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Semrush vs Wix: Which is a better fit?

Updated on January 23rd, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 5,919 reviews from SEO users.
% Fit
High performer
Feature ratings
SEO Management
4.7
Keyword Rank Tracking
4.7
Keyword Tracking
4.7
Keyword Research Tools
4.6
Competitive Analysis
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
SEO Management
4.2
Keyword Rank Tracking
4.1
Keyword Tracking
--
Keyword Research Tools
4.7
Competitive Analysis
NA
User satisfaction
4.7
User reviews2,272
Ease of use
4.3
Functionality
4.6
Value for money
4.3
Customer support
4.4
4.4
User reviews10,253
Ease of use
4.4
Functionality
4.3
Value for money
4.3
Customer support
4.2
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

Designed for businesses of all sizes looking to build and grow the online presence.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Sam C
Director
5.0

Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.

How Capterra sources reviews
View all video reviews
Keeley S
Founder, owner & RMT
5.0
How Capterra sources reviews
View all video reviews
User interface
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1 Video
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1 Video
151962
4 screenshots
169007
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Semrush

Top Features
38/50
  • A/B Testing
  • Click Tracking
  • Conversion Rate Optimization
  • Email Marketing
  • Landing Pages/Web Forms
  • Performance Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • User Management
  • Workflow Management
  • WYSIWYG Editor
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • API
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Competitive Analysis
  • Content Management
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Language
  • Multi-Location
  • Performance Metrics
  • Reporting & Statistics
  • ROI Tracking
  • Scheduled/Automated Reports
  • SEO Management
  • Social Media Integration
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Web Traffic Reporting
See All features
Hide SEO Software Features -

Wix

30/50
Show SEO Software Features +
Semrush
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Wix
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Semrush
  • By Semrush
  • Located in United States
  • Founded in 2008
Wix
  • By Wix
  • Located in Israel
  • Founded in 2006
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