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Semrush vs diDNA: Which is a better fit?

Updated on December 3rd, 2024
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Summary
Key features rated by users
Features selected based on 2,473 reviews from Marketing Analytics users.
% Fit
High performer
Feature ratings
Performance Metrics
4.5
Reporting & Statistics
4.5
Conversion Tracking
4.5
SEO Management
4.7
Data Visualization
4.2
% Fit
Missing features
Not enough reviews
Feature ratings
Performance Metrics
25.0
Reporting & Statistics
--
Conversion Tracking
NA
SEO Management
NA
Data Visualization
--
User satisfaction
4.7
User reviews2,258
Ease of use
4.3
Functionality
4.6
Value for money
4.3
Customer support
4.4
4.9
User reviews14
Ease of use
4.8
Functionality
4.9
Value for money
5.0
Customer support
4.9
Price starts from
Monthly subscription
Free version
Free trial
--
Monthly subscription
Free version
Free trial
Best for

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

Designed for everyone on the supply side of the ad ecosystem from publishers to ad tech partners, diDNA sits uniquely between a premium ad exchange, an ad tech vendor, and an ad management platform.

User reviews
pros & cons
1 / 4
View Reviews
Not enough reviews
View Reviews
Video reviews
Sam C
Director
5.0

Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.

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User interface
151962 video thumbnail}
1 Video
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151962
4 screenshots
199219
3 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Ad hoc Reporting
388
Important

Semrush

Top Features
21/32
  • A/B Testing
  • Behavior Tracking
  • Cohort Analysis
  • Customer Segmentation
  • Customizable Fields
  • Data Source Connectors
  • Drag & Drop
  • KPI Monitoring
  • Predictive Analytics
  • Search/Filter
  • Tag Management
  • Ad hoc Reporting
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customer Journey Mapping
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Keyword Tracking
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Performance Metrics
  • Reporting & Statistics
  • ROI Tracking
  • SEO Management
  • Social Media Integration
  • Third-Party Integrations
  • Website Analytics
See All features
Hide Marketing Analytics Software Features -

diDNA

7/32
Show Marketing Analytics Software Features +
Semrush
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
diDNA
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Semrush
  • By Semrush
  • Located in United States
  • Founded in 2008
diDNA
  • By diDNA
  • Located in United States
  • Founded in 2017
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