# Compare Semrush vs Wix 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Semrush and Wix based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix --- # Semrush vs Wix Features and Cost Comparison Last updated May 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushWix2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,317 reviews](#user-reviews) Positive 2,223 Neutral 65 Negative 29 [## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price $17.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.5 Customer Service 4.2 Reviews Sentiment Based on [10,661 reviews](#user-reviews) Positive 9,386 Neutral 1,032 Negative 243 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,862 reviews from seo software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 92%Fit High performer Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.6 Keyword Tracking 4.5 Keyword Research Tools 4.6 Competitive Analysis 4.5 71%Fit Missing features Not enough reviews Feature ratings SEO Management 4.2 Keyword Rank Tracking 4.1 Keyword Tracking \-- Keyword Research Tools 4.9 Competitive Analysis NA User satisfaction User satisfaction 4.6 User reviews[2,317](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.4 User reviews[10,661](https://www.capterra.com/p/169007/Wix/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.3 Customer support 4.2 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from $17Flat Rate, Per Month - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers. ## User reviews Pros & cons Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) JP John P. Transport Broker > "It opens small business opportunities in an effective manner." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) Liliana A. GED > "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that they offer..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988) IM Isidora M. Founder and Full Stack Marketer > "What I love most is how it helps me connect the dots between data and action." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) IM Isidora M. Founder and Full Stack Marketer > "I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) ED Erik D. owner website designer > "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) MB MacKenzie B. Founder > "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) RA Roger A. Owner > "I feel secure on my data and in what I do on the app." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065818) PM Patty M. Owner > "This goes against Semrush's terms of service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6338268) JI Jennifer I. Content Writer > "Semrush's customer support is also very responsive and super helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) Liam K. Digital Marketing > "Team found it hard to use, there is a lot on the platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095) FC Fergus C. Marketing Executive > "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) SS Sai S. IT Developer > "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) Domingo Antonio A. technician > "I admit that this tool has been a perfect and valuable addition to my digital marketing arsenal because it has been especially useful for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4799680) Tanvir M. Marketing manager > "Monthey package is overpriced for asian people as usd is not our main currency." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Our budget limits the ability to purchase advanced functionality." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Some of the limits on number of audits are frustrating." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) Franklin Javier P. Medium Technician > "From keyword research, competitor analysis, to tracking online visibility, this platform has everything I need to optimize my digital marketing..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) DE Danielle E. Owner > "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517) Carson O. Coordinator > "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629) CK Caroline K. Owner > "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) CES Carmen Elena S. owner > "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894) Nino W. Founder > "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) SC Sarah C. The Helper > "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071) RR Rebecca R. Production manager > "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110) Melissa Z. Owner > "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043) JD Jessica D. Sales, Marketing and Events Manager > "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) SB Satish B. CEO Founder > "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343) Troy D. Consultant > "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722) VR Verified Reviewer Founder > "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137) Thomas J. Owner, Senior Designer > "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547) CS Cassidy S. HR ADMIN > "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get me..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998) JP Jacob P. Owner > "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) RG Rachelle G. CEO > "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061) GS Geoffrey S. NetSuite Integration Engineer > "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518) VR Verified Reviewer Digital coordinator > "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942) SK Sam K. Owner and Lead Designer > "Overall, I think Wix is unmatched when it comes to executing a design idea for a website and having an overall cohesive and professional-looking public presence. While the price is high, it seems worth..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046111) VR Verified Reviewer Law Clerk > "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) KB Kate B. Photographer > "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) Clare A. Owner > "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051) DL Desmond L. Owner > "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365) VR Verified Reviewer Area Sales Manager > "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979) DRS Daniel R. S. Founder > "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429) Kunal S. Business Boosters > "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) NH Nancy H. Owner > "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) NH Nancy H. Owner > "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) Luis F. graphic designer > "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674) MF Mark F. product design and development > "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100) AH Ashley H. CEO > "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702) Alexander G. Head Photographer > "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259) MN Matthieu N. Community Manager > "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437) VR Verified Reviewer Owner > "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043) Portia A. Nutse > "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290) VR Verified Reviewer Founder > "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556) PP Patrick P. Sales President > "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805) MJ Mason J. Senior Administrative Assistant > "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089) Alicia E. Full stack developer > "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026) VR Verified Reviewer Web Designer > "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598) Shawna S. Founder, Principal > "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956) Marko F. CTO > "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312) Brandon J. CEO > "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076) Kaberi A. Director > "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076) VR Verified Reviewer Owner > "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180) Luis F. graphic designer > "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674) Kunal S. Business Boosters > "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) TM Tristan M. Software development > "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238) CK Caroline K. Owner > "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) SD Sarah D. Executive Director > "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat bots,..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802) MD Maryam D. Coordinator > "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570) Ana Carolina D. Owner > "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268) AP Amaury P. IT Manager > "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764) MM Miljenko M. Construction Worker > "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928) AE Andrea E. Freelance Graphic Designer and Illustrator > "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785) JD Jessica D. Sales, Marketing and Events Manager > "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) DA Dharmpreet A. Backend Software Developer > "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956) CF Cody F. Principal Software Engineer > "The 60 max cms field limit is a complete disaster when you start to build large projects." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838) Nino W. Founder > "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) DI Doga I. Director > "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745) RZ Renata Z. Naturopathic Doctor > "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) AZ Angelica Z. Marketing > "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked behind..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616) SG Summer G. Office Manager > "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576) KB Kate B. Photographer > "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) SD Segun D. Digital Marketing Manager > "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418) Kunal S. Business Boosters > "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) DD Doris D. Human Resources Generalist > "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222) RZ Renata Z. Naturopathic Doctor > "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) JP Jacob P. Owner > "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) Jonathan L. Produc strategist > "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309) SW Seth W. Research Assistant > "The inclusion of Velo (Wix's JavaScript) enables further customization and functionality beyond what is available in the native builder, if needed." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) MM Marlon M. AI Software Engineer > "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094) VR Verified Reviewer Law Clerk > "Overall, I’m satisfied with Wix. Despite performance issues, its accessibility and beginner-friendly structure make it a strong option for anyone who wants to build a personal website without prior..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) VR Verified Reviewer President > "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490) DP Dohee P. Exhibition Coordinator > "My overall has been great with Wix across my current two organizations through which it allows me to create landing pages and websites without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7012124) SW Seth W. Research Assistant > "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) LG Laurent G. Director > "The number of templates available for websites is awesome, the AI engine for text suggestions is well trained." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7076746) KB Kevin B. Principal > "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475) Grace Gabriella P. Freelance Writer and Creative > "Wix evolves with the times, in other words, there are always new features, and the premium plans are affordable to individuals and freelancers!" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052987) MG Mehar G. Owner of Practice > "Lack of options regarding branding items, currently they are only offering mugs, totes, and T- shirts with the logo in addition to business cards." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6486768) [View Reviews](https://www.capterra.com/p/169007/Wix/reviews/) ## User interface 4.64 (2,317) [Wix](https://www.capterra.com/p/169007/Wix/) 4.42 (10,661) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Semrush Top features 37/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Wix 31/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/169007/Wix/#features) ### Recognition Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Wix Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Semrush - Located in United States - Founded in 2008 Wix - By Wix - Located in Israel - Founded in 2006 ## 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