# Compare Semrush vs Google Ads 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Semrush and Google Ads based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151962-213339/SEMrush-vs-Google-Ads --- # Semrush vs Google Ads Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushGoogle Ads2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,323 reviews](#user-reviews) Positive 2,226 Neutral 66 Negative 31 [## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.1 Customer Service 3.9 Reviews Sentiment Based on [1,012 reviews](#user-reviews) Positive 909 Neutral 59 Negative 44 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in PPC Software Best performer 26 / 45 Only Semrush - Conversion Tracking - Customizable Reports - Data Import/Export 13 / 45 Only Google Ads - Campaign Segmentation - ROI Tracking User satisfaction User satisfaction 4.6 User reviews[2,323](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.4 User reviews[1,012](https://www.capterra.com/p/213339/Google-Ads/reviews/) Ease of use 4.1 Functionality 4.4 Value for money 4.2 Customer support 3.9 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for Businesses of any size & type who are looking to advertise online. ## User reviews Pros & cons DD Devinda D. Digital Marketing Consultant > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) MF Michael F. SEO > "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) VR Verified Reviewer VP Marketing > "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Palash R. Graphic design > "The pricing is quite expensive, especially for individual freelancers or small agencies." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) BE Ben E. Marketing and Communications Executive > "Semrush is a really helpful tool to ensure that you are getting the most out of your websites." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) MF Michael F. SEO > "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with each..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) JP John P. Transport Broker > "It opens small business opportunities in an effective manner." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) OB Orlando B. Owner > "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) ED Erik D. owner website designer > "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) FC Fergus C. Marketing Executive > "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) MB MacKenzie B. Founder > "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) SS Sai S. IT Developer > "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management tools,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) Tanvir M. Marketing manager > "Monthey package is overpriced for asian people as usd is not our main currency." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) AT Andrea T. Marketing > "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that increase the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832) KV Kirsty V. Copywriter > "I use it to find topic ideas and analyze me competitors, which is pretty cool." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733) AkG Ajay kumar G. Full Stack developer > "The backlink analyzer not accurate in Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) Zach P. Marketing Coordinator > "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) Michael Z. Owner > "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) BE Ben E. Marketing and Communications Executive > "There is a lot that you can customise with Google Ads to ensure that your ads are effective and get the right conversion rates." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7171170) KN Kyle N. Owner > "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324) Zach P. Marketing Coordinator > "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) AW Adrian W. Fleet Operative > "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555) BH Brian H. Owner > "The ability to advertise and customize ads all from the app is is amazing." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427) MG Matyas G. Head of digital > "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248) Michael Z. Owner > "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) HK Heather K. Massage therapist > "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725) NP Nolan P. Account Manager > "The platform offers robust security features and open subscription billing that helps control the budget." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653) Allen C. Broker > "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. " [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) HG Heldor G. Marketing Manager > "Google Ads has felt like a rollercoaster for me, first it was confusing, then as I learned it got better, but then there were some changes on..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7171490) RJ Royce J. Technology and Process Manager > "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371) NR Nuria R. Community Manager > "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904) VR Verified Reviewer Marketing Director > "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) Zach P. Marketing Coordinator > "For any digital marketer having Google Ads as part of your advertising strategy is a must." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) CM Carlos M. Junior Marketing Officer > "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) Michael Z. Owner > "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) VR Verified Reviewer Marketing Director > "I dislike how they got a rid of the monthly trending data in the keyword planner." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) KC Kyle C. CMO > "They make it easy to analyze and process the data from my ads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334) VR Verified Reviewer Marketing Director > "The YouTube side especially, is annoying since you can't target specific channels anymore." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) AT Alex T. User Acquisition Analyst > "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309) Allen C. Broker > "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) AM Advaldo M. Director > "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos, from..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733) LA Lee A. Photographer > "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084) LE Lucie E. Customer Service Consultant > "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839) Allen C. Broker > "complete BS and this is a large enough company that My bank would trust a credit from such entity." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) BH Brian H. Owner > "For small business owners seeking to advertise on a budget, it's a plus." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427) VR Verified Reviewer Marketing Director > "Your ads can show up in places you really don't want." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) FO Feraud O. Owner > "The best way to get your local business in front our people searching for what they have to offer." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789) Allen C. Broker > "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this activity, feel..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) CM Carlos M. Junior Marketing Officer > "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) MB Morgan B. Director of Operations > "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086) KC Kyle C. CMO > "Google Ads is easy to set up and provides great analytics and reporting." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334) VR Verified Reviewer Digital operations executive > "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) CM Carlos M. Junior Marketing Officer > "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) AM Advaldo M. Director > "For small businesses, it can be a little expensive." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733) AT Alex T. User Acquisition Analyst > "Google ads is great, and Google ads performance is great." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309) JK Jatin K. Marketing Manager > "It can become expensive very quickly if not managed properly." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334) AW Adrian W. Fleet Operative > "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features that..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555) Ninos M. Creative Director > "Can be costly if not optimized right." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063) LAO Leslie Anne O. Sales Account Manager > "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most about Google..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774) Ninos M. Creative Director > "For beginners , it might be overwhelming to start with." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063) CM Carlos M. Junior Marketing Officer > "It has played a huge role in pulling traffic to my website and leads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) LC Laura C. Owner > "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138) Miguel G. Senior Web Designer > "With Google Ads, we can gain a lot of traffic and customer conversions." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952) Yavuz Selim E. CEJ Strategy & Orchestration Expert > "For small operations it is not the best option because it needs more work to find the right audience for advertising." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110) Yavuz Selim E. CEJ Strategy & Orchestration Expert > "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track our..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110) ClI Célia I. performance marketing specialist > "The downside of Google Ads is the potential for high costs, especially if not managed carefully." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759) Arjun S. Founder > "It is one of the best way to advertise products and services for yourself or your clients." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194) LG Lloyd G. Marketing Executive > "Less options for lower spend customers and harder to run awareness and educational ads" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998) VR Verified Reviewer Digital operations executive > "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) ClI Célia I. performance marketing specialist > "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759) Atalay C. Senior Manager, SEM and Paid Social > "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748) VR Verified Reviewer Web Developer > "They change their interface frequently which is confusing for both merchants and marketers." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627) CK Carol K. Web Designer and Content Writer > "We design websites, create content, and help clients enhance their online presence through marketing campaigns." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049) Samuel I. Founder and CEO > "Google may not approve Adsense on your web app due to many reasons." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013) JK Jatin K. Marketing Manager > "It is a very Good experience with the google ads for the lead generation process in It company." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334) Mark B. online marketeer > "Sometimes slow interface, less insights are given over the years" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769) VM Vincenzo M. PPC Specialist > "Recommendations: Help you to improve the optimisation score." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391) EL Emil L. Internet marketing/Graphic Designer > "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is one of..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804) HK Hamza K. Marketing Digital > "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680) LS Lucas S. Owner > "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811) AR Adam R. Digital Manager > "Easy to start using and it provides a simple option for reaching a large audience with relevant needs." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730) AM Angela M. Owner > "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050) LW Lee W. Manager > "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172) VC Victor C. Internet Consultant > "Support for small clients is almost non existent." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565) NF Nicholette F. Owner > "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6110801) HH Haylie H. Relationship Director > "It is a lot of data and hard to analyze without proper training." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251) LAO Leslie Anne O. Sales Account Manager > "Before, I usually promote my business through posting on different social media platforms but I find it difficult to get clients because only..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774) Abdelkarim T. Solar and renewable energy technician > "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover, the pricing..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663) LG Lloyd G. Marketing Executive > "Easy to quickly target keen customers and having googles search intent and data is hugely valuable and feels like better for scaling ads..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998) Ryan M. Marketing Analytics Engineer > "As a data analyst, I spend a lot of time doing reports with Google Ads data which shows that the in product reporting isn't great." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4457615) ES Elena S. Marketing Manager > "As a marketer that likes data-driven decisions, this was an excellent tool." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6743459) YO Yasha O. Attorney > "There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature and..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___3793929) EA Etem A. Media buyer beginner > "Amazing easy to get more brand awarness and trust for customers that are unsure" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6647693) GM George M. Manager > "Creating campaigns is not easy on the advanced mode." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352) SC Samantha C. Business Owner > "It's a popular platform for people searching for our products and it is easy to customize what they see when our ads are viewed." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6085109) Jeremy D. Ownder > "I mostly use Google Ads to monitor monetization with YouTube, but have purchased some targeted ads on a few occasions. Like my review stated: it..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4468554) [View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/) ## User interface 4.63 (2,323) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) 4.44 (1,012) ### Features Semrush Top features 26/45 - A/B Testing - Account Alerts - Activity Dashboard - Advertising Management - AI Copilot - API - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Click Tracking - Conversion Rate Optimization - Conversion Tracking - Customizable Reports - Data Import/Export - Data Visualization - Engagement Tracking - For PPC Campaigns - Fraud Detection - Generative AI - Geotargeting - Goal Setting/Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Multi-Campaign - Performance Management - Performance Metrics - Real-Time Analytics - Real-Time Monitoring - Real-Time Reporting - Real-Time Updates - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Monitoring - Third-Party Integrations - Trend Analysis - URL Builder - Visual Analytics - Web Traffic Monitoring - Web Traffic Reporting [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Google Ads 13/45 - A/B Testing - Account Alerts - Activity Dashboard - Advertising Management - AI Copilot - API - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Click Tracking - Conversion Rate Optimization - Conversion Tracking - Customizable Reports - Data Import/Export - Data Visualization - Engagement Tracking - For PPC Campaigns - Fraud Detection - Generative AI - Geotargeting - Goal Setting/Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Multi-Campaign - Performance Management - Performance Metrics - Real-Time Analytics - Real-Time Monitoring - Real-Time Reporting - Real-Time Updates - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Monitoring - Third-Party Integrations - Trend Analysis - URL Builder - Visual Analytics - Web Traffic Monitoring - Web Traffic Reporting [See all features](https://www.capterra.com/p/213339/Google-Ads/#features) ### Recognition No recognitions have been awarded to Semrush No recognitions have been awarded to Google Ads ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Ads Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Semrush - Located in United States - Founded in 2008 Google Ads - By Google - Located in United States - Founded in ## Popular Comparisons [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,725)](https://www.capterra.com/p/169007/Wix/reviews/) $139.95/month Price $17/month 4.6 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.6 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/210721-213339/Instagram-vs-Google-Ads) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $139.95/month Price $349/year 4.6 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,725)](https://www.capterra.com/p/169007/Wix/reviews/) Contact vendor for pricing Price $17/month 4.4 Features 4.3 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-213339/Wix-vs-Google-Ads) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $139.95/month Price $0 4.6 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (949)](https://www.capterra.com/p/177145/Publer/reviews/) Contact vendor for pricing Price $5/month 4.4 Features 4.6 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/177145-213339/Publer-vs-Google-Ads) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $139.95/month Price $109/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $12/month 4.4 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $139.95/month Price $5/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.4 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-213339/brevo-vs-Google-Ads) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $139.95/month Price $103.2/month 4.6 Features 4.6 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.4 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads)