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Semrush vs SpyFu: Which is a better fit?

Updated on December 8th, 2024
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Summary
Key features rated by users
Features selected based on 5,787 reviews from SEO users.
% Fit
High performer
Feature ratings
SEO Management
4.7
Keyword Rank Tracking
4.7
Keyword Tracking
4.7
Keyword Research Tools
4.6
Competitive Analysis
4.5
% Fit
Missing features
Feature ratings
SEO Management
NA
Keyword Rank Tracking
4.5
Keyword Tracking
4.3
Keyword Research Tools
4.3
Competitive Analysis
4.4
User satisfaction
4.7
User reviews2,259
Ease of use
4.3
Functionality
4.6
Value for money
4.3
Customer support
4.4
4.5
User reviews143
Ease of use
4.4
Functionality
4.3
Value for money
4.3
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

Digital marketing agencies, advertisers, and SEO specialists.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Sam C
Director
5.0

Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.

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video-a666b827-9289-4c8a-2f4b-08d98f6ec3f9
James R
Director of Demand Generation
5.0

James R.: My name is James. I'm a digital marketing manager. I'd rate SpyFu five out of five. For more reviews like this, click the link below. I switched to SpyFu from Semrush, which is another online traffic and analytics tool. And I tried a few others, but mainly it was Semrush that I came from before I switched over to SpyFu. One of the biggest reasons I chose SpyFu is I feel like they, like other tools, focus heavily on organic research, and I was more interested in getting paid PPC research and data. SpyFu has a much stronger suite of tools I found for the paid side of things for analyzing the paid traffic and paid keywords and that kind of thing, even competitor analysis. So for those reasons, I decided to switch over to SpyFu, and that's what I use day-to-day now. Getting started on SpyFu is very simple. You create an account and enter in your website and the websites that you want to track. You can even plug in who your competitors are and create reports that on a regular basis it will send out to you. So getting set up was very, very easy. If you're considering using SpyFu, I would say create a free account. They have just a free tier that you can create and then basically get access to everything. They have an awesome paid feature as well where you get access to more reports and more information, things like that. But give it a trial. Also, maybe test some of the other competitors to them and see what fits your style, what you're looking for, whether it's organic or paid that you're more interested in. And yeah, give it a test and see if you like it.

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View all video reviews
User interface
151962 video thumbnail}
1 Video
156579 video thumbnail}
1 Video
151962
4 screenshots
156579
2 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Semrush

Top Features
38/50
  • A/B Testing
  • Click Tracking
  • Conversion Rate Optimization
  • Email Marketing
  • Landing Pages/Web Forms
  • Performance Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • User Management
  • Workflow Management
  • WYSIWYG Editor
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • API
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Competitive Analysis
  • Content Management
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Language
  • Multi-Location
  • Performance Metrics
  • Reporting & Statistics
  • ROI Tracking
  • Scheduled/Automated Reports
  • SEO Management
  • Social Media Integration
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Web Traffic Reporting
See All features
Hide SEO Software Features -

SpyFu

9/50
Show SEO Software Features +
Semrush
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SpyFu
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Semrush
  • By Semrush
  • Located in United States
  • Founded in 2008
SpyFu
  • By SpyFu
  • Located in United States
  • Founded in 2006
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