# Compare Semrush vs Moz Pro 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Semrush and Moz Pro based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151962-152215/SEMrush-vs-Moz-Pro --- # Semrush vs Moz Pro Features and Cost Comparison Last updated April 28th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushMoz Pro2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,316 reviews](#user-reviews) Positive 2,222 Neutral 65 Negative 29 [## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Starting Price $99.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [349 reviews](#user-reviews) Positive 320 Neutral 24 Negative 5 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,836 reviews from seo software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 92%Fit High performer Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.6 Keyword Tracking 4.5 Keyword Research Tools 4.6 Competitive Analysis 4.5 81%Fit High performer Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.4 Keyword Tracking 4.6 Keyword Research Tools 4.6 Competitive Analysis 4.3 User satisfaction User satisfaction 4.6 User reviews[2,316](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.5 User reviews[349](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Ease of use 4.3 Functionality 4.3 Value for money 4.1 Customer support 4.5 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from $99Flat Rate, Per Month - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations. ## User reviews Pros & cons Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) GF Gary F. Owner > "Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis, and..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6287086) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) VR Verified Reviewer Strategist > "I like SemRush because it helps me find the best keywords, see what my competitors are doing, and fix website technical issues." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6289743) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) Liliana A. GED > "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that they offer..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) VR Verified Reviewer Senior Web Developer > "There is a lot of additional value add in the features and information it can generate for you as well." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) ED Erik D. owner website designer > "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948) JP John P. Transport Broker > "It opens small business opportunities in an effective manner." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) IM Isidora M. Founder and Full Stack Marketer > "What I love most is how it helps me connect the dots between data and action." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) MB MacKenzie B. Founder > "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) IM Isidora M. Founder and Full Stack Marketer > "I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) PM Patty M. Owner > "This goes against Semrush's terms of service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6338268) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) Liam K. Digital Marketing > "Team found it hard to use, there is a lot on the platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) SS Sai S. IT Developer > "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766) RA Roger A. Owner > "I feel secure on my data and in what I do on the app." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065818) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) JI Jennifer I. Content Writer > "Semrush's customer support is also very responsive and super helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) FC Fergus C. Marketing Executive > "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) Tanvir M. Marketing manager > "Monthey package is overpriced for asian people as usd is not our main currency." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Our budget limits the ability to purchase advanced functionality." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) Domingo Antonio A. technician > "I admit that this tool has been a perfect and valuable addition to my digital marketing arsenal because it has been especially useful for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4799680) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Some of the limits on number of audits are frustrating." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) CB Claire B. Web Content Manager > "Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6095458) SC Sean C. Marketer > "On more than one occasion, the keyword and traffic stats weren't accurate" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___7042675) ML Marmi L. Content and Digital Marketing Specialist > "Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6601617) RM Rachel M. Digital Campaign Executive > "The interface can be confusing at times." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410) FI Ferdinand I. Digital brand manager > "I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4977373) RM Rachel M. Digital Campaign Executive > "Moz Pro is expensive." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410) Apurva S. SEO Executive > "It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6242184) VR Verified Reviewer Owner > "Finding things in the navigation set up can be a little challenging." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6044948) DK Dip K. CEO > "Moz Pro is the best tool in SEO and Content Marketing that help us to audit our sites and make our site optimized with the..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3821532) SB Skyler B. Content Writer > "It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) WA Wasim A. Director > "I likes moz link explore option as it gives me overall value of domain and shows us the quality of backlinks with the help..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3919470) Marco Genaro P. Founder > "I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6054127) MS Moh S. Digital Marketing > "In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3730807) Lindsey Raye P. VP of Marketing > "Cost of the subscription unfortunately was downside" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6173660) SK Sagar K. CMO > "It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4211806) SB Skyler B. Content Writer > "I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) SB Skyler B. Content Writer > "I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) Marco Genaro P. Founder > "Nevertheless, I wouldn't pay for it." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6054127) JD Josias D. Social media manager > "The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4262128) SB Skyler B. Content Writer > "The interface is outdated and clunky." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) VR Verified Reviewer Owner > "The platform is robust and even after using it for a while, I'm still finding new features to explore." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6044948) SA Saif A. Director > "The least thing i like about moz pro is there backlink database they dont have big database if you arr doing competetitor..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3474724) Jayant G. SEO Analyst > "The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3805898) NS Nirav S. Manager > "None that I can think apart from their pricing which is super expensive" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4364493) CB Claire B. Web Content Manager > "The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6095458) VR Verified Reviewer Business Analyst > "Not very easy to use, the User Interface can be overwhelming to new users" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3617718) SS Somi S. Operations Manager > "We have been using it for some time and it has helped track our website ranking and to improve it over time." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4524738) VR Verified Reviewer Marketing and Graphics Coordinator > "For visual learners, it is not the best for laying out all the information." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2974155) VR Verified Reviewer CMO > "I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3536887) SP Santosh P. Digital Marketer > "The weekly updates of Search Visibility are not ideal." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3162494) SK Sagar K. CMO > "I am using Moz for improving our overall SEO including on-page and off-page SEO." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4211806) Mohammad A. Associate Manager > "We seo professionals need huge data to research and at this point MOZ made me very upset." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3403248) HB Hari B. CEO > "I don't always have time to follow every single new trend, but with Moz Pro, I get to stay up to date and know what is..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3644241) SU Sowmya U. Marketing > "There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2519368) Adnan A. SEO Blogging > "Its the best tool for keyword research and backlinks audit." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3817249) VR Verified Reviewer Demand Generation Manager > "Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2392854) NS Nirav S. Manager > "Good UI to track researched keywords with a single click3." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4364493) VR Verified Reviewer Facilitator > "For instance, I had to spend hours to actually remove the tracked and mapped keywords I wanted to remove/update from my..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2585391) Matthew B. Director Of Marketing And Advertising > "It is a great tool to find opportunities to track any link and check for errors, It also helps me to perform SEO audits." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3386913) TJ Tim J. Lead Content Specialist > "It was difficult to use and hard to understand exactly how all the features throughout the software worked without..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2444119) Arika N. Manager > "The tool is very accurate when it comes to finding new keywords and their relevant volumes." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4506920) VR Verified Reviewer MarCom consultant > "At some points, it did not show results/data for some of the keyphrases I input." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2422624) SA Siddhant A. Marketing Head > "It has helped us analyse our SEO performance in real time" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4367592) DC Dunia C. Content Creator > "Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366) Muneeb K. Digital Marketing Lead > "It is also very easy to differentiate spammy sites by using their spam score tool." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3495281) DC Dunia C. Content Creator > "The backlink tool is not excellent, not even close to the market leader." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366) MD Rafiul I. Best Keyword Tool in the Market > "I love to use Moz for DA, and extension spam score purposes." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3613757) VR Verified Reviewer Partner > "Interface can be clunky in spots." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2421181) VR Verified Reviewer Business Analyst > "Can see how to improve each webpage of the website" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3617718) Brendon R. Digital Marketing > "I don't use the majority of them and they are more obnoxious than useful." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2440225) [View Reviews](https://www.capterra.com/p/152215/Moz-Pro/reviews/) ## User interface 4.64 (2,316) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) 4.48 (349) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Semrush Top features 37/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Moz Pro 25/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/152215/Moz-Pro/#features) ### Recognition No recognitions have been awarded to Semrush No recognitions have been awarded to Moz Pro ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Moz Pro Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Semrush - Located in United States - Founded in 2008 Moz Pro - By Moz - Located in United States - Founded in 2004 ## Popular Comparisons [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $139.95/month Price $349/year 4.6 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $99/month Price $349/year 4.3 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-152215/SEO-PowerSuite-vs-Moz-Pro) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,646)](https://www.capterra.com/p/169007/Wix/reviews/) $139.95/month Price $17/month 4.6 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $99/month Price $0 4.3 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/152215-176340/Moz-Pro-vs-Ahrefs) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $139.95/month Price $0 4.6 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,646)](https://www.capterra.com/p/169007/Wix/reviews/) $99/month Price $17/month 4.3 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/152215-169007/Moz-Pro-vs-Wix) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $139.95/month Price $109/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $99/month Price $109/month 4.3 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-152215/AccuRanker-vs-Moz-Pro) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $139.95/month Price $5/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $99/month Price $5/month 4.3 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/152215-209021/Moz-Pro-vs-Screpy) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $139.95/month Price $103.2/month 4.6 Features 4.6 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/) $99/month Price Contact vendor for pricing 4.3 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/152215-210297/Moz-Pro-vs-Google-Search-Console)