---
title: "Compare Semrush vs HubSpot Marketing Hub 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Semrush and HubSpot Marketing Hub based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/151962-171840/SEMrush-vs-HubSpot-Marketing"
page_type: "comparison"
language: "en"
---

# Semrush vs HubSpot Marketing Hub Features and Cost Comparison

Last updated September 17th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SemrushHubSpot Marketing Hub2/4 selected

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$139.95/month

Value-for-Money

4.2

Functionality

4.6

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [2,329 reviews](#user-reviews)

Positive

2,229

Neutral

66

Negative

34

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,256 reviews](#user-reviews)

Positive

5,813

Neutral

360

Negative

83

## Not a match? Find software alternatives tailored to your priorities.

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Usage Based,Per Month

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of reviewers  
rated it above 4 stars

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### Marketo Engage

4.3 (716)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

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User rating

87%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

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of reviewers  
rated it above 4 stars

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### GetResponse

4.2 (527)

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Starting Price

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Free Trial

Free Version

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User rating

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of reviewers  
rated it above 4 stars

* * *

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 7,081 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

91%Fit

High performer

Feature ratings

Keyword Rank Tracking

4.6

Keyword Tracking

4.5

Keyword Research Tools

4.5

Competitive Analysis

4.5

Dashboard

4.3

81%Fit

High performer

Feature ratings

Keyword Rank Tracking

4.5

Keyword Tracking

4.4

Keyword Research Tools

4.8

Competitive Analysis

4.3

Dashboard

4.7

User satisfaction

User satisfaction

4.6

User reviews[2,329](https://www.capterra.com/p/151962/SEMrush/reviews/)

Ease of use

4.3

Functionality

4.6

Value for money

4.2

Customer support

4.4

User satisfaction

4.5

User reviews[6,256](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

$139.95Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## User reviews

Pros & cons

DD

Devinda D.

Digital Marketing Consultant

> "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

MF

Michael F.

SEO

> "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886)

VR

Verified Reviewer

VP Marketing

> "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430)

Alp A.

Director

> "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

Arsene S.

Merketing director

> "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

DD

Devinda D.

Digital Marketing Consultant

> "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

CZ

Calvin Z.

Manager

> "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

AG

Allison G.

Marketing Strategy Consultant

> "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

OC

Owen C.

MD

> "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261)

JP

John P.

Transport Broker

> "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

CZ

Calvin Z.

Manager

> "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

VR

Verified Reviewer

Owner

> "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022)

Arsene S.

Merketing director

> "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Alp A.

Director

> "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

VM

Vikash M.

Chief Marketing Executive

> "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525)

Palash R.

Graphic design

> "The pricing is quite expensive, especially for individual freelancers or small agencies."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698)

VR

Verified Reviewer

Senior Account Manager

> "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264)

Arsene S.

Merketing director

> "The biggest issue was not the software itself, but the billing practices."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Suzanne C.

Small Business Owner

> "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

RW

Rickilee W.

Founder

> "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777)

Suzanne C.

Small Business Owner

> "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

Suzanne C.

Small Business Owner

> "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

VR

Verified Reviewer

Project Manager

> "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032)

FC

Fergus C.

Marketing Executive

> "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

DH

Daniel H.

Community Marketing Manager

> "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563)

DM

Daniel M.

Owner

> "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

AM

Andrew M.

Senior Web Design Manager

> "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070)

SW

Simona W.

head of marketing

> "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

VR

Verified Reviewer

Head of Marketing and PMM

> "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758)

TS

Tyler S.

Affiliate marketer

> "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

VR

Verified Reviewer

Senior Web Developer & SEO Specialist

> "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410)

AG

Allison G.

Marketing Strategy Consultant

> "They are refusing to return the money and are using shady practices to give me the run around."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

BE

Ben E.

Marketing and Communications Executive

> "Semrush is a really helpful tool to ensure that you are getting the most out of your websites."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833)

JA

Jazz A.

Director

> "We used it mainly for social media scheduling and it was expensive for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930)

DG

David G.

Web Strategist

> "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

LM

Lauren M.

Principal Consultant

> "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793)

MF

Michael F.

SEO

> "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886)

CZ

Calvin Z.

Manager

> "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

TS

Tyler S.

Affiliate marketer

> "Semrush has a ton of features like keyword research, competitive analysis, and site audits."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

JB

Joe B.

CEO

> "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981)

ES

Ellie S.

Founder

> "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655)

IM

Isidora M.

Founder and Full Stack Marketer

> "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

AH

Amir H.

E-Commerce Manager

> "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

CZ

Calvin Z.

Manager

> "other thing is cost can be high for small businesses and individuals."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

OB

Orlando B.

Owner

> "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

JI

Jennifer I.

Content Writer

> "As a content writer Semrush is an all-in-one tool that supports my freelancing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

WW

William W.

Research Analyst

> "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

SB

Stephan B.

Digital Marketing Manager

> "The dashboard provides a wholistic look at your business's marketing and SEO all in one place."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097)

VR

Verified Reviewer

Illustrator

> "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539)

MJ

Maddie J.

SEO associate

> "The Site Audit and Position Tracking tools are amazing for quick facts on your site."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

JI

Jennifer I.

Content Writer

> "Scaling my content writing business has been boosted by my use of Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

FC

Filippo C.

E commerce manager

> "The fact it cost a lot of money the premium version"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563)

AH

Amir H.

E-Commerce Manager

> "I rely on this in order to maximize the visibility of our store."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

Naveen P.

Manager

> "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

MD

Matt D.

Marketer

> "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

DG

David G.

Web Strategist

> "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

KT

Kalin T.

Marketing Manager

> "The price point is hard."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826)

DM

Daniel M.

Owner

> "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

AD

Andrew D.

Owner

> "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986)

MJ

Maddie J.

SEO associate

> "The Keyword Magic Tool is super helpful for deep research on keywords/queries."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

AT

Andrea T.

Marketing

> "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832)

Eudys Rafael M.

Sales clerk

> "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373)

AkG

Ajay kumar G.

Full Stack developer

> "The backlink analyzer not accurate in Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198)

MK

Mohit K.

SEO Manager

> "It helps me understand my website better and plan my work."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467)

WW

William W.

Research Analyst

> "My only complaint was the poor accuracy of the competitive data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

FO

Feraud O.

Owner

> "The amount of features it has that can help your business with now only SEO but also research for advertising."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792)

ML

Melanie L.

Editor-in-Chief

> "The cost."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6575667)

VR

Verified Reviewer

Manager

> "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858)

WA

Wasim A.

Director

> "The only thing about Smerush that i concern is pricing it charge extra for every feature like it charge around $28 to remove its logo from..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3919533)

KV

Kirsty V.

Copywriter

> "I use it to find topic ideas and analyze me competitors, which is pretty cool."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733)

VR

Verified Reviewer

SEO Copywriter

> "Paid KW estimations are quite inaccurate."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5033631)

Ana N.

Sales associate

> "I like everything from keyword research and content optimization to competitor analysis and tracking results is great it gives me all the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5034141)

Liliana A.

GED

> "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988)

GF

Gary F.

Owner

> "Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6287086)

MB

MacKenzie B.

Founder

> "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

JA

Joseph A.

Digital Marketing Specialist

> "I like how easy it is to navigate the website even when there are so many options and features available."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

SW

Simona W.

head of marketing

> "Semrush turned out to be a good option for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

MS

Marwah S.

SEO specialist

> "The interface is confusing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6179520)

NM

Nadine M.

Ecommerce Marketing Specialist

> "Semrush stands out as a comprehensive and user-friendly toolkit."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6112656)

ME

Miguel E.

ceo

> "It is difficult to get all the functionality right in a short time"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4771768)

AD

Ansh D.

Content writer

> "The user interface is top notch as every features and functions are on one side.2."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4996397)

SD

Sujan D.

Bolg writer

> "It's not very easy to use for a new user. But on time user will get to know its features"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4826751)

JA

Joseph A.

Digital Marketing Specialist

> "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

JM

Jeff M.

CTO

> "Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165118)

MS

Manpreet S.

CEO

> "The integration process was difficult as it works on API Units and this made it difficult for us to position and understand the cost of..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2770609)

NH

Neil H.

Director

> "Excellent at shaping organic strategy and analysing the organic competitive landscape."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5037488)

VJ

Vinay J.

User Experience Manager

> "We found it difficult to integrate with Google Adwords"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3403697)

Franklin Javier P.

Medium Technician

> "Also, its seamless integration with Google and other task management platforms makes it easy to use and constantly update my data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661)

MA

Mary A.

Senior Content Engineer

> "The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2443872)

AG

Anna G.

Digital Marketing Manager

> "I’ve been using it for almost 2 years now and it’s really easy to use."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103)

Liam K.

Digital Marketing

> "Team found it hard to use, there is a lot on the platform."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095)

BH

Bjorn H.

Eigenaar

> "Good tool and easy to use. Because of the problems i am thinking about looking for another tool."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4951554)

Jeffrey T.

Marketing Consultant

> "Some of the other tools are a little harder to use or not as useful to me."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3491518)

GG

Ghada G.

Social media specialist

> "Very helpful and easy use."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4699012)

MV

Michael V.

Marketing Manager

> "Everything has been a frustrating struggle."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2444480)

Majd W.

Ecommerce

> "It is easy to use and userfriendly, i recommend."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4770841)

DD

Devinda D.

Digital Marketing Consultant

> "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

JI

Jennifer I.

Content Writer

> "Semrush's customer support is also very responsive and super helpful."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

AG

Anna G.

Digital Marketing Manager

> "Their customer support is also quick to respond and helpful."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

Naveen P.

Manager

> "The SEM Rush team is also highly responsive and knowledgeable, providing excellent customer support and resources to help users get the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

[View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

SS

Stacy S.

Sales Marketing Coordinator

> "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

BRIJ K.

IT Exedutive

> "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

JB

Joanne B.

Director of Content

> "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

SS

Stacy S.

Sales Marketing Coordinator

> "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

SS

Stacy S.

Sales Marketing Coordinator

> "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive timely,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

Tony U.

Head of Growth Marketing

> "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

Tony U.

Head of Growth Marketing

> "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

VR

Verified Reviewer

Senior Director, Brand and Marketing

> "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992)

KW

Kate W.

Office Manager

> "For what we needed it was too advanced and too expensive to justify using all the features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

VR

Verified Reviewer

VP Marketing

> "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

JB

Joanne B.

Director of Content

> "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

YM

Yasmin M.

Operation Assistant

> "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

Tony U.

Head of Growth Marketing

> "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

BRIJ K.

IT Exedutive

> "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

Dipati S.

Digital Marketing Manager

> "Keep up with the expense is difficult for small businesses."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126)

YM

Yasmin M.

Operation Assistant

> "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

PC

Patrick C.

VP Strategy

> "The learning curve was less than I've experieced with some similar projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924)

ES

Ellie S.

Founder

> "Having landing pages, email flows, and contact tracking all in one place is useful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

KC

Kaycee C.

Senior marketing executive

> "It has a lot of useful functions and tools for both email marketing and social media posts and ads management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

SG

Sauve G.

Sales Representative

> "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029)

AN

André N.

VP

> "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

VR

Verified Reviewer

VP Marketing

> "The main downside of Hubspot is pricing."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

JW

Jordan W.

Head of Digital

> "A great all in one platform for email management, lead tracking and fully realised CRM system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008)

MK

Matt K.

Growth Marketer

> "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

Gisel B.

Marketing and Digital Communication Specialist

> "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

Gisel B.

Marketing and Digital Communication Specialist

> "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

Ankith T.

Software Developer

> "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

KW

Kate W.

Office Manager

> "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

LV

Luis V.

Account Executive

> "It makes client communication and workflow management easier with multiple accounts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

BRIJ K.

IT Exedutive

> "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

JG

Jamie G.

Account Manager

> "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

HJ

Himanshu J.

Real estate Sales Specialist

> "It require little time for learning and basic understanding otherwise it will be a big problem."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087)

Marc G.

Digital CRM marketing senior specialist

> "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

DT

Durgesh T.

Business Development Executive

> "they keep spamming about renewal which is a bit irritating."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539)

Jordan V.

Sales Specialist

> "I like being able to easily track all my daily tasks to complete."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641)

Blair Mychal J.

CEO

> "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

BN

Brittney N.

Marketing Manager

> "A little confusing for the other functions but did not receive proper training on the system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

AR

Alicia R.

Technical accounting

> "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

SC

SHEFALI C.

marketng

> "Hubspot can be expensive for small companies ."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

AN

Aundrea N.

Project Manager

> "I do not like how limited the free version of Hubspot is."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6543000)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

TQ

Trenton Q.

Owner

> "I don’t like that some of the features are hard to use for someone who doesn’t know how to use them"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497403)

JB

Juan B.

BDR

> "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445)

SB

Stephen B.

Marketing

> "First, the user interface can be a bit confusing and overwhelming."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648)

JB

Joanne B.

Director of Content

> "I find the user interface pretty intuitive."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

RO

Ricki O.

Owner

> "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603)

AJ

Andrea J.

Director of CS

> "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532)

MT

Mary T.

Director

> "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235)

VR

Verified Reviewer

CEO

> "It didn't integrate well with both MLS groups to which I am subscribed."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

MD

Mufaddal D.

Product lead

> "It cannot be integrated with third party solutions easily"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061)

NT

Nidhin T.

Marketing Executive

> "Easy integration support with 3rd party vendors and software's."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

AA

Armando A.

Head of Product Development

> "It integrates well with the rest of Hubspot's environment"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

SM

Shaun M.

Partner

> "It doesnt have the best user facing app. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905)

FV

Felipe V.

AE

> "It can be integrated with pretty much anything you could think."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6555268)

JG

Joseph G.

Demand Generation Marketer

> "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248)

JL

Jenna L.

Owner

> "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are there,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Admin

> "I have tried the mobile app but it was not very user friendly"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075)

MK

Misty K.

Office Coordinator

> "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

JC

Jayson C.

Inside Sales

> "It make daily functions much easier than any other tools that I have used."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Senior executive

> "User-Friendly Interface, Comprehensive Feature Set, Strong Integration Capabilities, Excellent Customer Support"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6546981)

Brus B.

Head of Marketing Business Development

> "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

CS

Courtney S.

Teacher and Office manager

> "Hard to finde certain information such as customer notes"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

## User interface

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

4.63 (2,329)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

4.51 (6,256)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Access Controls/Permissions

150

Important

Activity Dashboard

120

Important

Semrush

Top features

36/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Reporting
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Application Management
-   Audit Management
-   Automated Scheduling
-   Backlink Monitoring
-   Benchmarking
-   Budget Control
-   Budgeting/Forecasting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Charting
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Event Scheduling
-   Generative AI
-   Geolocation
-   Goal Setting/Tracking
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Labeling
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management

[See all features](https://www.capterra.com/p/151962/SEMrush/#features)

HubSpot Marketing Hub

24/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Reporting
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Application Management
-   Audit Management
-   Automated Scheduling
-   Backlink Monitoring
-   Benchmarking
-   Budget Control
-   Budgeting/Forecasting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Charting
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Event Scheduling
-   Generative AI
-   Geolocation
-   Goal Setting/Tracking
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Labeling
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

### Recognition

No recognitions have been awarded to Semrush

HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Semrush

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Semrush

-   By Adobe
-   Located in United States
-   Founded in 1982

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

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[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

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4.6

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4.6

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