# Compare Semrush vs Ranktracker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Semrush and Ranktracker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151962-184916/SEMrush-vs-Rank-Tracker --- # Semrush vs Ranktracker Features and Cost Comparison Last updated May 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushRanktracker2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.0 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,317 reviews](#user-reviews) Positive 2,223 Neutral 65 Negative 29 [## Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.0 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/) Starting Price $18.00/month Value-for-Money 4.1 Functionality 4 Ease of Use 4.2 Customer Service 3.9 Reviews Sentiment Based on [247 reviews](#user-reviews) Positive 194 Neutral 3 Negative 50 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 6,862 reviews from seo software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 92%Fit High performer Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.6 Keyword Tracking 4.5 Keyword Research Tools 4.6 Competitive Analysis 4.5 68%Fit Not enough reviews Feature ratings SEO Management 2.5 Keyword Rank Tracking 4.2 Keyword Tracking \-- Keyword Research Tools 4.0 Competitive Analysis 4.0 User satisfaction User satisfaction 4.6 User reviews[2,317](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.0 User reviews[247](https://www.capterra.com/p/184916/Rank-Tracker/reviews/) Ease of use 4.2 Functionality 4.0 Value for money 4.1 Customer support 3.9 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from $18Flat Rate, Per Month - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for small startup's, large agency's, enterprise ## User reviews Pros & cons Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) JP John P. Transport Broker > "It opens small business opportunities in an effective manner." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) Liliana A. GED > "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that they offer..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988) IM Isidora M. Founder and Full Stack Marketer > "What I love most is how it helps me connect the dots between data and action." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) IM Isidora M. Founder and Full Stack Marketer > "I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) ED Erik D. owner website designer > "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) MB MacKenzie B. Founder > "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) RA Roger A. Owner > "I feel secure on my data and in what I do on the app." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065818) PM Patty M. Owner > "This goes against Semrush's terms of service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6338268) JI Jennifer I. Content Writer > "Semrush's customer support is also very responsive and super helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) Liam K. Digital Marketing > "Team found it hard to use, there is a lot on the platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095) FC Fergus C. Marketing Executive > "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) SS Sai S. IT Developer > "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) Domingo Antonio A. technician > "I admit that this tool has been a perfect and valuable addition to my digital marketing arsenal because it has been especially useful for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4799680) Tanvir M. Marketing manager > "Monthey package is overpriced for asian people as usd is not our main currency." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Our budget limits the ability to purchase advanced functionality." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Some of the limits on number of audits are frustrating." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) Franklin Javier P. Medium Technician > "From keyword research, competitor analysis, to tracking online visibility, this platform has everything I need to optimize my digital marketing..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) CC Carol C. CEO > "It also performs a site audit, providing actionable steps to improve your ranking. And most importantly, it also keeps track of how my articles are..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3526140) FR Fra R. Director > "The founder blocked access for LTD (lifetime deal) users who paid in advance for Ranktracker, depriving them of using the product. When contacted via..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4875083) CK Christian K. CEO > "I purchased a lifetime deal for Rank Tracker on AppSumo, excited about the possibilities it offered for $300." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6093999) WB Willy B. CEO > "The only proposal made by Rantracker is to subscribe to their technical support to solve my problem. Although this tool meets my expectations, I do not..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6280811) Philip F. Founder > "It helps me to test what works and what doesn't, as well as find new niches I can write for." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3614764) MM Miguel M. Founder > "Even though I purchased a lifetime license, they put the price for annual support on my dashboard and do not give me access to my dashboard." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6069191) VR Verified Reviewer Co-founder > "It’s a decent basic rank tracker for anyone who needs a simple Google rank tracking sortware" [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4784312) MrD Márcio D. CEO > "I purchased a lifetime plan through Appsumo with a one-time payment, and now they have simply blocked access to all platform features, claiming it is..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4877660) RC Raluca C. SEO Manager > "The data is displayed nicely and you can easily see keyword performance on any given day." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4583768) GR Gabrie R. SEO > "They are thiefs that get your money and disable your access." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6551292) FYT Feng Yin T. Founder > "The UI and UX to monitor Keyword Rank tracking and also the keyword research features are the best match for my business needs." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3178506) VI Vuk I. SEO > "Avoid Ranktracker at all costs." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6824611) BB Bilal B. CEO > "This is a reliable SEO tool for tracking keywords on a daily basis, finding the best keyword opportunities, SERP features, and keeping an eye on your..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3175128) CK Christian K. CEO > "However, my experience has been nothing short of a disappointment. Despite the initial promise of a lifetime subscription, Rank Tracker knowingly..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6093999) VR Verified Reviewer Marketing Manager > "The keyword finder will help you to determine the best keywords for your site and the SEO checklist will help you to optimize your site and make it even..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3127686) GP Gary P. Managing Director > "After a while they put your account behind a paywall, even though you've already paid, and won't let you access anything unless you pay extra." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5083727) Ederson V. CEO > "Well, this tool allows us to audit our website and shows us an overview of everything that we must improve on our website to improve our position." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173590) VR Verified Reviewer Co-founder > "The most shocking aspect is Ranktracker’s unethical behavior of deleting user accounts for leaving negative reviews." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5075029) Jonathan D. CEO > "You could use various free online SEO tools and get the same quality out as Ranktracker." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3609583) Kishore M. Director > "The problem arose not from a temporary outage, which we can all understand, but from the company's flagrant lack of responsiveness and responsibility." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4871316) KM Kathryn M. Owner > "This product provides solutions that save me tons of time, for example researching my competition and their keywords, ranking as I redesign my website." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159546) VR Verified Reviewer Marketing Manager > "The \[sensitive content hidden\], has no issue with using deceptive tactics in order to rope in users and leaving them in the dust without hesitation." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) Grant M. Financial Adviser > "As someone with no background in SEO, I found it to be really insightful and helpful." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5068688) GB Gaia B. SEO specialist > "Ranktracker is not as comprehensive as other SEO tools, so it may not be able to show you all the data you need to optimize your website for better..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3761753) Mohammed S. SEO optimizer > "I love the rank tracker feature in the tool. Because I can check for multiple search engines from the same place. Besides I can check ranking based on..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3169700) VR Verified Reviewer Marketing Manager > "Placing lifetime deal users behind a paywall masquerading as a "Support Plan"." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) PP Peter P. Artist > "The features that I have found most useful are the website audit tool, Keyword research tool and the competitor’s keyword analysis tool." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173178) PG Peter G. Owner > "I asked the owner in support why my account was disabled, he plays like he doesn't know the reason and that he will have support fix the problem." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5070262) PF Peter F. CEO > "There were a lot of keywords and good placements in Search Engines that we simply weren’t aware of. And that’s just the “free” stuff... If you register..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3152318) Jesus M. Attorney > "According to appsumo, Ranktracker BROKE their contract, and has not given me access to my account." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4870518) NM Noel M. Digital Marketing > "I'm using Ranktcker to rank a website for a client with about 50 pages and it's been a great experience seeing in detail how each page is ranking and..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3187974) VR Verified Reviewer Marketing Manager > "Over the last year, I was given the same boilerplate response from \[sensitive content hidden\] and have not had access restored since." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) Victor L. Business consultant > "I can also do keywords' research and also can see the keywords difficulty score, which is very helpful before I invest time on keywords which I would..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173012) VR Verified Reviewer Marketing Manager > "He's money hungry and will do whatever it takes for financial gain and getting users trapped in his ecosystem." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) Jay P. Technical Consultant > "Pretty solid tool with emphasis on getting the right keyword data so that you can create the best SEO strategy and right decisions for your business and..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159178) WB Willy B. CEO > "After contacting Rantracker customer service, who told me they would look into the problem, no solution has been found." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6280811) AH Ahmed H. Consultant > "I love using this rank tracker with clients that need to be shown how seo works because it has a checklist type of approach and helps show different..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3169649) Ray K. Copywriter > "Now I can't access my reports unless I upgrade." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#GetApp___6019938) SS Scott S. Owner > "Ranktracker allows me to do most of my SEO work within one tool set rather than spending time jumping to multiple sites and tools." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3165583) Jesus M. Attorney > "I purchased a lifetime deal from appsumo, and they revoked access." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4870518) MS Moira S. SEO'er > "Rank tracker has a lot of useful features with sufficient information so anyone is able to change and improve their site to get better ranking results." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3199181) MrD Márcio D. CEO > "Even if they gave me access back, I would not continue to do business with this company." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4877660) Grant M. Financial Adviser > "Very easy to set up and use." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5068688) AB Anders B. UX designer > "I wish I never had bought the life time deal and invested my time and money in a tool I can no longer use." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6252844) Jay P. Technical Consultant > "RankTracker bring real SEO and SERP data analytics to a clean, well-thought UI providing a great user experience. " [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159178) VR Verified Reviewer Co-founder > "It’s a struggle to navigate and understand the tool, wasting valuable time." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5075029) PS Piotr S. Proprietor > "I was prepared for a hugely complicated full of confusing graphs and numbers that make no sense without spending days educating yourself what is what..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3160972) Nicholas L. Owner > "Most features are not easy to use and they provide very little value so the ones that are easy to use aren't enough to provide any value." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5090518) SS Stephen S. Founder/Owner > "Compared to other similar products it affordable, extremely user-friendly and consists of every feature that my business needs to undertake and even..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159137) Nicholas L. Owner > "There's not a lot of development going on either which means you're not likely to ever see many benefits." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5090518) Philip F. Founder > "My SEO strategy got much clearer since I am using Ranktracker." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3614764) GP Gary P. Managing Director > "Support is non existent, they are only interested in trying to fleece you." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5083727) TN The N. Doctor > "The software is very user friendly and has many different features, such as keyword research, keyword ideas and ranking reports." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3169277) VR Verified Reviewer Marketing Manager > "sensitive content hidden\] is someone with vision but lacks deeply in ethics and values as a founder in this space." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) GB Gaia B. SEO specialist > "There are many pro's to using Ranktracker for SEO." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3761753) VR Verified Reviewer Co-founder > "Weeks went by without a resolution, leaving me feeling unheard and frustrated." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5075029) SS Scott S. Owner > "The Web Audit is useful for hunting down and fixing SEO related issues on a website." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3165583) Ray K. Copywriter > "It's been over 3 months and they keep saying support will take a look but it's clear they will never do." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#GetApp___6019938) RL Ramelo L. Freelancer > "Keyword Finder and Serp checker makes it easy to monitor keywords and discover new keywords." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3150727) FF Florian F. CEO > "Just dont get trapped by their sales pitch as its a scam company." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6078378) CC Carol C. CEO > "It's simple to use, and it gives you pretty much all the information you need right in one place." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3526140) WW Warren W. Marketer > "They use shady business tactics and lie." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5078930) VR Verified Reviewer Graphic Designer > "The tool provides a very detailed overview of how a website's rankings have changed over time." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3167950) FF Florian F. CEO > "They simply refuse to honor their Lifetime Deal they sold on Appsumo." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6078378) Sam P. CEO > "Have shared the dashboards with clients and they are happy the rankings match actual positioning for keywords." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173187) FR Fra R. Director > "Now we are stuck with software we cannot use despite having already paid for it." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4875083) DL David L. Co-Founder > "I love how it stays on topic and doesn't go too far from what I'm looking for. When I use native Keyword Planner, it goes off in so many tangents, it..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159391) VR Verified Reviewer SEO > "Support is nonexistent." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4867799) VR Verified Reviewer Founder > "Overall this is great software than can help your business in more ways than just keyword tracking, besides the cons I would definitely recommend you..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3170837) VR Verified Reviewer Co-founder > "Firstly, despite paying for Ranktracker, I was suddenly unable to use it." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5075029) Philip F. Founder > "That's not all, the SERP checker surprised me a lot and is extremely helpful in so many ways!" [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3614764) JK John K. Owner > "I reached out to this guy, \[SENSITIVE CONTENT\], who apparently owns the platform, and he agreed to issue a refund. Since then I've heard nothing,..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#SoftwareAdvice___4349502) PP Peter P. Artist > "There is good documentation, and FaceBook group which includes informative reviews and demos." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173178) DG Dennis G. SEO > "As a Professional backlink, is everything. And there were features like pages that should be crawled, and it just didn't work at all." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3765431) LC Lorenzo C. data analyst > "Ranktracker is a perfect program for searching and comparing keywords." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3169159) VR Verified Reviewer Marketing Manager > "Criminal business practises and with a shady \[sensitive content hidden\]." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) PV Paul V. GMB specialist > "What I like the most is that the software is very user-friendly, while at the same time offers everything you need to track your keywords and discover..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3162430) JK John K. Owner > "I completely understand that not every customer service interaction is going to be a home run, but in this instance the guy running RankTracker.com..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#SoftwareAdvice___4349502) VR Verified Reviewer SEO Specialist > "I have purchased a couple of keyword tracking tools and so far, I'm liking Ranktrackers UI than the others." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3178240) DG Dennis G. SEO > "Their backlink monitor is not even close to be accurate, most free tools do a better job." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3765431) [View Reviews](https://www.capterra.com/p/184916/Rank-Tracker/reviews/) ## User interface 4.64 (2,317) [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/) 4.03 (247) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Semrush Top features 37/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Ranktracker 36/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/184916/Rank-Tracker/#features) ### Recognition Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports Ranktracker is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Ranktracker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Semrush - Located in United States - Founded in 2008 Ranktracker - By RankTracker - Located in United Kingdom - Founded in 2015 ## 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