--- title: "Compare Semrush vs Google Analytics 360 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Semrush and Google Analytics 360 based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics" page_type: "comparison" language: "en" --- # Semrush vs Google Analytics 360 Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushGoogle Analytics 3602/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,329 reviews](#user-reviews) Positive 2,229 Neutral 66 Negative 34 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,101 reviews](#user-reviews) Positive 7,825 Neutral 253 Negative 23 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Missing features Feature ratings Heatmaps NA Conversion Tracking 4.5 Data Visualization 4.3 Reporting/Analytics 4.6 Activity Dashboard 4.4 84%Fit Missing features Feature ratings Heatmaps NA Conversion Tracking 4.5 Data Visualization 4.6 Reporting/Analytics 4.7 Activity Dashboard 4.6 User satisfaction User satisfaction 4.6 User reviews[2,329](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.7 User reviews[8,101](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons DD Devinda D. Digital Marketing Consultant > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) MF Michael F. SEO > "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) VR Verified Reviewer VP Marketing > "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) Palash R. Graphic design > "The pricing is quite expensive, especially for individual freelancers or small agencies." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) BE Ben E. Marketing and communications executive > "Semrush is a really helpful tool to ensure that you are getting the most out of your websites." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) MF Michael F. SEO > "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) OB Orlando B. Owner > "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) AT Andrea T. Marketing > "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) AkG Ajay kumar G. Full Stack developer > "The backlink analyzer not accurate in Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) ML Melanie L. Editor-in-Chief > "The cost." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6575667) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) WA Wasim A. Director > "The only thing about Smerush that i concern is pricing it charge extra for every feature like it charge around $28 to remove its logo from..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3919533) KV Kirsty V. Copywriter > "I use it to find topic ideas and analyze me competitors, which is pretty cool." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733) VR Verified Reviewer SEO Copywriter > "Paid KW estimations are quite inaccurate." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5033631) Ana N. Sales associate > "I like everything from keyword research and content optimization to competitor analysis and tracking results is great it gives me all the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5034141) Liliana A. GED > "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988) GF Gary F. Owner > "Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6287086) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) JA Joseph A. Digital Marketing Specialist > "I like how easy it is to navigate the website even when there are so many options and features available." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) SW Simona W. head of marketing > "Semrush turned out to be a good option for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) MS Marwah S. SEO specialist > "The interface is confusing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6179520) NM Nadine M. Ecommerce Marketing Specialist > "Semrush stands out as a comprehensive and user-friendly toolkit." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6112656) ME Miguel E. ceo > "It is difficult to get all the functionality right in a short time" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4771768) AD Ansh D. Content writer > "The user interface is top notch as every features and functions are on one side.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4996397) SD Sujan D. Bolg writer > "It's not very easy to use for a new user. But on time user will get to know its features" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4826751) JA Joseph A. Digital Marketing Specialist > "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) JM Jeff M. CTO > "Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165118) MS Manpreet S. CEO > "The integration process was difficult as it works on API Units and this made it difficult for us to position and understand the cost of..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2770609) NH Neil H. Director > "Excellent at shaping organic strategy and analysing the organic competitive landscape." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5037488) VJ Vinay J. User Experience Manager > "We found it difficult to integrate with Google Adwords" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3403697) Franklin Javier P. Medium Technician > "Also, its seamless integration with Google and other task management platforms makes it easy to use and constantly update my data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661) MA Mary A. Senior Content Engineer > "The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2443872) AG Anna G. Digital Marketing Manager > "I’ve been using it for almost 2 years now and it’s really easy to use." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103) Liam K. Digital Marketing > "Team found it hard to use, there is a lot on the platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095) BH Bjorn H. Eigenaar > "Good tool and easy to use. Because of the problems i am thinking about looking for another tool." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4951554) Jeffrey T. Marketing Consultant > "Some of the other tools are a little harder to use or not as useful to me." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3491518) GG Ghada G. Social media specialist > "Very helpful and easy use." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4699012) MV Michael V. Marketing Manager > "Everything has been a frustrating struggle." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2444480) Majd W. Ecommerce > "It is easy to use and userfriendly, i recommend." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4770841) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) JI Jennifer I. Content Writer > "Semrush's customer support is also very responsive and super helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) AG Anna G. Digital Marketing Manager > "Their customer support is also quick to respond and helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) Naveen P. Manager > "The SEM Rush team is also highly responsive and knowledgeable, providing excellent customer support and resources to help users get the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) BD Bharati D. Director > "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) YN Yasmine N. Customer Services Manager > "It's customization is also limited and is not available in free version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) SP Sonu P. Systems Analyst > "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) BD Bharati D. Director > "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) BD Bharati D. Director > "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) IW Isla W. Digital Marketing Specialist > "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) John J. CEO > "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7185741) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) YN Yasmine N. Customer Services Manager > "The product also helps us in campaign management and real-time user interaction tracking." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) SP Sonu P. Systems Analyst > "The platform also offers strong scalability and handles large volumes of traffic data very efficiently." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) SP Sonu P. Systems Analyst > "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) BE Ben E. Marketing and communications executive > "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) AA Akshay A. Software Review > "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) PS Piyush S. Business Development Executive > "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) MK Manuel K. CEO > "some website behavior cannot be tracked because people do not agree to the cookie policy" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940) JL James L. Recruitment Consultant > "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) LG Lyndsey G. Curriculum designer, teacher > "Google Analytics allows tracking for everything you need to know about your website data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489) AM Atul M. Author > "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) VC Vishal C. Marketing > "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437) RJ Royce J. Technology and Process Manager > "Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) AA Akshay A. Software Review > "There isn't much capability for segmentation and advanced analysis." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) BM Bharath M. Marketing > "It lacks in giving access to real or raw data" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5068966) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) PG Phillip G. Director of Information Services > "Some of the more complex features are difficult but I think that is more an issue with our IT user's familiarity with the concepts." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6118778) MS Mara S. Head Of Marketing Strategy > "Great interface, especially for those accustomed to Google Ads, and pro features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6784913) LA Lukasz A. Owner > "Constant changes to the interface, unnecessary, making work difficult, irritating." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VR Verified Reviewer CMO > "The interfaces are excellent and the ability to view all activities within one platform makes it unbeatable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097603) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) MS Mert S. HW DESIGN ENGINEER > "I like the interface and the easiness of use of this software." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6127264) DL Derek L. IT Mgr > "It can sometimes seem too robust in the sense that some setups such as Pixels don't always go in very easily and the user interface could be more..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3169673) VR Verified Reviewer Supply Admin > "I like that Google Analytics has a very nice interface" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6017399) Abu M. Admin > "Due to its overly complex user interface, Google Analytics 360 may seem difficult for beginners." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3486149) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Senior account director > "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) DK Devender K. COO > "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009) JK Jordan K. Fleet and Customer Operations Executive > "First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6527916) VR Verified Reviewer Digital Marketing Manager > "The only thing that makes it a bit complicated for beginners is the fact that you need to add a code (Google Tag) to your website which needs to be..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3229790) MS Marwah S. SEO specialist > "It is a google product so it is easily connected to google email, google search console and google ads." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6209867) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LK Liam K. CMO > "I like live reports, you can see all users and the location." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6271756) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) Marlin H. Systems programmer > "It gives you everything you need in one place and makes it very easy to access what you need when you need it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) LA Lukasz A. Owner > "Sometimes it looks like developers are forcing changes just to change something, without any need from users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VN Victoria N. Corporate Communications Coordinator > "Customization is also a great experience for me." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6199427) SR Sergio R. CEO > "Difficult to use and complex to understand" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6714914) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Mansi R. social media Strategist > "they have very limited support, we often need to deal with 3rd party if there any problem." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5083186) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AM Atul M. Author > "Limited support: While there is a wealth of online resources available for Google Analytics users, the platform does not offer much in the way of..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) Himanshu S. Web Analyst > "The only thing to complain about this product is its customer care support." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6018464) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface [Semrush](https://www.capterra.com/p/151962/SEMrush/) 4.63 (2,329) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,101) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Semrush 29/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Google Analytics 360 Top features 30/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Adobe - Located in United States - Founded in 1982 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) $139.95/month Price $17/month 4.6 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $139.95/month Price $349/year 4.6 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $139.95/month Price $0 4.6 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $139.95/month Price $109/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $139.95/month Price $103.2/month 4.6 Features 4.6 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $139.95/month Price $5/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics)