# Compare Semrush vs Alexa 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Semrush and Alexa based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151962-168725/SEMrush-vs-Alexa-Marketing-Stack --- # Semrush vs Alexa Features and Cost Comparison Last updated May 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushAlexa2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Alexa](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/)[4.4 (86)](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,317 reviews](#user-reviews) Positive 2,223 Neutral 65 Negative 29 [## Alexa](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/)[4.4 (86)](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews/) Starting Price $99.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.4 Customer Service 4.1 Reviews Sentiment Based on [86 reviews](#user-reviews) Positive 78 Neutral 4 Negative 4 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in Competitive Intelligence Software Best performer 27 / 36 Only Semrush - Activity Dashboard - Alerts/Notifications - API 11 / 36 Only Alexa - Real Time Comparisons User satisfaction User satisfaction 4.6 User reviews[2,317](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.4 User reviews[86](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews/) Ease of use 4.4 Functionality 4.3 Value for money 4.1 Customer support 4.1 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from $99Per Feature, Per Month - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for Marketers, Business Owners, and Leadership Teams ## User reviews Pros & cons Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) JP John P. Transport Broker > "It opens small business opportunities in an effective manner." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) Liliana A. GED > "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that they offer..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988) IM Isidora M. Founder and Full Stack Marketer > "What I love most is how it helps me connect the dots between data and action." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) IM Isidora M. Founder and Full Stack Marketer > "I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) ED Erik D. owner website designer > "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) MB MacKenzie B. Founder > "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) RA Roger A. Owner > "I feel secure on my data and in what I do on the app." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065818) PM Patty M. Owner > "This goes against Semrush's terms of service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6338268) JI Jennifer I. Content Writer > "Semrush's customer support is also very responsive and super helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) Liam K. Digital Marketing > "Team found it hard to use, there is a lot on the platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095) FC Fergus C. Marketing Executive > "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) SS Sai S. IT Developer > "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) Domingo Antonio A. technician > "I admit that this tool has been a perfect and valuable addition to my digital marketing arsenal because it has been especially useful for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4799680) Tanvir M. Marketing manager > "Monthey package is overpriced for asian people as usd is not our main currency." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Our budget limits the ability to purchase advanced functionality." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Some of the limits on number of audits are frustrating." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) Franklin Javier P. Medium Technician > "From keyword research, competitor analysis, to tracking online visibility, this platform has everything I need to optimize my digital marketing..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) Mahak J. Software analyst > "It's a reliable and responsive virtual assistant that simplifies daily routines—from setting alarms and reminders to controlling smart home..." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___6839074) BO Becky O. Nutritionist > "Idid not appreciate the fact that its cost was considerably high compared to its other alternatives." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___6686298) EM Ezra M. Owner > "She used to talk to Alexa like it was her friend and it made her life ten times easier." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___6472343) GV Gabriela V. surpevisora > "There is nothing I don't like about Alexa itself, but something that could improve is the customer service support, to answer questions and..." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4431961) VR Verified Reviewer Blogger > "The Alexa site ranking offered more details on any domain on the internet and was helpful in comparing the site authority and traffic level." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4419423) VR Verified Reviewer Blogger > "The service has been closed for public usage after 2 decades of service and is no longer available to use." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4419423) PF Paul F. Senior Technical Rep > "The search SEO options and link tracking makes it a very powerful tool to continue to see what works and how to grow." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4328622) Sunil K. Program Manager > "I really don't see any cons. If at all there are they must be limitations and not cons cons." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4325497) WI Wassim I. Associate Professor > "Used many other platforms by Google and Samsung, still Alexa is leading on this front." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4899771) Bennaire G. Editor > "I dislike the redunduncy Of the setup process." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3637770) Alejandro Y. Programmer Analyst > "Service that rivaled google analytics and the PageRank is the gold standard for website rankings and trust." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3831927) VR Verified Reviewer Chief Evangelist > "I guess the only downfall is its high price." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3706526) IA Ibrahim A. Blogger > "Has helped me to get analytics about my website visitors, which people visit my website with specific gender, their location as well as the..." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2890252) RT Rachel T. Tutor > "Also, sometimes Alexa cannot connect to a device or she does not know how to answer my question." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3371166) IA Ibrahim A. Blogger > "Alexa price is not so much high compared to other marketing analytics tools, also their free trial makes a good test for their software..." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2890252) Tayyab S. Administrator > "The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2283319) Anil kumar B. director , founder and Lead > "Alexa has been indispensable in research on traffic and semantics of content downloads on several sites." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3822575) IA Ibrahim A. Blogger > "The problem with Alexa, their site is not mobile friendly hence not easy to use." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2890252) MB Michael B. Security Officer > "Amazon Alexa is a voice operated user interface which was created approximately 6 years ago. Since Amazon has launched several newer models..." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3158900) JG Jeanette G. Teacher > "I don't like when I ask a simple question, and she can't give me an answer." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3032132) Alejandro Y. Programmer Analyst > "Great software for any web developer that needs SEO tools for improving their website." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3831927) Ariadne M. Owner > "Most of the times I want to know an information and ask it, is because I am rushing and want to save time. But sometimes this is not..." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2802047) MS Michelle S. Owner > "Being able to hook up smart home devices." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4145642) Courteney D. Service Assistant > "I don't like that what you ask in the app doesn't coordinate to my Alexa Echo." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2805363) MM Majed M. SEO Specialist > "It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular..." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___3306916) VR Verified Reviewer Digital Operations Manager > "As an early user, I expect new features added later to make it better but currently it is useless." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2180809) Sunil K. Program Manager > "It is a smart speaker that we can converse with and not just command to do things." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4325497) HS Hector S. CEO > "Sometimes she does not understand me very well and I have to repeat the commands that I give to her." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2820054) Sunil K. Program Manager > "With the new flat around the corner I decided to make it a smart home." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___4325497) VR Verified Reviewer Digital Operations Manager > "There is literally no point in paying for this service." [See full review](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#Capterra___2180809) [View Reviews](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews/) ## User interface 4.64 (2,317) [Alexa](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/) 4.40 (86) ### Features Semrush Top features 27/36 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Benchmarking - Campaign Analytics - Campaign Management - Competitive Analysis - Customer Profiles - Customer Segmentation - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Engagement Tracking - Forecasting - Generative AI - Keyword Tracking - Mobile Alerts - Monitoring - Performance Metrics - Real-Time Analytics - Real Time Comparisons - Real-Time Data - Reporting/Analytics - Search/Filter - Sentiment Analysis - SEO Management - Social Media Integration - Social Media Monitoring - Tagging - Third-Party Integrations - Trend Analysis - Website Monitoring - Web Tracking - Web Traffic Reporting [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Alexa 11/36 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Benchmarking - Campaign Analytics - Campaign Management - Competitive Analysis - Customer Profiles - Customer Segmentation - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Engagement Tracking - Forecasting - Generative AI - Keyword Tracking - Mobile Alerts - Monitoring - Performance Metrics - Real-Time Analytics - Real Time Comparisons - Real-Time Data - Reporting/Analytics - Search/Filter - Sentiment Analysis - SEO Management - Social Media Integration - Social Media Monitoring - Tagging - Third-Party Integrations - Trend Analysis - Website Monitoring - Web Tracking - Web Traffic Reporting [See all features](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/#features) ### Recognition Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports No recognitions have been awarded to Alexa ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Alexa Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Semrush - Located in United States - Founded in 2008 Alexa - By Alexa - Located in United States - Founded in 1996 ## Popular Comparisons [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $139.95/month Price $349/year 4.6 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush) [Alexa](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/)[4.40 (86)](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) $99/month Price $125/month 4.3 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-168725/SimilarWeb-Pro-vs-Alexa-Marketing-Stack) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) $139.95/month Price $17/month 4.6 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $139.95/month Price $0 4.6 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $139.95/month Price $109/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $139.95/month Price $5/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $139.95/month Price $103.2/month 4.6 Features 4.6 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/) $139.95/month Price Contact vendor for pricing 4.6 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/151962-210297/SEMrush-vs-Google-Search-Console) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Scalenut](https://www.capterra.com/p/235306/GenerateAI/)[4.82 (397)](https://www.capterra.com/p/235306/GenerateAI/reviews/) $139.95/month Price $59/month 4.6 Features 4.8 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/151962-235306/SEMrush-vs-GenerateAI) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) $139.95/month Price $125/month 4.6 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-151962/SimilarWeb-Pro-vs-SEMrush) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $139.95/month Price $15/month 4.6 Features 4.4 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-171840/SEMrush-vs-HubSpot-Marketing) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [WebCEO](https://www.capterra.com/p/151956/WebCEO/)[4.78 (74)](https://www.capterra.com/p/151956/WebCEO/reviews/) $139.95/month Price $36/month 4.6 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151956-151962/WebCEO-vs-SEMrush)