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Semrush vs Snapchat: Which is a better fit?

Updated on January 15th, 2025
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Summary
Key features rated by users
Features selected based on 5,553 reviews from Social Media Marketing users.
% Fit
Missing features
Feature ratings
Social Media Integration
4.4
Email Marketing
NA
Post Scheduling
4.3
Campaign Planning
4.5
Data Import/Export
4.5
% Fit
Missing features
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
4.2
Campaign Planning
NA
Data Import/Export
NA
User satisfaction
4.7
User reviews2,269
Ease of use
4.3
Functionality
4.6
Value for money
4.3
Customer support
4.4
4.6
User reviews1,098
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
Not provided by vendor
Free version
Free trial
Best for

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

Social media platform that helps businesses of all sizes engage with targeted audiences based on locations, interests, behaviors, and other user attributes.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Sam C
Director
5.0

Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.

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video-33d3faa0-9680-48a5-f20a-08dafa794d01
Roger L
Consultant
4.0

Roger L.: My name is Roger. I'm a consultant. I give Snapchat a four out of five rating, and for more reviews like this, click below. We use Snapchat as a platform to be more engaged with our members and our community. Let them know what events that we're having and things of that nature. What I like most about Snapchat is it not only appeals to the younger generation, it's very, I guess in right now. So we reach a very large amount of people. What I dislike about Snapchat is the fact that it's mostly for personal use, but it has been starting to branch out commercially more recently, so there's hope.

How Capterra sources reviews
View all video reviews
User interface
151962 video thumbnail}
1 Video
210733 video thumbnail}
1 Video
151962
4 screenshots
210733
3 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Semrush

Top Features
27/40
  • A/B Testing
  • Click Tracking
  • Contact Management
  • Content Library
  • Customer Segmentation
  • Drag & Drop
  • Email Marketing
  • Image Library
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Real-Time Data
  • Social Promotion
  • Workflow Management
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Commenting/Notes
  • Content Management
  • Conversion Tracking
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Multi-Campaign
  • Performance Metrics
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Third-Party Integrations
  • Trend Analysis
See All features
Hide Social Media Marketing Software Features -

Snapchat

18/40
Show Social Media Marketing Software Features +
Semrush
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Snapchat
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Semrush
  • By Semrush
  • Located in United States
  • Founded in 2008
Snapchat
  • By Snap
  • Located in United States
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