Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.
Website owners, web development freelancers, and agencies.
From setting up rank tracking to reviewing keyword suggestions it's very easy to use. Their customer support has also been fantastic and they seem very eager to help.
It can be misleading for clients when determining if they rank for a specific keyword and Semrush says ranking 2nd but it means the map pack with no details on where it is in the actual SERP.
Tons of keyword ideas, and their ranking ability is separated by easy, possible, hard and difficult. I love the ability to save my keywords to projects like post ideas.
There are too many "additional packages" you can purchase for ridiculous amounts of money.
SEMrush is a nice tool for digital marketing and analytics. The keyword tool is very helpful and one of the best parts of this system.
It's almost crazy to say, but there is so many things this software does, it's hard to focus on the right things at the right time for your business.
I love how I can make notations and change statuses in the tool to track progress. Support team is awesome.
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
It's great to have all of that information easily accessible. The SEO Checklist has also been super helpful to keep track of progress and organize what is left to be done.
I know that this is the program that is going to take me to the next level, and I’m mad at myself for not trying it sooner.
I've had an amazing experience with Pathfinder SEO. Their SEO checklist does a great job of breaking down SEO concepts into simple to follow videos and content.
I think the only thing that might be a drawback is not knowing if the info is current with the latest Google updates. Google changes their interface often enough, I figure it's hard to keep up.
In addition, if I have customers that might want to take the DIY route, this is a great way to help them.
The keyword research tools have been extremely helpful in determining which keywords to use and gives great credibility when my clients question which keywords to use.
Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.
Prioritize real-user-identified key features according to your needs to find your best fit.
Semrush
Top FeaturesPathfinder SEO
Pathfinder SEO
--
Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.
Products similar to those you're currently comparing: