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HubSpot Marketing Hub vs Semrush: Which is a better fit?

Updated on January 19th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 5,901 reviews from SEO users.
% Fit
Not enough reviews
Feature ratings
SEO Management
4.3
Keyword Rank Tracking
4.5
Keyword Tracking
4.4
Keyword Research Tools
4.8
Competitive Analysis
4.3
% Fit
High performer
Feature ratings
SEO Management
4.7
Keyword Rank Tracking
4.7
Keyword Tracking
4.7
Keyword Research Tools
4.6
Competitive Analysis
4.5
User satisfaction
4.5
User reviews6,157
Ease of use
4.3
Functionality
4.4
Value for money
4.2
Customer support
4.4
4.7
User reviews2,271
Ease of use
4.3
Functionality
4.6
Value for money
4.3
Customer support
4.4
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Yongmei H
Operations Manager
5.0

Yongmei: Hi, my name is Yongmei. I'm the operations manager at BCR Publishing. Our company has around 10 staff, and I would give five out of five for HubSpot for rating. We use HubSpot for storing our contacts, our clients contacts, information, and also for marketing emails. It is user-friendly, and it's very easy to use, very intuitive, and it's just so simple to use. You don't really need any training. You get to just go around, learn it in five minutes. I can't think of anything really. Actually, I'm thinking a bit more about what I like about HubSpot because of the support is really, really very helpful, very fast and very right to the point. And also as for the deliverability, because we have used other marketing platform as well, but compared to HubSpot, the deliverability is much higher in HubSpot.

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Sam C
Director
5.0

Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.

How Capterra sources reviews
View all video reviews
User interface
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1 Video
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5 screenshots
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

HubSpot Marketing Hub

33/50
  • Advertising Management
  • Backlink Monitoring
  • Customizable Branding
  • Customizable Reports
  • Data Visualization
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • Scheduled/Automated Reports
  • Trend Analysis
  • Workflow Management
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Audit Management
  • Campaign Analytics
  • Campaign Management
  • Click Tracking
  • Competitive Analysis
  • Content Management
  • Conversion Rate Optimization
  • Customizable Templates
  • Dashboard
  • Email Marketing
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Link Management
  • Multi-Campaign
  • Performance Metrics
  • Reporting & Statistics
  • ROI Tracking
  • SEO Management
  • Social Media Integration
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Web Traffic Reporting
  • WYSIWYG Editor
See All features
Hide SEO Software Features -

Semrush

Top Features
38/50
Show SEO Software Features +
HubSpot Marketing Hub
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Semrush
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HubSpot Marketing Hub
  • By HubSpot
  • Located in United States
  • Founded in 2012
Semrush
  • By Semrush
  • Located in United States
  • Founded in 2008
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