaller social teams who don't require incredibly thorough reporting stats, this is a pretty useful tool."

[See full review](https://www.capterra.com/p/151956/WebCEO/#SoftwareAdvice___5029087)

AS

André S.

SEO practitioner

> "The content submission tool is inadequate for local South Africa submissions."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___4086436)

NH

Naji H.

General Dentist Director, DMD

> "I adored the calendar view and the campaign creation and reporting features."

[See full review](https://www.capterra.com/p/151956/WebCEO/#SoftwareAdvice___5029087)

AA

Adien A.

Associate

> "I really missed some more assisntance (even at the click of a botton) on how to fix the problems in my site."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___4139007)

LF

Linda F.

COO

> "Comprehensive suite of tools covering various aspects of digital marketing.- Actionable insights from performance..."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___4968294)

JZ

Jose Z.

President

> "What I liked the least was the content submission feature."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___3853156)

ZP

Zack P.

CEO

> "Thanks to the \`WebCEO platform's automated report generationand delivery, we can successfully manage our workload..."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___4941388)

DO

David O.

CEO

> "Tasks can be too technical for the average user."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___3937954)

Chuc M.

Chief Geek

> "This gives me the most advanced details that we need to be able to make all the monthly tasks for keeping our clients..."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___3924899)

Nicholas Z.

Digital Marketing Consultant

> "The Google My Business feature, since is the least usable feature due to lack of clients that need that."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2962163)

LF

Linda F.

COO

> "The insights gained from their services played a pivotal role in our decision-making process and ultimately..."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___4968294)

NL

Nick L.

CEO

> "Social media tracking is also very limited, with only a small selection of networks available."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2948146)

RK

Robert K.

Owner

> "WebCEO provides results of our current SEO efforts on client sites."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___4111465)

AB

Al B.

owner

> "well it can get expensive if you are pulling too many reports on multiple projects, I have to pace myself"

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2960780)

CF

Christo F.

Owner

> "I am using WebCEO on a daily basis to optimize my own and client sites"

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___3905887)

NL

Nick L.

CEO

> "Some of the directory listings that are provided are outdated or of no use at all."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2948146)

Viraj C.

MD

> "Competitor analysis, we can easily analyse competitor data"

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___3908009)

AA

Ali A.

SEO

> "Back link report and Domain citation flow report is not accurate"

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2956099)

Eduard D.

CMO

> "It helps to improve almost every SEO aspect on your website and make smart decision that positively impact your..."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___3142611)

MW

Mathieu W.

Project Manager

> "Some french translations in the translated reports are a bit "off""

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2948758)

LR

Liron R.

CEO

> "I have been working with WebCEO for four years now and it has always provided me everything I needed to serve my..."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___3868763)

JC

Joelle C.

Partner

> "The costs charged per scan isn't any fun."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2947496)

Danny M.

Marketing Manager

> "It helps you tailor your messaging and marketing while keeping an eye on your website performance with regular scans."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___3571848)

DS

Drew S.

SEO Relations Manager

> "Puppyfind.com is not a relevant comparison."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2952962)

AS

Artem S.

Business Development Manager at TrafficStore.Pro

> "So we looked for software that would cover all needs without other softwareintegration, and we found it."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___4979482)

MG

Mia G.

Virtual Assistant

> "The interface looks dated and doesn't seem like it's seen much design work in years."

[See full review](https://www.capterra.com/p/151956/WebCEO/#SoftwareAdvice___7177857)

SR

Scott R.

Senior director

> "Working with WebCEO was a transformative experience for our E-commerce business."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___4965264)

DS

Drew S.

SEO Relations Manager

> "Puppyfind.com is not a relevant comparison."

[See full review](https://www.capterra.com/p/151956/WebCEO/#Capterra___2952962)

[View Reviews](https://www.capterra.com/p/151956/WebCEO/reviews/)

DD

Devinda D.

Digital Marketing Consultant

> "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

MF

Michael F.

SEO

> "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886)

VR

Verified Reviewer

VP Marketing

> "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430)

Alp A.

Director

> "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

Arsene S.

Merketing director

> "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

DD

Devinda D.

Digital Marketing Consultant

> "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

CZ

Calvin Z.

Manager

> "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

AG

Allison G.

Marketing Strategy Consultant

> "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

OC

Owen C.

MD

> "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261)

JP

John P.

Transport Broker

> "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

CZ

Calvin Z.

Manager

> "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

VR

Verified Reviewer

Owner

> "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022)

Arsene S.

Merketing director

> "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Alp A.

Director

> "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

VM

Vikash M.

Chief Marketing Executive

> "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525)

Palash R.

Graphic design

> "The pricing is quite expensive, especially for individual freelancers or small agencies."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698)

VR

Verified Reviewer

Senior Account Manager

> "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264)

Arsene S.

Merketing director

> "The biggest issue was not the software itself, but the billing practices."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Suzanne C.

Small Business Owner

> "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

RW

Rickilee W.

Founder

> "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777)

Suzanne C.

Small Business Owner

> "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

Suzanne C.

Small Business Owner

> "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

VR

Verified Reviewer

Project Manager

> "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032)

FC

Fergus C.

Marketing Executive

> "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

DH

Daniel H.

Community Marketing Manager

> "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563)

DM

Daniel M.

Owner

> "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

AM

Andrew M.

Senior Web Design Manager

> "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070)

SW

Simona W.

head of marketing

> "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

VR

Verified Reviewer

Head of Marketing and PMM

> "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758)

TS

Tyler S.

Affiliate marketer

> "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

VR

Verified Reviewer

Senior Web Developer

> "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410)

AG

Allison G.

Marketing Strategy Consultant

> "They are refusing to return the money and are using shady practices to give me the run around."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

BE

Ben E.

Marketing and Communications Executive

> "Semrush is a really helpful tool to ensure that you are getting the most out of your websites."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833)

JA

Jazz A.

Director

> "We used it mainly for social media scheduling and it was expensive for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930)

DG

David G.

Web Strategist

> "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

LM

Lauren M.

Principal Consultant

> "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793)

MF

Michael F.

SEO

> "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886)

CZ

Calvin Z.

Manager

> "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

TS

Tyler S.

Affiliate marketer

> "Semrush has a ton of features like keyword research, competitive analysis, and site audits."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

JB

Joe B.

CEO

> "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981)

ES

Ellie S.

Founder

> "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655)

IM

Isidora M.

Founder and Full Stack Marketer

> "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

AH

Amir H.

E-Commerce Manager

> "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

CZ

Calvin Z.

Manager

> "other thing is cost can be high for small businesses and individuals."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

OB

Orlando B.

Owner

> "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

JI

Jennifer I.

Content Writer

> "As a content writer Semrush is an all-in-one tool that supports my freelancing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

WW

William W.

Research Analyst

> "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

SB

Stephan B.

Digital Marketing Manager

> "The dashboard provides a wholistic look at your business's marketing and SEO all in one place."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097)

VR

Verified Reviewer

Illustrator

> "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539)

MJ

Maddie J.

SEO associate

> "The Site Audit and Position Tracking tools are amazing for quick facts on your site."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

JI

Jennifer I.

Content Writer

> "Scaling my content writing business has been boosted by my use of Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

FC

Filippo C.

E commerce manager

> "The fact it cost a lot of money the premium version"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563)

AH

Amir H.

E-Commerce Manager

> "I rely on this in order to maximize the visibility of our store."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

Naveen P.

Manager

> "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

MD

Matt D.

Marketer

> "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

DG

David G.

Web Strategist

> "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

KT

Kalin T.

Marketing Manager

> "The price point is hard."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826)

DM

Daniel M.

Owner

> "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

AD

Andrew D.

Owner

> "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986)

MJ

Maddie J.

SEO associate

> "The Keyword Magic Tool is super helpful for deep research on keywords/queries."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

AT

Andrea T.

Marketing

> "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832)

Eudys Rafael M.

Sales clerk

> "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373)

AkG

Ajay kumar G.

Full Stack developer

> "The backlink analyzer not accurate in Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198)

MK

Mohit K.

SEO Manager

> "It helps me understand my website better and plan my work."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467)

WW

William W.

Research Analyst

> "My only complaint was the poor accuracy of the competitive data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

FO

Feraud O.

Owner

> "The amount of features it has that can help your business with now only SEO but also research for advertising."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792)

ML

Melanie L.

Editor-in-Chief

> "The cost."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6575667)

VR

Verified Reviewer

Manager

> "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858)

WA

Wasim A.

Director

> "The only thing about Smerush that i concern is pricing it charge extra for every feature like it charge around $28 to remove its logo from..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3919533)

KV

Kirsty V.

Copywriter

> "I use it to find topic ideas and analyze me competitors, which is pretty cool."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733)

VR

Verified Reviewer

SEO Copywriter

> "Paid KW estimations are quite inaccurate."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5033631)

Ana N.

Sales associate

> "I like everything from keyword research and content optimization to competitor analysis and tracking results is great it gives me all the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5034141)

Liliana A.

GED

> "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988)

GF

Gary F.

Owner

> "Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6287086)

MB

MacKenzie B.

Founder

> "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

JA

Joseph A.

Digital Marketing Specialist

> "I like how easy it is to navigate the website even when there are so many options and features available."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

SW

Simona W.

head of marketing

> "Semrush turned out to be a good option for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

MS

Marwah S.

SEO specialist

> "The interface is confusing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6179520)

NM

Nadine M.

Ecommerce Marketing Specialist

> "Semrush stands out as a comprehensive and user-friendly toolkit."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6112656)

ME

Miguel E.

ceo

> "It is difficult to get all the functionality right in a short time"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4771768)

AD

Ansh D.

Content writer

> "The user interface is top notch as every features and functions are on one side.2."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4996397)

SD

Sujan D.

Bolg writer

> "It's not very easy to use for a new user. But on time user will get to know its features"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4826751)

JA

Joseph A.

Digital Marketing Specialist

> "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

JM

Jeff M.

CTO

> "Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165118)

MS

Manpreet S.

CEO

> "The integration process was difficult as it works on API Units and this made it difficult for us to position and understand the cost of..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2770609)

NH

Neil H.

Director

> "Excellent at shaping organic strategy and analysing the organic competitive landscape."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5037488)

VJ

Vinay J.

User Experience Manager

> "We found it difficult to integrate with Google Adwords"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3403697)

Franklin Javier P.

Medium Technician

> "Also, its seamless integration with Google and other task management platforms makes it easy to use and constantly update my data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661)

MA

Mary A.

Senior Content Engineer

> "The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2443872)

AG

Anna G.

Digital Marketing Manager

> "I’ve been using it for almost 2 years now and it’s really easy to use."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103)

Liam K.

Digital Marketing

> "Team found it hard to use, there is a lot on the platform."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095)

BH

Bjorn H.

Eigenaar

> "Good tool and easy to use. Because of the problems i am thinking about looking for another tool."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4951554)

Jeffrey T.

Marketing Consultant

> "Some of the other tools are a little harder to use or not as useful to me."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3491518)

GG

Ghada G.

Social media specialist

> "Very helpful and easy use."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4699012)

MV

Michael V.

Marketing Manager

> "Everything has been a frustrating struggle."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2444480)

Majd W.

Ecommerce

> "It is easy to use and userfriendly, i recommend."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4770841)

DD

Devinda D.

Digital Marketing Consultant

> "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

JI

Jennifer I.

Content Writer

> "Semrush's customer support is also very responsive and super helpful."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

AG

Anna G.

Digital Marketing Manager

> "Their customer support is also quick to respond and helpful."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

Naveen P.

Manager

> "The SEM Rush team is also highly responsive and knowledgeable, providing excellent customer support and resources to help users get the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

[View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

## User interface

[WebCEO](https://www.capterra.com/p/151956/WebCEO/)

4.77 (75)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

4.63 (2,329)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Access Controls/Permissions

150

Important

Activity Dashboard

120

Important

WebCEO

18/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Reporting
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Application Management
-   Audit Management
-   Automated Scheduling
-   Backlink Monitoring
-   Benchmarking
-   Budget Control
-   Budgeting/Forecasting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Charting
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Event Scheduling
-   Generative AI
-   Geolocation
-   Goal Setting/Tracking
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Labeling
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management

[See all features](https://www.capterra.com/p/151956/WebCEO/#features)

Semrush

Top features

36/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Reporting
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Application Management
-   Audit Management
-   Automated Scheduling
-   Backlink Monitoring
-   Benchmarking
-   Budget Control
-   Budgeting/Forecasting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Charting
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Event Scheduling
-   Generative AI
-   Geolocation
-   Goal Setting/Tracking
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Labeling
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management

[See all features](https://www.capterra.com/p/151962/SEMrush/#features)

### Recognition

WebCEO is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value SEO Software (2022) 

Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

WebCEO

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Semrush

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

WebCEO

-   By WebCEO
-   Located in United States
-   Founded in 2000

Semrush

-   By Adobe
-   Located in United States
-   Founded in 1982

## Popular Comparisons

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/)

$139.95/month

Price

$17/month

4.6

Features

4.3

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

$139.95/month

Price

$349/year

4.6

Features

4.6

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

$139.95/month

Price

$0

4.6

Features

4.7

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

$139.95/month

Price

$109/month

4.6

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

$139.95/month

Price

$103.2/month

4.6

Features

4.6

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/)

$139.95/month

Price

$5/month

4.6

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (219)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

$139.95/month

Price

Contact vendor for pricing

4.6

Features

4.7

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/151962-210297/SEMrush-vs-Google-Search-Console)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Scalenut](https://www.capterra.com/p/235306/GenerateAI/)[4.82 (397)](https://www.capterra.com/p/235306/GenerateAI/reviews/)

$139.95/month

Price

$59/month

4.6

Features

4.8

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/151962-235306/SEMrush-vs-GenerateAI)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$139.95/month

Price

$15/month

4.6

Features

4.4

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-171840/SEMrush-vs-HubSpot-Marketing)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

$139.95/month

Price

$125/month

4.6

Features

4.5

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-151962/SimilarWeb-Pro-vs-SEMrush)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.47 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

$139.95/month

Price

$99/month

4.6

Features

4.3

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-152215/SEMrush-vs-Moz-Pro)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.52 (1,158)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

$139.95/month

Price

Contact vendor for pricing

4.6

Features

4.4

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/148516-151962/Marketing-360-vs-SEMrush)